Cystex

What Cystex does

Cystex is a US-based over-the-counter consumer health brand specializing in urinary and vaginal health products, operated by Bridges Consumer Healthcare, LLC (a Tennessee LLC headquartered in Chattanooga). The brand serves primarily women seeking immediate relief from urinary tract infection (UTI) symptoms, daily urinary tract maintenance, and preventive care, with secondary segments including men over 50 and healthcare professionals. Its product portfolio spans eight SKUs across three categories: UTI Relief (Dual Action Relief tablets, Max Strength UTI Relief, UTI Test Strips), Urinary and Vaginal Health (Urinary Health Maintenance prebiotic liquid, Urinary Probiotic, Cranberry Supplements, Vaginal Health Support powder), and Menopausal Health (Menopause Support powder). Core technical formulations include a dual-action combination of an OTC analgesic with antibacterial properties (phenazopyridine hydrochloride at up to 99.5mg), cranberry-based prebiotic liquids, triple-action probiotics combining prebiotics, probiotics, and cranberry extract, and at-home UTI test strips with results in under two minutes.

Cystex generates revenue through one-time OTC product sales distributed via an omnichannel retail network that includes Walmart, Walgreens, CVS, Kroger, Target, Amazon, Rite Aid, Meijer, and Publix, in addition to its own DTC website and Canadian distribution. Pricing is not publicly disclosed and the company does not require subscriptions; it offers a 90-day money-back guarantee. The brand is supported through a content marketing engine (an extensive blog covering UTI education, prevention, and myth-busting) and active social media presence on Instagram, Facebook, X, YouTube, and Pinterest, with earned media features in InStyle and Hello Giggles. All products carry FDA disclaimers that they are not intended to diagnose, treat, cure, or prevent any disease, and the company has no app, API, or AI/ML capabilities disclosed.

Name

Cystex

Legal name

Bridges Consumer Healthcare, LLC

Website

https://cystex.com

Company type

Private

Operating status

Operating

Short description

Cystex is a US-based OTC consumer health brand, owned by Bridges Consumer Healthcare, LLC, that sells urinary and vaginal health products — including pain relief tablets, prebiotic liquids, probiotics, cranberry supplements, and at-home UTI test strips — primarily to women through major US retailers and its DTC website.

Ownership category

akta.pro rank

Product category

OTC Pharmaceuticals

NAICS

Toilet Preparation Manufacturing (32562), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women’s Health (OTC Gynecologic) (HLAIADAJ)

Keywords

• Urinary health products
• OTC pain relief
• UTI treatment
• Vaginal wellness
• Cranberry supplements

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. OTC Product Sales: Cystex generates revenue through direct sales of over-the-counter urinary health products including pain relief tablets, cranberry prebiotic liquids, probiotic supplements, UTI test strips, and powder blends. Products are sold as one-time purchases through retail stores and online channels with no subscription requirement.

Go-to-market motion1 record

Distribution channels11 records

Marketing channels7 records

Core offering

Cystex is an over-the-counter consumer health brand selling urinary tract and vaginal health products, including UTI pain relief tablets with a dual-action pain relief plus antibacterial formula, cranberry-based prebiotic liquids, triple-action urinary probiotics, at-home UTI test strips, daily cranberry supplements, and vaginal and menopausal support powder blends. The products are sold without a prescription and are positioned for women experiencing or seeking to prevent UTIs, as well as women needing vaginal or menopausal health support.

Product overview

Cystex is a consumer OTC urinary health brand offering a portfolio of eight distinct products across three health categories: (1) UTI Relief — Dual Action Relief tablets, Max Strength UTI Relief, and UTI Test Strips for pain management and UTI detection; (2) Urinary & Vaginal Health — Urinary Health Maintenance prebiotic liquid, Urinary Probiotic, Cranberry Supplements, and Vaginal Health Support powder; and (3) Menopausal Health — Menopause Support powder. The brand positions itself as a comprehensive urinary health solution ranging from high-potency proactive supplements to diagnostic tools and pain relief, primarily targeting women but noting products are for all genders. All products carry FDA disclaimer that they are not intended to diagnose, treat, cure, or prevent any disease.

