Glasshouse Fragrances
- Company typePrivate
- Founded2006
- HeadquartersRydalmere, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Glasshouse Fragrances firmographics
Firmographics- Name
- Glasshouse Fragrances
- Legal name
- Sapphire Group Pty. Limited
- Website
- https://glasshousefragrances.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Glasshouse Fragrances industry classification
Industry- Product category
- Premium Home Fragrance
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
- akta.pro secondary industries
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
Keywords
Where Glasshouse Fragrances is headquartered
LocationHeadquarters
- HQ city
- Rydalmere
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Glasshouse Fragrances business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct retail sales of personal fragrances (Eau de Parfum), home fragrances (candles, diffusers), car fragrances, hand and body care, and limited edition products through owned e-commerce platform.
- Subscription Model: Subscription program for repeat fragrance deliveries with automatic billing and the ability to manage, pause, skip or cancel deliveries.
- Gift Cards: Digital gift cards valid for 3 years from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Shipping |
| Unit Pricing | Pay-as-you-go | Express Shipping |
| Unit Pricing | Pay-as-you-go | Direct Freight Shipping |
| Unit Pricing | Pay-as-you-go | Gift Wrapping Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Glasshouse Fragrances product offering
Product offeringCore offering
Glasshouse Fragrances designs, manufactures, and sells premium personal and home fragrance products including triple-scented soy candles (60g, 380g, 760g), 250mL liquid fragrance diffusers with replaceable scent disks and stems, Eau de Parfum personal fragrances, hand care products, and car fragrances. Products are sold direct-to-consumer through country-specific e-commerce sites for Australia, New Zealand, and the USA, and also distributed through third-party retail stockists.
Product overview
Glasshouse Fragrances is an Australian fragrance company offering a diversified portfolio of personal and home fragrance products. The core offering consists of triple-scented soy candles (available in 60g, 380g, and 760g sizes), 250mL fragrance diffusers with replaceable components, hand care products, Eau de Parfum personal fragrances, and car fragrances. The product line is organized into main collections including Home Fragrance (candles and diffusers), Hand & Body, Personal Fragrance (Eau de Parfum), Car Fragrance, and Limited Edition seasonal releases. The company recently underwent a reformulation (February 2020) switching from paraffin to proprietary soy-based wax for cleaner burns. Additional offerings include gift wrapping services, subscription options for repeat fragrance delivery, and a gift suite for curated bundles. The company is vegan-friendly with products free from parabens, PEGS, and animal testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Fragrance Candles Triple-scented soy candles available in 60g, 380g, and 760g sizes, offering burn times of up to 20, 65, and 100 hours respectively. The proprietary soy-based blend delivers a clean burn with strong fragrance release, targeted at individual consumers seeking premium home ambiance.
- Fragrance Diffusers 250mL liquid fragrance diffusers with replaceable scent disks and scent stems. Once opened, a diffuser lasts up to three months, designed for continuous home fragrance without an open flame.
- Eau de Parfum Personal fragrance products including 14mL handbag-sized Eau de Parfums and larger bottles, targeted at individual consumers for personal scent.
- Hand Care Hand care products including hand wash and hand cream in various fragrances, formulated as vegan, paraben-free, and PEG-free products in the bath and body collection.
- Car Fragrance Fragrance products designed for automotive use, providing scent in vehicle interiors for individual consumers.
- Limited Edition Fragrances Seasonal and special release fragrances including Dusk At The Kasbah, Citadel Secrets, Oasis Mirage, and Fireside In Queenstown, offered as time-limited premium variants.
- Dusk At The Kasbah Limited edition fragrance featuring golden honey drizzled over warm spices, creamy sandalwood, and a whisper of tobacco.
- Citadel Secrets Winter layering ritual fragrance with warm notes of honey, tobacco and sandalwood, released as a limited edition scent.
- Oasis Mirage Limited edition 380g candle fragrance described as warm and alluring with layers of spice, leather and smoky woods.
- Fireside In Queenstown 380g candle with notes of cinnamon, clove, and sandalwood that combine with wild orris and rich guaiac wood.
- Signature Gift Wrapping Service Personalised gift wrapping service in a signature Glasshouse Fragrances gift box with a personal message card, priced at $8.95 per order.
- Fragrance Subscription Program Recurring subscription service for repeat fragrance deliveries with automatic billing and the ability to manage, pause, skip, or cancel deliveries.
- Digital Gift Cards Digital gift cards sold through the e-commerce platform, valid for 3 years from the purchase date.
- Gifting Suite Collection Curated collection of gifting options including bundles and gift sets designed for individual consumers purchasing for gift occasions.
