Showami
Showami is a digital marketplace connecting over 80,000 licensed real estate agents across all 50 US states and Canada for on-demand property showings, rental tours, open houses, and agent tasks, monetizing via per-showing transaction fees and tiered subscriptions.
- Company typePrivate
- Founded2016
- HeadquartersFort Myers, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Showami does
Showami is a digital marketplace that connects licensed real estate agents for on-demand property showings, rental tours, open houses, and adjacent tasks. Founded in 2016 and headquartered in Denver, Colorado, the platform serves a two-sided user base: buyer's agents and listing agents who need licensed agents to physically show or host properties when they are unavailable, and showing agents who earn fees for completing those assignments. The platform reports over 80,000 agents across all 50 US states plus a Canadian subsidiary (Showami Canada), and publicly cites a 97% showing acceptance rate and a 2.7-minute median pickup time as evidence of marketplace liquidity.
The underlying product is a web platform (showami.com) with native iOS and Android applications, real-time push and SMS notifications, in-app messaging, and a REST API (v1) that supports full and read-only keys, OAuth2 authentication, webhooks, and endpoints for showings, rentals, tasks, property data collection, referrals, reports, and a "Showing Acceptance Prediction" service. The product surface is organized into tiers: a free core platform monetized via per-showing fees (requesting agents set prices between $45 and $400, showing agents receive the bulk of the payment with a small percentage retained for processing), a Platinum subscription ($75/year as of September 2025) that unlocks Open Houses, Appraisals, Inspections, Photo-Enabled Showings, Tasks, Client Portal, and Referral Network features, a Brokerage Solution for traditional brokerages, a Property Management Pro tier ($50/month with API automation and dashboards), and a Landlord+ tier ($50/year).
The business model is bootstrapped and privately held, with no disclosed venture funding. Revenue is generated primarily through per-showing transaction spreads, tiered subscriptions (Platinum, Landlord+, Property Management Pro, Advanced Enterprise), and a Showami Connect affiliate program that pays $10 per successful referral. Go-to-market combines self-serve product-led growth (free sign-up, app stores) with direct enterprise sales and an API/reseller channel targeting brokerages, property managers, REITs, wholesalers, appraisal management companies, and flat-fee brokerages. Partnerships with Stripe (payments), Tether RE (agent safety), The CE Shop (safety training), and Kentwood Relocation (referrals) extend the platform's functional and commercial reach.
Showami firmographics
Firmographics- Name
- Showami
- Legal name
- Showami, Inc.
- Website
- https://showami.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Showami is a digital marketplace connecting over 80,000 licensed real estate agents across all 50 US states and Canada for on-demand property showings, rental tours, open houses, and agent tasks, monetizing via per-showing transaction fees and tiered subscriptions.
- Ownership category
- akta.pro rank
Showami industry classification
Industry- Product category
- Real Estate Showing Services Platform
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Showami is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Showami business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Pay-Per-Showing Transaction Fees: Initiating agents pay $45-$400 per showing request (set by the requesting agent). Showing agents receive $28-$367 per showing (97% of payment, with 3% covering bank transaction fees). This is the primary revenue stream.
- Showami Platinum Subscription: Annual subscription at $75/year (increased from $50/year as of September 2025). Unlocks special request types (Open Houses, Appraisals, Photo-Enabled, Inspections), $1 off every request, quicker payouts, referral network access, and priority access to higher-paying requests.
- Landlord+ Subscription: $4.17/month billed annually. Includes $1 off all requests, access to task requests (lock box running, property checks, move in/out photography), downloadable reports, and top-tier agent program access.
- Advanced Enterprise Solution: $250 setup cost plus $50/month for unlimited agents with API automation, $1 credit per showing for organizations (credited back for each 100 successful showings), multiple admins, TC/Admin scheduling, and custom reporting. Groups feature available for $15/month add-on.
- Property Management Pro Subscription: Pro version with tasks (condition reports, eviction notices, lock box runners), $1 discount on all requests, API automation for CRM integration, preferred agent groups, and coming soon status dashboard and custom reporting.
- Affiliate Program Revenue Share: Showami Connect enables agents to earn $10 per successful connection when new agents join through their referral link and initiate a Showami request. Company affiliates (8,000+ audience, 2+ years) can earn per-signup action.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-Per-Showing - $45 to $400 per showing |
| Subscription | Annual | Showami Platinum - $75/year |
| Subscription | Annual | Landlord+ - $4.17/month ($50/year) |
| Subscription | Monthly | Advanced Enterprise - $250 setup + $50/month |
| Freemium | Monthly | Free Enterprise - $0/month |
| Subscription | Monthly | Property Management Pro - Setup + Monthly fees |
| Other | Pay-as-you-go | Showami Connect Referral - $10 per successful connection |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Showami product offering
Product offeringCore offering
Showami is an on-demand digital marketplace platform that connects licensed real estate agents who need property showings performed with other licensed agents available to perform them. The platform handles showing requests, agent matching, scheduling, payments, and related real estate tasks such as open houses, appraisals, inspections, property photography, condition reports, and lock box services across all 50 US states and Canada. It is free to join, charges per-showing transaction fees, and offers subscription tiers and enterprise API access.
