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Magnitude Software

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uuid00069af

Namestring
Magnitude Software
Websiteurl
magnitude.com
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Magnitude Software is a private, Austin, Texas-headquartered enterprise software company founded in 2014. The company operates in the data governance and master data management category, helping enterprises consolidate, integrate, and operationalize data assets across source systems and analytics environments. Its platform has been built through seven acquisitions completed between 2014 and 2018 — Kalido, Simba Technologies, Datalytics Technologies, Agility Multichannel, Innowera, Every Angle, and Z Option — covering data connectivity, master data modeling, process integration, and operational analytics capabilities.

The company employs between 501 and 1,000 people and is led by a full bench of C-level executives spanning product, revenue, customer, marketing, growth, and people functions, consistent with a scaled enterprise software vendor. It was capitalized with a $100 million round from Audax Group in September 2014, the same sponsor that has underwritten the multi-year acquisition program.

The business model is enterprise B2B software, with the company positioned in a market segment (data governance platforms) that independent sources size at $3.2B-$4.75B in 2023-2025 and project to reach $16.9B-$25.6B by 2032-2033, implying 21-22% compound annual growth. Specific pricing mechanics, named customer logos, and disclosed revenue are not present in the available data, limiting visibility into contract structures and customer concentration. The acquisition cadence and PE sponsorship suggest a roll-up strategy rather than purely organic product development.

Short descriptiontext

Magnitude Software is a private, Austin-based enterprise software company founded in 2014 that provides data governance and master data management platforms to enterprises, built through seven acquisitions under Audax Group sponsorship and a 501-1000 person organization.

Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersAustin, United States
HQ citystring
Austin
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
data governance software, master data management, data integration platforms, enterprise data management, continuous intelligence
Industry5 codes
1MDM Platforms (Customer/Product/Supplier/Location)
CodeHDAEADAAPrimaryYes
2Data Platform (Unified Data & Analytics) Suites
CodeHDAEABADPrimaryNo
3Data Quality, Profiling & Cleansing
CodeHDAEADADPrimaryNo
4Data Lineage & Impact Analysis
CodeHDAEADAFPrimaryNo
5Enterprise Application Data Migration & Master Data Management Services
CodeBPAEAGAJPrimaryNo
NAICS code3 codes
  • Software Publishers51321
  • Computer Systems Design and Related Services54151
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
SIC code3 codes
  • Services-Prepackaged Software7372
  • Services-Computer Integrated Systems Design7373
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Enterprise Data Governance Software
Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Magnitude Software helps enterprises transform data into continuous intelligence and competitive advantage. The company provides enterprise data governance, master data management (MDM), and data integration solutions built from a portfolio of acquired technologies (Kalido, Datalytics, Simba Technologies, Agility Multichannel, Innowera, Every Angle, Z Option) serving large organizations with complex data environments.

Differentiator
Functional benefit
Problem solved
Product and service7 records
1Magnitude Data Governance Suite
CategoryEnterprise Data Governance
2Kalido Data Management
CategoryMaster Data Management
3Simba Technologies Data Access
CategoryData Connectivity
4Agility Multichannel MDM
CategoryMaster Data Management
5Innowera Process Runner
CategoryERP Integration
6Every Angle Operational Reporting
CategoryOperational Reporting
7Z Option Data Integration
CategoryData Integration
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Talend (Qlik)
TypeDirect peer
Description

Talend (now part of Qlik) offers data integration, quality, and governance tools that compete directly with Magnitude's Simba connectivity, Datalytics data quality, and MDM stack.

2SAP (MDG / Master Data Governance)
TypeBroad incumbent
Description

SAP's Master Data Governance and Business Technology Platform compete with Magnitude's MDM offerings as part of a broader enterprise application suite, particularly for SAP-centric customers.

3Denodo
TypeEmerging player
Description

Denodo provides a logical data fabric and virtualization platform that overlaps with Magnitude's data integration and connectivity positioning for modern enterprise data architectures.

