Illuminas North America
Illuminas is a UK-based market research consultancy, founded in 2002, serving large enterprise clients with custom quantitative research, segmentation, and conjoint analysis. Its North America team has joined Radius Insights while the UK unit continues under the Illuminas brand.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What Illuminas North America does
Illuminas is a market research consultancy founded in 2002, historically operating as a UK-headquartered group (Illuminas Research Ltd, London) with a US entity (Illuminas Global LLC, Austin, Texas). The firm provides custom quantitative and qualitative research services — including conjoint analysis, segmentation, and structural equation modeling — delivered by an in-house Marketing Scientists team. Its historical client base is concentrated in pharmaceutical and consumer health (Johnson & Johnson, Pfizer, GSK, Eli Lilly, Sanofi Pasteur, Beiersdorf, Leo Pharma, Boots, Reckitt, Chiesi), with prior engagements in technology (Cisco) and a stated sector emphasis on financial services, transport and distribution, and the public sector.
Following a corporate restructuring, the North America team has been absorbed into Radius Insights, with the illuminas.com domain redirecting US visitors to radiusinsights.com. The UK team continues to operate under the Illuminas brand with a narrowed sector focus. The firm holds ISO 20252:2012 market research certification and ISO/IEC 27001:2013 information security certification, and complies with GDPR, the MRS Code of Conduct, and ICC/ESOMAR guidelines.
The business model is project-based professional services: bespoke research engagements sold to large enterprise clients across regulated verticals. Revenue is generated through contracted studies rather than subscription or platform monetization. Pricing is engagement-specific and not publicly disclosed, with the customer mix skewed toward large multinational anchors rather than SMB volume. Healthcare expertise is anchored by Dan Coffin (Head of Health Research), who serves on the BHBIA Executive Committee.
Illuminas North America firmographics
Firmographics- Name
- Illuminas North America
- Legal name
- Illuminas Global LLC
- Website
- https://illuminas.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Illuminas is a UK-based market research consultancy, founded in 2002, serving large enterprise clients with custom quantitative research, segmentation, and conjoint analysis. Its North America team has joined Radius Insights while the UK unit continues under the Illuminas brand.
- Ownership category
- akta.pro rank
Illuminas North America industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Services (8741), Services-Health Services (8000)
- akta.pro primary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
- akta.pro secondary industry
- Pricing, Revenue & Commercial Analytics (BPAHALAM)
Keywords
Where Illuminas North America is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Illuminas North America business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Market Research Services: Professional marketing intelligence services provided to B2B clients across healthcare, financial services, consumer goods, and other industries. Services include quantitative research, qualitative research, advanced analytics, and data visualization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Illuminas North America product offering
Product offeringCore offering
Illuminas is a market research consultancy that delivers professional marketing intelligence to enterprise clients through quantitative research, qualitative research, advanced analytics, and data visualization capabilities. Services are applied across solution areas (advertising, brand, customer experience, pricing, product design) and industry verticals including healthcare, financial services, consumer goods, and others. The offering combines scientific methodologies with experienced statisticians (Marketing Scientists) integrated across the research lifecycle.
Product overview
Illuminas North America is a professional marketing intelligence agency that uses scientific methods to gain insight into specific issues relevant to clients. The company offers a portfolio of research services organized around core methodologies (Quantitative Research, Qualitative Research, Advanced Analytics) supported by capabilities (Data Visualization, Global Sampling). These core services are applied across solution areas (Advertising & Communications, Brand & Reputation, Customer Experience & Loyalty, Market & Business Strategy, Pricing Strategy & Optimization, Product & Service Design) targeting specific industry verticals including Healthcare, Financial Services, Consumer Goods, Media & Entertainment, Food & Drink, Travel & Leisure, Child & Youth, and Public Sector. The Illuminas North America team is now part of Radius Insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Quantitative Research
- Qualitative Research
- Advanced Analytics
- Data Visualization
- Global Sampling
- Advertising & Communications Research
- Brand & Reputation Research
- Customer Experience & Loyalty Research
- Market & Business Strategy Research
- Pricing Strategy & Optimization Research
- Product & Service Design Research
- Healthcare Market Research
Companies that use Illuminas North America
Customer profileNamed customers11 records
Segments13 records
Ideal customer profiles2 records
Illuminas North America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Illuminas North America partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Illuminas North America competitors and assessment
Company assessmentDirect peers
- Savanta: Mid-sized market research agency offering brand, customer experience, and sector-specific research — a close comparable in size and B2B enterprise-services positioning to Illuminas.
