SeaSnax
SeaSnax is a family-owned CPG company founded in 2010 that produces premium organic roasted seaweed snacks and chips. It sells direct-to-consumer via its website and through natural foods retailers including Whole Foods Market in the US and internationally across five countries.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SeaSnax does
SeaSnax is a privately-held, family-owned packaged-food company founded in 2010 by Jin Jun and Ben and headquartered in Los Angeles. The company produces premium roasted seaweed snacks (nori/porphyra) sourced from Korea and processed with 100% organic extra virgin olive oil and sea salt, differentiating itself from competitors that use corn or canola oil. Its product portfolio includes the core SeaSnax Sheets line (Classic, Wasabi, Chipotle, Toasty Onion, and RAW unroasted), Chomperz seaweed-rice chips (Original, Onion, Barbecue, Jalapeno), SeaVegi seaweed salad mix, and SeaMama cooking seaweeds. The company holds category-first Non-GMO Project Verified certification along with Whole30 Approved, vegan, gluten-free, and keto certifications, and each batch is taste-tested by the founders' daughter, who serves as Head of R&D.
The company operates a dual-channel go-to-market: direct-to-consumer e-commerce via seasnax.com (with free shipping on orders over $30, same-day shipping cutoff at 10:00am PST, and an affiliate rewards program offering 10% commission in SeaSnax Reward Points) and wholesale distribution to natural foods retailers including Whole Foods Market (400+ locations), Bristol Farms, Erewhon, Co-opportunity, and Berkshire Co-op Market in the US, with international retail presence in Canada, Japan, Singapore, Germany, and the United Kingdom via food importers and distributors. Pricing is unit-based, ranging from $4.99 single-serve packs to $75 Grab & Go 72-pack cases, with gift cards at $20/$50/$100 denominations. Note that the company does not ship internationally via its own e-commerce site, indicating a reliance on third-party international partners for overseas revenue.
Revenue mechanics are one-time transactional consumer purchases and wholesale distribution; no subscription, licensing, or recurring revenue model is in evidence. The company has no disclosed institutional funding, no parent company, no subsidiaries, and no M&A activity, operating as an independent family business that commits 10% of annual profits to non-profits including Children's Miracle Network.
SeaSnax firmographics
Firmographics- Name
- SeaSnax
- Legal name
- SeaSnax
- Website
- https://seasnax.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SeaSnax is a family-owned CPG company founded in 2010 that produces premium organic roasted seaweed snacks and chips. It sells direct-to-consumer via its website and through natural foods retailers including Whole Foods Market in the US and internationally across five countries.
- Ownership category
- akta.pro rank
SeaSnax industry classification
Industry- Product category
- Seaweed snacks
- NAICS
- Seafood Product Preparation and Packaging (3117)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)
- akta.pro secondary industries
- Seaweed & Algae Aquaculture (incl. microalgae) (AFAEAAAE), Algae & Seaweed Proteins (Microalgae/Spirulina, Macroalgae) (AFAJAHAF)
Keywords
Where SeaSnax is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SeaSnax business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Revenue from direct online sales through seasnax.com website to consumers. Orders ship same day if received by 10:00am PST, with free shipping on orders over $30. Products sold include individual items, multi-packs, and case quantities at various price points.
- Wholesale/Retail Distribution: Revenue from wholesale distribution to natural foods stores, co-ops, and major retailers across the US (Whole Foods Market, Bristol Farms, Erewhon) and internationally (Canada, Japan, Singapore, Germany). Products sold to retailers at wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single serve Chomperz products |
| Unit Pricing | Pay-as-you-go | Grab & Go 6-Pack |
| Unit Pricing | Pay-as-you-go | BIG GRAB 12-pack case |
| Unit Pricing | Pay-as-you-go | Grab & Go 72-Pack case |
| Unit Pricing | Pay-as-you-go | Chomperz 8-pack case |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SeaSnax product offering
Product offeringCore offering
SeaSnax produces and sells premium roasted seaweed (nori) snacks made from organic Korean seaweed roasted with 100% organic extra virgin olive oil and sea salt. The product portfolio includes SeaSnax Sheets (Classic, Wasabi, Chipotle, Toasty Onion, RAW), Chomperz seaweed-rice chips, SeaVegi salad mixes, and SeaMama cooking seaweeds, sold via direct e-commerce and natural foods retailers.
Product overview
SeaSnax is a family-run seaweed snack company offering a portfolio of roasted and raw seaweed products. The core offerings include SeaSnax Sheets (roasted seaweed snacks in Classic, Wasabi, Chipotle, Toasty Onion, and RAW varieties) and Chomperz (crunchy seaweed chips in Original, Onion, Barbecue, and Jalapeno flavors). Products are sold in various formats including Grab & Go packs (6 or 72 count), BIG GRAB packs (double-sized, 12 count), and Single packs (5 sheets, sold individually or in cases of 16). The company also operates sub-brands: SeaVegi (seaweed salad mix with five sea vegetables) and SeaMama (cooking seaweeds including Wakame Flakes, Kombu, and Hijiki Spirals). Additional offerings include Gift Cards and a selection of Whole30 Approved products. All products are vegan, gluten-free, Non-GMO Project Verified, and made with organic ingredients where specified.
Differentiator
Problem solved
Functional benefit
Brands
- SeaMama: Seaweed products line including Wakame Flakes and Kombu for cooking and soups
- SeaVegi
- Chomperz
Products and services
- SeaSnax Sheets Premium roasted organic seaweed (nori) snacks made with 100% organic extra virgin olive oil and sea salt, available in Classic, Wasabi, Chipotle, Toasty Onion, and RAW (unroasted) flavors, sold in single packs, multi-packs, and case quantities to health-conscious families and individuals.
