Name

Wokeface

Legal name

Wokeface LLC

Website

https://wokeface.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Lifestyle and novelty merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

Keywords

• LGBTQ+ merchandise
• Lifestyle apparel
• Novelty accessories
• Sticker subscription
• Pop-culture gifts

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product sales through the company's e-commerce storefront. Products include apparel (t-shirts, hats, hoodies), accessories (enamel pins, patches, keychains, stickers), home decor (mugs, trinket dishes, prints), and lifestyle items. The company also offers a subscription-style Sticker of the Month Club and print-on-demand products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wokeface designs, produces, and retails LGBTQ+ affirming and psychedelic-inspired lifestyle merchandise — including apparel (t-shirts, hats, tote bags, hair accessories), collectibles (enamel pins, stickers, patches, keychains, magnets), home goods (art prints, mugs, trinket dishes, blankets), and stationery — through its own Shopify storefront, complemented by a Sticker of the Month Club subscription and a small wholesale channel. Products are screen printed in Portland, Oregon using sustainable practices.

Product overview

Wokeface is an online retail e-commerce business selling a diverse portfolio of pop-culture inspired merchandise through a Shopify-powered storefront. The product lineup centers on apparel (t-shirts, hats, accessories) and novelty items (stickers, pins, prints, mugs, home decor) featuring irreverent, LGBTQ+-affirming, and countercultural slogans and artwork. Key product lines include the core Wear category (tops, hats, shoe charms, hair accessories), the Swag category (enamel pins, patches, keychains, magnets), the Decor category (art prints, kitchen items, stationery, trinket dishes, blankets), and the Stickers category (vinyl stickers, washi tape, suncatcher decals, and the Sticker of the Month Club subscription). The company also offers a notable tech accessory in the Prism Vision Camera Lens Filter. Products are primarily designed in-house with some collaborations (The Peach Fuzz, Ruthie the Robot), manufactured using sustainable practices in Portland, Oregon, and sold directly to consumers with free US shipping on orders over $75.

Differentiator

Problem solved

Functional benefit

Products and services

• Wear (apparel collection) Apparel line including screen-printed 100% cotton unisex t-shirts in sizes S–4XL with slogans such as 'Frolic Around and Find Out', 'Less Doing More Being', and 'Dissociating'; hats and beanies (patterned hats, bucket hats, dad hats, beanies) priced $28–$36; shoe charms priced $3–$10; and hair accessories including fish combs ($30), hair claws ($16–$24), scrunchies ($6), and barrettes ($12). Products are screen printed in Portland, Oregon.
• Swag (collectibles collection)
• Decor (home and lifestyle collection)
• Stickers (sticker product line)
• Sticker of the Month Club Monthly subscription service delivering curated Wokeface sticker designs to subscribers, with tiered pricing between $18 and $60 depending on subscription length.
• Prism Vision Camera Lens Filter Clip-on prismatic camera lens filter that attaches to phone, tablet, or laptop cameras (lens under 12mm), refracting light and filtering rainbow spectrums to create distinctive photo and video effects. Priced at $25.
• 420 / Lifestyle Accessories Rolling trays and lifestyle accessories in the 420 collection, including the High Spirits rolling tray ($25) and the TV Dinner Tray by The Peach Fuzz ($12), each measuring 7 × 5.5 inches.
• Magical Moments Coloring Book Coloring book featuring original Wokeface artwork designs for creative activities, priced at $12.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• The Peach FuzzminorStrategic or Co-development PartnerIndependent artist collaboration. The Peach Fuzz designs products sold through Wokeface, including the 'Everyone is Gay!' Hat and TV Dinner Tray. Wokeface sells these collaborative products through their platform.
• Ruthie the RobotminorStrategic or Co-development PartnerIndependent artist collaboration. Ruthie the Robot creates sticker designs sold through Wokeface, including the 'Walk Around and Find Out Sticker'.
• Artist Mentorship Program (AMP)coreStrategic or Co-development PartnerThe AMP T-Shirt is designed by Wokeface with 100% of sales directly benefiting the Artist Mentorship Program, supporting emerging artists.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Redbubble: Artist-driven print-on-demand marketplace offering stickers, apparel, and home goods with similar original-art aesthetics. Closely comparable on product mix and target buyer (alternative/indie consumers seeking unique designs).
• Society6: Artist marketplace for wall art, home decor, apparel, and accessories. Highly comparable on product categories (prints, mugs, stickers, apparel) and reliance on independent artist-driven design libraries.
• TeePublic: Print-on-demand apparel and accessory marketplace featuring artist-designed t-shirts, stickers, and gifts. Direct overlap with Wokeface's t-shirt, sticker, and accessory core offering.
• StickerMule: Custom and artist-branded sticker brand selling vinyl stickers and decals. Closely comparable on the sticker-first product strategy that anchors Wokeface's catalog and subscription.
• ban.do: Quirky, colorful lifestyle brand selling stationery, accessories, apparel, and home goods with a similarly irreverent, design-forward voice. Comparable customer and product-positioning approach.
• TomboyX: LGBTQ+ and gender-inclusive apparel and underwear brand sold DTC. Comparable on serving the LGBTQ+ community with mission-led positioning and direct-to-consumer e-commerce distribution.
• The Phluid Project: Gender-inclusive lifestyle brand with apparel and accessories targeted at the LGBTQ+ community. Comparable on niche community targeting, mission-driven positioning, and lifestyle-product breadth.

Broad incumbents

• Happy Socks: Larger colorful/patterned accessories brand with broader retail distribution. Comparable on selling playful, design-driven novelty accessories as lifestyle items.
• Pura Vida Bracelets: Established DTC lifestyle accessories brand with social-impact positioning and influencer/affiliate marketing. Comparable on mission-led branding and accessory-forward product strategy.
• Gorjana: Larger DTC jewelry and lifestyle accessories brand sold through own site and wholesale. Comparable on DTC e-commerce-first distribution and lifestyle accessory positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@wokeface
• Facebookfacebook.com/wokeface
• Instagraminstagram.com/wokeface
• TikToktiktok.com/@wokeface

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wokeface