What Webroot does

Webroot is a cloud-native, AI-driven cybersecurity company founded in 1997 and headquartered in Broomfield, Colorado. Operating as a wholly-owned subsidiary of OpenText Corporation since its 2019 acquisition, Webroot delivers antivirus, identity protection, VPN, secure browsing, and cloud backup products primarily to consumers and families, with a parallel business line for managed service providers (MSPs) and enterprises. Its product portfolio spans the consumer suite (Webroot Essentials, Premium, Total Protection, Secure VPN, AntiVirus for PC Gamers, Security for Chromebook, and PC Optimizer) and the business stack (SecureAnywhere Endpoint Protection, DNS Protection, Security Awareness Training, and the BrightCloud Threat Intelligence services delivered via API and SDK).

The company differentiates through a cloud-based machine learning architecture that processes billions of threat data points to deliver real-time behavioral threat detection, replacing local signature databases with continuous cloud updates. The platform also underpins the BrightCloud Threat Intelligence business, which licenses web/IP reputation, anti-phishing, and malware detection data to third-party technology partners and mobile security SDK integrators. Webroot distributes products primarily through direct-to-consumer online sales via webroot.com, supplemented by a Best Buy retail support channel and MSP integrations with ConnectWise, Kaseya VSA, and N-able.

Webroot's revenue model is built on annual subscriptions with tiered consumer pricing ($29.99–$149.99 first year, with 40–50% introductory discounts), family plans covering up to 10 devices/10 identities, and bundled features including dark web monitoring, identity restoration, and up to $1M fraud expense reimbursement. The business segment adds recurring revenue through endpoint protection licensing, DNS protection, security awareness training subscriptions, and BrightCloud API/SDK consumption-based pricing for technology partners.

Name

Webroot

Legal name

Webroot LLC

Website

https://webroot.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Webroot is a cloud-native, AI-driven cybersecurity company offering antivirus, identity protection, VPN, and threat intelligence products to consumers, families, and businesses, operating as a wholly-owned subsidiary of OpenText Corporation.

Ownership category

akta.pro rank

Product category

Cybersecurity Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Browser & Web Isolation Security (HDADAEAK)

akta.pro secondary industry

Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)

Keywords

• Endpoint security software
• Cloud antivirus protection
• Threat intelligence services
• Identity protection software
• Cybersecurity VPN backup

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Consumer Security Subscriptions: Annual subscription-based security software for individuals and families, with tiered plans offering varying levels of protection from basic antivirus to comprehensive identity and VPN coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Webroot sells cloud-native, AI-driven cybersecurity software for consumers, families, and businesses. Its consumer portfolio includes the Total Protection all-in-one suite (antivirus, identity protection, VPN, cloud backup), Premium, Essentials, Secure VPN, Chromebook security, PC Gamer antivirus, and PC Optimizer. Its business portfolio includes SecureAnywhere Business Endpoint Protection, DNS Protection, Security Awareness Training, and BrightCloud Threat Intelligence services and SDKs licensed to technology partners. All products are delivered as subscription software with cloud-based real-time threat detection.

Product overview

Webroot offers a cloud-native, AI-driven cybersecurity platform spanning consumer and business segments. The consumer portfolio includes Webroot Total Protection (flagship all-in-one suite), Webroot Premium (identity + antivirus), Webroot Essentials (antivirus-only tiers), Webroot Secure VPN, Security for Chromebook, AntiVirus for PC Gamers, and PC Optimizer. The business portfolio includes Webroot SecureAnywhere Business Endpoint Protection, DNS Protection, Security Awareness Training, and BrightCloud Threat Intelligence services (web classification, IP reputation, anti-phishing, malware detection, file reputation). All products leverage cloud-based AI threat detection with real-time updates rather than local signature databases, enabling lightweight protection with minimal system impact.

Differentiator

Problem solved

Functional benefit

Brands

• Webroot SecureAnywhere: Cloud-based antivirus and security software platform
• Webroot Total Protection
• Webroot Premium
• Webroot Essentials
• Webroot Secure VPN

