EOS Fitness

What EOS Fitness does

EōS Fitness (legal entity EōS Fitness Opco Holdings, LLC) is a privately held, low-price gym operator headquartered in Dallas, Texas, founded around 2015 and led by CEO Rich Drengberg. The company runs a tiered subscription model marketed as "High Value. Low Price." (HVLP), with three core membership tiers—Will Do (entry, as low as $9.99/mo), Will Crush (mid-tier, from $24.99/mo), and Will Power (premium, from $29.99/mo)—and two premium location sub-brands, Lux (from $39.99/mo) and Landmark (from $79.99/mo). It operates 150+ owned-and-operated gym locations across seven U.S. states (Arizona, California, Florida, Georgia, Nevada, Texas, Utah), with an active pipeline of 50 gyms opening soon and an additional 50 planned, and serves individual consumers across fitness levels, families, and a smaller corporate-wellness segment.

Its product surface combines physical gym operations with selective proprietary digital features and third-party integrations. On-site amenities include MOVEōS Cinema, The Yard indoor turf, The Backyard outdoor training area, indoor pools, basketball courts, sauna, and recovery offerings such as Hyperice compression (The Tank), hot/cold plunges (Refresh), CryoLounge, and recovery massage chairs. Digital products comprise an iOS/Android mobile app, a website chatbot, and EōS Gainiac, an AI-generated personalized training-plan tool available to Will Power members, along with Evolt body composition scans and an E7 nutrition program. Strategic partnerships include Les Mills for virtual group fitness, Hyperice for recovery technology, Evolt for body scanning, and Betr Health for nutrition coaching. Ancillary revenue comes from personal training services, corporate wellness packages, and an e-commerce storefront selling N2G-branded supplements.

EōS generates revenue primarily through recurring membership subscriptions billed month-to-month, with additional one-time annual fees ($59.99) and monthly service fees ($2.99, waivable via ACH). Pricing varies materially by state and location tier, with California and Lux/Landmark sites carrying structurally higher price points than the standard $9.99 entry level. Distribution is direct-to-consumer via owned locations and digital sign-up; there is no franchise or reseller model. Customer acquisition relies on a free 7-day trial pass, a free 1-hour Welcome Workout onboarding session, $1-to-join promotions with 30 days free, and brand content (blog, social, member testimonials). Press releases number 85+, indicating an active earned-media footprint supporting regional expansion.

Name

EOS Fitness

Legal name

EōS Fitness Opco Holdings, LLC

Website

https://eosfitness.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

EōS Fitness is a privately held Dallas-based budget gym operator running 150+ owned locations across seven U.S. states under a "High Value. Low Price." subscription model with Will Do, Will Crush, and Will Power tiers, targeting individual consumers and corporate wellness customers with AI-personalized training, recovery amenities, and group fitness.

Ownership category

akta.pro rank

Product category

Budget Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Budget gym memberships
• Fitness center operations
• Group fitness classes
• Personal training services
• Recovery amenity facilities

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees from three tier levels (Will Do, Will Crush, Will Power). Base memberships start at $9.99/mo with premium tiers at $24.99/mo and $29.99/mo. Additional revenue from $59.99 annual fees and $2.99 monthly service fees.
2. Personal Training Services: Additional revenue from personal training sessions and customized workout plans offered to members
3. E-commerce Shop: Online store selling fitness products and supplements (e.g., N2G Kre-Alkalyn creatine)
4. Corporate Wellness Memberships: Corporate membership packages for businesses seeking employee wellness programs

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

EōS Fitness operates a chain of owned and operated budget fitness centers selling month-to-month tiered gym memberships (Will Do at $9.99/mo, Will Crush at $24.99/mo, Will Power at $29.99/mo) that grant access to cardio and strength equipment, group fitness classes, indoor pools, saunas, MOVEōS Cinema, the EōS Yard functional training turf, and recovery amenities such as Hyperice compression, hot/cold plunges, and cryotherapy. Paid ancillary offerings include one-on-one personal training sessions, the EōS Shop e-commerce supplements store, and a Corporate Wellness B2B membership program for employee benefits.

