Bramble
Bramble is a US direct-to-consumer pet food company selling vet-formulated, plant-based hypoallergenic fresh dog food and organic treats via subscription on bramblepets.com, targeting owners of dogs with food allergies and health-conscious pet parents.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bramble does
Bramble is a US-based direct-to-consumer pet food company founded in 2021 by Amanda Rolat. The company sells vet-formulated, plant-based, hypoallergenic fresh dog food and organic treats via its website bramblepets.com, positioning itself as a clean-label, science-backed alternative to ultra-processed kibble for dogs with food allergies, skin conditions, and digestive sensitivities. Its product line consists of three fresh food recipes (The Cowbell, The Roost, The Wharf) plus three treat varieties (Maple Bac'n, Carob and Pumpkin, Sweet Potato and Peanut Butter), with a kidney-friendly recipe line added in 2026.
The core technology is a proprietary formulation built around non-GMO organic pea protein, supplemented with Taurine and L-Carnitine to meet AAFCO nutritional standards, gently cooked at low temperatures in small batches and frozen for preservation without preservatives. Bramble commissioned the first independent feeding trial of a commercial vegan dog food against a leading animal-based diet at the University of Illinois Department of Animal Sciences; results published in the Journal of Animal Science show protein bioavailability equivalent to animal-based diets, 94% fat digestibility, lower cholesterol and triglycerides, and healthier gut microbiomes versus premium chicken-based kibble.
The business model is DTC e-commerce only, with no retail or third-party distribution. Revenue comes from one-time purchases and recurring subscriptions, with monthly box prices ranging from $126.50 (Small) to $342 (XL) for fresh food, $26.50-$63 for treats, and a $45 sample box. The company offers a 20% first-order discount, ships frozen nationwide on a weekly Tuesday cadence, and has been validated by a 1st place finish at Global Pet Expo 2026 Best In Show (Dog Food and Treats) and ASPCA endorsement as one of four AAFCO-compliant plant-based pet food brands.
Bramble firmographics
Firmographics- Name
- Bramble
- Legal name
- Bramble
- Website
- https://bramblepets.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bramble is a US direct-to-consumer pet food company selling vet-formulated, plant-based hypoallergenic fresh dog food and organic treats via subscription on bramblepets.com, targeting owners of dogs with food allergies and health-conscious pet parents.
- Ownership category
- akta.pro rank
Bramble industry classification
Industry- Product category
- Fresh Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)
- akta.pro secondary industries
- Functional & Veterinary Diet Pet Food (CRADAFAF), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)
Keywords
Where Bramble is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bramble business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Fresh Dog Food Sales: Bramble sells its gently cooked, plant-based fresh dog food directly to consumers via its e-commerce website. Customers can purchase as one-time orders or subscribe for recurring deliveries with flexible scheduling (weekly to every 14 weeks). Subscription model provides recurring revenue with customer retention benefits. Products include fresh food recipes and dog treats sold in multiple box sizes.
- One-Time Fresh Food Purchases: Customers can make single one-time purchases of fresh food boxes and treats without committing to a subscription, providing flexibility for trial and occasional use cases.
- Dog Treats: Organic, human-grade soft and chewy dog treats sold in boxes of 2-5 packets. Treats are available as one-time purchase or subscribe-and-save, providing an additional product line and revenue stream beyond complete meals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sample Box - Fresh Food |
| Subscription | Monthly | Small Box - Fresh Food |
| Subscription | Monthly | Medium Box - Fresh Food |
| Subscription | Monthly | Medium+ Box - Fresh Food |
| Subscription | Monthly | Large Box - Fresh Food |
| Subscription | Monthly | XL Box - Fresh Food |
| Unit Pricing | Pay-as-you-go | Small Box - Treats |
| Unit Pricing | Pay-as-you-go | Medium Box - Treats |
| Unit Pricing | Pay-as-you-go | Large Box - Treats |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Bramble product offering
Product offeringCore offering
Bramble sells vet-formulated, plant-based fresh dog food recipes (The Cowbell, The Roost, The Wharf) and organic, human-grade soft & chewy dog treats (Maple Bac'n, Carob & Pumpkin, Sweet Potato & Peanut Butter) directly to consumers through its own e-commerce website. Products are gently cooked in small batches, frozen without preservatives, and shipped nationwide, available as one-time purchases or recurring subscriptions with flexible delivery schedules from weekly to every 14 weeks.
