Divi Resorts

What Divi Resorts does

Divi Resorts, operating through the corporate entity Divi Hotels Marketing, Inc., is a privately held Caribbean resort collection headquartered in Chapel Hill, North Carolina, with nine resort properties across five islands — three in Aruba, one in Barbados, one in Bonaire, two in St. Maarten, and two in St. Croix. The portfolio spans mid-market to upper-tier segments through the 'Oceans' premium sub-brand and offers room-only, bed & breakfast, and tiered all-inclusive packages (Signature and Premium at St. Maarten), supplemented by on-site food and beverage, two casinos, the 50-year-old PADI 5-Star Divi Dive Bonaire dive operation, weddings and honeymoons, group sales, and the points-based Divi Vacation Club timeshare program.

The underlying technology is a proprietary booking engine integrated across diviresorts.com and a native mobile app (iOS and Android) supporting real-time availability, mobile check-in/checkout, push notifications, and concierge access. The Guestbook loyalty program (5% cash back, 5% cash-for-cause, or 15% cash forward) is layered on top of direct bookings to disintermediate third-party OTAs, alongside a travel agent portal offering 7–13% commissions and partnerships with Dollar/Thrifty on-site, iTravelInsured, AquaMania Adventures, and Leonardo Worldwide for media management.

The company operates a hybrid go-to-market combining direct-to-consumer digital channels, an inside sales reservations desk, a channel partner travel agent program, and third-party OTA distribution (Expedia, Booking.com), with revenue mechanics anchored in nightly room revenue, per-person all-inclusive pricing, ancillary F&B and excursion fees, and timeshare/loyalty memberships. Customer segmentation is horizontal across families, couples and honeymooners, scuba divers, group travelers, remote workers, and adults-only guests, with no disclosed enterprise concentration. The company reports 101–250 employees and is founder/family-controlled with no disclosed parent, venture capital, or public ownership.

Name

Divi Resorts

Legal name

Divi Hotels Marketing, Inc.

Website

https://diviresorts.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Divi Resorts is a privately held Caribbean resort collection operating nine properties across five islands (Aruba, Barbados, Bonaire, St. Croix, St. Maarten) under a room-only, bed & breakfast, and all-inclusive pricing model, serving leisure travelers, families, honeymooners, and groups via direct, travel-agent, and OTA channels.

Ownership category

akta.pro rank

Product category

Caribbean Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Casino Hotels (721120), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury All-Inclusive Resorts (THAGACAI), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Caribbean resort accommodations
• All-inclusive vacation packages
• Beachfront hospitality services
• Wedding and honeymoon venues
• Caribbean scuba diving

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: Core revenue stream from hotel room rentals across nine resort properties. Offers multiple rate plans including room-only, bed & breakfast, and all-inclusive options. Rates vary by property, room type, and season, with pricing ranging from approximately $141-$350+ per night depending on property and accommodation type.
2. All-Inclusive Packages: Tiered all-inclusive offerings including Signature and Premium tiers at St. Maarten properties. All-inclusive rates include unlimited food, beverages, and non-motorized water sports. Premium tier adds access to upscale restaurants (Mix at Oceans, Fort Amsterdam Café), top-shelf liquors, and welcome packages.
3. Food & Beverage: Revenue from multiple on-site restaurants and bars across properties. St. Maarten properties feature seven eateries including Pureocean, The Shack, Seabreeze, Gizmo's Bar & Grill, Slice Pizzeria, Fort Amsterdam Café, and Mix at Oceans rooftop bar.
4. Scuba Diving Operations: Divi Dive Bonaire operates as a PADI 5-Star dive center at Divi Flamingo Beach Resort, offering dive packages, equipment rental, and guided dive excursions. The operation celebrated its 50th anniversary and participates in the Reef Renewal Foundation Bonaire coral restoration project.
5. Casino Revenue: Casino operations at Divi Flamingo Beach Resort & Casino (Bonaire) and Carina Bay All-Inclusive Resort & Casino (St. Croix).
6. Wedding & Event Services: Wedding packages and event services including beachfront ceremonies, professional wedding planners, photography, and honeymoon packages. Romance packages available for 5-14 nights on Aruba, Barbados, Bonaire, and St. Maarten.
7. Vacation Club/Timeshare: Divi Vacation Club points-based timeshare program with multiple properties. DVC members can purchase points, book stays, and access loyalty benefits including early check-in and discounted all-inclusive rates.
8. Group Bookings & Corporate Events: Group sales and meeting/event coordination for corporate retreats, family reunions, and destination weddings. Dedicated group sales team and event planners available.
9. Ancillary Services: Additional revenue from spa services, fitness center, watersports activities, special amenities (celebration packages, room upgrades), and travel insurance offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Divi Resorts operates nine Caribbean resort properties across five islands, offering room-only, bed & breakfast, and tiered all-inclusive (Signature and Premium) accommodations. The portfolio is complemented by on-site food and beverage venues, a PADI 5-Star dive operation (Divi Dive Bonaire), casino facilities, wedding and honeymoon planning services, a cash-rewards loyalty program (The Guestbook), and a points-based timeshare (Divi Vacation Club). Bookings are fulfilled directly via the website, mobile app, phone, travel agents, and third-party OTAs.

