Magnitude Software
Magnitude Software is a private, Austin-based enterprise software company founded in 2014 that provides data governance and master data management platforms to enterprises, built through seven acquisitions under Audax Group sponsorship and a 501-1000 person organization.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Magnitude Software does
Magnitude Software is a private, Austin, Texas-headquartered enterprise software company founded in 2014. The company operates in the data governance and master data management category, helping enterprises consolidate, integrate, and operationalize data assets across source systems and analytics environments. Its platform has been built through seven acquisitions completed between 2014 and 2018 — Kalido, Simba Technologies, Datalytics Technologies, Agility Multichannel, Innowera, Every Angle, and Z Option — covering data connectivity, master data modeling, process integration, and operational analytics capabilities.
The company employs between 501 and 1,000 people and is led by a full bench of C-level executives spanning product, revenue, customer, marketing, growth, and people functions, consistent with a scaled enterprise software vendor. It was capitalized with a $100 million round from Audax Group in September 2014, the same sponsor that has underwritten the multi-year acquisition program.
The business model is enterprise B2B software, with the company positioned in a market segment (data governance platforms) that independent sources size at $3.2B-$4.75B in 2023-2025 and project to reach $16.9B-$25.6B by 2032-2033, implying 21-22% compound annual growth. Specific pricing mechanics, named customer logos, and disclosed revenue are not present in the available data, limiting visibility into contract structures and customer concentration. The acquisition cadence and PE sponsorship suggest a roll-up strategy rather than purely organic product development.
Magnitude Software firmographics
Firmographics- Name
- Magnitude Software
- Website
- https://magnitude.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 501–1,000 employees
- Short description
- Magnitude Software is a private, Austin-based enterprise software company founded in 2014 that provides data governance and master data management platforms to enterprises, built through seven acquisitions under Audax Group sponsorship and a 501-1000 person organization.
- Ownership category
- akta.pro rank
Magnitude Software industry classification
Industry- Product category
- Enterprise Data Governance Software
- NAICS
- Software Publishers (51321), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA)
- akta.pro secondary industries
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Data Quality, Profiling & Cleansing (HDAEADAD), Data Lineage & Impact Analysis (HDAEADAF), Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
Keywords
Where Magnitude Software is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Magnitude Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Magnitude Software product offering
Product offeringCore offering
Magnitude Software helps enterprises transform data into continuous intelligence and competitive advantage. The company provides enterprise data governance, master data management (MDM), and data integration solutions built from a portfolio of acquired technologies (Kalido, Datalytics, Simba Technologies, Agility Multichannel, Innowera, Every Angle, Z Option) serving large organizations with complex data environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnitude Data Governance Suite
- Kalido Data Management
- Simba Technologies Data Access
- Agility Multichannel MDM
- Innowera Process Runner
- Every Angle Operational Reporting
- Z Option Data Integration
Companies that use Magnitude Software
Customer profileIdeal customer profiles1 record
Magnitude Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magnitude Software partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Magnitude Software competitors and assessment
Company assessmentDirect peers
- Talend (Qlik): Talend (now part of Qlik) offers data integration, quality, and governance tools that compete directly with Magnitude's Simba connectivity, Datalytics data quality, and MDM stack.
- Ataccama: Ataccama provides a unified data quality and master data management platform that overlaps with Magnitude's data quality and MDM products for enterprise data governance programs.
- Precisely: Precisely offers data integration, data quality, and location intelligence software, directly comparable to Magnitude's connectivity and data quality assets acquired via Simba and Datalytics.
- Collibra: Collibra provides a data intelligence and governance platform that overlaps with Magnitude's data governance and MDM offerings, serving enterprise data stewardship and catalog use cases.
- Informatica: Informatica is the leading independent data integration and MDM/Data Governance platform, directly competing with Magnitude's MDM, data quality, and connectivity portfolio across enterprise customers.
Broad incumbents
- SAP (MDG / Master Data Governance): SAP's Master Data Governance and Business Technology Platform compete with Magnitude's MDM offerings as part of a broader enterprise application suite, particularly for SAP-centric customers.
- Oracle (Customer Data Management / Enterprise Data Management): Oracle offers master data, data quality, and data governance as part of its broader database and applications portfolio, competing with Magnitude in enterprise MDM deployments.
- IBM (InfoSphere Master Data Management): IBM's InfoSphere MDM and data governance capabilities compete with Magnitude's MDM portfolio as part of IBM's broader data and AI platform offerings to large enterprises.
Emerging players
- Denodo: Denodo provides a logical data fabric and virtualization platform that overlaps with Magnitude's data integration and connectivity positioning for modern enterprise data architectures.
- Alation: Alation is a leading data catalog and governance vendor that addresses the same enterprise data governance buyer as Magnitude, though it focuses on catalog and lineage rather than MDM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Magnitude Software social profiles
Digital presenceMagnitude Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnitude Software leadership team
Management profileNumber of profiles
Profiles6 records
Magnitude Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnitude Software M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnitude Software
What does Magnitude Software do?
Magnitude Software helps enterprises transform data into continuous intelligence and competitive advantage. The company provides enterprise data governance, master data management (MDM), and data integration solutions built from a portfolio of acquired technologies (Kalido, Datalytics, Simba Technologies, Agility Multichannel, Innowera, Every Angle, Z Option) serving large organizations with complex data environments.
When was Magnitude Software founded?
Magnitude Software was founded in 2014. It employs 501 to 1,000 people.
Where is Magnitude Software based?
Magnitude Software is headquartered in Austin, United States, in the North America region.
Who are Magnitude Software's main competitors?
Direct peers on record are Talend (Qlik), Ataccama, Precisely, Collibra and Informatica. Broad incumbents are SAP (MDG / Master Data Governance), Oracle (Customer Data Management / Enterprise Data Management) and IBM (InfoSphere Master Data Management). Emerging players are Denodo and Alation.
Does Magnitude Software have an API?
No public API is recorded for Magnitude Software.
What industry is Magnitude Software in?
Magnitude Software's product category is Enterprise Data Governance Software. Its primary akta.pro industry code is HDAEADAA, MDM Platforms (Customer/Product/Supplier/Location), with a secondary code of HDAEABAD, Data Platform (Unified Data & Analytics) Suites. Its NAICS code is 51321 and its SIC code is 7372.