VitaminSea Seaweed

What VitaminSea Seaweed does

VitaminSea Seaweed (legal entity Vitamin Sea Seaweed LLC) is a family-owned company that hand-harvests, processes, and packages wild seaweed from the cold North Atlantic Ocean off the coast of Maine. Founded in 1998 and headquartered in Scarborough, Maine with a contact address in Buxton, the company operates a vertically integrated supply chain covering harvest (via sharp-bladed knives at low tide or long-handled rakes from small boats), natural sun-drying, and in-house packaging. Its product catalog spans four formats of edible sea vegetables — Dulse, Kombu, Nori, Alaria, Irish Moss, Bladderwrack, Sea Lettuce, and Kelp — sold as whole leaf, flakes, granules, and powder, alongside personal care products (Sea Gel, Rejuvensea body lotion, anti-aging serum), dietary supplements (Atlantic Dulse liquid extract), agricultural products (Kelp Meal, Kelp Powder for lawn/garden), animal supplements (SeaNutrients for Horses, Large Animal Kelp Chips, pet products), and seasonings under the 'Sea'sonings sub-brand.

The business model is a single-channel direct-to-consumer e-commerce operation running on Shopify from vitaminseaseaweed.com, shipping to the continental United States with free shipping over $50. The customer base consists of individual health-conscious consumers — including vegan, vegetarian, raw-food, and Medical Medium heavy metal detox followers — together with niche segments in horse/animal care and home gardening. Pricing is unit-based, ranging from $13 retail SKUs to bulk sizes up to $480, with bulk fresh rockweed requiring phone ordering. Distribution is exclusively the company's own storefront with no third-party retail, marketplace, or wholesale partnerships. Marketing relies on a content blog (recipes, nutritional education), an email newsletter, customer reviews on Judge.me (384 reviews, 4.77/5 average), social sharing, and an affiliate program, as well as association with the Medical Medium protocol as a community endorsement. The company has received two small grants totaling $20,000 from the Maine Technology Institute (2016, 2017) and operates with 1–10 employees under family ownership with no institutional investors.

Name

VitaminSea Seaweed

Legal name

Vitamin Sea Seaweed LLC

Website

https://vitaminseaseaweed.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

VitaminSea Seaweed is a family-owned Maine company that hand-harvests wild North Atlantic seaweed and sells edible sea vegetables, personal care, animal supplements, and agricultural kelp products directly to U.S. consumers through its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Seaweed and Sea Vegetable Products

NAICS

Other Marine Fishing (114119), Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (44525)

SIC

Fishing, Hunting And Trapping (900), Food And Kindred Products (2000), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)

Keywords

• Wild seaweed harvesting
• Edible sea vegetables
• Seaweed dietary supplements
• Natural skincare products
• Organic fertilizer kelp

Headquarters

HQ city

Buxton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales: The company generates revenue through direct e-commerce sales of seaweed and sea vegetable products. Customers purchase products directly through the website with various size options ranging from small retail sizes (1.5 oz, 4 oz) to bulk sizes (up to 50 lbs). Products include edible sea vegetables (dulse, kombu, nori, alaria, bladderwrack, irish moss, sea lettuce), seasonings, personal care products (sea gel, body lotion, sea serum), and animal supplements (kelp meal, horse supplements, pet products).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

VitaminSea Seaweed hand-harvests wild seaweed and sea vegetables from the cold North Atlantic Ocean off the coast of Maine and sells them directly to consumers through its own e-commerce store. Products are naturally sun-dried and packaged in-house, and span edible sea vegetables (Dulse, Kombu, Nori, Alaria, Irish Moss, Bladderwrack, Sea Lettuce, Kelp in whole leaf, flake, granule, and powder forms), seaweed-based personal care (Sea Gel, Anti Aging Sea Serum, Rejuvensea Body Lotion), liquid dietary supplements, seaweed seasonings, agricultural kelp meal/powder, and animal supplements (horses, large animals, pets).

Product overview

VitaminSea Seaweed is a family-owned company with over 25 years of experience harvesting and processing seaweed from the cold North Atlantic Ocean off the coast of Maine. The company offers a diverse product portfolio centered around edible sea vegetables (Dulse, Kombu, Nori, Alaria, Irish Moss, Bladderwrack, Sea Lettuce, Kelp) available in multiple forms: Whole Leaf, Flakes, Granules, and Powder. The core edible seaweed products are sold as bestsellers, with Dulse being the flagship offering. Beyond food products, the company has expanded into personal care (Sea Gel, Anti Aging Sea Serum, Rejuvensea Body Lotion), dietary supplements (Dulse Extract Drops), agricultural products (Kelp Meal, Kelp Powder for lawn/garden), animal supplements (SeaNutrients for Horses, Large Animal Kelp Chips, Pet products), seasonings ('Sea'sonings), and specialty items (Fresh Rockweed for lobster bakes, Starter Packs). All products are hand-harvested from live ocean plants and naturally sun-dried to retain nutrients, emphasizing sustainability as a non-pollutant, renewable resource.