4Oracle (Customer Data Management / Enterprise Data Management)
TypeBroad incumbent
Description

Oracle offers master data, data quality, and data governance as part of its broader database and applications portfolio, competing with Magnitude in enterprise MDM deployments.

5Alation
TypeEmerging player
Description

Alation is a leading data catalog and governance vendor that addresses the same enterprise data governance buyer as Magnitude, though it focuses on catalog and lineage rather than MDM.

6Ataccama
TypeDirect peer
Description

Ataccama provides a unified data quality and master data management platform that overlaps with Magnitude's data quality and MDM products for enterprise data governance programs.

7Precisely
TypeDirect peer
Description

Precisely offers data integration, data quality, and location intelligence software, directly comparable to Magnitude's connectivity and data quality assets acquired via Simba and Datalytics.

8Collibra
TypeDirect peer
Description

Collibra provides a data intelligence and governance platform that overlaps with Magnitude's data governance and MDM offerings, serving enterprise data stewardship and catalog use cases.

9IBM (InfoSphere Master Data Management)
TypeBroad incumbent
Description

IBM's InfoSphere MDM and data governance capabilities compete with Magnitude's MDM portfolio as part of IBM's broader data and AI platform offerings to large enterprises.

10Informatica
TypeDirect peer
Description

Informatica is the leading independent data integration and MDM/Data Governance platform, directly competing with Magnitude's MDM, data quality, and connectivity portfolio across enterprise customers.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Magnitude Software

Enterprise Data Governance Softwaremagnitude.com

Magnitude Software is a private, Austin-based enterprise software company founded in 2014 that provides data governance and master data management platforms to enterprises, built through seven acquisitions under Audax Group sponsorship and a 501-1000 person organization.

What Magnitude Software does

Magnitude Software is a private, Austin, Texas-headquartered enterprise software company founded in 2014. The company operates in the data governance and master data management category, helping enterprises consolidate, integrate, and operationalize data assets across source systems and analytics environments. Its platform has been built through seven acquisitions completed between 2014 and 2018 — Kalido, Simba Technologies, Datalytics Technologies, Agility Multichannel, Innowera, Every Angle, and Z Option — covering data connectivity, master data modeling, process integration, and operational analytics capabilities.

The company employs between 501 and 1,000 people and is led by a full bench of C-level executives spanning product, revenue, customer, marketing, growth, and people functions, consistent with a scaled enterprise software vendor. It was capitalized with a $100 million round from Audax Group in September 2014, the same sponsor that has underwritten the multi-year acquisition program.

The business model is enterprise B2B software, with the company positioned in a market segment (data governance platforms) that independent sources size at $3.2B-$4.75B in 2023-2025 and project to reach $16.9B-$25.6B by 2032-2033, implying 21-22% compound annual growth. Specific pricing mechanics, named customer logos, and disclosed revenue are not present in the available data, limiting visibility into contract structures and customer concentration. The acquisition cadence and PE sponsorship suggest a roll-up strategy rather than purely organic product development.

Magnitude Software firmographics

Firmographics
Name
Magnitude Software
Website
https://magnitude.com
Company type
Private
Founded year
2014
Headcount range
501–1,000 employees
Short description
Magnitude Software is a private, Austin-based enterprise software company founded in 2014 that provides data governance and master data management platforms to enterprises, built through seven acquisitions under Audax Group sponsorship and a 501-1000 person organization.
Ownership category
akta.pro rank

Magnitude Software industry classification

Industry
Product category
Enterprise Data Governance Software
NAICS
Software Publishers (51321), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC
Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA)
akta.pro secondary industries
Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Data Quality, Profiling & Cleansing (HDAEADAD), Data Lineage & Impact Analysis (HDAEADAF), Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

Keywords

  • Data governance software
  • Master data management
  • Data integration platforms
  • Enterprise data management
  • Continuous intelligence

Where Magnitude Software is headquartered

Location

Headquarters

HQ city
Austin
HQ country
United States
HQ region
North America

Markets served

Magnitude Software business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Magnitude Software product offering

Product offering

Core offering

Magnitude Software helps enterprises transform data into continuous intelligence and competitive advantage. The company provides enterprise data governance, master data management (MDM), and data integration solutions built from a portfolio of acquired technologies (Kalido, Datalytics, Simba Technologies, Agility Multichannel, Innowera, Every Angle, Z Option) serving large organizations with complex data environments.

