Radius Global Market Research

What Radius Global Market Research does

Radius Global Market Research, doing business as Radius Insights, is a New York-headquartered strategic insights and market research firm founded in 1960 that serves 350+ enterprise clients across 60+ countries through twelve vertical practice teams. The firm delivers custom research projects, multi-year brand tracking programs, and strategic consulting engagements spanning brand building, customer experience, innovation, market landscape, communications, and pricing optimization. Its operating model is direct enterprise sales to Fortune 500 buyers and growth-stage companies, with no channel partners or resellers, and revenue is generated through quote-based project pricing plus subscription recurring tracking contracts.

The company's platform architecture combines advanced analytics, choice-based conjoint models (Custom Advanced, Menu-Based, Adaptive), targetable segmentation, and immersive qualitative techniques including VR/AR methods. Its core proprietary framework, Brand Growth Navigator, integrates these capabilities behind a unified methodology, supported by specialized offerings such as Innovation Sprint and the American Innovation Index, which ranks nearly 200 U.S. brands annually. Following the February 2026 merger with One Strategy Studio, Radius launched AI Studio, claiming it can automate 80–90% of insight work processes and reduce project timelines from weeks or months to hours. The firm operates from 14 offices across the US, UK, Continental Europe, the Middle East, India, and Argentina, executing more than 1,000 projects, 1 million quantitative surveys, and 3,000 qualitative sessions per year.

Radius has pursued an aggressive inorganic growth strategy, completing four acquisitions between January 2024 and February 2026 and rebranding acquired entities (Strive Insight → Radius EMEA) under a unified identity. The firm is privately held, achieved ISO 20252:2019 certification in December 2025, and is led by CEO Rob Wengel (appointed June 2025) with a board that includes former P&G executive Michael Lancor (November 2025). Vertical sub-brands — Radius Tech, Radius Auto, and Radius Financial — operationalize category-native expertise as a go-to-market differentiator.

Name

Radius Global Market Research

Legal name

Radius Global Market Research

Website

https://radiusinsights.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Radius Global Market Research is a New York-based strategic insights firm serving 350+ enterprise clients across 60+ countries with custom research, brand tracking, and AI-assisted analytics through twelve vertical practice teams and proprietary methodologies.

Ownership category

akta.pro rank

Product category

Market Research & Strategic Insights Services

NAICS

Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO), Competitive Intelligence & Benchmarking (BPAHALAB), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Brand insights research
• Consumer research analytics
• Strategic insights consulting
• Customer experience research

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Research Projects: Project-based market research engagements delivering custom insights across brand building, customer experience, innovation, and market landscape for enterprise clients. Projects include both qualitative and quantitative methodologies.
2. Brand Tracking Programs: Ongoing tracking studies monitoring brand health, customer satisfaction, and market positioning over time with annual or multi-year contract arrangements.
3. Consulting Engagements: Strategic consulting services helping brands identify growth opportunities, optimize offerings, and activate insights across organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Radius Global Market Research (operating as Radius Insights) is a strategic insights and market research consultancy that designs custom research solutions, brand tracking programs, and consulting engagements for enterprise brand teams. The firm combines advanced data science, choice-based analytics, and immersive qualitative techniques through its proprietary Brand Growth Navigator framework and AI Studio automation platform. It serves 350+ leading brands across 60+ countries with deep vertical practice teams spanning Financial Services, Automotive, Technology, Food & Beverage, Healthcare, Personal Care, Retail, and other industries.

Product overview

Radius Insights operates as a full-service market research consultancy offering a unified Brand Growth Navigator platform augmented by specialized service modules. The core offering integrates Data Science (advanced analytics and choice-based approaches), Immersive Techniques (qualitative VR/AR methods), Brand Building, Market Landscape Research, Customer Experience Research, Customer Journey Research, Communications Research, Optimization Research, Innovation Research, and Targeting Research. Supporting divisions include Radius Tech (technology-focused insights), along with acquired brands 7th Sense (sense-based research), Illuminas North America (tech/financial services), and Strive Insight/Radius EMEA (EMEA operations). Key proprietary offerings include the Brand Growth Navigator framework, Innovation Sprint methodology, and the American Innovation Index research initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Radius Tech: Technology-focused research and insights division serving tech brands with category-native insights.
• Radius Financial
• Radius Auto

