Seramount

What Seramount does

Seramount is a workforce research and advisory firm founded in 1979 and headquartered in Washington, DC, operating as a subsidiary of EAB. The company delivers an integrated platform of membership programs (DBP, CDOC, HREB, CHRO Hive), benchmarking analytics via the Navigator dashboard (built from 400+ data points), assessment tools (Assess360, SEGMA), learning and certification offerings (ERG Leader Certification at $950/participant), annual indices (100 Best Companies, Talent and Inclusion Index, Global Talent and Inclusion Index across 32 countries), and job-simulation technology via Forage (acquired April 2024). Its technology stack centers on a web-based member portal, an interactive benchmarking dashboard, virtual learning infrastructure, and the Forage simulation platform serving 5 million students globally.

The firm sells primarily through enterprise field sales to large organizations, with consultative selling into CHROs, CDOs, and HR leaders; it also drives demand via an event-led motion anchored by the Lead With Ambition, Global EmERGe, and Seramount Gala + WorkBeyond Summit conferences, and a community-led motion in which existing members refer peers. Revenue is generated through recurring membership subscriptions (90%+ renewal rate), certification and training fees, benchmarking survey participation, event registration, and licensing of the Forage platform.

Seramount serves 600+ partner organizations across 80+ industries, including 50% of Fortune 100 companies as DBP members, with primary customer segments being HR and talent leaders, inclusion and diversity leaders, executive and C-suite buyers, recruiting teams, and learning and development professionals. The operating model is practitioner-led, drawing on PhDs, data scientists, and former Fortune 500 executives to deliver advisory, research, and assessment engagements alongside the proprietary data and content franchise.

Name

Seramount

Legal name

Seramount

Website

https://seramount.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Seramount is a workforce research and advisory firm operating membership programs, benchmarking analytics, assessments, certifications, and events (including the Forage job-simulation platform) for 600+ enterprise clients, including 50% of Fortune 100 companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Membership Programs: Seramount generates primary revenue through membership programs including DBP (Diversity Best Practices), CDOC (Chief Diversity Officer Collaborative), and HREB (HR Executive Board). These memberships provide access to research libraries, expert webinars, toolkits, peer communities, and member-only events. The 90%+ renewal rate indicates strong recurring revenue from this stream.
2. Training and Certification: Revenue from professional development programs including ERG Leader Certification ($950 per participant, $850 for partners, with bulk discounts available). These are cohort-based virtual learning programs with 12-week duration.
3. Conferences and Events: Seramount operates major conferences including Lead With Ambition, Global EmERGe, Seramount Gala, and WorkBeyond Summit. These events generate revenue through registration fees and serve as key GTM channels.
4. Benchmarking Surveys and Indexes: Revenue from organizations participating in annual surveys including 100 Best Companies, Talent and Inclusion Index, and Global Talent and Inclusion Index. Organizations pay to apply and participate in these benchmarking initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Seramount is a workforce research and advisory firm that helps organizations strengthen performance through talent strategy, leadership effectiveness, and inclusion. It sells membership-based advisory programs (DBP, CDOC, HREB), benchmarking surveys and indexes, assessment tools (Assess360, SEGMA, Navigator), early-career job simulation software (Forage), learning/certification programs, and conferences targeting HR leaders, CHROs, and CDOs at large enterprises.

Product overview

Seramount is a workforce research and advisory firm offering a platform-plus-modules architecture centered on evidence-based talent and inclusion solutions. The core platform comprises Benchmarking/Navigator (talent metrics), DBP Membership (research and advisory), CDOC (C-suite peer groups), and HR Executive Board (CHRO advisory). These are supplemented by specialized products including Assess360 (assessment and strategy), Forage (job simulations for early-career recruitment), SEGMA (ERG maturity assessment), Learning Solutions with ERG Leader Certification, and annual surveys/indexes (Talent and Inclusion Index, Global Talent and Inclusion Index, 100 Best Companies). The portfolio is delivered through events (Lead with Ambition, Global EmERGe, Seramount Gala + WorkBeyond Summit) and newsletters (Monthly Briefing, DBP Briefings). Founded in 1979, the company serves 600+ partner organizations including 50% of Fortune 100 companies.

Differentiator

Problem solved

Functional benefit

Brands

• Forage: Job simulation platform for early talent recruitment, enabling candidates to explore roles and build practical skills through virtual simulations.
• 100 Best Companies
• Global Talent and Inclusion Index
• Talent and Inclusion Index
• ERG Impact Awards
• HR Executive Board
• CHRO Hive
• Assess360
• SEGMA
• ERG Leader Certification