Differentiator

Problem solved

Functional benefit

Brands

• Rejuvensea: Skincare line featuring triple blended seaweed extract products including body lotion and anti-aging serum
• Sea Gel
• SeaNutrients
• Sea'sonings

Products and services

• Wild North Atlantic Dulse Whole Leaf Hand-harvested red seaweed (Palmaria palmata) from Maine's cold pristine waters, available in sizes from 1.5 oz to 10 lb ($20-$480). Rich in protein, iron, vitamins A, C, D, E, calcium, iodine, and essential amino acids, intended for raw, dried, toasted, smoked, fried, or baked use by home cooks and health-conscious consumers.
• Wild North Atlantic Dulse Flakes Pre-processed Dulse seaweed in flake form for easier portion control, sold in shaker bottles (1 oz) and larger sizes up to 10 lb ($16-$410). Bestseller with 38 reviews and 5-star rating, intended for seasoning, smoothies, and quick culinary use by individual consumers.
• Wild North Atlantic Dulse Granules Finely ground Dulse seaweed granules for blending into soups, broths, and sauces, available in sizes from 4 oz to 10 lb ($28+). Intended for culinary use by home cooks seeking a finer texture than whole leaf or flakes.
• Wild North Atlantic Dulse Powder Fully powdered Dulse seaweed for smoothies and liquid applications, available in 4 oz ($30), 8 oz, and 1 lb sizes. Targeted at consumers using Dulse in beverages, smoothie bowls, and medical-medium-style detox protocols.
• Wild North Atlantic Kombu (Saccharina) Whole Leaf Brown seaweed (Laminaria saccharina) rich in iodine and calcium, sold in sizes from $14 to $275. Used as a fish wrap for baking and steaming or as a savory ingredient; contains potassium, magnesium, iron, and B complex vitamins, marketed to culinary consumers seeking umami-rich sea vegetables.
• Wild North Atlantic Irish Moss Whole Leaf Nutrient-rich sea vegetable (Chondrus crispus) containing carrageenan, used for thickening soups, stews, chowders, and gravies, sold for $28-$450. Rich in protein, vitamin A, iodine, iron, calcium, and antioxidants; marketed to culinary and nutritional consumers.
• Wild North Atlantic Bladderwrack Whole Leaf Brown seaweed (Fucus vesiculosis) used primarily in health and beauty applications, sold for $24-$220. Contains vitamin K, C, protein, iodine, bromine, phosphorus, and high magnesium, marketed to health-conscious and personal-care consumers.
• Alaria Wild North Atlantic Wakame Whole Leaf Delicate brown seaweed (Alaria esculenta) similar to Japanese wakame, sold from $14 to $275. One of the highest natural sources of calcium, rich in B complex vitamins, A, C, K, protein, iron, magnesium, and dietary fiber; marketed for miso soup and other culinary applications.
• Laver Wild North Atlantic Nori Whole Leaf Seaweed (Porphyra umbilicalus) highest in B complex vitamins, C, E, and vegetable protein among Maine sea vegetables, sold from $14 to $100. Rich in calcium, iodine, iron, and vitamins A and K; marketed as versatile for salads, soups, and sushi-style uses.
• Wild North Atlantic Sea Lettuce Whole Leaf Vibrant green seaweed (Ulva lactuca) best served raw with distinctive flavor, sold from $20 to $300. Very high in iron, protein, iodine, manganese, vitamin B12, calcium, vitamins A/B/C, and nickel; 31% dietary fiber, marketed as a salad-green-style sea vegetable.
• Wild North Atlantic Triple Blend Flakes Nutritional blend of Kelp (Digitata), Dulse, and Sea Lettuce providing a complete range of bioavailable minerals, trace elements, iodine, iron, potassium, vitamin C, B12, and calcium, sold from $14. Marketed to consumers seeking an all-in-one mineral supplement in flake form.
• Sea Gel Skincare product made from Maine seaweeds that releases polysaccharides for hair, skin, and body, priced at $13. Marketed as a hydrating aloe-of-the-sea-style gel good for acne, psoriasis, and dandruff, targeting natural skincare consumers.
• Anti Aging Sea Serum (60 ml) 60 ml facial serum with seaweed-derived ingredients providing daily hydration, reducing fine lines, and improving skin elasticity, sold at $29.99 (reg $49.99). Contains natural peptides, kelp, bladderwrack, and Irish moss; targeted at anti-aging skincare consumers.
• Rejuvensea Seaweed Body Lotion (4 oz) 4 oz body lotion with triple-blended extract of Irish Moss, Bladderwrack, and Kelp, sold at $19.99 (reg $30). Marketed as deeply hydrating with peptides promoting smoother, healthier skin; part of the Rejuvensea sub-brand for natural skincare consumers.
• Atlantic Dulse Seaweed Extract Supplements Drops (60 ml) 60 ml liquid Dulse extract supplement drops for smoothies, tea, juice, or water, priced at $51 (reg $69.99). Contains trace minerals, amino acids, vitamins B, C, D, E, calcium, potassium, and magnesium; marketed for toxin binding and heavy metal detox protocols.
• Wild North Atlantic Kelp Meal Lawn and garden fertilizer containing over 60 trace minerals, growth hormones (cytokinins, auxins, gibberellins), amino acids, and enzymes, made from Ascophyllum nodosum and naturally sun-dried, sold from $13 to $171 (1-50 lb sizes). Marketed to home gardeners and small-scale agricultural users as a soil amendment and seed germination enhancer.
• Wild North Atlantic Kelp Powder Liquid kelp fertilizer for plants, not water soluble but mixable for foliar spray or irrigation. Contains natural alginate to bind soil and replenish nutrients; marketed to home gardeners and small-scale growers seeking a foliar-feed option.
• Fresh Rockweed Hand-harvested fresh rockweed from Maine's coast for lobster bakes and clambakes, sold from $65 (10 lb) to $130 (50 lb) including FedEx Ground Shipping in the continental USA. Ordered by phone only due to perishable nature.
• 'Sea'sonings Seasoning Blends Seaweed-based seasonings including Dulse & Sea Salt, Dulse Kelp Garlic & Sea Salt, and Applewood Smoked Dulse, sold from $11 (1 oz shaker) to $41 (1 lb). Marketed as lower-sodium alternatives to table salt with added nutrients from dulse and kelp.
• SeaNutrients for Horses: Overall Health Kelp-based horse supplement containing over 60 vitamins, minerals, trace elements, and amino acids, sold from $58 (3 lb) to $100 (10 lb). Marketed for calming nervous horses, increased fertility, improved vitality, anti-ulcer properties, and brighter eyes; targeted at horse owners and stable operators.
• SeaNutrients for Horses: Bone & Joint Health Enhanced horse supplement with kelp plus glucosamine (3000 mg), chondroitin (5000 mg), and white willow bark (7500 mg), sold from $68 (3 lb) to $120 (10 lb). Designed for senior horses or those with bone and joint issues; promotes cartilage health and relieves inflammation.
• Large Animal Kelp Chips Feed-grade seaweed supplement for cattle, horses, swine, poultry, sheep, and goats, sold from $71 (10 lb) to $166 (50 lb). Longer pieces that don't fall to the bottom of grain bins, reducing waste; contains over 60 vitamins, minerals, trace elements, and amino acids.
• Wild North Atlantic Sea Vegetable Flakes Starter Pack Variety pack containing 5 two-ounce packages of Dulse, Applewood Smoked Dulse, Kombu, Nori, and Wakame flakes, priced at $46. Marketed as a sampling/gifting introduction to the company's sea-vegetable flake line.
• Wild North Atlantic Sea Vegetables Whole Leaf Starter Pack Variety pack containing 5 two-ounce packages of whole leaf sea vegetables from Maine's coast, priced at $52. Marketed as a sampling/gifting introduction to the company's whole-leaf line.

