RAD Amplify
RAD Amplify is an AI-powered creator intelligence and managed services company that helps Fortune 1000 brands and global agency networks identify audiences, match influencers, and optimize content using its proprietary RAD Score and 600+ data integrations.
- Company typePrivate
- Founded2026
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RAD Amplify does
RAD Amplify is an AI-powered creator intelligence and managed services company serving Fortune 1000 brands and global agency networks. It operates as a standalone subsidiary of RAD Intel (formerly RAD AI, rebranded in 2024), having been formally launched in February 2026 with Rick Song as CEO and Emily Duban as President. The company is headquartered in the United States (California-incorporated as Rad Technologies, Inc.) and operates with a headcount in the 11-50 range.
The core product is an AI platform combining three interconnected solutions — Audience Insights, Influencer Discovery, and Content Optimization — anchored by the proprietary RAD Score, a multi-dimensional metric that ranks influencer-campaign fit across interests, feelings, demographics, and engagements. Underlying these products is a proprietary AI engine built on large language models that ingests data from more than 600 API-based connections, including an exclusive Reddit API integration enabling real-time analysis of consumer conversations. Documented AI modalities span text, image, video, and structured data, with capabilities including predictive analytics, NLP-driven persona modeling, recommendation, anomaly/brand-safety detection, and content optimization.
RAD Amplify monetizes through end-to-end managed services for enterprise clients, with revenue also potentially generated via subscription/recurring access to its enterprise software platform. Pricing is quote-based and not publicly disclosed. Go-to-market combines direct enterprise field sales (Fortune 1000 brands) with agency channel partnerships, most notably a multi-year expanding relationship with Omnicom through its Ketchum agency. Named customers span healthcare (Ro), F&B (Sweetgreen, Crush), entertainment (MGM Resorts, America's Got Talent), retail (Skechers, Hasbro, The Black Tux), cinema (NCM), childcare (Bright Horizons), cybersecurity (Trend Micro), and professional services (Accenture).
RAD Amplify firmographics
Firmographics- Name
- RAD Amplify
- Legal name
- Rad Technologies, Inc.
- Website
- https://radamplify.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RAD Amplify is an AI-powered creator intelligence and managed services company that helps Fortune 1000 brands and global agency networks identify audiences, match influencers, and optimize content using its proprietary RAD Score and 600+ data integrations.
- Ownership category
- akta.pro rank
RAD Amplify industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Web Search Portals and All Other Information Services (519290), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)
Keywords
RAD Amplify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed Services: End-to-end managed services for enterprise brands and agencies, including audience strategy, influencer identification and contracting, content management, campaign execution, and paid media amplification. The company assigns dedicated specialist teams to deliver complete influencer marketing campaigns.
- Enterprise Software Platform: AI-powered platform access for audience insights, influencer discovery, and content optimization. Delivered as part of managed service engagements or potentially as standalone platform access for enterprise teams.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
RAD Amplify product offering
Product offeringCore offering
RAD Amplify provides an AI-powered creator intelligence platform and managed services for enterprise brands and global agency networks. Its core technology combines Audience Insights, Influencer Discovery, and Content Optimization, all powered by a proprietary RAD Score metric and a large language model (LLM) engine that analyzes 600+ data connections (including Reddit) in real time. The company wraps this technology stack with expert-led end-to-end managed influencer marketing campaign services.
Product overview
RAD Amplify is a unified AI-powered creator intelligence platform consisting of three interconnected technology solutions — Audience Insights, Influencer Discovery, and Content Optimization — supported by an end-to-end Managed Services layer. The platform's centerpiece is the proprietary RAD Score, a multi-dimensional metric that assesses influencer-campaign fit across interests, feelings, demographics, and engagements. All components are powered by a proprietary AI engine built on large language models that analyzes data from 600+ API connections, including Reddit, to generate real-time audience personas, precision-ranked influencer recommendations, and content optimization guidance. The Managed Services offering wraps the technology stack with expert-led campaign execution for enterprise clients.
Differentiator
Problem solved
Functional benefit
Products and services
- RAD Amplify Platform AI-powered creator intelligence and audience analytics platform serving enterprise brands and global agency networks. Combines Audience Insights, Influencer Discovery, and Content Optimization, powered by the proprietary RAD Score and a proprietary LLM-based AI engine analyzing data from 600+ API connections.
- Audience Insights AI-powered audience discovery and segmentation tool that identifies, refines, and validates audience segments using demographic, psychographic, and behavioral insights from 600+ API-based data connections. Generates real-time audience personas revealing primary, secondary, and cultural interests, character traits, and active conversations overlapping with the brand.
- Influencer Discovery AI-driven influencer matching tool that automatically matches creators to audience segments using the proprietary RAD Score. Ensures brand safety, continuous learning from feedback, and precision-ranked creator recommendations, identifying the top 1% of KOLs and influencers matching campaign criteria.
- Content Optimization AI-powered content analysis tool that evaluates images and video for emotion, sentiment, quality, virality, clarity, and memorability, enabling data-driven optimization of creative content against industry benchmarks.
- RAD Score Proprietary, multi-dimensional metric assessing influencer-campaign and influencer-audience fit by combining Interests, Feelings, Demographics, and Engagements, powered by a proprietary AI engine built on large language models.