Differentiator

Problem solved

Functional benefit

Products and services

  • Magnitude Data Governance Suite
  • Kalido Data Management
  • Simba Technologies Data Access
  • Agility Multichannel MDM
  • Innowera Process Runner
  • Every Angle Operational Reporting
  • Z Option Data Integration

Companies that use Magnitude Software

Customer profile

Ideal customer profiles1 record

Magnitude Software technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Magnitude Software partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Magnitude Software competitors and assessment

Company assessment

Direct peers

  • Talend (Qlik): Talend (now part of Qlik) offers data integration, quality, and governance tools that compete directly with Magnitude's Simba connectivity, Datalytics data quality, and MDM stack.
  • Ataccama: Ataccama provides a unified data quality and master data management platform that overlaps with Magnitude's data quality and MDM products for enterprise data governance programs.
  • Precisely: Precisely offers data integration, data quality, and location intelligence software, directly comparable to Magnitude's connectivity and data quality assets acquired via Simba and Datalytics.
  • Collibra: Collibra provides a data intelligence and governance platform that overlaps with Magnitude's data governance and MDM offerings, serving enterprise data stewardship and catalog use cases.
  • Informatica: Informatica is the leading independent data integration and MDM/Data Governance platform, directly competing with Magnitude's MDM, data quality, and connectivity portfolio across enterprise customers.

Broad incumbents

Emerging players

  • Denodo: Denodo provides a logical data fabric and virtualization platform that overlaps with Magnitude's data integration and connectivity positioning for modern enterprise data architectures.
  • Alation: Alation is a leading data catalog and governance vendor that addresses the same enterprise data governance buyer as Magnitude, though it focuses on catalog and lineage rather than MDM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Magnitude Software social profiles

Digital presence

Magnitude Software financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Magnitude Software leadership team

Management profile

Number of profiles

Profiles6 records

Magnitude Software funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Magnitude Software M&A and investment

M&A and investment

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnitude Software

What does Magnitude Software do?

Magnitude Software helps enterprises transform data into continuous intelligence and competitive advantage. The company provides enterprise data governance, master data management (MDM), and data integration solutions built from a portfolio of acquired technologies (Kalido, Datalytics, Simba Technologies, Agility Multichannel, Innowera, Every Angle, Z Option) serving large organizations with complex data environments.

When was Magnitude Software founded?

Magnitude Software was founded in 2014. It employs 501 to 1,000 people.

Where is Magnitude Software based?

Magnitude Software is headquartered in Austin, United States, in the North America region.

Who are Magnitude Software's main competitors?

Direct peers on record are Talend (Qlik), Ataccama, Precisely, Collibra and Informatica. Broad incumbents are SAP (MDG / Master Data Governance), Oracle (Customer Data Management / Enterprise Data Management) and IBM (InfoSphere Master Data Management). Emerging players are Denodo and Alation.

Does Magnitude Software have an API?

No public API is recorded for Magnitude Software.

What industry is Magnitude Software in?

Magnitude Software's product category is Enterprise Data Governance Software. Its primary akta.pro industry code is HDAEADAA, MDM Platforms (Customer/Product/Supplier/Location), with a secondary code of HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 51321 and its SIC code is 7372.

