TopCourt

What TopCourt does

TopCourt is a subscription-based streaming platform that delivers on-demand video instruction in tennis and pickleball from a roster of 65+ professional players and coaches, including Grand Slam champions (Chris Evert, Martina Navratilova, Venus Williams), Olympic medalists, and top ATP/WTA and PPA Tour professionals. The platform is built as a multi-device streaming product available on iPhone, Android, iPad, Apple TV, and web browsers, with native iOS and Android apps distributed through the Apple App Store and Google Play Store. Content is organized into 7 class types covering technique, drills, strategy, fitness, and mental strength, with 20+ new classes added monthly in 2-15 minute formats, supported by a personalization/recommendation layer that suggests lessons and instructors based on user preferences and skill level. The company monetizes primarily through a $180/year standard annual subscription, augmented by a premium Gold membership tier offering direct pro feedback and behind-the-scenes experiences, a Gold Courts loyalty token system, and B2B distribution partnerships with tennis organizations, academies, and university programs including the Ontario Tennis Association, Harvard, UNC, Elon, and Furman tennis programs, and the John McEnroe, Bill Clark, Cliff Drysdale, and Saddlebrook tennis academies. The platform holds Official e-Learning Platform designations from the International Tennis Association (ITA) and the Professional Pickleball Association (PPA), and Venus Williams is publicly identified as an owner alongside co-founders Alex Rafiee, Taylor Meyer, and Zach Hunter.

Name

TopCourt

Legal name

TopCourt

Website

https://topcourt.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TopCourt is a subscription streaming platform offering on-demand tennis and pickleball instruction from 65+ professional players and coaches, including Grand Slam champions and Olympic medalists, at $180/year, with Gold tier and B2B academy distribution.

Ownership category

akta.pro rank

Product category

Sports Video Streaming

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

Keywords

• Sports video streaming
• Tennis instruction platform
• Pickleball instruction
• Online coaching platform
• Athlete-led content

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Standard Annual Membership: Annual subscription providing unlimited access to all pros and new pros as they launch. Includes unlimited streaming, high-definition videos, and special rewards for getting started. Priced at $180 per year.
2. Gold Membership: Premium tier offering additional exclusive tennis experiences. Unlocks access to direct feedback from pros, unique experiences like meeting players, and behind-the-scenes access to filming events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TopCourt is a subscription-based streaming platform that delivers video instruction in tennis and pickleball from 65+ professional players and coaches. The platform offers 7 class types covering technique, drills, strategy, fitness, and mental strength, with 20+ new classes added monthly (2-15 minutes each). Content is accessible across iPhone, Android, iPad, Apple TV, and web via a standard annual membership ($180) or premium Gold membership.

Product overview

TopCourt is a sports e-learning streaming platform that offers video-based instruction in tennis and pickleball from professional players and coaches. The core product is the TopCourt Platform, a subscription-based streaming service with two tiers: Standard Membership ($180/year) for unlimited access to all instructors and content, and Gold Membership for premium exclusive content and direct feedback from pros. The platform features 7 class types (technique, drills, strategy, fitness, mental strength), adding 20+ new classes monthly (2-15 minutes each), accessible via iPhone, Android, iPad, Apple TV, and web. Additionally, the Gold Courts loyalty program rewards users with virtual tokens redeemable for prizes and event access.

Differentiator

Problem solved

Functional benefit

Brands

• TopCourt Gold: Premium membership tier offering additional exclusive tennis experiences and behind-the-scenes content

Products and services

• TopCourt Streaming Platform A subscription streaming platform providing video-based tennis and pickleball instruction from 65+ professional players and coaches. The platform offers 7 class types covering technique, drills, strategy, fitness, and mental strength, accessible on iPhone, Android, iPad, Apple TV, and web.
• TopCourt Standard Membership Annual subscription at $180 per year providing unlimited streaming access to all professional tennis and pickleball instructors on the TopCourt platform, including HD videos, new classes as they launch, and special rewards for getting started.
• TopCourt Gold Membership Premium subscription tier offering additional exclusive tennis experiences, direct feedback from professional players, and unique experiences such as meeting players and behind-the-scenes access to filming events.
• TopCourt Mobile App Native mobile application available on iOS via Apple App Store and Android via Google Play Store, providing streaming access to TopCourt tennis and pickleball instruction on iPhone, Android, and iPad devices.

