Amped Fitness

What Amped Fitness does

Amped Fitness is a privately-held fitness chain founded in 2016 by Travis Labazzo and Stephen Thomas in St. Petersburg, Florida, operating under a proprietary Experience-Design-Low-Price (EDLP) model that bundles boutique-grade amenities — themed training zones (Babe Cave women's-only space, The Gauntlet, Sweat Cinema, Lunar Escape, Functional Freedom Zone), recovery suites (cold plunges, HydroMassage, CryoBeds, Normatec boots, Hyperice percussion therapy), on-site childcare, and branded group classes — at $14.99-$22.99/month no-contract memberships. As of June 2026 the company operates 42+ corporate-owned and franchised locations across Alabama, Arizona, Florida, Georgia, Tennessee, and Texas, serving 180,000+ members, with tiered sub-brands including Sapphire Club (18+ adult-only premium), Amped Fitness Signature (luxury with full-service spa, pickleball, espresso bar at West Palm Beach), and Aura Pilates (reformer-based). The brand monetizes through (i) recurring monthly dues plus one-time enrollment/annual fees, (ii) personal training and small-group programs, (iii) VIP tier add-ons bundling classes, recovery, and body composition scans, (iv) ancillary merchandise and food/beverage sales, and (v) franchise fees of $25K per location plus 5% royalty and up to 2% marketing fund, supported by a corporate/franchise hybrid GTM motion with ~90-day acquired-club renovation cycles.

Technology architecture relies on third-party integrations rather than proprietary AI: OpenPath for 24/7 keyless mobile access, Evolt 360 scanners for body composition analytics on VIP members, FitnessOnDemand's library of 1,000+ digital classes delivered via AX3 in-club screens (content from Jillian Michaels, POPSUGAR, Daily Burn), ISSA-certified trainer staffing, and a branded member-facing app. Marketing infrastructure is built around a moody blue-LED aesthetic optimized for organic social content (Facebook, LinkedIn, Instagram, TikTok), celebrity ambassador Derek Lunsford (2x Mr. Olympia), a Red Bull partnership for activations, and a June 2026 Creator Program with a $25K prize pool. The company received a strategic investment from Princeton Equity Group in January 2026 (Latham & Watkins advised) to fund continued U.S. expansion and in-club experience upgrades.

Name

Amped Fitness

Legal name

Amped Fitness

Website

https://ampedfitness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Amped Fitness is a privately-held U.S. gym chain operating 42+ corporate-owned and franchised locations across six states under an Experience-Design-Low-Price model, serving 180,000+ members with monthly memberships starting at $14.99 and premium tiers including Sapphire, Signature luxury, and Aura Pilates reformer studios.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Fitness center services
• Gym memberships
• Personal training
• Group fitness classes
• Recovery amenities

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Membership Dues: Core revenue stream from monthly gym memberships. Memberships are no-contract, providing flexibility and reducing churn. Multiple tiers exist including Basic and VIP with varying amenity access.
2. Personal Training: Nationally certified personal trainers offering personalized nutrition plans, workout programs, and accountability. Includes PT Bootcamp group training on blue turf. One of the brand's highest-value services.
3. VIP Membership Add-ons: VIP tier includes free group classes (AX3, Amped Flow Yoga, Zumba), FitnessOnDemand, Evolt body composition scans, and access to recovery zone amenities.
4. Enrollment and Annual Fees: One-time enrollment fees and annual dues associated with membership sign-up. No-contract model with potential initiation fees.
5. Franchise Fees and Royalties: Initial franchise fee of $25,000 per location, 5% royalty on gross sales, and up to 2% marketing fund contribution from franchisees. Amped Fitness operates both corporate-owned and franchised locations.
6. Merchandise and Ancillary Sales: Merchandise, food, beverage, and additional services contribute to revenue beyond core membership dues.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Amped Fitness operates a chain of 24/7 high-value, low-price fitness centers offering cardio and strength equipment, group fitness classes (AX3, Amped Flow Yoga, Zumba, FitnessOnDemand virtual classes), personal training, signature branded training zones (Babe Cave women's-only, The Gauntlet, Lunar Escape, Sweat Cinema, Functional Freedom Zone), a comprehensive Recovery Zone (cold plunges, HydroMassage, CryoBeds, Normatec boots, infrared saunas), on-site childcare, and Aura Pilates reformer programming. Memberships start at $14.99/month and are capped at $22.99/month on a no-contract basis, with a separate franchise program also offered for geographic expansion.

