Iron Valley Real Estate

What Iron Valley Real Estate does

Iron Valley Real Estate (operating as IVRE) is a U.S. real estate brokerage and franchise network headquartered in Hershey, Pennsylvania, founded in 2016. The company operates 55 offices across 8 states and works with approximately 2,250 affiliated agents who serve residential, commercial, land/lot, and multi-family buyers and sellers. It recruits both individual agents (via 'Join Our Team') and prospective franchise owners (via 'Franchise Opportunities'), with each office independently owned and operated under the Iron Valley brand. Revenue is generated through commission splits on transactions closed by affiliated agents, with the company marketing higher agent splits as a differentiator against traditional brokerages.

The company's core technology stack consists of three products. IVREhome is a client-facing mobile/web application that enables property visit scheduling and agent-client communication. IVREconnect is an agent-facing productivity platform providing shared workspaces, task management, and CRM capabilities, with a publicly accessible login portal at ivreconnect.com. The broader Property Search Platform supports listing discovery across residential, commercial, lot/land, and multi-family categories with status filters. Backend technology infrastructure is provided by Burrow Services, Inc. as a core technology partnership, with Google Analytics used for site analytics.

The business model is asset-light and franchise-driven. Each Iron Valley office is independently owned and operated, and the parent company (Iron Valley Real Estate, LLC) monetizes through its share of agent commissions, plus implicit franchise fees, technology access, training, branding, and lead generation. In 2025 the network reported $3.97 billion in transaction volume and 12,347 transaction sides, having added approximately $1.99 billion in volume and 4,315 transaction sides over a five-year window, ranking No. 10 nationally for volume growth and No. 3 for transaction side growth on the RealTrends Verified 2026 brokerage rankings.

Name

Iron Valley Real Estate

Legal name

Iron Valley Real Estate, LLC

Website

https://ironvalleyrealestate.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Iron Valley Real Estate (IVRE) is a U.S. real estate brokerage and franchise network operating 55 offices across 8 states with 2,250 affiliated agents. It generates revenue through commission splits on residential, commercial, land, and multi-family transactions, supported by proprietary IVREhome and IVREconnect platforms.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate brokerage
• Real estate franchise
• Residential property sales
• Agent network services
• Commission-based brokerage

Headquarters

HQ city

Hershey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Real Estate Commission Splits: Iron Valley Real Estate operates as an independent brokerage where agents join the company and earn commissions on completed real estate transactions. The company offers agents higher commission splits compared to traditional brokerages, allowing agents to keep more of their earnings. The company earns revenue through taking a portion of agent commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Iron Valley Real Estate operates a real estate brokerage and franchise platform that recruits independent agents, provides them with branding, training, leads, and proprietary technology tools (IVREhome and IVREconnect), and earns revenue through commission splits on completed residential, commercial, land, and multi-family property transactions. The company supports a network of about 2,250 agents operating across 55 offices in 8 U.S. states and offers franchise opportunities for brokers seeking to operate under the Iron Valley brand.

Product overview

Iron Valley Real Estate operates as a franchise real estate brokerage platform offering a unified service model. The core product offering consists of a Property Search Platform enabling clients to search residential, commercial, land, and multi-family properties, complemented by two proprietary technology products: IVREhome (client-facing mobile app for scheduling property visits and receiving updates) and IVREconnect (agent-facing collaboration platform with shared workspaces and task management). The company also provides franchise opportunities and career pathways for agents across 8 states with 55 offices and approximately 2,250 agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform Online property search system offered to consumers searching for real estate, supporting Residential (Single Family, Condos, Townhouse), Commercial, Lot & Land, and Multi-Family categories with status filters for Active, Active Under Contract, and Coming Soon listings.
• IVREconnect Agent and leadership-facing platform featuring shared workspaces and task management tools that enable collaboration and keep teams synchronized across offices, providing agents mobile access to data on the go.
• IVREhome Client-facing mobile and web application that enables home buyers and sellers to schedule property visits, receive instant updates, and stay connected with their Iron Valley real estate agent throughout the transaction process.
• Real Estate Brokerage and Agent Affiliation Real estate brokerage service through which licensed agents affiliate with Iron Valley Real Estate to serve residential, commercial, land, and multi-family buyers and sellers, with higher commission splits, training, leads, branding, and access to proprietary technology tools.
• Franchise Opportunities Franchise program enabling experienced real estate professionals to open and operate their own Iron Valley Real Estate-branded brokerage office, receiving the national brand, technology infrastructure (IVREhome and IVREconnect), training programs, and operational support.

Quantifiable outcome

• $3.97 billion in volume and 12,347 transaction sides in 2025
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Burrow Services, Inc.coreTechnology or IntegrationBurrow Services, Inc. is the technology provider that powers the Iron Valley Real Estate platform. The company provides backend technology infrastructure that supports the IVREhome client application, IVREconnect agent platform, website functionality, and overall operational technology systems. This is a critical technology partnership essential to the company's operations.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeSmart: Technology-focused residential brokerage with a national franchise footprint. Comparable to Iron Valley in offering agents high commission splits, technology tools, and a hybrid office model.
• Compass: Tech-enabled residential brokerage with a national agent network and proprietary platform. Comparable to Iron Valley in leveraging technology to attract and retain agents in competitive U.S. metro markets.
• Century 21 Real Estate: Globally recognized residential real estate franchise system. Comparable to Iron Valley in recruiting franchisees and affiliated agents under a national brand, with commission-based revenue tied to transaction volume.
• RE/MAX: Large franchised residential real estate brokerage network. Highly comparable to Iron Valley in that both operate agent-attached franchise models with commission-split economics and multi-state office footprints.
• eXp Realty: Cloud-based, agent-owned brokerage franchise with no traditional brick-and-mortar offices. Comparable to Iron Valley in that it scales through a franchise/agent-attached model with high commission splits and proprietary technology.
• Keller Williams Realty: Agent-centric residential brokerage with a franchised market center model. Comparable to Iron Valley in its focus on recruiting independent agents via favorable splits, training, and technology.
• Realty ONE Group: Fast-growing modern real estate franchise emphasizing 100% commission and agent-centric branding. Comparable to Iron Valley in using favorable splits and a unified tech platform to recruit agents and franchisees at scale.
• Coldwell Banker: Established national residential real estate franchise brand. Comparable to Iron Valley in offering branded franchise offices, agent affiliation, and multi-state residential brokerage services.
• Berkshire Hathaway HomeServices: National real estate franchise network operating across residential and luxury segments. Comparable to Iron Valley in providing a national brand, technology platform, and franchise structure to independent broker-owners.

Emerging players

• Redfin: Tech-enabled residential brokerage with a hybrid agent and digital platform model. Comparable to Iron Valley as a U.S. residential brokerage competing for the same agent talent and consumer mindshare, though it operates on a different cost structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ironvalleyre
• Facebookfacebook.com/IVREFRANCHISE

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iron Valley Real Estate