What Uqora does

Uqora is a San Diego-based consumer health brand operating as Bonafide Health, LLC, focused on science-backed dietary supplements and hygiene products for urinary tract, bladder, and vaginal health. Founded in 2014 by Jenna Ryan and Spencer Gordon after Ryan experienced eight UTIs in a single year, the company develops clinically formulated products built around established active ingredients — including D-mannose (2,000mg in Flush Advanced+), whole fruit cranberry powder (500mg Pacran), the patented Urox herbal blend (U.S. Pat. Nos. 9,452,191 and 11,110,141) used in In Control Bladder Support, and clinically studied Lactobacillus strains with lactoferrin in Promote. The portfolio centers on multi-product regimens (Flush Advanced+ Regimen, Complete Regimen, Flush & Defend Bundle) designed for proactive daily urinary care, supplemented by an emergency-symptom SKU (UTI Emergency Kit with test strips, infection control, and OTC pain relief) and feminine hygiene adjacencies (pH-balanced Wipes and Wash). A medical advisory board of board-certified gynecologists, urologists, and integrative medicine physicians provides clinical oversight.

The company generates revenue primarily through direct-to-consumer e-commerce on uqora.com, supported by a Subscribe & Save subscription program offering 15-28% savings on monthly recurring shipments of $26.99-$58.99. Uqora has expanded into omnichannel retail distribution across Target (launched April 12, 2026), CVS, Walgreens, Walmart, and select grocers. Per Circana data for the 52 weeks ending April 20, 2025, Uqora ranked as the #1 urinary tract drink mix brand in the US by dollar sales. The brand operates as a subsidiary of Pharmavite, a major established supplement manufacturer, and serves individual consumer customers — predominantly women with recurrent UTIs or overactive bladder symptoms, with secondary reach into male urinary health and post-catheter users. Cumulative brand reach is reported at 1,000,000+ customers served with 40,000+ unfiltered reviews.

Name

Uqora

Legal name

Bonafide Health, LLC dba Uqora

Website

https://uqora.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Uqora is a San Diego-based consumer health brand (owned by Pharmavite) that sells science-backed dietary supplements and hygiene products for urinary tract, bladder, and vaginal health, serving primarily women with recurrent UTIs and overactive bladder through DTC e-commerce and major retail partners including Target, CVS, Walgreens, and Walmart.

Ownership category

akta.pro rank

Product category

Urinary Tract Health Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH), Cultures, Probiotics & Fermentation Ingredients (Starter Cultures, Yeast, Adjuncts) (CRADAOAI)

Keywords

• Urinary tract supplements
• Bladder health supplements
• Vaginal health probiotics
• Dietary supplement bundles
• Feminine hygiene products

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue channel through uqora.com website with subscription options. Customers can purchase individual products or bundled regimens with subscribe-and-save discounts.
2. Retail Sales: Products sold through major retail chains including Target, CVS, Walgreens, Walmart, and select grocers, providing omnichannel revenue streams.
3. Subscription/Recurring: Subscribe & Save program offering 15-28% savings with automatic deliveries every 4 weeks. Subscription products include Flush Advanced+, Complete Regimen, In Control, and bundled products.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Uqora develops, manufactures, and sells science-backed dietary supplements, drink mixes, probiotics, and feminine hygiene products focused on urinary tract, bladder, and vaginal health. Its core line includes Flush/Flush Advanced+ (D-mannose + cranberry drink mixes), Defend (biofilm cleanser supplement), Promote (vaginal probiotic), and In Control Bladder Support (patented Urox herbal blend), sold individually or as multi-part regimens through direct-to-consumer e-commerce and major retail chains.