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Live signals
PR NewswireMagnitude Software Automates Master Data Harmonization for SAP S/4HANA® for Central Finance Foundation ImplementationsMagnitude Software announced the release of its SAP Central Finance Data Harmonization application for SAP S/4HANA, a new solution that automates the extraction, profiling, matching, and deduplication of master data from SAP and non-SAP source systems to accelerate central finance foundation implementations. The application, which is part of the SAP Solution Extension portfolio, uses machine learning and pre-built extraction templates for over 15 source ERP systems to automate master data harmonization. SAP senior vice president Martin Naraschewski praised the solution for allowing customers to automate master data integration tasks while decreasing risk and accelerating SAP central finance deployments.GlobeNewswireMagnitude Software Appoints Jeffrey Shoreman as CEOMagnitude Software appointed Jeffrey Shoreman as CEO, replacing Christopher Ney, and named Martin Cole as non-executive chairman. Shoreman previously led Eze Software and SS&C Technologies, and the board cited his experience as a fit for Magnitude's growth ambitions.GlobeNewswireMagnitude Software Appoints Enterprise Technology Veteran Paul Young as General Manager for Data Integration Business UnitMagnitude Software appointed Paul Young as general manager for its Data Integration business unit, which includes Simba, Agility, and Kalido. Young brings over 25 years of experience with global software leaders like SAP and Google. The data integration market is projected to grow to $12.24 billion by 2022.GlobeNewswireMagnitude Software Names Simon West as Chief Marketing OfficerMagnitude Software appointed Simon West as Chief Marketing Officer, bringing over 20 years of experience in enterprise technology marketing. West previously served as CMO for Cyxtera, Virtustream, SoftLayer, and Terremark. The appointment follows recent hires and aims to support Magnitude's growth as a data management leader.GlobeNewswireData Management Forerunner, Magnitude Software, Deepens Global Commitment to the SAP Ecosystem and Customer SuccessMagnitude Software appointed Bas Kamphuis as General Manager, Productivity and Maggie Key as Chief Customer Officer, expanding its SAP ecosystem and customer expertise. The company, backed by 3i Group, serves over 1,500 customers including 50% of the Fortune 100. The executives aim to drive global growth and customer success.GlobeNewswire3i Invests in Magnitude to support international acceleration3i Group invested $340 million in Magnitude Software, a unified application data management firm. Magnitude tripled revenue, profits, and global footprint over three years, with over 1,400 customers including 50% of the Fortune 100. The partnership supports Magnitude's global expansion strategy.openPR.comMaster Data Management (MDM) Market Outlook to 2023 – SAP, Oracle, IBM, Informatica, Stibo Systems, TIBCO Software, Riversand Technologies, Orchestra Networks, EnterWorks, MagnitudeRRI projects the global Master Data Management (MDM) market to grow from US$2.89 billion in 2017 to US$6.88 billion by 2023, a 15.6% CAGR. Manufacturing & Logistics was the largest application in 2017, and the US held the largest share at 35%.GlobeNewswireMagnitude Software Announces Innowera Process Runner Achieved SAP-Certified Integration with SAP S/4HANA®Magnitude Software announced that Innowera Process Runner achieved SAP certification for integration with SAP S/4HANA. The certification enables customers to rapidly migrate critical data from their current SAP database to SAP S/4HANA using Excel. The integration uses standard integration technologies and supports transactions and APIs.GlobeNewswireMagnitude Software Acquires Agility Multichannel, leading Product Information Management (PIM) ProviderMagnitude Software acquired Agility Multichannel, a product information management (PIM) provider, to expand its digital commerce capabilities. The deal broadens Magnitude's portfolio of connectivity, master data management, and analytics solutions. The acquisition aims to support digital transformation for enterprises.GlobeNewswireMagnitude Software Adds Tony Fisher to Lead Growing Connectivity BusinessTony Fisher joined Magnitude Software as General Manager of its Connectivity business, responsible for strategy, growth, product, and operations. He previously led DataFlux and Zaloni, and the company serves over half of the Fortune 500.