Eightfold

What Eightfold does

Eightfold Financial Services Group is a New Zealand-based financial brokerage that arranges home loans, business finance, and personal insurance products on behalf of individual and business clients. Originally founded in 2017 as Mortgage Central before rebranding to its current name, the firm operates across Auckland, Hamilton, and Christchurch, serving time-poor borrowers, first home buyers, refinancing clients, investment property buyers, and small business owners seeking tailored lending and insurance solutions. The company's core offering is a broker-led service that matches clients with lenders and insurers drawn from a multi-supplier panel that includes major NZ banks (ANZ, ASB, BNZ, Westpac, Kiwibank, Heartland Bank) and insurance providers (Accuro, AIA, Asteron Life, Cigna, Fidelity Life, NIB, Partners Life, Southern Cross). Services are delivered by qualified, licensed advisers — Alistair McLauchlan (Mortgage Adviser, FSP406666) and Mike Connellan (Insurance Adviser, FSP397006) — with support staff handling operations, claims, and administration. The technology stack is conventional: a WordPress website, an online mortgage calculator, and standard broker tooling; there is no proprietary AI or software platform disclosed. Eightfold earns revenue through commissions and fees paid by lenders and insurers on successful loan placements and insurance policies, plus optional ongoing financial advice services. The firm is privately held, founder-led, and operates without disclosed external investment. Its competitive position rests on adviser expertise, established bank and insurer relationships, and a personalized service model rather than proprietary technology or scale advantages.

Name

Eightfold

Legal name

Eightfold Financial Services Group

Website

https://eightfold.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Eightfold Financial Services Group is a New Zealand mortgage and insurance brokerage arranging home loans, business finance, and personal insurance through a multi-bank, multi-insurer panel for individuals and business owners across Auckland, Hamilton, and Christchurch.

Ownership category

akta.pro rank

Product category

Mortgage and Insurance Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)

Keywords

• Mortgage brokerage
• Insurance broking
• Home loan advice
• Business finance broker
• Financial advisory services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Enterprise SaaS Platform: AI-powered digital twin platform for enterprise customers, creating personalized AI counterparts for employees to enable knowledge querying and collaboration

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Eightfold Financial Services Group is a New Zealand mortgage and insurance brokerage that arranges tailored home loans (first home buyers, refinancing, investment property), business finance (commercial property, business acquisition, asset and working capital finance), personal insurance (life, medical/health, income protection, trauma, total permanent disability, mortgage and rent cover), and independent financial advice for individuals, families, and business owners across Auckland, Hamilton, and Christchurch.

Product overview

Eightfold Financial Services Group is a New Zealand-based mortgage and insurance brokerage operating as a broker network rather than a single unified software platform. The company offers home loan financing (including first home buyer loans, refinancing, and investment property loans), business and commercial finance, and personal insurance products (life, medical, income protection, trauma, and disability cover). Services are delivered through a network of supplier partnerships with major banks and insurance providers, with advice provided by qualified mortgage and insurance advisers. The offering is structured around personalized financial solutions for individuals, families, and business owners, rather than a modular software platform architecture.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Heartland Group Holdings: NZ-listed lender (including Heartland Bank) that is part of Eightfold's lender panel and also competes for reverse mortgage and asset finance customers. Comparable as a counterparty lender in Eightfold's broker ecosystem and adjacent product competitor.

Direct peers

• Newpark: NZ financial services group referenced in Eightfold's regulatory disclosures (newpark.co.nz/legal). Operates adjacent mortgage and insurance advice services in New Zealand, sharing similar regulatory and market context.
• Squirrel Mortgages: New Zealand mortgage broker offering residential and investment property loans across multiple lender panels. Comparable to Eightfold as a multi-bank broker serving first-home buyers and investors in the same NZ geography.
• Loan Market New Zealand: One of the largest mortgage broker networks in New Zealand, originating home loans and business finance through a panel of lenders. Directly comparable to Eightfold in business model (multi-lender broker, commission-based) and target customer (residential and SME borrowers).
• Mortgage Express: NZ mortgage broker arranging home loans, refinancing and investment lending across a multi-bank panel. Directly comparable to Eightfold's home loan product set and broker intermediation model.
• Mike Pero Mortgages: Established NZ mortgage brokerage and franchise network offering home loans and refinancing through a panel of banks. Closely comparable to Eightfold in product mix (residential lending focus), channel (broker intermediary) and customer segment.

Others

• Partners Life: NZ life and health insurer listed as one of Eightfold's insurance supplier partners. Adjacent to Eightfold as an upstream product provider whose policies the firm distributes.
• AIA New Zealand: One of Eightfold's listed insurance supplier partners and a major NZ life and health insurer. Comparable as a key product counterparty in Eightfold's life/health insurance broker offering.

Broad incumbents

• Craig's Investment Partners: Long-established NZ wealth advisory and investment firm with broader financial advice capabilities. Comparable to Eightfold on the financial advice side while operating a much wider portfolio of services across investments, KiwiSaver and advisory.
• AA Insurance / AA Financial Services: Major NZ personal lines insurance provider offering direct and intermediated cover. Comparable on the insurance product side where Eightfold brokers similar personal lines (life, health, income protection) via its supplier panel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_Avx58CfUqodoMRBgWR32A/featured
• Facebookfacebook.com/eightfoldnz
• LinkedInlinkedin.com/company/eightfold-financial-services-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eightfold