Product overview
Showami is a digital marketplace platform connecting licensed real estate agents for on-demand property showings and related real estate tasks. The core Showami Platform serves as the primary offering, enabling agents to request or perform property showings, rental tours, and open houses through a pay-per-showing model. The platform operates on a tiered product architecture: the free Showami Platform provides standard showing services with basic functionality; Showami Platinum ($75/year) unlocks premium features including Open Houses, Appraisals, Inspections, Photo-Enabled Showings, Condition Reports, Tasks, the Client Portal, and the Referral Network; the Brokerage Solution (Elite tier) serves traditional brokerages with admin scheduling and automation; Property Management Pro ($50/month) provides property managers with API automation, tasks, and dashboard features; Landlord+ ($4.17/month) offers landlords discounted requests and top-tier agents; and the Enterprise Solution targets non-traditional use cases like wholesalers and REITs with customizable agent communities via the Groups Feature. The platform spans all 50 US states, has processed thousands of showings monthly, and serves over 80,000 agents since 2016.
Differentiator
Problem solved
Functional benefit
Brands
- Showami Platinum: Premium subscription tier with special request types, quicker payouts, referral network, $1 off requests, and priority access to higher-paying requests.
- Showami Connect
- Property Management Pro
- Landlord+
- Brokerage Solution
Products and services
- Showami Platform (Standard Showings) Free-to-join digital marketplace where licensed real estate agents can request property showings for their buyers or accept showing opportunities for payment. Operates on a pay-per-showing model (97% payout to showing agents) and includes open house hosting, lock box runners, condition reports, and property photography as ancillary services.
- Showami Platinum Annual premium subscription for individual agents that unlocks special request types (Open Houses, Appraisals, Photo-Enabled Showings, Inspections, Tasks), $1 off every request, quicker payouts, priority access to higher-paying requests, and access to the Referral Network and Client Portal.
- Brokerage Solution (Elite Brokerage) Solution for traditional brokerages to give their agents a technological edge, featuring admin scheduling capability, automation of showing requests, and connection between brokerage agents and Showami s showing agent network. Includes the Groups Feature add-on ($15/month) for creating preferred agent communities.
- Property Management Pro Subscription product for property management companies that goes beyond rental tours and open houses, including Tasks (condition reports, eviction notices, lock box runners), API automation for CRM integration, status dashboard, $1 discount on all requests, and preferred agent groups.
- Landlord+ Subscription tier for individual landlords providing $1 off all requests, access to task requests (lock box running, property checks, move in/out photography), downloadable reports, and top-tier agent program access.
- Enterprise Solution (Advanced Enterprise) Enterprise product for wholesalers, REITs, appraisal management companies, and flat-fee brokerages. Features include condition reports, property photography, showings, open houses, lock box services, API automation, and the Groups Feature for customizable agent communities.
- Showami API REST API enabling enterprise clients to automate showing requests directly from their CRM systems. Supports full access and read-only API keys, webhook notifications for showing events, CRM integrations via external_id fields, user roster automation, and reporting integrations.
- Showami Mobile App Native iOS and Android application for real estate agents to request showings, pick up showing opportunities, and manage accepted showings. Includes push and text notifications, in-app messaging, and open house request capabilities.
Quantifiable outcome
- 97% showing acceptance rate
- +4 more outcomes
Companies that use Showami
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
Showami technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Showami partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Kentwood RelocationminorPartnership with Kentwood Relocation enhances Showami's referral network for Platinum members. Agents can send and receive referrals through the partnership, making referral transactions easier and more rewarding.
- Tether REcoreSafety partnership providing Showami's active agents complimentary access to Tether RE's real-time safety app. Features include automatic check-ins, emergency SOS alerts, GPS tracking, and location sharing with trusted contacts. Showami covers the monthly subscription costs for active users.
- The CE ShopminorPartnership provides Showami agents access to free safety education courses through The CE Shop. Includes comprehensive curriculum on safety protocols, risk assessment, and emergency procedures tailored for real estate professionals. Course is self-paced, 2-3 hours, and provides professional certification.