Products and services

• Assess360 Active listening and assessment solution that helps organizations identify friction during high-stakes change initiatives (AI adoption, M&A, hybrid shifts), clarify alignment, and translate insight into action with manager-ready tools and expert support.
• Navigator Benchmarking Platform Interactive benchmarking dashboard providing leaders direct access to insights across workplace culture, talent, inclusion, leadership, and employee experience strategies, built from 400+ data points collected through Seramount's benchmarking programs.
• Forage Job simulation platform for early-career talent acquisition that allows candidates to explore company roles through short, self-paced virtual simulations, helping employers build a deeper pipeline of motivated talent. Used by 5 million students worldwide.
• SEGMA (Seramount Employee Group Maturity Assessment) Strategic diagnostic tool that helps ERG leaders and executives evaluate ERG effectiveness, accelerate growth, and connect group performance directly to business impact by assessing across nine critical areas.
• Learning Solutions Expert-facilitated workshops and cohort-based micro-learnings covering over 25 topics focused on inclusion training, ERG leadership development, and emotionally intelligent leadership for HR and inclusion leaders.
• ERG Leader Certification 12-week virtual certification program for ERG leaders and executive sponsors to share best practices, adopt strategies, and build ERG bottom-line business impact through cohort-based learning.
• DBP (Diversity Best Practices) Membership Practitioner-focused research and advisory membership providing cutting-edge insights, expert guidance, webinars, toolkits, and resources for inclusion teams to achieve bottom-line impact. Trusted by 50% of Fortune 100 companies.
• CDOC (Chief Diversity Officer Collaborative) Global C-suite peer groups and strategic insights program to help inclusion leaders navigate challenges and effect organizational change, with executive-level insights and peer community.
• HR Executive Board (HREB) Practitioner-led advisory partnership for CHROs and their teams, built on research-backed insight, expert guidance, and strategic peer exchange with access to executive-ready research and expert change management support.
• CHRO Hive Exclusive virtual community of HR leaders for co-solving challenges to transform the future of work, offering peer networking and idea exchange.
• Benchmarking Services Actionable talent metrics providing evidence-based approach for addressing complex workplace challenges, with benchmarking data collected from thousands of organizations across industries.
• 100 Best Companies Initiative Annual initiative evaluating organizations on family-friendly benefits including paid parental leave, child and dependent care, caregiving leave, and mental health support.
• Talent and Inclusion Index Annual survey initiative collecting inclusive data across workforce representation, best practices in recruitment/retention/advancement, and company culture to provide benchmarked best practices.
• Global Talent and Inclusion Index Global assessment program evaluating organizations across 32 countries on best practices and workforce profile, measuring inclusion across hiring, promotion, and culture.
• Lead With Ambition Conference Premier annual conference for mid- to senior-level leaders, HR professionals, and inclusion practitioners focused on leading with resilience and sustaining momentum in the face of challenge.
• Global EmERGe Conference International conference bringing together ERG and inclusion leaders for learning, networking, and professional development.
• Seramount Gala + WorkBeyond Summit Annual awards gala and summit recognizing workplace excellence and the future of work.

Quantifiable outcome

• 90%+ membership renewal rate indicating strong customer satisfaction
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• EAB: Seramount's parent company, providing research, technology, and advisory services primarily to higher education but increasingly to corporate HR. Most directly comparable as the umbrella organization for Seramount's research-and-advisory model.
• Korn Ferry: Global organizational consulting firm offering talent management, leadership development, and workforce advisory. Competes for CHRO budget on assessment, succession, and executive advisory engagements overlapping with Seramount's portfolio.
• Mercer: Global consulting leader in health, wealth, and career advisory, providing talent strategy, DEI advisory, and workforce research to large enterprises. Comparable buyer (CHROs/CDOs) and overlapping inclusion/benchmarking offerings.
• Deloitte Human Capital: Deloitte's Human Capital practice delivers workforce strategy, inclusion, and organizational transformation services to global enterprises. Competes with Seramount for the same CHRO/CDO buyer, especially on large multi-year transformation mandates.
• SHRM (Society for Human Resource Management): Largest HR professional membership organization globally, offering research, certification, and member communities. Comparable membership-driven GTM model targeting HR practitioners, with significant overlap in audience.
• Willis Towers Watson: Global advisory, broking, and solutions firm with a Human Capital practice covering talent, rewards, DEI, and employee experience benchmarking — comparable enterprise HR advisory buyer base and research-driven delivery model.
• Gartner: Global research and advisory firm with a substantial HR practice serving CHROs with benchmarking, research subscription, and executive advisory — directly comparable to Seramount's DBP/HREB model at significantly larger scale.

Emerging players

• Out & Equal Workplace Advocates: Nonprofit membership organization focused on LGBTQ+ workplace inclusion, operating peer communities, summits, and benchmarking programs. Comparable niche overlap with Seramount's inclusion communities and ERG-focused offerings.

Direct peers

• Great Place to Work: Global research and certification firm producing 'Best Workplaces' rankings based on employee survey data and culture audit benchmarks. Directly comparable to Seramount's 100 Best Companies and Talent and Inclusion Index programs.
• Catalyst: Nonprofit membership organization providing research, advisory, and peer learning on workplace inclusion and gender equity. Most directly comparable as a research-and-advisory membership peer serving CDOs and inclusion leaders at large organizations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/seramount
• YouTubeyoutube.com/seramount
• LinkedInlinkedin.com/company/seramount
• Instagraminstagram.com/seramount

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seramount