- Chomperz Crunchy seaweed-rice chips made of bite-size seaweed curls wrapped in rice and seasoned in Original, Onion, Barbecue, and Jalapeno flavors, sold individually and in cases to consumers seeking a chip-style seaweed snack.
- SeaVegi Seaweed salad mix containing five sea vegetables (Wakame, Agar, Suginori, Tsunomata, and Mafunori) that can be rehydrated and used for salads, targeted at consumers following plant-based and raw-food diets.
- SeaMama Cooking-focused seaweed product line including Wakame Flakes, Kombu, and Hijiki Spirals designed for use in soups, salads, sushi, and other dishes by home cooks and sushi makers.
- SeaSnax Gift Cards
Quantifiable outcome
- 15-30 calories per serving with no artificial colors, flavors, or preservatives
- +1 more outcomes
Companies that use SeaSnax
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
SeaSnax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SeaSnax partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Children's Miracle NetworkminorNon-profit organization committed to making the world a better place for children. SeaSnax commits 10% of annual profits to non-profit organizations including this one.
- Non-GMO ProjectcoreNon-GMO Project provides independent verification services for SeaSnax products, confirming they are produced according to best practices for GMO avoidance.
- Whole Foods MarketcoreMajor natural foods retailer with 400+ locations nationwide that stocks SeaSnax products, providing significant retail distribution for the brand.
- Bristol FarmscorePremium natural foods grocery chain with 15+ California locations that carries SeaSnax products.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
SeaSnax competitors and assessment
Company assessmentDirect peers
- Annie Chun's: A leading US-based brand of Asian-inspired foods including seaweed snacks, noodles, and rice. Directly competes with SeaSnax in the roasted seaweed snack category and shares distribution in natural foods and mainstream grocery channels.
- gimMe Snacks: Specialty seaweed snack brand offering roasted seaweed sheets and chips. Directly competes with SeaSnax in the premium roasted seaweed category with similar product formats (sheets, chips) and natural foods retail placement.
- Ocean's Halo: Sustainable seaweed snack brand producing roasted seaweed snacks and chips. Directly comparable to SeaSnax in product format, target customer (health-conscious families), and natural foods retail distribution.
- Seapoint Farms: Edamame and seaweed snack brand with distribution in US natural and mainstream grocery. Directly comparable in the seaweed snack category and overlapping health-conscious consumer base with SeaSnax.
Emerging players
- Bare Snacks: Premium baked fruit and vegetable chip brand sold in natural and mainstream grocery. Comparable as a clean-label, better-for-you snack CPG brand with Whole Foods and similar retail distribution to SeaSnax.
- Organic Gemini: Organic tiger nut snack brand with natural foods distribution. Comparable as a small, founder-led clean-label snack CPG with Whole Foods presence and a focus on better-for-you, allergen-friendly ingredients.
- Lesser Evil: Organic, better-for-you snack brand (popcorn, puffs, chips) with Whole Foods and natural foods distribution. Comparable as a clean-label CPG snack brand selling to health-conscious families through similar channels as SeaSnax.
- Brad's Plant Based: Vegetable-based snack brand (kale chips, broccoli bites, etc.) in the natural foods channel. Comparable as a small, mission-driven CPG snack brand with overlapping retailer relationships and health-conscious family target customer.
- Rhythm Superfoods: Better-for-you snack brand with kale chips, beet chips, and broccoli bites. Comparable as a small natural-foods CPG brand targeting health-conscious consumers in similar retail channels to SeaSnax, though focused on vegetable chips rather than seaweed.
Broad incumbents
- Shirakiku: Large Japanese food brand offering a wide portfolio of Asian grocery products including seaweed snacks. A broader incumbent in the Asian food category that overlaps with SeaSnax in roasted seaweed snacks and shared retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SeaSnax social profiles
Digital presenceSeaSnax financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeaSnax leadership team
Management profileNumber of profiles
Profiles3 records
SeaSnax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeaSnax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeaSnax
What does SeaSnax do?
SeaSnax produces and sells premium roasted seaweed (nori) snacks made from organic Korean seaweed roasted with 100% organic extra virgin olive oil and sea salt. The product portfolio includes SeaSnax Sheets (Classic, Wasabi, Chipotle, Toasty Onion, RAW), Chomperz seaweed-rice chips, SeaVegi salad mixes, and SeaMama cooking seaweeds, sold via direct e-commerce and natural foods retailers.
Is SeaSnax a public or private company?
SeaSnax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SeaSnax founded?
SeaSnax was founded in 2010. It employs 11 to 50 people.
Where is SeaSnax based?
SeaSnax is headquartered in Los Angeles, United States, in the North America region.
How does SeaSnax make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution.
Who are SeaSnax's main competitors?
Direct peers on record are Annie Chun's, gimMe Snacks, Ocean's Halo and Seapoint Farms. Emerging players are Bare Snacks, Organic Gemini, Lesser Evil, Brad's Plant Based and Rhythm Superfoods. Shirakiku is listed as a broad incumbent.
Does SeaSnax have an API?
No public API is recorded for SeaSnax.
What industry is SeaSnax in?
SeaSnax's product category is Seaweed snacks. Its primary akta.pro industry code is AFAKAIAI, Seaweed & Dried Vegetable Snacks Manufacturing, with a secondary code of AFAEAAAE, Seaweed & Algae Aquaculture (incl. microalgae). Its NAICS code is 3117 and its SIC code is 2030.