Product overview

Uqora is a San Diego-based urinary tract health brand (owned by Pharmavite) offering a portfolio of science-backed dietary supplements and hygiene products for urinary, bladder, and vaginal health. The core product line consists of Flush Advanced+ (dual-action cranberry/D-Mannose drink mix for reducing recurrent UTI risk), the Flush Advanced+ Regimen (maximum support 3-part bundle with Flush Advanced+, Defend, and Promote), and the Complete Regimen (original 3-part bundle with Flush, Defend, and Promote). Supporting products include Defend (biofilm cleanser with Vitamin D and green tea extract), Promote (vaginal probiotic with lactobacillus and lactoferrin), In Control Bladder Support (clinically studied herbal supplement for overactive bladder), the UTI Emergency Kit (test strips, infection control, and pain relief), plus hygiene products (Wipes and Wash). Products are available direct-to-consumer and through retail partners including Target, CVS, Walgreens, and Walmart.

Differentiator

Problem solved

Functional benefit

Products and services

• Flush Advanced+ Dual-action drink mix combining 500mg whole fruit cranberry powder (Pacran) with 2,000mg D-Mannose to help reduce the risk of recurrent UTIs in healthy women; provides fast-acting and long-lasting urinary tract support.
• Flush Advanced+ Regimen Maximum support 3-part bundle combining Flush Advanced+, Defend, and Promote for comprehensive urinary, bladder, and vaginal health support; designed for women with recurrent urinary tract challenges.
• Complete Regimen Original 3-part bundle delivering classic urinary tract support: Flush drink mix, Defend biofilm cleanser, and Promote vaginal probiotic for daily proactive urinary and vaginal health.
• Flush Original drink mix with clinical-strength D-Mannose to flush the urinary tract; available in Pink Lemonade and Unflavored varieties and includes potassium citrate and Vitamin C.
• Defend Daily urinary supplement with Turmeric Root Extract, Green Tea Extract (EGCG), Vitamin D, and D-Mannose; cleanses biofilm and supports bladder wall integrity.
• Promote Vaginal probiotic blend with clinically studied Lactobacillus Acidophilus and Lacticaseibacillus Rhamnosus plus lactoferrin; supports healthy vaginal microbiome and balanced pH.
• In Control Bladder Support Clinically studied herbal supplement using patented Urox blend (Horsetail, Spicebush, Three-leaf caper) to support healthy bladder muscle function and reduce urgency, frequency, leaks, and nighttime bathroom trips.
• UTI Emergency Kit 3-in-1 emergency bundle for UTI symptom management including 2 UTI test strips (leukocytes and nitrites), infection control tablets (methenamine/sodium salicylate), and max OTC pain relief (phenazopyridine hydrochloride).
• Uqora Wipes pH-balanced feminine wipes formulated with lactic acid and hydrogen peroxide; gynecologist-tested formula with 6 ingredients for sensitive skin and vaginal pH balance.
• Uqora Wash pH-balanced specialized vulva cleanser inspired by the body's natural chemistry; gentle feminine hygiene formulation.
• Flush & Defend Bundle 2-part bundle combining Flush drink mix with Defend capsules for biofilm cleansing and bladder wall integrity support.
• Flush Advanced+ & Defend Bundle 2-part bundle combining Flush Advanced+ dual-action drink mix with Defend biofilm cleanser supplement for enhanced urinary tract support.
• Flush & Promote Bundle 2-part bundle combining Flush drink mix with Promote vaginal probiotic for comprehensive urinary and vaginal health support.
• https://cdn.shopify.com/s/files/1/0839/0671/files/Duos_Shot_05_e3d5c8_001_aea4b6fc-c198-47f8-803e-abacecaca912.jpg 2-part bundle combining Defend biofilm cleanser with Promote vaginal probiotic for daily vaginal and urinary health support.
• Max UTI Pain Relief + Flush Bundle Bundle combining max OTC UTI pain relief (phenazopyridine hydrochloride) with Flush drink mix for urinary tract health support and discomfort management.

