What Agri Aware does

Agri Aware is an Irish charitable trust founded in 1996 by five founding patrons — the Irish Farmers' Association, Irish Farmers Journal, FBD Trust, Bord Bia, and Ornua — in direct response to the BSE crisis. Headquartered at the Irish Farm Centre in Dublin 12, the organization exists to enhance agricultural literacy among Ireland's non-farming population, addressing what it describes as a growing disconnect between urban consumers and modern food production. It operates exclusively in Ireland with no global footprint claim.

The organization's core offerings are educational programmes, public events, and awareness campaigns rather than technology products. The portfolio spans primary school programmes (Incredible Edibles, Come Farm With Me, Safe Farm Futures, Mobile Farm visits, Farm-to-Fork Experience at Lidl Farm), secondary school programmes (Intro to Ag, Farm Safety First, From Foal to Race, Environmental Innovators TY, Farm Walk & Talk, Ag-Science Study Guides), public events (Open Farm, Bloom in the Phoenix Park with 100,000+ visitors, Cork Summer Show, Mobile Farm at public venues), and issue campaigns (Sowing Wellbeing in Every Field on farmer mental health and safety, Food for Thought on agricultural policy, Rambling with Irish Rare Breeds, Irish Agriculture Then and Now). All programmes for schools and the general public are delivered free of charge.

The business model is charitable trust funding rather than commercial revenue. Over 70 industry patrons — spanning dairy cooperatives (Tirlán), meat processors (ABP), agricultural suppliers, professional services, and industry bodies — provide funding in exchange for ESG credentials, media association, and sector alignment. The Department of Agriculture, Food and the Marine additionally funds specific campaigns. Go-to-market combines direct school delivery via Education Officers, flagship public events, multi-channel content marketing, and patron relationship management. The operating team is small (10-15 staff) but multi-disciplinary, led by Executive Director Marcus O'Halloran and Chairman Shay Galvin. There are no patents, proprietary technology products, APIs, or software platforms; the "platform" is the patron-funded delivery of physical, in-person educational experiences.

Name

Agri Aware

Legal name

Agri Aware

Website

https://agriaware.ie

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Agri Aware is an Irish charitable trust founded in 1996 that delivers free agricultural literacy programs to schools, consumers, and farmers nationwide, funded entirely by 70+ patrons from the agri-food sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Patron/Funder Support: Agri Aware is a charitable trust funded entirely by industry patrons from the Irish agri-food sector. Over 70 patrons including agribusinesses, food companies, dairy cooperatives, meat processors, agricultural suppliers, and industry bodies provide funding in exchange for recognition, ESG credentials, and association with agricultural literacy initiatives. No programs or services are charged to schools or the public.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Agri Aware is a charitable trust that delivers free educational programmes, public events, and awareness campaigns to enhance agricultural literacy among Irish non-farming communities. Its core offerings comprise curriculum-aligned primary and secondary school programmes (Incredible Edibles, Come Farm With Me, Safe Farm Futures, Intro to Ag, Farm Walk & Talk, Environmental Innovators), hands-on public events (Mobile Farm, Open Farm, Bord Bia Bloom, Cork Summer Show), and high-profile awareness campaigns (Food for Thought, Sowing Wellbeing in Every Field, Rambling with Irish Rare Breeds). All programmes are funded by more than 70 industry patrons and delivered at no cost to schools or the public.

Product overview

Agri Aware is a charitable trust (established 1996) that functions as an Irish agri-food educational organization rather than a traditional software company. Its portfolio consists of educational programmes, public events, and awareness campaigns designed to enhance agricultural literacy among non-farming communities. The core offerings include: (1) Public-facing events – Mobile Farm (Ireland's only mobile farm bringing animals to venues), Open Farm (annual flagship farm open days), Bloom in the Phoenix Park (exhibition at Bord Bia's festival), Cork Summer Show, and the Food for Thought campaign; (2) Farmer wellness initiatives – Sowing Wellbeing in Every Field focusing on mental/physical health and farm safety; (3) Primary school programmes – Incredible Edibles (healthy eating/growing), Come Farm With Me (virtual farm experience), Safe Farm Futures (safety education), and the Mobile Farm; (4) Secondary school programmes – Intro to Ag, Farm Safety First, From Foal to Race (equine TY module), Environmental Innovators (TY sustainability programme partnered with BiOrbic), Farm Walk & Talk (hands-on agricultural science), and Ag-Science Study Guides; (5) Specialty campaigns – Rambling with Irish Rare Breeds and Irish Agriculture Then and Now. All programmes are free to schools and funded by over 70 industry patrons.