- Mintel: Specialist market research provider focused on consumer goods, food & drink, beauty, and financial services — closely matching Illuminas' vertical mix and syndicated/custom research model.
- Hall & Partners: Brand and communications research agency serving global enterprise clients with brand tracking, ad effectiveness, and equity work — directly comparable to Illuminas' Brand & Reputation and Advertising solutions.
- ZS Associates: Global consulting firm with a large healthcare market research and analytics practice serving pharma clients — directly competing for the same pharma insight engagements Illuminas serves (J&J, Pfizer, GSK, etc.).
- Decision Resources Group (DRG): Specialist healthcare market research and insights provider covering pharma, biotech, and medical devices — directly competing in Illuminas' core healthcare vertical.
- Radius Insights: US-based market research firm that absorbed the Illuminas North America team; now operates as the North American delivery vehicle for what was previously part of Illuminas, serving tech and other industries.
Broad incumbents
- Kantar: Global market research and insights giant offering brand tracking, ad effectiveness, and consumer research — directly competing with Illuminas' brand, advertising, and CX solutions for enterprise clients, particularly in CPG and healthcare.
- Ipsos: Multinational market research firm with strong healthcare, brand, and public-sector practices. Overlaps with Illuminas across all six solution areas and several industry verticals.
- NielsenIQ: Consumer and retail measurement powerhouse providing brand and shopper insights to CPG and retail clients — overlapping with Illuminas' consumer goods and brand research work.
- IQVIA: Healthcare-focused data, analytics, and research giant serving global pharma — a heavyweight competitor and potential partner for Illuminas' therapeutic-area research engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Illuminas North America social profiles
Digital presenceIlluminas North America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Illuminas North America leadership team
Management profileNumber of profiles
Profiles1 record
Illuminas North America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Illuminas North America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Illuminas North America
What does Illuminas North America do?
Illuminas is a market research consultancy that delivers professional marketing intelligence to enterprise clients through quantitative research, qualitative research, advanced analytics, and data visualization capabilities. Services are applied across solution areas (advertising, brand, customer experience, pricing, product design) and industry verticals including healthcare, financial services, consumer goods, and others. The offering combines scientific methodologies with experienced statisticians (Marketing Scientists) integrated across the research lifecycle.
Is Illuminas North America a public or private company?
Illuminas North America is a private company. It is classified as management employee owned and is currently operating.
When was Illuminas North America founded?
Illuminas North America was founded in 2002.
Where is Illuminas North America based?
Illuminas North America is headquartered in London, United Kingdom, in the Europe region.
How does Illuminas North America make money?
One revenue line is on record: market Research Services.
Who are Illuminas North America's main competitors?
Direct peers on record are Savanta, Mintel, Hall & Partners, ZS Associates, Decision Resources Group (DRG) and Radius Insights. Broad incumbents are Kantar, Ipsos, NielsenIQ and IQVIA.
Does Illuminas North America have an API?
No public API is recorded for Illuminas North America.
What industry is Illuminas North America in?
Illuminas North America's product category is Market Research Services. Its primary akta.pro industry code is BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive), with a secondary code of BPAHALAM, Pricing, Revenue & Commercial Analytics. Its NAICS code is 54191 and its SIC code is 8741.