FP Alpha

What FP Alpha does

FP Alpha is a private, AI-driven advanced financial planning software company founded in 2020 by Andrew Altfest (CEO) and Luis Quiroz (CTO) and headquartered in New York. Its platform ingests client documents — tax returns, wills, trusts, and insurance policies — and uses an advisor-trained AI pipeline, validated by 40+ CFPs, CPAs, and estate attorneys, to generate visual snapshots, scenario simulations, and prioritized planning recommendations across 16 planning disciplines spanning tax, estate, and insurance. The product suite is modular: flagship deliverables include Tax Snapshot 3.0, NextGen Tax Insights, Roth Conversion Simulator, Tax Projector, Estate Snapshot, Estate Planning Lab, P&C Snapshot, and the Personalized Client Recommendation Report (PCRR), with The Prospect Accelerator supporting new-client acquisition and Enterprise Solutions providing admin tooling for multi-office RIAs.

The company monetizes primarily through annual subscriptions and credit-pack pricing — an All-In-One bundle at $1,995 per year covering 55 snapshots, plus standalone tax ($1,125-$9,750), estate ($1,790-$8,950), and insurance ($870-$3,480) credit tiers, with custom enterprise pricing. Distribution combines self-serve SMB purchases with direct enterprise sales for large RIAs, supplemented by deep integrations into the dominant wealthtech stacks (eMoney, MoneyGuidePro, Orion) and major CRMs (Redtail, Wealthbox, Salesforce). Approximately 20% of FP Alpha's user base runs on eMoney, and the November 2025 direct integration removes PreciseFP as an intermediary.

Per the 2026 T3/Inside Information Software Survey, FP Alpha holds 4.62% market share in tax planning software among financial advisors, ranking third behind Holistiplan (38.92%) and TaxStatus (9.22%). Customer concentration is dispersed across SMB RIAs, mid-market firms, CPA practices, and estate attorneys, with named logos spanning Concordia Wealth, CG Financial Services, Fontana Financial Planning, Shenkman Law, and the parent RIA Altfest Personal Wealth Management ($1.6bn AUM). The organization operates with 11-50 employees, SOC 2 Type 2 compliance, and has accumulated recognition including WealthTech 100 (2026), ThinkAdvisor Luminaries (2025), and Financial Planning Innovation in AI (2024).

Name

FP Alpha

Legal name

FP ALPHA INC

Website

https://fpalpha.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

FP Alpha is an AI-driven planning platform that reads clients' tax returns, wills, trusts, and insurance policies to deliver expert-validated estate, tax, and insurance recommendations for financial advisors, RIAs, CPA firms, and estate attorneys.

Ownership category

akta.pro rank

Product category

Financial Planning Software

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools (FSAGAEAE)

Keywords

• Financial planning software
• AI tax planning tools
• Estate planning analytics
• Insurance analysis platform
• Wealth management technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. All-In-One Planning Solution: Annual subscription bundled solution combining tax, estate, and insurance planning modules. Includes 55 snapshots (35 Tax, 10 Estate, 10 Insurance). Price is $1,995/year with volume discounts and enterprise pricing available.
2. Tax Planning Standalone: Credit-based pricing ranging from $1,125 for 75 credits to $9,750 for 750 credits. Each tax document review requires 1 credit. Includes 75 snapshots with first tier.
3. Estate Planning Standalone: Credit-based pricing ranging from $1,790 for 10 credits to $8,950 for 50 credits. One household with multiple documents requires 1 credit. Includes 10 snapshots with first tier.
4. Insurance Planning Standalone: Credit-based pricing ranging from $870 for 30 credits to $3,480 for 120 credits. Includes 30 snapshots with first tier covering home, umbrella, and auto documents.
5. Enterprise Solutions: Custom pricing based on usage needs with unlimited user logins. Includes advanced admin controls, custom office structures, and granular feature management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

FP Alpha provides an AI-driven advanced planning platform that helps financial advisors and wealth management firms deliver tax, estate, and insurance planning services at scale. The platform's advisor-trained AI reads tax returns, wills, trusts, and insurance policies, extracts structured data, generates visual summaries, and surfaces actionable recommendations validated by in-house CFPs, CPAs, and estate attorneys. It integrates with major wealthtech ecosystems (eMoney, MoneyGuidePro, Orion, Redtail, Wealthbox, Salesforce, Nitrogen) to eliminate dual data entry and is sold via annual subscriptions and credit-based usage plans.