Differentiator

Problem solved

Functional benefit

Brands

• Food for Thought: An agricultural awareness campaign bringing consumers the latest news, information and opinions on what is shaping the future of Irish agriculture and food production.
• Sowing Wellbeing in Every Field
• Incredible Edibles
• Mobile Farm
• Open Farm
• Farm Walk & Talk

Products and services

• Mobile Farm Ireland's only mobile farm that transforms any space into a hands-on learning environment, bringing farm animals directly to schools, companies, and events across Ireland. Accompanied by trained farmers who guide visitors through interactive educational experiences; fully insured and wheelchair accessible.
• Open Farm Free flagship annual event held every summer, partnering with exceptional Irish farms to offer behind-the-scenes looks at farming with nature trails, live demonstrations including sheep shearing and cookery, panel discussions, and activities for all ages.
• Bloom in the Phoenix Park exhibition Annual exhibition at Bord Bia's Bloom festival during the June Bank Holiday weekend, featuring the Agri Aware Farmyard in the Conservation Area with livestock displays, sheep shearing demonstrations, milking demonstrations, and panel discussions on agricultural topics. Attracts over 100,000 visitors annually.
• Cork Summer Show First-time exhibition at Cork Summer Show bringing the Agri Aware Farmyard and Food for Thought marquee to Cork Showgrounds with farm displays, panel discussions, cookery demonstrations, and live milking and shearing demonstrations.
• Food for Thought campaign Ongoing campaign bringing the latest news impacting the Irish agricultural sector with facts, insights, opinions, industry briefings, video content, and public opinion polling on topics such as Mercosur, the Common Agricultural Policy, and Nitrates Derogation.
• Sowing Wellbeing in Every Field Campaign supported by the Department of Agriculture, Food and the Marine addressing mental health, physical health, quad safety, livestock safety, and farm safety for farmers. Features real stories from industry professionals alongside expert advice and practical resources.
• Rambling with Irish Rare Breeds Campaign funded by the Department of Agriculture, Food and the Marine under a conservation of genetic resources grant to promote awareness of Irish native rare breeds (Dexter, Kerry Bog Pony, Galway Sheep, Kerry Cow, Irish Draught Horse, Irish Moiled, Old Irish Goat, Droimeann Cattle, Connemara Pony) through video assets and social media.
• Irish Agriculture Then and Now Educational programme and exhibit exploring the evolution of Irish agriculture over 50 years, highlighting the transition from small family farms to modern agriculture and addressing current challenges around environmental targets and sustainable food production.
• Incredible Edibles Free engaging healthy eating initiative for primary schools teaching children to grow their own fruits and vegetables, discover seasonal produce, and appreciate quality Irish produce. Includes seed packs, growing guides, and curriculum-aligned activities.
• Come Farm With Me Free primary school programme bringing a virtual farm experience to classrooms, offering interactive agricultural themed lessons and activities aligned with the national curriculum.
• Safe Farm Futures Free primary school programme focused on farm safety education, providing interactive lessons and activities to help children understand potential hazards on farms.
• Farm-to-Fork Experience at Lidl Farm Free interactive tour at Lidl's 8.5-acre facility at Newbridge distribution centre in County Kildare, supported by Agri Aware and Meade Farm. Teaches children about food journeys from planting and harvesting to packaging and distribution, including beef cattle feeding and distribution centre tours. Seasonal tours in spring and autumn terms.
• Intro to Ag Free secondary school programme introducing students to agricultural science, supporting the Secondary Agricultural Science curriculum with interactive themed lessons.
• Farm Safety First Free secondary school programme focused on farm safety education, designed to support students' understanding of agricultural topics and safety practices.
• From Foal to Race (Transition Year equine module) Free Transition Year programme exploring the journey from foal to race horse, offering students exposure to the equine industry and career opportunities.
• Environmental Innovators Free Transition Year programme developed in partnership with BiOrbic that educates students on challenges facing global food systems and invites them to investigate sustainable solutions through research projects on waste, climate, biodiversity, and land use.
• Farm Walk & Talk Free series of events demonstrating practical elements of modern agriculture to second-level students preparing for Leaving Certificate Agricultural Science exams. Partners with Teagasc, UCD, Irish Farmers Journal, and LOETB to deliver hands-on learning experiences at agricultural colleges.
• Ag-Science Study Guides Free study resources supporting secondary school students studying Agricultural Science at Leaving Certificate level.

Quantifiable outcome

• 98% of teachers believed pupils enjoyed Mobile Farm visits
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered new, supporting, core and founding.