- Managed Services End-to-end managed services offering that assigns brands a dedicated team of specialists for full influencer campaign execution, including program management, paid media, contracting, briefing, content management, AI-supported reporting, and expert-guided insights.
Quantifiable outcome
- 3.7X ROI for Ro (healthcare brand) through AI-informed influencer campaigns
- +5 more outcomes
Companies that use RAD Amplify
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
RAD Amplify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature5 records
RAD Amplify partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Ketchum (Omnicom Agency)coreExpanded collaboration with Omnicom agency Ketchum for the third consecutive year. Partnership focuses on AI-powered audience-first creator strategy, integrating audience intelligence into creator selection earlier in the planning process. The expansion reflects growing demand from brands and agencies for creator strategy informed by real audience behavior rather than static assumptions.
- Omnicom GroupcoreOmnicom is the world's largest holding company and RAD Amplify's parent company RAD Intel's key agency partner. RAD Amplify operates as the managed services and enterprise execution arm working across the Omnicom network for AI-powered creator intelligence services.
- Lickly (RAD Intel Subsidiary)minorSister company launched alongside RAD Amplify under the RAD Intel holding company structure. Lickly is a self-serve SaaS platform for mid-market teams, while RAD Amplify focuses on enterprise managed services. The companies share technology and go-to-market synergies within the holding structure.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
RAD Amplify competitors and assessment
Company assessmentDirect peers
- Linqia: Influencer marketing platform combining AI-driven creator matching with managed services for enterprise brands. Closely comparable business model and target customer base.
- Later: Social media marketing platform with influencer tools, content management, and analytics. Overlaps with RAD Amplify on the creator discovery and content optimization side, serving similar marketing teams at brands.
- Aspire (formerly AspireIQ): Influencer marketing platform offering creator discovery, campaign management, and analytics for enterprise brands and agencies. Directly comparable across product offering, target market, and managed services model.
- Traackr: Enterprise influencer marketing platform with influencer discovery, brand safety, and performance analytics. Comparable as a creator intelligence platform targeting brand and agency customers with AI-driven matching.
- CreatorIQ: Enterprise influencer marketing platform serving global brands and agencies with creator discovery, workflow, and analytics. Directly comparable as a SaaS-led creator intelligence solution competing for the same Fortune 1000 brand budgets.
- IZEA Worldwide: Influencer marketing technology and services company offering managed campaigns plus a creator marketplace. Directly comparable as a hybrid SaaS + managed services competitor in enterprise influencer marketing.
- Captiv8: Influencer marketing platform combining creator marketplace, campaign management, and analytics. Comparable in targeting enterprise brands and agencies with end-to-end influencer campaign execution.
Broad incumbents
- Sprout Social: Established social media management platform with influencer marketing tools added to a broader publishing, analytics, and engagement suite. Comparable customer base (enterprise marketing teams) but broader product portfolio.
- Hootsuite: Long-standing social media management platform serving enterprise marketers. Overlaps with RAD Amplify in social analytics and content workflows but operates at broader scale with adjacent rather than direct creator intelligence depth.
Emerging players
- Influencer Marketing Hub / Upfluence: Influencer marketing platform with discovery, outreach, and analytics. Comparable on creator intelligence functionality though typically positioned for mid-market rather than enterprise.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
RAD Amplify social profiles
Digital presenceRAD Amplify financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAD Amplify leadership team
Management profileNumber of profiles
Profiles4 records
RAD Amplify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAD Amplify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAD Amplify
What does RAD Amplify do?
RAD Amplify provides an AI-powered creator intelligence platform and managed services for enterprise brands and global agency networks. Its core technology combines Audience Insights, Influencer Discovery, and Content Optimization, all powered by a proprietary RAD Score metric and a large language model (LLM) engine that analyzes 600+ data connections (including Reddit) in real time. The company wraps this technology stack with expert-led end-to-end managed influencer marketing campaign services.
Is RAD Amplify a public or private company?
RAD Amplify is a private company. It is classified as corporate owned and is currently operating.
When was RAD Amplify founded?
RAD Amplify was founded in 2026. It employs 11 to 50 people.
How does RAD Amplify make money?
Two revenue lines are on record. Managed Services are the primary driver. The others are enterprise Software Platform.
Who are RAD Amplify's main competitors?
Direct peers on record are Linqia, Later, Aspire (formerly AspireIQ), Traackr, CreatorIQ, IZEA Worldwide and Captiv8. Broad incumbents are Sprout Social and Hootsuite. Influencer Marketing Hub / Upfluence is listed as an emerging player.
Does RAD Amplify have an API?
Yes. RAD Amplify maintains over 600 API-based data connections enabling integration with external platforms and data sources. Key documented integration includes a Reddit API integration that provides real-time, real-world audience insights by analyzing Reddit conversations. The platform leverages these API connections to surface audience insights, match influencers to target personas, and power its RAD Score ranking system. Specific API availability (public, partner, or enterprise-only), authentication method, rate limits, and versioning are not specified in the provided materials.
What industry is RAD Amplify in?
RAD Amplify's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPAAAHAJ, Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads). Its NAICS code is 519290 and its SIC code is 7370.