Product overview

Amped Fitness operates as a rapidly expanding fitness brand built on the Experience-Design-Low-Price (EDLP) model, combining boutique-style amenities with affordable membership pricing starting at $14.99/month. The core product is the Amped Fitness Standard Gym offering 24/7 access with cardio and strength equipment, group fitness classes, and signature zones like The Gauntlet, Functional Freedom Zone, and the women-only Babe Cave. The brand has extended into premium tiers including Sapphire Club (18+ exclusivity) and Signature (luxury with spa, pickleball, espresso bar). Specialty offerings include Aura Pilates (reformer-based Pilates), FitnessOnDemand virtual classes, Recovery Zone amenities, personal training, and Kids Club childcare. The company also offers franchise opportunities for expansion across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Amped Fitness Signature: Luxury fitness tier featuring executive working lounge, espresso bar, salt cave, pickleball courts, full-service spa, cold/hot plunges, and premium amenities. Located at 2771 S Dixie Hwy, West Palm Beach, FL.
• Aura Pilates

Products and services

• Amped Fitness Standard Gym Membership 24/7 high-value, low-price gym offering cardio and strength equipment, group fitness classes, signature themed zones (Babe Cave, The Gauntlet, Functional Freedom Zone, Abs & Glutes, Sweat Cinema), personal training, and recovery amenities. Priced from $14.99/month, capped at $22.99/month, no contracts.
• Amped Fitness VIP Membership Premium membership tier offering unlimited daily instructor-led and virtual group classes (AX3, Amped Flow Yoga, Zumba, FitnessOnDemand), free Evolt 360 body composition scans, and free access to the Recovery Zone (cold plunges, HydroMassage beds, CryoBeds, Normatec boots, infrared saunas, Hyperice percussion therapy guns), plus childcare at select locations.
• Amped Fitness Sapphire Club Adult-only (18+) premium gym tier with no guest access, no wait lines, and exclusive near 20,000 sq ft facilities featuring equipment including belt squat, standing hip thrust, plate-loaded lateral raise, and full Amped amenity set.
• Amped Fitness Signature Luxury fitness tier offering full-service spa, salt cave, cold/hot plunges, gender-specific saunas, immersive spin rooms, executive working lounge, espresso bar, pickleball courts, towel service, luxury soaps and shampoos. First location at 2771 S Dixie Hwy, West Palm Beach, FL.
• Aura Pilates Reformer-based Pilates experience offering smooth, controlled movements focused on breath, balance, and full-body strengthening, leaving members feeling longer, stronger, and more centered.
• FitnessOnDemand Virtual Classes On-demand digital fitness class platform including HIIT, Zumba, kickboxing, cycling, and instructor-led sessions from brands including Jillian Michaels, POPSUGAR, and Daily Burn. Available to VIP members free of charge.
• Amped Fitness Franchise Opportunity Franchise licensing opportunity offering the Experience-Design-Low-Price (EDLP) business model with real estate support, construction teams, branding guidelines, sales training, and ongoing marketing support. Initial franchise fee $25K, 5% royalty on gross sales, up to 2% marketing fund. Startup costs $356K-$3.6M (average ~$2M). Requires $400K liquid capital and $1M minimum net worth.
• Personal Training Nationally-certified personal training offering customized nutrition plans, workout programs, and accountability. Includes PT Bootcamp group training on blue turf and integration with the Amped Fitness app for progress tracking.

