kuuhubb
Kuuhubb is a TSX-V listed mobile game developer and publisher targeting female audiences with lifestyle apps. Its flagship Recolor digital coloring app has 50M+ lifetime downloads, monetized via freemium subscriptions, in-app purchases, and brand partnerships.
- Company typePublic
- Founded2017
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What kuuhubb does
Kuuhubb Inc. is a publicly listed (TSX-V: KUU) mobile game development and publishing company that develops and publishes lifestyle applications primarily targeting female mobile users. The company's flagship product is Recolor, a digital coloring book application with over 50 million lifetime downloads, 400+ million pictures colored by users, and 150,000+ five-star reviews across Apple App Store and Google Play. The portfolio also includes Recolor by Numbers (guided coloring variant), Tiles & Tales (a story-based match-3 game combining visual novel elements with puzzle gameplay, commercially launched in H2 2022), My Hospital (medical simulation), and Dancing Diaries (dance-themed match-3). The company operates a freemium business model with weekly, monthly, and yearly subscription tiers that unlock premium content libraries (5,000+ pictures), unlimited imports, and advanced features; revenue is also generated through brand partnership campaigns (Lionsgate, Hasbro, Kellogg's, Fazer) and Apple/Google marketplace commissions.
Kuuhubb Inc. was formed in June 2017 through the reverse takeover of Delrand Resources Limited by Finnish operating subsidiary Kuuhubb Oy, which had been founded in Helsinki. The group is headquartered in Helsinki, Finland with a Canadian office in Toronto and Tokyo operations established in December 2017. Co-founders Jouni Keränen and Christian Kolster retain strategic leadership, with Keränen transitioning to Chairman in April 2023 when Gareb Shamus (known for pioneering Comic Con) was appointed CEO. The company maintains an integrated content pipeline anchored by an in-house Helsinki-based illustrator team producing new content daily.
The company has faced material financial headwinds: it underwent Finnish subsidiary debt restructuring proceedings from September 2021 to May 2022, with the District Court of Helsinki approving an 80% debt forgiveness on EUR 7,619,788 of aggregate indebtedness at the subsidiary level, plus a 2021 FTC settlement over alleged COPPA Rule violations. Following the restructuring, the parent raised additional capital through a proposed USD 1 million private placement in May 2023 to regularize commitments and fund new game development.
kuuhubb firmographics
Firmographics- Name
- kuuhubb
- Legal name
- Kuuhubb Oy
- Website
- https://kuuhubb.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kuuhubb is a TSX-V listed mobile game developer and publisher targeting female audiences with lifestyle apps. Its flagship Recolor digital coloring app has 50M+ lifetime downloads, monetized via freemium subscriptions, in-app purchases, and brand partnerships.
- Ownership category
- akta.pro rank
kuuhubb industry classification
Industry- Product category
- Mobile Gaming and Lifestyle Apps
- NAICS
- Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)
- SIC
- Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Miscellaneous Publishing (2741)
- akta.pro primary industry
- VR/AR Game Publishing & Distribution (MPAFABAK)
Keywords
Where kuuhubb is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
kuuhubb business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- App Store Revenue: Revenue generated through Apple App Store and Google Play distribution, including marketplace fees and direct sales.
- In-App Purchases: Premium subscriptions unlocking full content library, unlimited imports, premium pictures, and advanced coloring features. Free users can color limited pictures and import 3 images per 24 hours.
- Subscription Revenue: Weekly, monthly, and yearly subscription tiers providing unlimited access to premium content and features.
- Brand Partnerships: Collaborative campaigns with brands including Lionsgate, Hasbro, Kellogg's, and Fazer featuring branded coloring content and marketing promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with limited access to basic coloring features |
| Subscription | Monthly | Premium subscription unlocking full content library |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
kuuhubb product offering
Product offeringCore offering
Kuuhubb is a publicly listed mobile game development and publishing company that develops and publishes freemium lifestyle and gaming applications primarily targeting female consumers. Its flagship product is Recolor, the world's leading digital coloring book app with 50+ million lifetime downloads and 400+ million pictures colored, complemented by Recolor by Numbers, Tiles & Tales (story-based match-3), My Hospital (medical simulation), and Dancing Diaries, distributed via Apple App Store and Google Play with subscription-based premium tiers.
Product overview
Kuuhubb is a mobile game development and publishing company offering a portfolio of lifestyle and gaming applications primarily targeting the female audience. The core product is Recolor, the world's leading digital coloring book app with over 50 million lifetime downloads. The portfolio includes Recolor by Numbers (guided coloring variant), My Hospital (medical simulation game), Tiles & Tales (story-based match-3 flagship game), Dancing Diaries (dance-themed match-3), Incolour, and Matching Stories. The company operates on a freemium model with subscription tiers offering premium features including unlimited picture access, cloud backup, and ad-free experience.
Differentiator
Problem solved
Functional benefit
Brands
- Recolor: Leading mobile coloring book application with over 50 million lifetime downloads, 400+ million pictures colored by users, and 150,000+ five-star reviews in Apple and Google Play stores.
- Tiles & Tales
- MyHospital
Products and services
- Recolor
- Recolor by Numbers
- Tiles & Tales
- My Hospital
- Dancing Diaries
- Incolour
- Matching Stories
Quantifiable outcome
- 50+ million lifetime downloads
- +3 more outcomes
Companies that use kuuhubb
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
kuuhubb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
kuuhubb partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LionsgatecoreCreative cross-marketing collaboration creating digital coloring tasks around Lionsgate properties. Featured campaigns for My Little Pony: The Movie with branded coloring content across North American theaters.