Product overview

FP Alpha offers an AI-driven comprehensive advanced planning platform with modular architecture. The core platform unifies three planning disciplines—tax, estate, and insurance—powered by AI and subject matter experts. The product portfolio includes Tax Snapshot and NextGen Tax Insights for tax planning, Estate Snapshot and Estate Planning Lab for estate planning, P&C Snapshot for insurance planning, Roth Conversion Simulator and Tax Projector for scenario modeling, and Enterprise Solutions with offices/usage dashboard features. The platform reads client documents (tax returns, wills, trusts, insurance policies), extracts data via AI, and generates visual summaries and actionable recommendations. FP Alpha TAX is available as a standalone offering. The Prospect Accelerator enables planning-led prospecting. All tools scale advisor capabilities without requiring additional hires.

Differentiator

Problem solved

Functional benefit

Products and services

• FP Alpha Platform Core AI-driven advanced planning platform that unifies tax, estate, and insurance planning for financial advisors, using AI plus CFP, CPA, and estate attorney validation to deliver holistic planning advice efficiently.
• FP Alpha TAX Standalone tax planning solution provided to advisors as a separately sold product offering, unbundled from the broader FP Alpha platform to address advisor demand for dedicated tax planning tools.
• Estate Snapshot and Estate Planning Lab Estate planning module that reads wills, trusts, and other legal documents via AI and generates visual summaries and flowcharts of how assets pass upon death; the Estate Planning Lab allows advisors to model alternative estate strategies and quantify estate tax reductions.
• Insurance Analysis Tool (P&C Snapshot) Insurance planning module that summarizes and visualizes a client's home, umbrella, and auto insurance coverage, identifying coverage gaps and cost optimization opportunities.
• Roth Conversion Simulator Tax planning module that automatically optimizes dollar amount and number of years for Roth conversions to maximize benefit, quantifying advisor value with hard dollar amounts.
• Tax Projector Tax planning module that projects and compares various federal and state tax scenarios over multiple years, supporting comparison of dozens of different strategies including Roth conversions, charitable giving, and income planning techniques.
• NextGen Tax Insights Forward-looking, household-specific AI-powered tax guidance based on the latest rules and projections, including side-by-side scenario modeling and early access to new features.
• The Prospect Accelerator Planning-led prospect engagement tool that helps advisors find new planning opportunities with prospects and jump-start client relationships more quickly.
• Enterprise Solutions Enterprise tier of the FP Alpha platform with advanced admin controls, custom office structures, usage dashboards, granular feature management, and unlimited user logins for mid-to-large RIAs and wealth management enterprises.

Quantifiable outcome

• Saves 8+ hours per client according to Fontana Financial Planning
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and major.

• eMoneycoreTechnology or Integration · 18 November 2025Direct integration with eMoney Advisor enabling financial advisors to automatically sync client data including personal information, assets, liabilities, family relationships, and debts directly into FP Alpha. The integration eliminates manual data entry for Estate Planning Lab and NextGen Tax Insights features, saving advisors hours of manual work. Approximately 20% of FP Alpha's users are eMoney users.
• Envestnet | MoneyGuideProcoreTechnology or IntegrationIntegration enabling customers to automatically import all basic client information, plus assets and area-specific information to avoid dual data entry. Allows seamless data flow between MoneyGuidePro and FP Alpha planning modules.
• OrioncoreTechnology or IntegrationIntegration allowing customers to import all basic client information plus assets from Orion's wealthtech platform into FP Alpha for enhanced planning workflows.
• PreciseFPmajorTechnology or IntegrationIntegration through PreciseFP's configurable workflows for client information gathering. Previously used as intermediary to pass client data from eMoney to FP Alpha before direct eMoney integration.
• RedtailcoreTechnology or IntegrationIntegration enabling customers to automatically pull all basic client information and client assets. Also integrates all data from task managers, enhancing CRM workflow automation.
• SalesforcecoreTechnology or IntegrationIntegration allowing customers to import all basic client information and client assets from Salesforce CRM. Also integrates all data from task managers, providing comprehensive data synchronization.
• WealthboxcoreTechnology or IntegrationIntegration enabling customers to automatically pull all basic client information from Wealthbox CRM, facilitating seamless planning workflow initiation.
• NitrogenmajorTechnology or IntegrationIntegration allowing customers to import basic client information and some insurance data from Nitrogen's risk assessment platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/_FPAlpha
• LinkedInlinkedin.com/company/fp-alpha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FP Alpha