L.A.B. Golf
L.A.B. Golf is a US-based premium putter manufacturer founded in 2018, selling custom-built and stock putters powered by its patented Lie Angle Balance technology. The company serves individual golfers globally through DTC e-commerce, an authorized fitter network, and UK-based Centre of Excellence fitting facilities.
- Company typePrivate
- Founded2018
- HeadquartersCreswell, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What L.A.B. Golf does
L.A.B. Golf is a US-based premium golf putter manufacturer founded in 2018 and headquartered in Creswell, Oregon. The company's core product is built around its patented Lie Angle Balance (L.A.B.) technology, a proprietary balancing system designed to eliminate torque during the putting stroke and keep the putter face square to the arc without conscious correction by the golfer. The product portfolio spans 11 putter models across mallet, blade, and fanged mid-mallet designs (including the DF3, DF3i, OZ.1i, OZ.1i HS, VZN.1i, LINK.1, LINK.2.1, LINK.2.2, MEZZ.1, MEZZ.1 MAX, and DF 2.1), complemented by PressGrips forward-press grips, four co-developed premium putter shaft lines (TPT, GEARS, Mitsubishi Diamana, ACCRA), headcovers, and apparel.
L.A.B. Golf operates a hybrid go-to-market: direct-to-consumer e-commerce via labgolf.com with a remote video fitting system, a global authorized fitter and retailer network spanning 15+ European countries plus South Africa and Australia, company-owned Centre of Excellence fitting facilities in Birmingham and Warrington, UK, and a wholesale portal. The core revenue model is custom-built one-time putter sales priced $399-$599 at base, with optional shaft upgrades of $100-$399 and counterbalanced builds at +$70, plus secondary revenue from accessories, apparel, and repair/warranty services. The customer base targets individual golfers across multiple segments: general golfers seeking putting improvement, ArmLock putter users, Sweeper/Long putter users, and premium custom-fitting seekers.
The company is privately held with no disclosed venture funding rounds. Its executive team is led by CEO Robert Johnson (formerly EVP at TaylorMade and mophie), Co-Founder Sam Hahn, CRO April Stevens (formerly of TaylorMade-adidas and YETI), COO Mike Beal (formerly of Nike, Intel, TaylorMade, Callaway, and Fujikura), and SVP/General Counsel Phillip Korkis. Co-Founder Sam Hahn has publicly stated the company has achieved "nearly 18,000% growth since 2018," and the DF3 putter was awarded Golf Digest Hot List Gold in 2024.
L.A.B. Golf firmographics
Firmographics- Name
- L.A.B. Golf
- Legal name
- L.A.B. Golf
- Website
- https://labgolf.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- L.A.B. Golf is a US-based premium putter manufacturer founded in 2018, selling custom-built and stock putters powered by its patented Lie Angle Balance technology. The company serves individual golfers globally through DTC e-commerce, an authorized fitter network, and UK-based Centre of Excellence fitting facilities.
- Ownership category
- akta.pro rank
L.A.B. Golf industry classification
Industry- Product category
- Golf Putters and Custom Fitting Equipment
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- akta.pro primary industry
- Golf Clubs & Club Fitting Retail (CRAMAGAA)
- akta.pro secondary industries
- Golf Equipment & Accessories Distribution (CRAOAJAK), Golf Grips, Shafts & Components Retail (CRAMAGAJ)
Keywords
Where L.A.B. Golf is headquartered
LocationHeadquarters
- HQ city
- Creswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
L.A.B. Golf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Custom Putters: The primary revenue stream. Each putter is custom-built to golfer specifications including length, lie angle, grip, shaft type, color, and alignment options. Base prices range from $399 to $559 for custom builds. Additional charges apply for premium shaft upgrades (TPT +$399, Diamana +$250, GEARS +$175, ACCRA +$100) and counterbalanced builds (+$70).
- Stock Putters: Pre-built putters offered at lower price points ($399-$499) for customers who want L.A.B. technology without the custom fitting process or extended build times.
- Accessories and Apparel: Secondary revenue from headcovers ($80), accessory packs ($35), hats ($45), hoodies ($110), grips, and golf accessories. Supplements the primary putter sales.