Product overview

EōS Fitness is a budget gym chain operating on a High Value. Low Price. (HVLP)® model with 150+ open locations across 7 states (Arizona, California, Florida, Georgia, Nevada, Texas, Utah), plus 50 more opening soon. The core product is a tiered membership system with three tiers — Will Power (premium, $29.99+/mo), Will Crush (mid-tier, $24.99+/mo), and Will Do (entry-level, $9.99+/mo) — differentiated by access to gym locations, amenities, and digital features. Will Power members unlock all 225+ locations, smart equipment, EōS Gainiac AI training plans, recovery amenities (The Tank, Refresh, CryoLounge), MOVEōS Cinema, Evolt body scans, and the E7 nutrition program. The Will Crush tier adds group fitness (G-Fit, Cycle, Yoga, Pilates), pool and sauna, and cinema access. Will Do provides essential gym access. Paid add-on services include Personal Training sessions, while free offerings include a 1-hour Welcome Workout with trainer and a 7-day no-commitment pass. The company also operates an e-commerce shop for supplements (N2G brand) and a Corporate Wellness B2B program. Digital features include an AI chatbot and the EōS Gainiac AI tool for automated personalized training plan generation. Amenity sub-brands include The Yard (indoor turf), The Backyard (outdoor training area), and Lux/ Landmark location tiers for premium facilities. The company is expanding nationally with a reported 50 planned future locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Will Power Membership Premium all-inclusive gym membership tier (as low as $29.99/mo) offering unlimited access to 225+ EōS locations, AI-powered EōS Gainiac personalized training plans, EōS Smart Strength Equipment, Evolt Total Body Scan with monthly nutrition profile, The Tank Hyperice compression therapy, Refresh hot/cold plunges, CryoLounge, MOVEōS Cinema, E7 Personalized Nutrition Program, unlimited VIP guest privileges, and Flex Deals member discounts.
• Will Crush Membership Mid-tier gym membership (as low as $24.99/mo) granting access to 225+ EōS locations, G-Fit group fitness classes, MOVEōS Cinema cardio theater, indoor swimming pool, hot tub, saunas, basketball court, and unlimited virtual Les Mills classes, plus a complimentary personal training session.
• Will Do Membership Entry-level budget gym membership (as low as $9.99/mo) providing core access to cardio equipment, strength training machines, free weights up to 150 lbs, and locker room saunas. Excludes premium amenities such as pool, cinema, and advanced recovery options.
• EōS Personal Training One-on-one personal training sessions led by certified EōS trainers who design personalized workout plans. Available for all fitness levels from beginners to competitive athletes, covering weight loss, muscle building, mobility improvement, injury recovery, and sport-specific training goals.
• FREE 1-Hour Welcome Workout Complimentary onboarding session included with every EōS membership that delivers an initial consultation (fitness goals assessment, movement and posture analysis, body composition test), personalized training plan creation, equipment overview, and a guided one-on-one workout with a certified personal trainer.
• Free 7-Day Gym Pass No-commitment trial pass allowing prospective members to experience EōS facilities for seven consecutive days, including access to equipment, group fitness classes, and amenities, with no credit card required and no obligation to join.
• G-Fit Group Fitness Classes EōS group fitness class program available to Will Crush and Will Power members, including Cycle Classes, Yoga Classes, Group Fitness Classes, and Reformer Pilates at select locations.
• Corporate Wellness Program B2B corporate membership program enabling companies to offer EōS gym access to their employees as a workplace wellness benefit, with corporate membership packages tailored to employer needs.
• EōS Shop Online Store Online retail storefront at shop.eosfitness.com and eoswebportal.com selling fitness supplements including N2G Kre-Alkalyn creatine and pre-workout products, available online and at gym locations.
• Kids' Club Childcare Service On-site childcare facility available at select EōS locations allowing members to workout while children are supervised; maximum child age 12 years, with minimum age varying by location.

Quantifiable outcome

• 225+ gym locations across 7 states
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• UnitedHealthcare, UMR and HealthSCOPE BenefitsminorOthersThird-party health insurance providers through UnitedHealthcare, UMR, and HealthSCOPE Benefits create and publish Machine-Readable Files as required by transparency-in-coverage regulations. Provides health insurance options for team members.
• DailyPayminorOthersDailyPay partnership allows team members to access earned wages before payday as an employee benefit. Part of EōS HR perks package.
• Betr HealthcoreTechnology or IntegrationBetr Health provides nutritional coaching integration for EōS members, offering personalized nutrition guidance and coaching services to complement fitness training. Members can access nutritional coaching through this partnership.
• Les MillscoreTechnology or IntegrationLes Mills provides virtual group fitness classes (unlimited virtual Les Mills Classes included in Will Power membership). Partnership for on-demand and live virtual fitness content.
• HypericecoreTechnology or IntegrationHyperice provides compression and wellness therapy equipment for The Tank recovery amenity. Partnership for advanced recovery technology at premium locations.
• EvoltcoreTechnology or IntegrationEvolt provides Total Body Scan technology for body composition analysis. Will Power members receive one scan and nutrition profile report per month.
• N2G (NG2)minorChannel Partner/ Reseller/ DistributorN2G (NG2) supplements including Kre-Alkalyn creatine sold through EōS Shop online and at gym locations. Brand partner for fitness supplements.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/goeosfit
• Facebookfacebook.com/goeosfit
• LinkedInlinkedin.com/company/localsgaming-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EOS Fitness