Product overview
Bramble is a vet-formulated, plant-based fresh dog food company offering a subscription-based service for fresh, human-grade dog food and treats. The core product portfolio consists of three fresh food recipes (The Cowbell, The Roost, and The Wharf) and three treat varieties (Maple Bac'n, Carob & Pumpkin, and Sweet Potato & Peanut Butter). All products are hypoallergenic, free from common pet food allergens (beef, dairy, chicken, soy, eggs, wheat gluten), gently cooked, and formulated to meet AAFCO nutritional requirements. The subscription model allows customers to purchase recurring boxes delivered frozen to their door, with options to subscribe and save or make one-time purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- The Cowbell A grain-free, high-protein fresh dog food recipe featuring lentils, sweet potatoes, peas, carrots, and apples, formulated by board-certified veterinary nutritionists to be hypoallergenic and free from common pet food allergens. Contains 32% protein on a dry matter basis and is sold via one-time purchase or subscription in multiple box sizes for dog owners seeking a fresh, plant-based alternative to kibble.
- The Roost A high-protein fresh dog food recipe featuring potatoes, chickpeas, brown rice, carrots, and butternut squash with non-GMO organic pea protein as the primary protein source. Contains 38% protein on a dry matter basis and is sold via one-time purchase or subscription for dog owners seeking a hypoallergenic, vet-formulated fresh meal.
- The Wharf An ocean-inspired fresh dog food recipe combining white beans, broccoli, kelp, and algae for a savory flavor profile. Contains 34% protein on a dry matter basis and is sold via one-time purchase or subscription for dog owners seeking a hypoallergenic, plant-based fresh meal option.
- Maple Bac'n Dog Treats Organic, human-grade soft and chewy dog treats featuring a wheat-free combination of oat flour, maple syrup, tamari, and textured vegetable protein, made in the USA and sold in Small (2 packets), Medium (3 packets), and Large (5 packets) boxes via one-time purchase or subscribe-and-save for dog owners seeking plant-based treats.
- Carob & Pumpkin Dog Treats Organic, human-grade soft and chewy dog treats made with oat flour, carob, and pumpkin in a wheat-free, plant-based formulation. Sold as part of Bramble's treat box lineup for dog owners seeking allergen-friendly treats.
- Sweet Potato & Peanut Butter Dog Treats Organic, human-grade soft and chewy dog treats featuring a wheat-free combination of oat flour, sweet potato, and peanut butter, sold as part of Bramble's treat box lineup for dog owners seeking plant-based treats.
- Fresh Dog Food Subscription Subscription-based delivery service for Bramble's vet-formulated, plant-based fresh dog food recipes. Customers select box size (Sample, Small, Medium, Medium+, Large, or XL), choose recipes, and select delivery frequency on flexible schedules (weekly up to every 14 weeks). Orders ship frozen to maintain freshness and arrive at the customer's door with insulation and recyclable packaging; a 20% discount applies to first orders and subscription pricing is available.
Quantifiable outcome
- Plant-based protein digestibility equivalent to animal-based diet in University of Illinois feeding trial (11 dogs, 3 weeks)
- +5 more outcomes
Companies that use Bramble
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Bramble technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bramble partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- University of Illinois - Department of Animal SciencescoreUniversity of Illinois researchers, led by Dr. Kelly Swanson, conducted Bramble's first-of-its-kind independent feeding trial comparing plant-based formulas against leading animal-based diets. The trial measured digestibility, blood chemistry, microbiome, and fecal quality. Results published in the Journal of Animal Science and publicly disclosed as a key validation of Bramble's nutritional claims.