- StripecoreStripe provides payment processing services for Showami's transactions. Handles payments between requestors and performers, as well as subscription payments for platform services. Stripe Connected Account Agreement governs the payment relationship.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Showami competitors and assessment
Company assessmentDirect peers
- ShowingTime: ShowingTime (acquired by Zillow Group) is the dominant MLS-integrated showing scheduling platform for residential real estate. It directly competes with Showami in the same core use case (agent-to-agent showing scheduling) but is typically embedded into MLS workflows and large brokerage stacks rather than positioned as an open marketplace.
- Curb Hero: Curb Hero provides automated showing scheduling and self-service lockbox solutions to real estate agents, including showing-on-demand features. It is comparable to Showami in the listing-agent workflow and competes for the same per-showing technology budget.
- HomeLight: HomeLight operates a marketplace connecting home buyers and sellers with top-performing real estate agents. It is comparable to Showami as a horizontal agent marketplace and shares the customer base of licensed real estate professionals seeking to grow or outsource business.
- Agent Pronto: Agent Pronto is a real estate agent matching and referral service that connects consumers and investors with local agents. Comparable to Showami as a marketplace intermediary, though focused on consumer-to-agent referral rather than agent-to-agent showings.
Broad incumbents
- Zillow Group: Zillow owns ShowingTime and Premier Agent and operates the largest consumer real estate marketplace. It is a broad incumbent in the same space, with overlapping showing and agent-connection functionality as part of a much larger real estate platform.
- Redfin: Redfin is a technology-enabled residential brokerage that provides end-to-end buying, selling, and showing services through its own agents and platform. It competes with Showami's buyer-agent and listing-agent workflows as part of a vertically integrated brokerage model.
- Compass: Compass is a large technology-enabled residential brokerage with its own agent platform, marketing tools, and transaction management. It is comparable to Showami in serving real estate agents and brokerages, but as a vertically integrated brokerage rather than an open marketplace.
Emerging players
- Opendoor: Opendoor is an iBuyer and real estate platform that relies on field agents to visit and assess properties. Its need for licensed agents on the ground overlaps with Showami's showing-agent network, making it a comparable buyer of on-demand agent services.
Regional players
- Orchard: Orchard is a tech-enabled home-buying service that allows customers to make all-cash offers on homes and trade up later. It is an existing Showami enterprise customer and a comparable operator in the residential real estate space with overlapping demand for on-demand licensed agents.
- LoKation Real Estate: LoKation is a multi-state residential brokerage that is publicly listed as a Showami enterprise customer. It is comparable as a brokerage customer using Showami to scale showing coverage, and represents the kind of distributed brokerage Showami monetizes through enterprise plans.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Showami social profiles
Digital presenceShowami financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showami leadership team
Management profileNumber of profiles
Showami subsidiaries and ownership
Company hierarchySubsidiaries1 record
Showami funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showami M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showami
What does Showami do?
Showami is an on-demand digital marketplace platform that connects licensed real estate agents who need property showings performed with other licensed agents available to perform them. The platform handles showing requests, agent matching, scheduling, payments, and related real estate tasks such as open houses, appraisals, inspections, property photography, condition reports, and lock box services across all 50 US states and Canada. It is free to join, charges per-showing transaction fees, and offers subscription tiers and enterprise API access.
Is Showami a public or private company?
Showami is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showami founded?
Showami was founded in 2016. It employs 1 to 10 people.
Where is Showami based?
Showami is headquartered in Fort Myers, United States, in the North America region.
How does Showami make money?
Six revenue lines are on record. Pay-Per-Showing Transaction Fees are the primary driver. The others are showami Platinum Subscription, landlord+ Subscription, advanced Enterprise Solution, property Management Pro Subscription and affiliate Program Revenue Share.
Who are Showami's main competitors?
Direct peers on record are ShowingTime, Curb Hero, HomeLight and Agent Pronto. Broad incumbents are Zillow Group, Redfin and Compass. Opendoor is listed as an emerging player. Regional players are Orchard and LoKation Real Estate.
Does Showami have an API?
Yes. Showami offers a public REST API (v1) for creating, accepting, and updating showings and rentals. The API supports full access and read-only API key levels, OAuth2 password authentication, and webhook notifications for showing events. Key endpoints cover: Showings (create, accept, cancel, reschedule, counter-proposals, feedback, acceptance prediction), Rentals, Tasks, Property Data Collection, Users (favorite/block users, organization management), Consumers, Referrals, Price Suggestions, and Reports. The API allows automation of user rosters, CRM integrations to push requests, and external system connections via external_id fields. Webhook events include showing status changes, rescheduling, messages, feedback, counter-proposals, and agent check-ins. Developer documentation is at showami.com/api-docs.
What industry is Showami in?
Showami's product category is Real Estate Showing Services Platform. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 5312 and its SIC code is 6531.