Product overview

Divi Resorts operates as a Caribbean resort collection with nine resort properties across five islands (Aruba, Barbados, Bonaire, St. Croix, and St. Maarten). The portfolio includes three Aruba properties (Divi Aruba Phoenix Beach Resort, Divi Dutch Village Beach Resort, Divi Village Golf & Beach Resort), one in Barbados (Divi Southwinds Beach Resort), one in Bonaire (Divi Flamingo Beach Resort & Casino with Divi Dive Bonaire diving operation), two in St. Maarten (Divi Little Bay Beach Resort and Oceans at Divi Little Bay), and two in St. Croix (Carina Bay All-Inclusive Resort & Casino and Oceans at Carina Bay). The core offering spans room-only, bed & breakfast, and all-inclusive accommodations, with an elevated 'Oceans' premium tier offering enhanced amenities and services. Supporting services include wedding/honeymoon planning, a loyalty program (The Guestbook), timeshare ownership (Divi Vacation Club), scuba diving (Divi Dive Bonaire), and a mobile app for booking and guest services. Sustainability initiatives include Go Green & Go Blue environmental programs and CLEAN CHECK health safety protocols.

Differentiator

Problem solved

Functional benefit

Brands

• Oceans: Upper-tier luxury accommodation brand offering premium amenities including robes, slippers, Nespresso, smart TVs, upgraded bathroom accessories, concierge services, and private balconies or patios across select properties.
• Divi Dive Bonaire
• Divi Vacation Club
• The Links at Divi Aruba
• Divi Cares Initiative

