Sun-Net

What Sun-Net does

Sun-Net, legally Daniel L Sun, Inc., is a privately held software company founded in 1999 and headquartered in San Jose, California. The company develops and supports the iTOA (integrated Tools for Operations Application) suite, a vertical-specific platform for electric, gas, and water utilities covering outage request scheduling, switching order management, electronic logging, event analysis, regulatory reporting, and compliance with NERC standards (TADS, MIDAS, PRC-004). The platform is built on an HTML5 web architecture designed for OT-IT convergence, supporting both on-premise deployments (Oracle, SQL Server, Linux) and a cloud subscription model hosted in Microsoft Azure, with a mobile companion for field operations.

The company's core technology includes deep integrations with SCADA, EMS/ADMS, and historian systems (OSIsoft PI), as well as interfaces to all major North American RTOs/ISOs (PJM, NYISO, ISO-NE, ERCOT, IESO). In September 2025 Sun-Net launched ELORA AI, a domain-specific AI assistant providing natural language workflows, speech-to-text, NSQL query generation, and SCADA event-to-interruption reporting on top of iTOA. The platform has been adopted by 100+ control centers across more than 80 utility companies, including Fortune 500 names such as Duke Energy, American Electric Power, FirstEnergy, Exelon, Southern California Edison, Xcel Energy, and PacifiCorp, alongside municipal utilities, cooperatives, and federal entities like TVA and BPA, with international customers in Canada and Australia.

Sun-Net operates an enterprise field-sales go-to-market targeting large utilities and mid-market municipal/cooperative customers, complemented by an annual iTOA User Group Conference and online user forum. Revenue streams include on-premise software licensing, cloud subscription (Always-On Cloud), implementation and professional services, and tiered technical support packages. The company is privately funded with no disclosed venture capital or private equity rounds, holds SOC 2 Type II (2023) and ISO-27001 (2021) certifications, and is led by CEO Mehul Khokhani following a leadership transition from co-founder Helen Hu.

Name

Sun-Net

Legal name

Daniel L Sun, Inc.

Website

https://sunnetsoftware.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun-Net develops and supports the iTOA software suite, a vertical platform for electric, gas, and water utilities covering outage scheduling, switching order management, electronic logging, and NERC compliance, used by 70+ utilities across North America, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Utility Operations Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Operations Management (ITOM) Platforms (HDAEALAC)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Utility operations software
• Outage management software
• Switching order management
• Electronic logbook software
• Utility compliance reporting

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (SaaS/Cloud): Cloud-hosted subscription service deployed in Microsoft Azure private cloud environment. Includes always-on cloud version with subscription model for customers preferring managed service.
2. On-Premise Software License: Traditional on-premise deployment option with perpetual or subscription licensing for Oracle Database, SQL Server, and Linux Server environments.
3. Implementation and Professional Services: Professional consulting services for software implementation, customization, data migration, and system integration. Includes training and support services.
4. Technical Support Packages: Standard Support Package (business hours) and Premium Support Package (24/7 coverage) for ongoing technical and operational support.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Sun-Net develops and sells the iTOA (integrated Tools for Operations Application) software suite, a web-based platform that enables electric, gas, water, and telecom utilities to coordinate outages, manage switching orders, maintain electronic logs, analyze events, and produce NERC compliance reports across transmission, distribution, and generation operations. The company complements iTOA with ELORA AI, a domain-specific conversational assistant, and earns revenue through cloud subscriptions, on-premise licenses, implementation services, and support packages.

Product overview

Sun-Net offers the iTOA (integrated Tools for Operations Application) software suite as its primary product, a unified platform-plus-modules architecture for utility grid operations. The core iTOA Suite encompasses Outage Request Scheduling, Switching Order Management, Electronic Logging, Event Analysis, and Reports/Dashboard modules. ELORA AI is an add-on AI assistant that provides natural language processing capabilities for conversational access to iTOA workflows. The platform is available as on-premises deployment, cloud subscription (Always-On Cloud), or Essentials Edition for smaller utilities. iTOA replaces legacy TOA (Transmission Outage Application) software and is used by utilities across North America for outage coordination, switching/tagging, event logging, compliance reporting, and NERC regulatory adherence.