- Repair and Warranty Services: Factory-authorized repair services including re-shafting, re-weighting, re-balancing, and head swaps. Work orders initiated via [email protected] with pricing including free return shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DF3 Custom Putter - Premium mallet with stainless steel insert |
| One time/ perpetual license | Pay-as-you-go | DF3i Custom Putter - DF3 with insert option |
| One time/ perpetual license | Pay-as-you-go | VZN.1i Custom Putter - Newest model with alignment technology |
| One time/ perpetual license | Pay-as-you-go | OZ.1i Custom Putter - Solid-body half-moon mallet |
| One time/ perpetual license | Pay-as-you-go | OZ.1i HS Custom Putter - Heel-shafted model |
| One time/ perpetual license | Pay-as-you-go | MEZZ.1 MAX Custom Putter - Oversized fanged mallet |
| One time/ perpetual license | Pay-as-you-go | LINK.2 Custom Putters - Traditional blade designs |
| One time/ perpetual license | Pay-as-you-go | DF 2.1 Custom Putter - Original Lie Angle Balance putter |
| Unit Pricing | Pay-as-you-go | Shaft Upgrades |
| Unit Pricing | Pay-as-you-go | Headcovers and Accessories |
| Unit Pricing | Pay-as-you-go | Apparel |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
L.A.B. Golf product offering
Product offeringCore offering
L.A.B. Golf designs, manufactures, and sells custom-fitted golf putters built around its patented Lie Angle Balance (L.A.B.) technology, which eliminates torque during the putting stroke and keeps the putter face square to the arc without conscious effort. Each putter is built to order to the golfer's specifications (length, lie angle, grip, shaft type, color, alignment). The company also offers PressGrips, premium putter shafts (TPT, GEARS, Accra, Diamana Matte), headcovers, apparel, and remote and in-person custom fitting services.
Product overview
L.A.B. Golf is a premium putter company that specializes in golf putters utilizing patented Lie Angle Balance (L.A.B.) technology, which eliminates torque and produces a repeatable, square-face stroke. The product portfolio centers on custom-fit putters including the DF3, DF3i, OZ.1, OZ.1i, OZ.1i HS, VZN.1i, LINK.1, LINK.2.1, LINK.2.2, MEZZ.1, and MEZZ.1 MAX models, each offering different head shapes (mallet, blade, fanged mid-mallet) while sharing the core L.A.B. technology. The company also offers complementary products including PressGrips with forward press technology, premium putter shafts (TPT, GEARS, Accra, Diamana Matte), headcovers, and apparel. Services include remote and in-person custom fitting to determine optimal length, lie angle, grip, and shaft specifications for each golfer. The offering is architecture as a modular system where putter heads can be combined with various shafts, grips, and customization options to create a personalized putter tailored to each golfer's stroke.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 83% of a putt's starting direction is influenced by the direction of the putter face at impact (research cited by L.A.B. Golf)
- +2 more outcomes
Companies that use L.A.B. Golf
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
L.A.B. Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
L.A.B. Golf partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- TPT GolfcorePartnership with Swiss company TPT Golf to develop premium putter shafts using Thin-Ply Technology. Automated manufacturing process continuously winds single strip of carbon fiber with no overlaps or seams. Every fiber angle is on-axis for maximum stability. First tested by Adam Scott who called the feedback 'instant.' L.A.B. Golf by TPT Golf shafts available as $399 upgrade on all custom builds.
- GEARScorePartnership with GEARS, global leader in research-grade golf analytics, to create GEARS x L.A.B. Golf putter shafts. Advanced filament-wound construction using robot-driven manufacturing for flawless straightness and perfect radial symmetry. Delivers 'like-steel feel' at accessible price point ($175 upgrade). Also provides data-driven approach to putting improvement.
- Mitsubishi Chemical (Diamana)majorCollaboration with Mitsubishi Chemical's Carlsbad, CA team to develop Diamana Matte with optimized geometry and weight distribution specifically for Lie Angle Balance technology. Constructed from 24t high-strength carbon fiber. Lowest-torque, firmest putter shaft in Mitsubishi's lineup. $250 upgrade option.
- ACCRAmajorACCRA developed putter shaft specifically to enhance technical attributes of L.A.B. Golf putters. 140-gram shaft with stiffer profile using high-modulus materials. Composite materials enable optimization of torque, balance point, and profile. $100 upgrade option.
- RhoneminorCollaboration on L.A.B. x Rhone Atmosphere Midweight Hoodie. Rhone is nationally recognized leader in premium activewear, featured in Forbes, GQ, Men's Health. Co-branded apparel product ($110) combining golf and lifestyle performance wear.
- Branded BillsminorBranded Bills collaboration on Curved 5-Panel Rope Hat featuring L.A.B. stacked logo patch. Golf lifestyle apparel accessory ($45).