Differentiator

Problem solved

Functional benefit

Products and services

• Cystex Dual Action Relief (Pain Relief & UTI Bacteria Control Tablets) The original over-the-counter urinary pain reliever with a dual-action formula that eases UTI pain and contains an antibacterial to help keep the infection from getting worse while waiting for a doctor's appointment; for consumers seeking self-care relief from UTI pain and symptoms.
• Cystex Max Strength UTI Relief The most powerful over-the-counter UTI pain relief available without a prescription, featuring 99.5mg phenazopyridine hydrochloride to target UTI pain at the source; for consumers seeking maximum-strength self-care UTI pain relief.
• Cystex UTI Test Strips At-home UTI test strips providing easy-to-read results in less than 2 minutes to help identify a UTI immediately so treatment can begin promptly; for consumers seeking fast at-home UTI detection.
• Cystex Urinary Health Maintenance (UTI Prebiotic Liquid) Cranberry prebiotic liquid for daily urinary health maintenance; one tablespoon contains antioxidants, antalkalines, anti-adherents, and prebiotics to support the urinary system. For consumers seeking to supercharge urinary defense during periods of vulnerability.
• Cystex Urinary Probiotic Triple-action daily probiotic combining prebiotics, probiotics, and cranberry extract to defend against bacteria and support a healthy urinary tract and vaginal pH; for consumers seeking daily urinary and vaginal immune support.
• Cystex Cranberry Supplements Daily cranberry supplement to flush and cleanse the urinary tract, containing clinically proven Cranberry Super Food, Probiotic, and Vitamin C; for consumers seeking daily defense to help fend off urinary tract infections.
• Cystex Vaginal Health Support Concentrated daily powder blend with key vitamins, nutrients, probiotics, and cranberry superfood to support vaginal wellness; for women seeking daily vaginal health and pH balance support.
• Cystex Menopause Support Concentrated daily powder blend with key vitamins, nutrients, and clinically proven menopausal support ingredients to help make menopause easier; for women experiencing menopause and seeking daily symptom support.

Quantifiable outcome

• 80% of UTIs caused by E. coli bacteria, which Cystex products help prevent through anti-adherent properties
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RepHresh: OTC vaginal health brand offering gels, washes, and probiotics targeting pH balance and odor concerns. Directly comparable to Cystex's vaginal wellness powder and urinary probiotic SKUs serving the same female consumer.
• Estroven: Leading OTC menopause support supplement brand, directly comparable to Cystex's newly launched Menopause Support powder targeting the same perimenopausal and menopausal female demographic.
• Monistat (i-Health / Prestige Brands): Market-leading OTC vaginal health brand often co-located with AZO on shelf, competing directly with Cystex's Vaginal Health Support powder and broader women's health positioning across the same retail distribution footprint.
• Vagisil: Established OTC feminine care brand from Church & Dwight selling washes, creams, and itch relief products. Comparable to Cystex's Vaginal Health Support and broader women's intimate care category positioning across drugstore channels.
• Uqora: A direct-to-consumer urinary health brand acquired by Pharmavite that sells UTI prevention supplements including D-mannose, probiotics, and cranberry-based products targeting the same recurrent-UTI female customer as Cystex's maintenance line.
• ellura (Church & Dwight): A high-potency cranberry supplement brand owned by Church & Dwight, competing directly with Cystex's Cranberry Supplements and Urinary Health Maintenance prebiotic liquid in the UTI prevention subcategory.
• AZO (i-Health): The dominant OTC UTI pain relief brand, marketed by i-Health, Inc. AZO and Cystex compete head-to-head in the same drugstore aisle with phenazopyridine-based pain relief tablets, urinary health maintenance supplements, and test strips, serving identical female consumer segments.

Emerging players

• Bonafide Health: A DTC women's health company focused on perimenopause and menopause relief, selling clinically studied supplements and creams. Overlaps with Cystex's Menopause Support powder and represents a newer subscription-driven competitor in the menopausal health category.
• Hum Nutrition: A direct-to-consumer beauty-from-within supplement brand with a urinary tract and vaginal health SKU in its portfolio. Comparable to Cystex's supplement line in DTC channel and target demographic, though broader in category scope.

Broad incumbents

• Culturelle (DSM/i-Health): A mass-market probiotic brand owned by DSM with women's health and digestive SKUs. Comparable to Cystex's Urinary Probiotic in probiotic positioning but with significantly broader distribution, marketing scale, and shelf presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cystex4utis
• YouTubeyoutube.com/channel/UCvPWAQLYIgEN-Owe9mcQ1kQ
• Facebookfacebook.com/cystex
• Instagraminstagram.com/cystex
• Pinterestpinterest.com/cystex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cystex