Differentiator

Problem solved

Functional benefit

Brands

• iTOA (integrated Tools for Operations Application): The leading platform solution for outage planning and scheduling, switching order management, electronic logging, outage reporting, and more.
• ELORA AI

Products and services

• iTOA Suite (integrated Tools for Operations Application) The core software suite for utility operations, providing outage coordination, switching order management, electronic logging, event analysis, reporting, and NERC compliance management across transmission, distribution, generation, telecom, and IT services. Built on an HTML5 web platform and available as on-premise deployment, Essentials Edition for smaller utilities, or cloud subscription on private Microsoft Azure.
• ELORA AI A utility-specific conversational AI assistant that integrates with iTOA to provide natural language access to workflows, auto-generated reports, switching checks, permit management, and SCADA event-to-interruption reporting, with speech-to-text capability and NSQL query generation against PostgreSQL and SQL Server databases.
• iTOA Cloud Subscription An always-on cloud-hosted deployment of iTOA delivered under a subscription model with managed hosting, secure integration, and ongoing support provided directly by the Sun-Net team on private Microsoft Azure infrastructure.

Quantifiable outcome

• Reduced outage scheduling coordination time and improved process efficiency
• +3 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• NYISO (New York Independent System Operator)coreTechnology or Integration · 1 September 2021National Grid iTOA implementation includes NYISO and ISO-NE integration with automatically generated switching statements.
• ISO-NE (ISO New England)coreTechnology or Integration · 1 September 2021National Grid iTOA implementation includes NYISO and ISO-NE integration with automatically generated switching statements.
• Microsoft AzurecoreTechnology or Integration · 16 August 2021Cloud infrastructure partner for iTOA deployments. Ontario Power Generation implementation used Azure Service Bus for third-party application connectivity and SAML-based single sign-on in private Azure cloud environment.
• IESO (Independent Electricity System Operator)coreTechnology or Integration · 16 August 2021Created automated IESO interface for Ontario Power Generation deployment providing instant response when outages are submitted to IESO CROW and subscription to transmission outages submitted by Hydro-One.
• PJM InterconnectioncoreTechnology or Integration · 15 June 2021UGI iTOA implementation includes interface to submit outages directly to PJM for improved efficiency and safety compliance.
• EMS/ADMS SystemscoreTechnology or Integration · 15 June 2021Austin Energy connects iTOA to EMS for automatic outage data import and to ERCOT for outage submissions.
• ERCOT (Electric Reliability Council of Texas)coreTechnology or Integration · 15 December 2020Integration with ERCOT for outage submissions. LCRA uses iTOA with ERCOT integration alongside Maximo and EMS/ADMS systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ETAP: ETAP provides electrical power systems modeling, simulation, and operations software. It overlaps with iTOA in the analytical side of utility operations and is increasingly competing in digital twin and grid operations workflows.
• Power Factors: Power Factors delivers asset performance management software to renewable and conventional power producers. It is an emerging player with partial overlap to iTOA's generation operations and event analysis modules for utility-scale operators.

Direct peers

• Survalent Technology: Survalent provides SCADA and ADMS/OMS solutions to small and mid-sized electric utilities. It overlaps directly with iTOA in outage coordination and control room operations, with a similar focus on municipal and cooperative utilities.
• Open Access Technology International (OATI): OATI provides utility operations software including outage management, energy trading, and grid management. It is the most directly comparable niche vendor, serving similar North American utility customers with a comparable mix of on-prem and managed services.

Broad incumbents

• GE Vernova (GridOS / GE Digital): GE Vernova offers GridOS ADMS and broader grid management software to large electric utilities globally. It is a broad incumbent with overlapping outage management and SCADA capabilities that compete for the same RFPs as iTOA.
• Schneider Electric (EcoStruxure ADMS): Schneider Electric offers EcoStruxure ADMS and a broad utility software portfolio. It competes with iTOA on outage coordination and grid operations, particularly with utilities that already standardize on Schneider's broader OT stack.
• Hitachi Energy (Network Manager ADMS): Hitachi Energy's Network Manager is a widely deployed ADMS used by major North American utilities. It overlaps with iTOA in outage management and grid operations workflows and competes in the same enterprise procurement cycles.
• Aspen Technology: AspenTech provides asset performance management and grid optimization software to utilities. Its digital grid management portfolio overlaps with iTOA's event analysis and operational reporting capabilities, especially for industrial and power customers.
• OSI (Emerson) — OSI Monarch: OSI Monarch (now part of Emerson) is one of the most widely deployed ADMS platforms in North America. It is the closest direct large-vendor competitor to iTOA on outage management and SCADA-integrated operations workflows.
• Siemens Grid Software (Spectrum Power): Siemens' Spectrum Power ADMS and grid operations suite serves large investor-owned utilities and transmission operators. It competes with iTOA in outage scheduling and EMS/ADMS adjacent workflows, particularly with large North American utilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sunnetitoa
• Instagraminstagram.com/sunnetitoa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun-Net