Products and services

• Divi Aruba Phoenix Beach Resort

Quantifiable outcome

• Up to 40% off seasonal promotions
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Reef Renewal Foundation BonairecoreStrategic or Co-development PartnerDivi Dive Bonaire participates in partnership with Reef Renewal Foundation Bonaire for coral reef restoration efforts. The program includes educating visitors about reef health, divers actively adding new coral reef nurseries to the resort's Calabas house reef, and visiting divers can purchase and plant coral or make donations to support reef restoration.
• Pack for a PurposeminorGTM or Marketing PartnerDivi Resorts has partnered with Pack for a Purpose, an organization that empowers travelers to make an impact in visited communities by bringing needed supplies. Partnership specifically targets St. Maarten property guests with a needs list for local community contributions.
• Dollar/Thrifty Car RentalminorGTM or Marketing PartnerOn-site car rental partnership at Oceans at Divi Little Bay providing guests with convenient vehicle access for island exploration. Located within the resort premises.
• iTravelInsuredminorGTM or Marketing PartnerTravel insurance provider recommended by Divi Resorts for guest trip protection. Insurance allows cancellation for any reason with 24-hour medical monitoring and emergency travel arrangements. Must be purchased at time of booking for full benefits.
• The GuestbookcoreGTM or Marketing PartnerCash rewards loyalty program partnership allowing guests to earn 5% cash back via PayPal or gift cards, 5% cash for charitable causes, or 15% cash forward for future bookings. Over 700+ partner hotels globally. Free enrollment required before booking.
• Aruba Tourism AuthoritycoreGTM or Marketing PartnerPartnership for the 'Happily Ever After Guarantee' postponable policy for couples booking weddings or honeymoons on Aruba. Provides couples with flexibility for postponing destination weddings.
• AquaMania AdventuresminorGTM or Marketing PartnerWater sports partner providing non-motorized water sports activities at Divi Little Bay Beach Resort as part of all-inclusive packages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iberostar Hotels & Resorts: Iberostar operates a global portfolio of beachfront resorts including dedicated all-inclusive properties in the Caribbean (Dominican Republic, Mexico, Jamaica) and Aruba. Comparable to Divi through Caribbean beachfront all-inclusive resorts, family-friendly positioning, and sustainability initiatives.
• Beaches Resorts: Beaches is the family-focused all-inclusive sister brand of Sandals, with properties in Jamaica, Turks & Caicos, and Saint Lucia. Highly comparable to Divi's family segment given its kids-stay-eat-free promotions, multi-island portfolio, and Caribbean all-inclusive model.
• Sandals Resorts: Sandals operates a portfolio of luxury all-inclusive resorts across multiple Caribbean islands including Jamaica, Saint Lucia, Bahamas, Antigua, Grenada, Curaçao, and Barbados. Comparable to Divi through its island-diversified Caribbean all-inclusive model serving couples and honeymooners with similar wedding and romance services.
• Palace Resorts: Palace Resorts operates luxury all-inclusive properties in Cancún, Riviera Maya, Cozumel, Los Cabos, Jamaica, and Punta Cana. Although Mexico-weighted, Palace overlaps Divi on the luxury all-inclusive Caribbean model, premium tier structure (signature/premium), and couple/family wedding services.
• Sonesta Resorts: Sonesta operates all-inclusive resort brands including Royal Sonesta, Sonesta Mahogany Bay (St. Lucia), Sonesta Ocean Beach (Aruba), and others across the Caribbean and Latin America. Comparable to Divi through shared Caribbean island geographies (Aruba, St. Croix, Sint Maarten) and all-inclusive adults-only/family tiering.

Others

• Divi (Dutch-owned) parent private groups: Comparable peers in Caribbean resort management and ownership space include independent operators like Mango Bay, St. James's Club, and Breezes Bahamas which compete at similar mid-tier Caribbean resort scale. Listed for competitive-context rather than direct brand comparison.

Broad incumbents

• Marriott All-Inclusive: Marriott's all-inclusive portfolio, including brands like Royalton, Sandos, and the new Marriott All-Inclusive Resorts, competes directly with Divi in Caribbean markets with the advantage of Marriott Bonvoy loyalty. Comparable through overlap in Caribbean geography, all-inclusive pricing tiers, and couples/family segmentation.
• AMR Collection (Apple Leisure Group): AMR Collection, owned by Hyatt Inclusive Collection, operates a broad multi-brand all-inclusive portfolio (Dreams, Secrets, Breathless, etc.) across Mexico, the Caribbean, Central America, and Europe. Comparable to Divi through Caribbean all-inclusive focus, premium/upscale tiering, and wedding/event business lines.
• Travel + Leisure / Wyndham All-Inclusive: Travel + Leisure Club (formerly Wyndham Destinations) operates timeshare/vacation club programs and all-inclusive resort partnerships across the Caribbean, overlapping with Divi's Divi Vacation Club timeshare model and competing for similar Caribbean resort access demand.
• Hyatt Inclusive Collection: Hyatt Inclusive Collection (including Secrets, Dreams, Zoetry, Breathless, Sunscape, Alchemy, and Hyatt Vivid) is a large multi-brand all-inclusive resort portfolio spanning Mexico, the Caribbean, and Central America. Comparable to Divi as a major chain competing in the same Caribbean all-inclusive category with stronger loyalty infrastructure (World of Hyatt).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/diviresorts
• YouTubeyoutube.com/channel/UCfaceziyVLBdNrpSPj_SDdg
• Facebookfacebook.com/diviresorts
• Instagraminstagram.com/DiviResorts
• Pinterestpinterest.com/DiviResorts
• LinkedInlinkedin.com/company/divi-resorts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divi Resorts