- Valiance UGminorAcquisition of mobile esports platform developer and blockchain-enabled gaming platform. Germany-based company designed to support mobile esports competitors and content creators with monetization opportunities.
- ReceptivminorMarketing collaboration agreement with leading mobile video advertising company to bring new brands to Recolor app and expand global brand partnerships.
- NeybersminorAcquisition of interior design game where users can play with photo quality items from real brands. Fits strategy of building female-oriented lifestyle and design applications.
- Sumoing OycoreAcquisition of creator of Recolor app for €9,000,000. Sumoing Studios, Helsinki-based game development studio specializing in lifestyle apps for female audience with 40+ million all-time downloads.
- Kellogg'scoreMarketing collaboration featured Recolor on 90 million cereal and food packages as part of Kellogg's annual back-to-school campaign, reaching potentially 100+ million consumers.
- Kwan EntertainmentcoreStrategic partnership with India's largest talent management agency for market expansion in India. Founded by Anirban Das Blah, Kwan Entertainment brings market leadership and Bollywood celebrity connections for user acquisition.
- Cherrypick GamescoreGlobal publishing rights agreement for My Hospital simulation game. Cherrypick Games, based in Warsaw, Poland, developed and published 15 games including My Hospital with 3.5M downloads.
Scale indicators12 records
Recent moves9 records
Expansion highlights5 records
kuuhubb competitors and assessment
Company assessmentBroad incumbents
- Rovio Entertainment: Finland-based mobile game developer (Angry Birds) with similar Helsinki roots and mobile-casual DNA. Comparable as a Nordic mobile gaming peer, though substantially larger and now owned by Sega.
- PicsArt: Much larger creative-tools platform with mobile editing, AI art, and color-by-number functionality. Overlaps with Recolor's creative self-expression use case but operates across a much broader portfolio of features.
- Peak Games: Major casual mobile gaming publisher with portfolio of puzzle and match-3 titles. Comparable in mobile-game publishing model and freemium subscription monetization relevant to Kuuhubb's Tiles & Tales flagship.
- Playtika: Public mobile gaming company with a portfolio of casual and social casino titles. Comparable in mobile-first free-to-play economics and the operational playbook for running multiple aging evergreen apps.
- King (Activision Blizzard): Owner of Candy Crush and the dominant match-3 franchise. Sets the benchmark Kuuhubb's Tiles & Tales and Dancing Diaries must compete against, though Kuuhubb's story-driven variant attempts a differentiated hook.
Emerging players
- Jam City: Mobile games studio focused on casual and match-3 titles with licensed IP (Disney, Harry Potter). Relevant comparable for Kuuhubb's strategy of marrying branded content with casual mobile games.
Direct peers
- PlaySimple: Mobile puzzle and casual game publisher with a portfolio of word, trivia, and match games targeting similar adult casual demographics. Comparable in mobile app-store distribution and subscription-driven monetization.
- Colorfy: Direct competitor offering a digital coloring book app for iOS and Android with subscription monetization. Comparable to Recolor in target audience (primarily female adults) and core gameplay loop of tap-to-color illustration content.
- Lake (Lakelight Studio): Mobile coloring app with social sharing features and a community gallery. Closely comparable to Recolor's UGC social component and subscription tier structure.
- Happy Color (X-FLOW): One of the highest-grossing digital coloring apps globally, with a similar freemium + subscription model and large licensed IP catalog. Competes directly with Recolor for the same female-skewing, stress-relief audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
kuuhubb social profiles
Digital presencekuuhubb compliance and trust
Trust signalCompliance2 records
kuuhubb financial estimates
Financial estimateRevenue estimate
Valuation estimate
kuuhubb leadership team
Management profileNumber of profiles
Profiles10 records
kuuhubb subsidiaries and ownership
Company hierarchySubsidiaries3 records
kuuhubb funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kuuhubb M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kuuhubb
What does kuuhubb do?
Kuuhubb is a publicly listed mobile game development and publishing company that develops and publishes freemium lifestyle and gaming applications primarily targeting female consumers. Its flagship product is Recolor, the world's leading digital coloring book app with 50+ million lifetime downloads and 400+ million pictures colored, complemented by Recolor by Numbers, Tiles & Tales (story-based match-3), My Hospital (medical simulation), and Dancing Diaries, distributed via Apple App Store and Google Play with subscription-based premium tiers.
Is kuuhubb a public or private company?
kuuhubb is a public company. It is classified as public and is currently operating.
When was kuuhubb founded?
kuuhubb was founded in 2017. It employs 51 to 100 people.
Where is kuuhubb based?
kuuhubb is headquartered in Helsinki, Finland, in the Europe region.
How does kuuhubb make money?
Four revenue lines are on record. App Store Revenue is the primary driver. The others are in-App Purchases, subscription Revenue and brand Partnerships.
Who are kuuhubb's main competitors?
Broad incumbents on record are Rovio Entertainment, PicsArt, Peak Games, Playtika and King (Activision Blizzard). Jam City is listed as an emerging player. Direct peers are PlaySimple, Colorfy, Lake (Lakelight Studio) and Happy Color (X-FLOW).
Does kuuhubb have an API?
No public API is recorded for kuuhubb.
What industry is kuuhubb in?
kuuhubb's product category is Mobile Gaming and Lifestyle Apps. Its primary akta.pro industry code is MPAFABAK, VR/AR Game Publishing & Distribution. Its NAICS code is 459120 and its SIC code is 2780.