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
L.A.B. Golf competitors and assessment
Company assessmentBroad incumbents
- Cleveland Golf / Srixon: Top-five OEM putter competitor (Huntington Beach, etc.). Competes in the same putter retail channels and is owned by Sumitomo Rubber Group, providing scale and distribution depth L.A.B. Golf must compete against.
- TaylorMade Golf (Spider Putters): Major incumbent with the Spider line of high-MOI mallets. Competes in the mallet premium segment where L.A.B. Golf's DF3, OZ.1, MEZZ.1, and VZN.1i play, with substantially broader distribution and tour visibility.
- PING (Putter Line): Established putter manufacturer (Anser lineage) with strong fitting heritage. Comparable on custom fitting emphasis and broad retail/authorized-fitter network, though positioning more functional than boutique.
Direct peers
- Scotty Cameron by Titleist: Acushnet's premium boutique putter brand, the gold standard in high-end custom putters. Most directly comparable on custom build, premium pricing, and tour-player storytelling — the primary competitive frame for L.A.B. Golf's positioning.
- PXG: Premium direct-to-consumer golf equipment brand that also offers custom putters. Comparable on premium pricing, custom fitting, and aggressive DTC/content-marketing approach, though broader category than putters alone.
- Bettinardi Golf: U.S.-based boutique putter maker with similar premium direct-to-consumer and tour-credibility positioning. Closest peer in scale, manufacturing footprint, and custom-built business model.
- Evnroll Golf: Boutique putter brand built around proprietary face-groove technology. Comparable as a smaller premium brand using a distinctive performance technology story to differentiate from incumbents.
- Odyssey Golf: Callaway-owned putter brand and the largest putter manufacturer in golf. Directly competes with L.A.B. Golf across mallets and blades at similar price points, and is the clear share leader against which L.A.B. measures itself.
Others
- True Temper (Graphite Design / Project X) shaft brands: Major shaft supplier to OEMs including putter-shaft categories. Ecosystem participant relevant to L.A.B. Golf's shaft partnerships (TPT, GEARS, Mitsubishi, ACCRA) and supply-chain benchmarking.
Emerging players
- L.A.B. Golf-adjacent boutique: Axis1 Golf: Smaller boutique competitor also selling 'face-balanced' putter designs that reduce torque. Relevant comp for assessing whether incumbent-style torque-elimination is broadening into a competitive niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
L.A.B. Golf social profiles
Digital presenceL.A.B. Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
L.A.B. Golf leadership team
Management profileNumber of profiles
Profiles5 records
L.A.B. Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L.A.B. Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L.A.B. Golf
What does L.A.B. Golf do?
L.A.B. Golf designs, manufactures, and sells custom-fitted golf putters built around its patented Lie Angle Balance (L.A.B.) technology, which eliminates torque during the putting stroke and keeps the putter face square to the arc without conscious effort. Each putter is built to order to the golfer's specifications (length, lie angle, grip, shaft type, color, alignment). The company also offers PressGrips, premium putter shafts (TPT, GEARS, Accra, Diamana Matte), headcovers, apparel, and remote and in-person custom fitting services.
Is L.A.B. Golf a public or private company?
L.A.B. Golf is a private company. It is classified as unknown and is currently operating.
When was L.A.B. Golf founded?
L.A.B. Golf was founded in 2018. It employs 51 to 100 people.
Where is L.A.B. Golf based?
L.A.B. Golf is headquartered in Creswell, United States, in the North America region.
How does L.A.B. Golf make money?
Four revenue lines are on record. Custom Putters are the primary driver. The others are stock Putters, accessories and Apparel and repair and Warranty Services.
Who are L.A.B. Golf's main competitors?
Broad incumbents on record are Cleveland Golf / Srixon, TaylorMade Golf (Spider Putters) and PING (Putter Line). Direct peers are Scotty Cameron by Titleist, PXG, Bettinardi Golf, Evnroll Golf and Odyssey Golf. True Temper (Graphite Design / Project X) shaft brands is listed as an others. L.A.B. Golf-adjacent boutique: Axis1 Golf is listed as an emerging player.
Does L.A.B. Golf have an API?
No public API is recorded for L.A.B. Golf.
What industry is L.A.B. Golf in?
L.A.B. Golf's product category is Golf Putters and Custom Fitting Equipment. Its primary akta.pro industry code is CRAMAGAA, Golf Clubs & Club Fitting Retail, with a secondary code of CRAOAJAK, Golf Equipment & Accessories Distribution. Its NAICS code is 42391.