- ASPCAminorASPCA advocacy article on plant-based pet food named Bramble as one of four companies offering AAFCO-compliant plant-based foods, alongside Petaluma, V-Dog, and Wild Earth. This represents earned endorsement rather than formal partnership.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Bramble competitors and assessment
Company assessmentDirect peers
- The Farmer's Dog: Direct-to-consumer fresh dog food subscription brand serving health-conscious pet owners with human-grade, gently cooked meals. Operates a similar DTC subscription model targeting the same premium fresh-food segment as Bramble.
- Ollie: DTC fresh dog food subscription delivering human-grade, gently cooked meals tailored to individual dog profiles. Closely comparable business model, customer base, and premium positioning to Bramble.
- Wild Earth: Plant-based dog food and treats brand focused on sustainable, cruelty-free pet nutrition. Directly competes with Bramble in the vegan/plant-based dog food category and is named by ASPCA alongside Bramble as an AAFCO-compliant option.
- V-Dog: Long-standing vegan dog food brand offering kibble and treats formulated without animal products. Directly comparable to Bramble's plant-based positioning and named by ASPCA as one of four AAFCO-compliant plant-based brands.
- Petaluma: Plant-based pet food brand offering vegan dog food products with a focus on sustainability and clean ingredients. Directly competes with Bramble in the plant-based category and is co-named by ASPCA as an AAFCO-compliant option.
- JustFoodForDogs: Fresh, human-grade pet food brand offering vet-formulated fresh meals sold DTC and through veterinary clinics. Comparable in fresh-food processing, vet-formulation approach, and therapeutic diet positioning.
- Open Farm: Premium ethically-sourced pet food brand offering kibble, raw, and fresh products with traceability and sustainability focus. Competes in the premium natural pet food segment with overlapping health-conscious customer base.
Emerging players
- Stella & Chewy's: Premium raw and frozen pet food brand offering freeze-dried raw meals and treats. Comparable in frozen/refrigerated pet food format and premium positioning, though focused on raw animal protein rather than plant-based.
Broad incumbents
- Halo Pets: Established natural pet food brand offering holistic kibble, wet, and treats with whole meat ingredients. Competes in the premium natural pet food category with broader mass-market distribution than Bramble.
- Purina (Nestlé): Largest global pet food manufacturer with broad portfolio including fresh and plant-based offerings under brands like Beyond. Represents scale competitive pressure on DTC fresh/plant-based players like Bramble.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bramble social profiles
Digital presenceBramble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bramble leadership team
Management profileNumber of profiles
Profiles1 record
Bramble funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bramble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bramble
What does Bramble do?
Bramble sells vet-formulated, plant-based fresh dog food recipes (The Cowbell, The Roost, The Wharf) and organic, human-grade soft & chewy dog treats (Maple Bac'n, Carob & Pumpkin, Sweet Potato & Peanut Butter) directly to consumers through its own e-commerce website. Products are gently cooked in small batches, frozen without preservatives, and shipped nationwide, available as one-time purchases or recurring subscriptions with flexible delivery schedules from weekly to every 14 weeks.
When was Bramble founded?
Bramble was founded in 2021. It employs 1 to 10 people.
Where is Bramble based?
Bramble is headquartered in New York, United States, in the North America region.
How does Bramble make money?
Three revenue lines are on record. Direct-to-Consumer Fresh Dog Food Sales are the primary driver. The others are one-Time Fresh Food Purchases and dog Treats.
Who are Bramble's main competitors?
Direct peers on record are The Farmer's Dog, Ollie, Wild Earth, V-Dog, Petaluma, JustFoodForDogs and Open Farm. Stella & Chewy's is listed as an emerging player. Broad incumbents are Halo Pets and Purina (Nestlé).
Does Bramble have an API?
No public API is recorded for Bramble.
What industry is Bramble in?
Bramble's product category is Fresh Pet Food. Its primary akta.pro industry code is AFADAFAE, Raw & Fresh Pet Food (Refrigerated/Frozen), with a secondary code of CRADAFAF, Functional & Veterinary Diet Pet Food. Its NAICS code is 311111 and its SIC code is 2000.