Quantifiable outcome

• 58% relative risk reduction in recurrent UTIs vs placebo (clinical trial of 500mg Pacran)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• TargetcoreChannel Partner/ Reseller/ Distributor · 12 April 2026Target retail expansion making Uqora's urinary and bladder health products available in Target stores and Target.com nationwide, beginning April 12, 2026. Products include Flush Advanced+, Defend, Promote, and UTI Emergency Kit, with Flush and In Control available online only.
• CVScoreChannel Partner/ Reseller/ DistributorCVS Pharmacy retail partnership for over-the-counter urinary health products. Products available in CVS stores and CVS.com.
• WalgreenscoreChannel Partner/ Reseller/ DistributorWalgreens retail partnership for urinary health supplement distribution. Products available in Walgreens stores.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart retail partnership for urinary health product distribution. Products available in Walmart stores and Walmart.com.
• Bonafide Health, LLCcoreOthersBonafide Health, LLC dba Uqora is the operating entity. Parent company provides corporate structure and resources.
• Medical Advisory BoardcoreStrategic or Co-development PartnerUqora's medical advisory board includes Dr. Alyssa Dweck (Board-certified Gynecologist, CMO Bonafide Health), Dr. Katherine Klos (Board-certified Urologist), and Dr. Payal Bhandari (Integrative Functional Medicine M.D.). They provide clinical oversight and product development guidance.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AZO: AZO (i-Health, Inc.) is a direct competitor in urinary tract health, offering over-the-counter cranberry supplements, UTI test strips, and pain relief products. They are the most-established legacy brand in the category and most directly comparable to Uqora's Flush and UTI Emergency Kit lines.
• Cystex: Cystex is a direct competitor in urinary tract health with cranberry supplements and UTI symptom relief products sold through major drug and grocery retailers. The brand overlaps with Uqora's positioning around prevention and symptom management for recurrent UTIs.
• ellura: ellura (by Trovas) is a direct competitor offering clinically-studied cranberry extract supplements for UTI prevention. Highly comparable to Uqora's Flush Advanced+ in ingredient approach (high-dose cranberry) and target customer (women with recurrent UTIs).
• O Positiv: O Positiv is a women's health supplement brand offering DTC and retail products in urinary tract health, vaginal health, and hormonal balance. Closely comparable to Uqora in women's health category focus, DTC-first GTM, and retail expansion into major chains.
• Bonafide: Bonafide is a sister brand under the same parent entity (Bonafide Health, LLC dba Uqora) focused on perimenopause and menopause relief. Comparable in clinical-formulation approach, women's health positioning, and DTC-plus-retail distribution model.

Broad incumbents

• Hers: Hers (a Hims & Hers brand) is a broad incumbent in women's health offering supplements, prescriptions, and OTC products including urinary and vaginal health offerings. Comparable as a scaled DTC-plus-retail women's health brand with overlapping target customer and subscription model.

Emerging players

• TheraNatal: TheraNatal (by Integrative Therapeutics) is a clinically-studied supplement brand with overlapping women's health positioning in reproductive and urinary tract support. Comparable in evidence-based supplement formulation for women's specific health needs.
• HUM Nutrition: HUM Nutrition is a DTC subscription supplement brand with a quiz-driven personalization model. Comparable in DTC-first GTM with quiz-based product recommendations, subscription model, and retail expansion, though broader in scope (skincare, beauty, general wellness).
• Ritual: Ritual is a DTC subscription supplement brand with clinically-backed formulations and retail expansion into Target. Comparable in science-backed positioning, DTC-to-retail growth model, and strong brand-building approach in the supplements category.
• Care/of: Care/of (taken over by Bayer) is a DTC personalized supplement brand with quiz-driven recommendations and subscription model. Comparable in DTC growth strategy, quiz-based recommendation engine, and approach to science-backed supplements directly to consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/uqorahealth
• Facebookfacebook.com/uqora
• Instagraminstagram.com/uqora
• TikToktiktok.com/@uqora
• LinkedInlinkedin.com/company/uqora

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uqora