Quantifiable outcome

• Over 180,000 members as of January 2026, growing from 70,000+ in 2023
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Red BullcoreGTM or Marketing Partner · 16 June 2026Amped Fitness partnership with Red Bull to create new member experiences, brand activations, and cultural moments across all clubs nationwide. Collaboration includes member activations, giveaways, fitness challenges, events, competitions, and social content across in-club, digital, and social channels. Part of Amped's positioning as an experience-design brand.
• FitnessOnDemandcoreTechnology or IntegrationPartnership with FitnessOnDemand, the industry leader in digital fitness solutions, to bring over 1,000 curated digital fitness classes to Amped's 70,000+ VIP members. Classes include HIIT, Zumba, kickboxing, cycling, and instructor-led sessions from brands like Jillian Michaels, POPSUGAR, and Daily Burn. Available 24/7 on the AX3 big screen at all established and new locations.
• EvoltcoreTechnology or IntegrationPartnership with Evolt, the market leader in body composition technology, to provide VIP members with Evolt 360 Body Composition Scanner access. Scanner delivers 40+ measurements including muscle mass, body fat, visceral fat, water levels, and bone density in 60 seconds using Bioelectrical Impedance Analysis. Installed at Plantation, Sarasota (Tuttle), and Carrollwood, FL with deployment planned for all new locations.
• HypericecoreTechnology or IntegrationPartnership with Hyperice for massage therapy guns (Hyperice Hypervolt) and Normatec Compression Boots across Amped locations. Compression boots combine compression and pulse technology to increase circulation, revive muscles, and reduce swelling post-workout. Included free for VIP members. Named one of the Most Innovative Fitness & Wellness Companies of 2023.
• WellnessSpace BrandscoreTechnology or IntegrationPartnership with WellnessSpace Brands for CryoLounge+ and HydroMassage beds across Amped locations. CryoLounge+ offers cold, heat, and pressure therapies while fully clothed. HydroMassage beds provide massage effect using circulating water at different temperatures without getting wet. Included in VIP recovery zone.
• Derek LunsfordcoreGTM or Marketing PartnerDerek Lunsford, 2023 Olympia winner and first two-divisional Mr. Olympia champion, is Amped Fitness's first brand ambassador. Appeared at grand opening events in Sarasota (Tuttle) and Carrollwood locations. Creates celebrity endorsement connecting two industry tycoons and amplifies brand reach among serious fitness enthusiasts.
• Latham & WatkinsminorImplementation/ SI/ Consulting PartnerLatham & Watkins advised Princeton Equity Group on its strategic investment in Amped Fitness. Represents the legal advisory side of the investment transaction.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Planet Fitness: Largest publicly traded HVLP fitness operator with thousands of locations. Closest direct competitor to Amped's EDLP concept, although Planet Fitness sits at a lower price point and lacks Amped's themed luxury spaces and recovery amenities.
• Gold's Gym: Established fitness chain with strong brand recognition and a franchised operating model. Comparable mid-market positioning with group training, personal training, and recovery-adjacent services.
• YouFit Health Clubs: Affordable gym chain from which Amped acquired four Florida locations in 2023. Comparable low-price positioning and member demographic, with overlapping footprint in core Amped geographies.
• EoS Fitness: High-value, low-price regional gym chain offering premium amenities (recovery, group classes, childcare) at affordable price points — directly comparable to Amped's EDLP positioning, particularly in the Sun Belt.
• Crunch Fitness: Multi-tiered fitness chain offering affordable base memberships with premium 'Signature' and 'Black Card' tiers that include recovery and group classes — closely mirrors Amped's Standard vs. VIP/Signature tier architecture.

Broad incumbents

• Barry's: Premium boutique fitness brand and Princeton Equity Group portfolio company. Sits at a higher price point than Amped but represents a comparable franchisor/multi-location playbook and PE exit comparable.
• Life Time Fitness: Public, premium, multi-purpose athletic country club operator with extensive amenities (spa, recovery, group classes, family programming). Anchors the premium tier that Amped's Signature and Sapphire sub-brands aspire to compete within.
• Stretch Zone: Princeton Equity Group portfolio company operating a franchised assisted-stretching concept. Comparable franchisor economics and PE-backed growth playbook; overlapping investor base gives direct comparability.
• D1 Training: PE-backed (Princeton Equity Group) fitness franchisor offering sport-specific training and group coaching. Direct portfolio peer to Amped under Princeton and a leading benchmark for franchise-system scaling in the U.S. fitness category.

Emerging players

• The Camp Transformation Center: Affordable group training and weight-loss-focused fitness franchisor with comparable price-sensitive positioning. Comparable scale and franchise-driven GTM to Amped's expansion-phase model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ampedfitnessgym
• LinkedInlinkedin.com/company/ampedfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amped Fitness