- New Releases Collection Collection segment showcasing newest additions to the fragrance range, expanding the product portfolio with new icon fragrances.
Companies that use Glasshouse Fragrances
Customer profileSegments2 records
Ideal customer profiles4 records
Glasshouse Fragrances technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Glasshouse Fragrances partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CIRCAminorRelated brand under the same corporate group. Listed as a linked brand alongside Glasshouse Fragrances on the website navigation.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Glasshouse Fragrances competitors and assessment
Company assessmentBroad incumbents
- Yankee Candle: Yankee Candle is the largest home fragrance candle brand in the US (owned by Newell Brands), offering scented candles, diffusers, and car fresheners across broad mass-market retail distribution. Comparable to Glasshouse in core candle category but with much larger scale and broader distribution.
- Bath & Body Works: Bath & Body Works is a major US specialty retailer of home fragrance (candles, wallflowers diffusers), personal fragrance, and body care products. Comparable to Glasshouse across both home and personal fragrance categories and offers direct competition in candles and EDP.
- Jo Malone London: Jo Malone London (owned by Estée Lauder) is a global premium fragrance brand spanning home candles, diffusers, and personal fragrances. Comparable to Glasshouse in premium positioning and overlapping candle/EDP product portfolio, with broader international scale.
- Maison Margiela 'Replica': Maison Margiela's Replica line is a luxury designer candle and fragrance collection competing in the premium home fragrance segment. Comparable to Glasshouse in candle category and premium positioning, with stronger designer-brand equity.
Direct peers
- Diptyque: Diptyque is a luxury French fragrance brand offering scented candles, room diffusers, personal perfumes, and body care with a similar premium positioning and curated retail experience. Closely comparable to Glasshouse in premium candle product, pricing tier, and boutique-style brand identity.
- NEST Fragrances: NEST Fragrances is a premium home fragrance brand offering scented candles, reed diffusers, and personal care products with designer collaborations. Closely comparable to Glasshouse in product mix, premium positioning, and direct-to-consumer plus retail distribution model.
- Boy Smells: Boy Smells is a contemporary candle and fragrance brand positioned in the premium lifestyle candle category with gender-neutral product positioning. Directly comparable to Glasshouse in core candle offering, pricing tier, and D2C-led marketing approach.
- Capri Blue: Capri Blue is a home fragrance brand known for its signature colored glass candles and reed diffusers with distinctive packaging. Comparable to Glasshouse in core scented candle and diffuser categories and in gift-oriented retail positioning.
- Cire Trudon: Cire Trudon is a heritage French luxury candle brand with premium positioning and historical brand equity. Comparable to Glasshouse in premium scented candle offering, gifting orientation, and curated lifestyle brand positioning.
Regional players
- CIRCA: CIRCA is an Australian home fragrance brand selling candles, diffusers, and personal fragrance, and is operated as a sister brand under the same Sapphire Group as Glasshouse. Directly comparable in product mix, Australian market positioning, and target consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Glasshouse Fragrances social profiles
Digital presenceGlasshouse Fragrances financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glasshouse Fragrances leadership team
Management profileNumber of profiles
Glasshouse Fragrances funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glasshouse Fragrances M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glasshouse Fragrances
What does Glasshouse Fragrances do?
Glasshouse Fragrances designs, manufactures, and sells premium personal and home fragrance products including triple-scented soy candles (60g, 380g, 760g), 250mL liquid fragrance diffusers with replaceable scent disks and stems, Eau de Parfum personal fragrances, hand care products, and car fragrances. Products are sold direct-to-consumer through country-specific e-commerce sites for Australia, New Zealand, and the USA, and also distributed through third-party retail stockists.
Is Glasshouse Fragrances a public or private company?
Glasshouse Fragrances is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glasshouse Fragrances founded?
Glasshouse Fragrances was founded in 2006. It employs 51 to 100 people.
Where is Glasshouse Fragrances based?
Glasshouse Fragrances is headquartered in Rydalmere, Australia, in the Oceania region.
How does Glasshouse Fragrances make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are subscription Model and gift Cards.
Who are Glasshouse Fragrances's main competitors?
Broad incumbents on record are Yankee Candle, Bath & Body Works, Jo Malone London and Maison Margiela 'Replica'. Direct peers are Diptyque, NEST Fragrances, Boy Smells, Capri Blue and Cire Trudon. CIRCA is listed as a regional player.
Does Glasshouse Fragrances have an API?
No public API is recorded for Glasshouse Fragrances.
What industry is Glasshouse Fragrances in?
Glasshouse Fragrances's product category is Premium Home Fragrance. Its primary akta.pro industry code is CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays), with a secondary code of CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance). Its NAICS code is 456120 and its SIC code is 2840.