Products and services

• Custom Research Projects Project-based market research engagements delivering custom insights across brand building, customer experience, innovation, and market landscape for enterprise clients, combining qualitative and quantitative methodologies.
• Brand Tracking Programs Ongoing tracking studies monitoring brand health, customer satisfaction, and market positioning over time, structured as annual or multi-year recurring engagements.
• Consulting Engagements Strategic consulting services helping brands identify growth opportunities, optimize offerings, and activate insights across organizations.
• Brand Growth Navigator Proprietary strategic insights framework providing a holistic, customer-driven view of business growth, integrating multiple insights approaches for long-term brand development.
• Innovation Sprint Accelerated innovation research approach combining immersive sessions, online bulletin boards, and quantitative studies to rapidly generate opportunities that resonate with consumers.
• AI Studio AI-driven insights automation platform resulting from the merger with One Strategy Studio in February 2026, claimed to automate 80–90% of insight work processes and reduce project timelines from weeks or months to hours.
• Data Science Services Advanced analytics solutions including choice-based approaches, custom advanced conjoint models, menu-based choice, adaptive choice-based conjoint, MaxDiff, targetable segmentation, and regression analyses.
• Immersive Techniques Qualitative research methods including Immersion Excursion, Retail Live, Shopumentary, Ideation Lab, Virtual Reality, Augmented Reality, Quick Chats, Bulletin Boards, and Rapid Reels.
• Brand Building Research Brand equity research and monitoring solutions including brand tracking studies, qualitative research, brand mapping exercises, and customer satisfaction/loyalty surveys.
• Market Landscape Research Competitive landscape mapping and market analysis to identify opportunities and threats, including sales forecasts, distribution channel selection, and customer feedback for activation planning.
• Customer Experience (CX) Research CX tracking and action planning to monitor customer preferences, navigate omnichannel opportunities, and maintain strategic overview of overall CX approach.
• Customer Journey Research Journey mapping and touchpoint analysis to build customer connections and design interactions that foster loyalty and support growth objectives.
• Communications Research Messaging and positioning research combining qualitative and quantitative methods to develop communication plans aligned with market trends and audience needs.
• Optimization of Offerings Research Product and service optimization through pricing strategies, product development insights, and consumer relevance analysis to drive revenue growth.
• Innovation Research Strategies Innovation ecosystem including Innovation Sprint methodology, rapid prototyping, and qualitative/quantitative resources for new product development.
• Targeting Strategy Research Segmentation and targeting strategies to identify customer segments, build engagement profiles, and develop activation plans for reaching target audiences.
• Radius Tech Technology-focused insights division providing category-native research for tech brands, including product strategy, messaging, brand strengthening, and go-to-market support.
• 7th Sense Intuitive, sense-based consumer research service integrated into Radius's insights-driven approach following the December 2024 acquisition.
• Illuminas North America Research service line with technology and financial services sector expertise, combined with Radius's strategic insights framework following the January 2025 acquisition.
• Strive Insight / Radius EMEA EMEA-focused strategic insights service line, rebranded from Strive Insight to Radius EMEA in June 2025 following the January 2024 acquisition.
• American Innovation Index Annual proprietary ranking of nearly 200 U.S. brands on innovation and social innovation based entirely on customer perceptions.

Quantifiable outcome

• Project timelines reduced from weeks/months to hours through AI automation
• +5 more outcomes

Named customers29 records

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• One Strategy StudiocoreStrategic or Co-development Partner · 2 February 2026One Strategy Studio joined Radius Insights in February 2026 to build the AI-driven agency of the future. The merger combines One Strategy Studio's AI capabilities with Radius's strategic insights expertise. The new entity's AI Studio can automate 80 to 90 percent of insight work processes, reducing project timelines from weeks or months to hours.
• Illuminas North AmericacoreStrategic or Co-development Partner · 7 January 2025Acquired to combine Radius's strategic insights framework with Illuminas's expertise in technology and financial services sectors, strengthening capabilities across B2B and consumer markets.
• 7th SensecoreStrategic or Co-development Partner · 9 December 2024Acquired to support Radius's insights-driven approach by integrating 7th Sense's focus on intuitive, sense-based consumer research.
• Strive Insight (Rebranded as Radius EMEA)coreStrategic or Co-development Partner · 16 June 2024Strive Insight rebranded as Radius EMEA, completing integration with Radius Global Market Research. The acquisition reinforces Radius's commitment to delivering globally connected, locally driven insight.
• Home Improvement Research Institute (HIRI)minorStrategic or Co-development PartnerRadius is a proud sponsor and research partner to HIRI, supporting research initiatives for the home improvement industry.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ipsos: Global market research and insights firm with comparable portfolio of custom research, brand tracking, and consumer insights across multiple verticals. Ipsos is a direct competitor on enterprise RFPs for the same Fortune 500 buyer base.
• Kantar: One of the world's largest insights and consulting firms offering brand tracking, consumer panels, and analytics. Direct competitor across Radius's full vertical set with materially greater scale and syndicated data assets.
• NielsenIQ: Global consumer intelligence firm combining syndicated point-of-sale data with custom research. Competes with Radius on CPG, retail, and brand growth engagements, particularly for large multi-country tracking programs.
• GfK: Major consumer and market research firm with deep expertise in technology, consumer goods, and automotive — three of Radius's core verticals. GfK's Consumer Life and panel-based offerings overlap directly with Radius's brand tracking and innovation work.
• Mintel: Global market intelligence firm offering syndicated research, custom research, and product launches across CPG, beauty, food, and beverage. Comparable to Radius in vertical depth and Fortune 500 client base.
• Escalent: Top-40 market research firm with similar vertical specialization in financial services, automotive, technology, and healthcare. Direct mid-market competitor with overlapping service lines including brand tracking, CX, and conjoint analytics.
• Toluna: Global research-technology firm combining panels, programmatic research, and automated insights. Comparable on the consumer insights and AI-enabled survey automation layer that Radius's AI Studio is positioned against.
• The Martec Group: Mid-sized US-focused market research firm serving industrial, technology, and B2B clients. Comparable mid-tier competitor with overlapping custom research and conjoint analytics offerings.

Broad incumbents

• Forrester Research: Public research and advisory firm with syndicated research, consulting, and events across technology, marketing, and customer experience. Overlaps with Radius Tech and Radius Financial in B2B research, though Forrester's portfolio is broader and includes subscription research.

Emerging players

• Qualtrics: Experience management platform offering DIY and expert-conducted CX, brand, and product research. Competes with Radius on customer experience and brand tracking programs and represents the AI-driven software alternative Radius's AI Studio must out-execute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/radius-global-market-research

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radius Global Market Research