Quantifiable outcome

• 4.77 out of 5 average rating from 384 reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maine Coast Sea Vegetables: Maine-based wild-harvested and cultivated organic seaweed brand offering kelp, dulse, bladderwrack, alaria, and other sea vegetables in similar whole-leaf, flake, and powder formats; competes head-to-head with VitaminSea on the same DTC channel and the same health-conscious buyer.
• Atlantic Sea Farms: Maine-rooted kelp farming and consumer seaweed brand selling fermented kelp, kelp cubes, and other value-added seaweed SKUs; targets the same health-conscious consumer with branded Maine-sourced seaweed and competes directly on shelf and DTC.
• Ocean's Balance: Maine-based seaweed company producing kelp-based food and body-care products (including kelp noodles and supplements); overlaps with VitaminSea on both food and personal-care categories from the same regional sourcing base.
• Rising Tide Seaweed: Maine family-operated seaweed brand selling edible kelp, dulse, and seasonings via DTC; directly comparable in scale, geography, and product mix to VitaminSea.
• SeaSnax: Branded roasted seaweed snack line sold through DTC and retail; overlaps with VitaminSea's dried whole-leaf and flake SKUs among health-conscious snack consumers.
• GimMe Health Foods: Premium organic roasted seaweed snacks and seaweed crisps brand sold DTC and across natural/grocery channels; comparable to VitaminSea's snack-format seaweed SKUs.

Emerging players

• Blue Evolution: Alaska/Hawaii-rooted kelp and seaweed brand selling dried kelp, kelp chili crisp, and kelp-based skincare; partial overlap on food and personal-care categories.

Broad incumbents

• Eden Foods: Large established organic food brand carrying sea vegetables (nori, kombu, wakame) in its catalog; competes at the broad grocery channel with general sea-vegetable SKUs rather than VitaminSea's Maine wild-harvested premium niche.

Regional players

• Seagreens: UK-based wild seaweed harvesting and supplement brand selling kelp-based human and pet supplements; comparable product forms and supplement positioning to VitaminSea but focused on European markets.

Others

• Kelp Forest Foundation: Marine conservation nonprofit focused on ocean forest/kelp ecosystem restoration; not a competitor but tangentially linked given VitaminSea's seaweed-harvesting model and small-scale coastal Maine identity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vitaminsea-seaweed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VitaminSea Seaweed