Quantifiable outcome

• 20+ new classes added monthly
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• ITA (International Tennis Association)flagshipStrategic or Co-development PartnerOfficial e-learning platform partnership with the ITA. The partnership positions TopCourt as the authoritative digital learning platform for tennis instruction, leveraging ITA's association credibility and reach within the tennis community.
• PPA (Professional Pickleball Association)flagshipStrategic or Co-development PartnerOfficial e-learning platform of the PPA. TopCourt features pickleball instruction from PPA Tour professionals including Ben Johns, Catherine Parenteau, and Jessie Irvine, positioning the platform as the authoritative learning resource for pickleball.
• Ontario Tennis Association (OTA)coreGTM or Marketing PartnerOTA partnered with TopCourt as its official e-Coaching Platform. OTA CEO Jim Boyce stated they look forward to promoting TopCourt's benefits to their 250 member tennis clubs. This partnership provides access to institutional customers and club networks.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PlaySight: PlaySight provides AI-powered tennis video analysis, smart court systems, and coaching tools used by academies and federations. It overlaps with TopCourt on the B2B tennis instruction side and shares institutional customers like academies, but focuses on video analysis rather than instructor-led streaming content.
• CoachUp: CoachUp is an online marketplace connecting athletes with private coaches across many sports, including tennis. It overlaps with TopCourt's instruction-discovery use case via a marketplace model rather than a content-subscription model.

Direct peers

• SwingVision: SwingVision is an AI-powered tennis and pickleball video analysis app that lets users record swings and receive instant stroke feedback. It directly competes with TopCourt in mobile-first tennis instruction and shares the same consumer target of recreational and competitive players.
• MyTennisLesson: MyTennisLesson is an online marketplace that connects tennis students with coaches for in-person and virtual lessons. It targets the same consumer pain point as TopCourt — affordable access to quality tennis instruction — through a different marketplace model.

Broad incumbents

• Peloton: Peloton is a subscription fitness content platform combining streaming classes with connected hardware. It shares TopCourt's premium subscription streaming DNA and multi-device distribution but operates in fitness rather than racquet sports, and at a much larger scale.
• MasterClass: MasterClass is a subscription streaming platform featuring video courses from world-class experts across many categories including sports. It shares TopCourt's celebrity-instructor-led subscription model and annual price point but operates across a much broader topic catalog rather than specializing in racquet sports.
• Tennis Channel: Tennis Channel is the dominant cable and streaming media destination for tennis, offering live matches, documentaries, and original programming. It competes for tennis fans' viewing time and ad/subscription dollars, but its content is entertainment-first rather than instruction-first.

Others

• Professional Pickleball Association (PPA Tour): The PPA Tour is the leading professional pickleball tour and TopCourt's official pickleball e-learning partner. It is adjacent rather than directly competitive — it operates live events and league content while TopCourt monetizes instruction from PPA pros.
• International Tennis Association (ITA): The ITA is the governing body for collegiate tennis and TopCourt's official tennis e-learning platform partner. It is an ecosystem partner and content amplifier rather than a competitor.
• USTA (United States Tennis Association): The USTA is the national governing body for tennis in the U.S., operating leagues, tournaments, and player development programs. It is a potential federation partner for TopCourt and serves the same recreational tennis community, but does not compete directly in streaming instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/topcourt_
• YouTubeyoutube.com/c/topcourt
• Facebookfacebook.com/topcourtofficial
• LinkedInlinkedin.com/company/topcourt
• Instagraminstagram.com/topcourt
• TikToktiktok.com/@topcourt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopCourt