Name

Munster Bovine

Legal name

Munster AI Group Limited

Website

https://munsterbovine.ie

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Munster Bovine is Ireland's leading cattle breeding and herd management services company, serving approximately 3,000 dairy and beef farmers across the Munster and Galway regions with AI technician services, semen sales, milk recording, herd health programmes, and the FarmOps mobile application.

Ownership category

akta.pro rank

Product category

Livestock Breeding Services

NAICS

Dairy Cattle and Milk Production (11212), Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Artificial Insemination (AI) & Semen Services (Collection, Processing, Storage) (AFACAEAA)

akta.pro secondary industries

Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD), Reproductive Health & Herd Fertility Programs (Preg Checks, Calving/Lambing Support) (AFACALAG), Livestock Health & Welfare Support Services (Vaccination Clinics, Biosecurity Implementation) (AFACAEAK)

Keywords

• Cattle breeding services
• Artificial insemination services
• Herd health management
• Milk recording services
• Dairy genetics

Headquarters

HQ city

Mallow

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Semen Sales: Sale of dairy, dairy beef and beef semen including conventional semen, sexed semen, and frozen semen. Also includes DIY Semen sales to farmers.
2. AI Technician Services: Best-in-class AI Technician Service providing artificial insemination on farms, recognized as the leader in its field with over 70 years of experience.
3. Herd Health Services: Three-tiered herd health programme (Bronze €280, Silver €330, Gold €399) providing bulk milk disease screening, vet consultations, and disease management.
4. Milk Recording Services: Milk recording services including manual and EDIY options, providing individual animal performance data, SCC monitoring, Johne's testing, and pregnancy testing through milk samples.
5. Liquid Nitrogen Delivery Service: Annual liquid nitrogen delivery service (4 visits per year) for cryogenic storage of semen, priced at €360 annually (€300 with discount for qualifying customers).
6. FarmOps App Subscription: Mobile application subscription for herd management. Dairy herd fee of €149 plus per cow fee (50 cent ex. VAT, capped at 400 cows). Beef herd fee of €149 with view and recording capabilities.
7. AI Equipment & Supplies: Sale of AI equipment including heat detection aids (glue, chin ball harnesses, estrotect alert tags, paintsticks, tailpainter), priced from €18-200.
8. DIY AI Training: Training services for farmers who want to perform their own artificial insemination.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Munster Bovine provides an integrated range of cattle breeding and herd management services for Irish dairy and beef farmers. Core offerings include AI technician services, dairy and beef semen sales (conventional, sexed, and frozen), milk recording (manual and EDIY), a tiered veterinary-led Herd Health programme, liquid nitrogen delivery for semen storage, and the FarmOps mobile application that delivers breeding decision support, SCC monitoring, and compliance reporting.

Product overview

Munster Bovine offers an integrated portfolio of cattle breeding and herd management services for dairy and beef farmers in Ireland. The core offering combines AI technician services with genetics sales (semen), supported by milk recording, herd health programmes, and liquid nitrogen delivery. The digital platform FarmOps serves as the central decision-support tool, integrating with all services to provide predictive analytics for breeding decisions, SCC monitoring, and farm compliance reporting. The product architecture is a platform-plus-modules model where FarmOps (core digital product) connects with service offerings including Milk Recording, Herd Health, and Genocells for comprehensive herd management. Equipment supplies and DIY training serve as add-on products for self-service farmers.

Differentiator

Problem solved

Functional benefit

Brands

• FarmOps: Mobile application developed by Munster Bovine's vets that provides herd management tools, breeding recommendations, and farm decision support for dairy and beef farmers.
• Genocells

Quantifiable outcome

• Base cow EBI improved by €97 between 2005 and 2015, driven by Milk Sub-Index (€45) and Fertility Sub-Index (€52), equating to almost €200 extra profit per lactation
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Agri AwareminorGTM or Marketing Partner · 26 January 2026Munster Bovine became a patron of Agri Aware, joining over 55 patrons. Agri Aware is an agri-food educational body working to enhance agricultural literacy among the general public. Munster Bovine's work in improving herd performance and health aligns with this mission.
• NCBC (National Cattle Breeding Centre)coreStrategic or Co-development PartnerNCBC is a joint venture between Munster Bovine and Progressive Genetics focused on identifying the best quality and highest genetic merit semen which are supplied to the market. NCBC operates the Dairy & Beef breeding programmes for both organizations, providing highly accurate breeding values through comprehensive progeny testing including feed efficiency, methane, meat eating quality, and water intake data.
• Irish Cattle Breeding Federation (ICBF)coreTechnology or IntegrationICBF strives to achieve the greatest possible genetic improvement in the national cattle herd for the benefit of Irish farmers. Munster Bovine works with ICBF for genetic evaluations, breeding values, and data sharing. The Gene Ireland programme is operated through ICBF.
• Progressive GeneticscoreStrategic or Co-development PartnerProgressive Genetics is the co-founder of NCBC (National Cattle Breeding Centre) alongside Munster Bovine. Both companies share breeding programmes and genetic resources through this joint venture.
• Dairygold Co-opcoreStrategic or Co-development PartnerDairygold has always seen the value of herd health as integral to farm profitability and overall sustainability. Herd Health is one of the seven pillars of the Grassroots sustainability bonus programme.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MunsterBovine
• Facebookfacebook.com/munsterbovine

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munster Bovine