Products and services

• Webroot Total Protection All-in-one consumer security suite for individuals that combines antivirus, identity protection with dark web and credit bureau monitoring, VPN for 5 devices, parental controls, unlimited cloud backup for 1 PC or Mac, and up to $1M fraud expense reimbursement.
• Webroot Premium Consumer identity and antivirus protection for individuals covering 5 devices and 1 identity, with dark web monitoring, financial and credit bureau monitoring, 24/7 US-based identity restoration experts, and up to $1M fraud expense reimbursement.
• Webroot Essentials Entry-level consumer antivirus for PCs, Macs, smartphones, Chromebooks, and tablets, providing always-on protection against viruses, phishing, and ransomware, plus firewall, network monitor, Web Threat Shield, text scam detection, and breach monitoring.
• Webroot Secure VPN Standalone consumer VPN service providing encrypted connections, IP masking, split tunneling, and kill switch functionality for secure browsing on public WiFi and private online activity.
• Webroot Security for Chromebook Specialized antivirus product providing real-time security for Chromebook devices with minimal system resource usage.
• AntiVirus for PC Gamers Lightweight antivirus designed for PC gamers, running fast in the background during gameplay and streaming while maintaining protection against malware and cyber threats.
• PC Optimizer Consumer system optimization tool combining cleanup, registry repair, privacy protection, and system tuning to clear digital clutter, boost performance, and restore PC functionality.
• Webroot SecureAnywhere Business Endpoint Protection Enterprise-grade endpoint protection for businesses and MSPs that delivers real-time threat detection, behavioral monitoring, and cloud-based threat intelligence across corporate endpoints.
• Webroot SecureAnywhere Business DNS Protection DNS-level security service that blocks malicious domains and phishing sites at the DNS resolution layer for business networks.
• Webroot Security Awareness Training Security awareness training platform for businesses and MSPs to educate employees about cybersecurity threats and best practices.
• BrightCloud Threat Intelligence Services Threat intelligence services for enterprise security products including Web Classification and Reputation, IP Reputation Services, Real-Time Anti-Phishing, Streaming Malware Detection, File Reputation, and BrightCloud Investigator.
• BrightCloud Mobile Security SDK SDK enabling technology partners to integrate Webroot's malware detection and security capabilities into mobile applications.
• Webroot Unity API API and SDK for technology partners to interact with Webroot SecureAnywhere business products and integrate threat intelligence into their own solutions, available under technology partner agreements.
• Webroot WiFi Security VPN-based WiFi security mobile application for iOS and Android providing encrypted connections when using public WiFi networks.

Quantifiable outcome

• Over 93% customer satisfaction rate
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Best BuyminorChannel Partner/ Reseller/ DistributorBest Buy serves as a retail channel for Webroot subscriptions. Customers who purchase Webroot products through Best Buy receive dedicated support from Best Buy via phone at 1-888-237-8289 or chat. This partnership provides an offline retail presence for customer support services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Norton (Gen Digital): Gen Digital's Norton is a direct consumer antivirus and identity protection competitor with tiered subscription pricing and a comparable device-protection feature set (Norton 360, Antivirus Plus). It competes head-to-head against Webroot Essentials, Premium, and Total Protection.
• McAfee: McAfee offers consumer antivirus, identity protection, and VPN under a subscription model with multi-device tiers, directly mirroring Webroot's consumer security bundle and competing on price and feature breadth.
• Bitdefender: Bitdefender is a leading consumer and SMB antivirus vendor with subscription-based endpoint protection products, frequently benchmarked head-to-head with Webroot on performance and detection rates.
• Kaspersky: Kaspersky provides tiered consumer security suites with antivirus, VPN, identity, and privacy features, positioning as a comparable global endpoint security subscription competitor to Webroot.
• ESET: ESET sells consumer and SMB endpoint security products with annual subscriptions and emphasizes lightweight, fast scanning — directly comparable to Webroot's value proposition around performance and low system footprint.
• Malwarebytes: Malwarebytes offers consumer and business endpoint protection plus privacy/VPN products via subscription, competing in the same direct-to-consumer antivirus category as Webroot with similar messaging around real-time threat blocking.
• Avast / AVG (Gen Digital): Avast and AVG are consumer antivirus brands within Gen Digital's portfolio, offering freemium and paid endpoint security tiers that compete with Webroot's consumer Essentials and Premium plans.

Broad incumbents

• Trend Micro: Trend Micro is a broad incumbent cybersecurity vendor offering consumer antivirus alongside its larger enterprise and cloud security portfolio, frequently listed alongside Webroot in the corporate web security market.
• Sophos: Sophos is a broader endpoint and network security vendor focused on SMB and MSP channels via Intercept X, overlapping with Webroot's SecureAnywhere Business and RMM integrations while serving a wider enterprise portfolio.
• Microsoft Defender: Microsoft Defender ships free with Windows and is the default baseline consumer antivirus. It is not a direct paid subscription peer but sets the floor for 'good enough' protection and is repeatedly cited by Webroot as a comparison point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Webroot
• Facebookfacebook.com/Webroot
• LinkedInlinkedin.com/company/webroot
• Instagraminstagram.com/webroot

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webroot