• Organic TrustnewGTM or Marketing Partner · 14 July 2026Ireland's trusted organic certification body joined as Agri Aware's latest patron in July 2026. Brings expertise in organic food and farming standards, supporting education about organic production in schools and communities.
• Belview EggsnewGTM or Marketing Partner · 6 July 2026Ireland's leading egg producer became the first dedicated poultry company to join Agri Aware as patron in July 2026. Brings expertise in poultry farming, egg production, biosecurity, and animal welfare standards.
• FDC GroupsupportingGTM or Marketing Partner · 24 June 2026One of Ireland's leading professional service and advisory firms for farmers and agribusinesses joined as patron in June 2026. Provides accounting, tax, audit, and business advisory expertise while supporting agricultural literacy mission.
• Dovea GeneticssupportingGTM or Marketing Partner · 15 June 2026Ireland's leading cattle breeding and genetics company joined as patron in June 2026. Brings expertise in AI services, fertility programmes, and breeding technologies to support agricultural education.
• Irish Cattle Breeding Federation (ICBF)supportingGTM or Marketing Partner · 3 June 2026Ireland's leading organization in cattle breeding, genetics, and herd improvement joined as patron in June 2026. Provides data-driven breeding expertise to help educate public about sustainable farming practices.
• Lidl IrelandcoreStrategic or Co-development Partner · 1 January 2022Lidl converted 8.5 acres at its Newbridge distribution centre into the Farm-to-Fork Experience educational resource. Agri Aware delivers all educational content through its Education Officers. The experience teaches children about food journey from planting to packaging and distribution.
• Meade FarmsupportingGTM or Marketing Partner · 1 January 2022One of Lidl's key suppliers who supports the Farm-to-Fork Experience at Lidl Farm through product supply and potentially additional expertise.
• Irish Farmers' Association (IFA)foundingStrategic or Co-development Partner · 1 January 1996One of five founding organizations that established Agri Aware in 1996 to restore confidence in Irish agriculture following the BSE crisis. IFA remains a key patron and stakeholder in the organization's mission to enhance agricultural literacy.
• Irish Farmers JournalfoundingStrategic or Co-development Partner · 1 January 1996One of five founding organizations of Agri Aware in 1996. Continues as a patron supporting agricultural education initiatives and providing media support for Agri Aware programs.
• FBD TrustfoundingStrategic or Co-development Partner · 1 January 1996One of five founding organizations of Agri Aware in 1996. FBD provides ongoing support including hosting patron support package launch events and providing expert safety content for Sowing Wellbeing campaign.
• Bord BiafoundingStrategic or Co-development Partner · 1 January 1996One of five founding organizations of Agri Aware in 1996. Provides annual exhibition venue at Bloom in the Phoenix Park and collaboration on consumer education initiatives.
• Ornua (formerly Irish Dairy Board)foundingStrategic or Co-development Partner · 1 January 1996One of five founding organizations of Agri Aware in 1996. Continues as a patron supporting the organization and its mission to educate consumers about Irish dairy and food products.
• TeagasccoreStrategic or Co-development PartnerIrish agricultural development authority partnering on Farm Walk & Talk series and Open Farm events. Provides research expertise, farm facilities, and agricultural science content for educational programs.
• UCD School of Agriculture and Food SciencecoreStrategic or Co-development PartnerAcademic partner collaborating on Farm Walk & Talk at UCD Lyons Farm. Provides agricultural college facilities and academic expertise for hands-on student education.
• Irish Farmers JournalcoreStrategic or Co-development PartnerIndustry media partner for Farm Walk & Talk series, providing agricultural journalism expertise and helping extend reach to farming audiences.
• Laois and Offaly Education and Training Board (LOETB)supportingStrategic or Co-development PartnerEducational authority partnering on Farm Walk & Talk series, with fees for students waived through LOETB support for 2026 series.
• BiOrbiccoreStrategic or Co-development PartnerBioeconomy research body partnered with Agri Aware to develop and deliver the Environmental Innovators programme for Transition Year students. Jointly addresses global food system challenges and innovative sustainability solutions.
• TirláncoreGTM or Marketing PartnerMajor dairy cooperative and patron sponsoring Open Farm events and providing hedgerows for Bloom display. Corporate Affairs Director serves as patron representative citing importance of consumer trust in Irish farming.
• ABPsupportingGTM or Marketing PartnerBeef processor and patron that participated in Open Farm 2025 event in Galway, welcoming visitors to Advantage beef supplier farm to learn about beef production, biodiversity, and farm life.
• DLFsupportingGTM or Marketing PartnerForage and grass seed company supporting Bloom grassland displays and Open Farm events. Showcases different grass types and forage systems to demonstrate sustainable pasture practices.
• Department of Agriculture, Food and the MarinecoreGTM or Marketing PartnerGovernment department providing funding support for Sowing Wellbeing in Every Field campaign and Rambling with Irish Rare Breeds initiative under conservation of genetic resources grant.
• Dole IrelandsupportingGTM or Marketing PartnerFresh produce company supporting Incredible Edibles healthy eating programme and Healthy Eating Week roadshow, providing fruit and expertise for school visits.
• Country CrestsupportingGTM or Marketing PartnerIrish food company supporting Incredible Edibles programme and Healthy Eating Week activities, participating in school roadshow visits.
• O'Shea Farms / Iverk ProducesupportingGTM or Marketing PartnerProduce supplier supporting Incredible Edibles programme and providing farm venues for School of the Month prize trips.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/agriaware
• Facebookfacebook.com/AgriAware
• LinkedInlinkedin.com/company/agri-aware
• Instagraminstagram.com/agriaware
• TikToktiktok.com/@agriaware

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri Aware