Scrum.org

What Scrum.org does

Scrum.org is a private education and certification organization founded in 2009 by Ken Schwaber, co-creator of the Scrum framework, and headquartered in Cambridge, Massachusetts. The company serves enterprise software development teams, Scrum Masters, Product Owners, developers, and agile leaders across 150+ countries, addressing a problem Ken Schwaber termed "Flaccid Scrum" — organizations adopting Scrum vocabulary without producing shippable increments. Its mission is to improve the practice of Scrum through standardized education, validated assessments, and ongoing practitioner resources.

The product portfolio is organized into four pillars: 15+ live instructor-led training courses (covering Scrum Master, Product Owner, Developer, Agile Leader, scaling, Kanban, UX, and AI Essentials), a growing self-paced online catalog with bundled learning paths for Scrum Masters and Product Owners, 13 distinct credentialing assessments (with permanent, non-renewing certifications), and complementary frameworks such as Nexus (scaling), Scrum with Kanban, Evidence-Based Management, and the Agile Product Operating Model. Underpinning the curriculum is the proprietary Professional Scrum Competencies framework, a validated competency model with focus areas used consistently across learning content and assessment questions. Certifications require an 85% or better pass threshold and, once earned, remain valid for life without renewal fees. Assessments are intentionally decoupled from training — candidates can sit exams regardless of where they learned, which broadens addressable demand.

Scrum.org operates an asset-light, channel-led business model with a core team of 11-50 employees. Revenue is generated from one-time certification assessment fees, live training delivered by a global network of 360+ vetted Professional Scrum Trainers (PSTs) and 100+ training partner organizations (with pricing set per trainer by region and format), and recurring self-paced online subscriptions. Distribution spans direct enterprise training engagements, the self-serve Scrum.org online platform, regional Scrum Day events, and marketplace partnerships including a Coursera Product Ownership specialization and a ScrumMatch hiring integration. The PST community collectively maintains and refreshes course materials, enabling Scrum.org to scale globally without proportionally scaling internal headcount.

Name

Scrum.org

Legal name

Scrum.org

Website

https://scrum.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Scrum.org is a private education and certification organization founded in 2009 by Scrum co-creator Ken Schwaber, delivering Professional Scrum training, permanent certifications, and learning resources to 805,000+ practitioners across 150+ countries via 360+ vetted trainers and 100+ training partners.

Ownership category

akta.pro rank

Product category

Professional Training and Certification

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)

akta.pro secondary industries

Credentialing, Certification Prep & Exam Training (BPACANAJ), Project, Program & Portfolio Management Certifications (EDAAANAB)

Keywords

• Professional scrum training
• Agile certification programs
• Scrum master courses
• Agile coaching services
• Enterprise agile transformation

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Certification Assessments: Revenue from certification assessment fees. Students must pass assessments with 85% or better to receive Professional Scrum certifications. Certifications are permanent once earned.
2. Live Training Courses: Live instructor-led training delivered by Professional Scrum Trainers globally. Includes interactive, hands-on learning experiences taught by vetted practitioners.
3. Self-Paced Training: Online self-paced training courses providing flexible learning options for individuals and teams to learn at their own pace.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Scrum.org provides professional Scrum education, training courses, and certification credentials for individuals and organizations adopting Agile methodologies. Offerings include live instructor-led courses, self-paced online learning, and certification assessments across the Scrum Master, Product Owner, Developer, and Agile Leader roles, delivered through a global network of vetted Professional Scrum Trainers and training partner organizations.

Product overview

Scrum.org is a mission-based education and certification organization founded by Scrum co-creator Ken Schwaber. The company offers a comprehensive portfolio of products organized across live instructor-led training courses, self-paced online training, professional certifications, scaling frameworks, and consulting services. The live training portfolio includes 15 distinct courses covering roles (Scrum Master, Product Owner, Developers, Agile Leaders), specializations (Nexus scaling, Kanban, User Experience, AI Essentials), and skills (Facilitation, Product Discovery). Self-paced training includes bundled courses for role-based learning paths. The certification portfolio includes 13 distinct credentials spanning fundamental, advanced, and distinguished levels across all Scrum roles, all of which do not require renewal once earned. Complementary frameworks include Nexus (scaling), Scrum with Kanban (flow), Evidence Based Management (measurement), and the Agile Product Operating Model. Services include workshops and consulting delivered through a global network of over 350 Professional Scrum Trainers and more than 100 training partner organizations worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Scrum Master Training Interactive, activity-based live training course where students gain a strong understanding of Professional Scrum and the role of the Scrum Master. Delivered globally by Professional Scrum Trainers.
• Professional Scrum Master - Advanced Training Advanced live class where experienced Scrum Masters address challenges through immersive facilitated exercises. Covers the three levels of Scrum Master certifications.
• Professional Scrum Master - AI Essentials Training One-day live course where students explore practical uses of AI tools and techniques to help them as a Scrum Master and to enable their Scrum Teams and organizations to effectively use AI.
• Professional Scrum Product Owner Training Live course where students gain an understanding of the critical role that the Product Owner plays on the Scrum Team, including Product Ownership practices they can use.
• Professional Scrum Product Owner - Advanced Training Live course where students learn Product Owner Stances while expanding their ability to establish vision, validate hypotheses, and deliver more value.
• Professional Scrum Product Owner - AI Essentials Training One-day live course where students engage in discussions and exercises to explore practical uses of AI tools and techniques across each stance of the Product Owner.
• Applying Professional Scrum Training Live course enabling all members of a Scrum Team to learn Scrum by experiencing what it is like to deliver products using the Scrum framework.
• Applying Professional Scrum for Software Development Training Live course enabling all members of a software-focused Scrum Team to learn Scrum by experiencing what it is like to build products with modern Agile and DevOps practices.
• Professional Agile Leadership Essentials Training Live hands-on workshop teaching managers and leaders how to best support, guide, and coach their teams.
• Professional Agile Leadership - EBM Training Live course where participants learn the Evidence-Based Management framework through exercises to help leaders guide teams toward improving customer outcomes, organizational capabilities, and business results.
• Professional Scrum Product Backlog Management Skills Training Live course teaching techniques to effectively manage a Product Backlog that clearly expresses the future product vision and brings transparency to what is most valuable for the Scrum Team.
• Professional Product Discovery and Validation Training One-day live training course offering hands-on experience enabling participants to enhance value creation by applying discovery and validation skills in product development.
• Professional Scrum Facilitation Skills Training Live interactive skills-based course developing proficiency in facilitation skills and learning how to select effective techniques for different circumstances.
• Scaled Professional Scrum with Nexus Training Live course for those building products across multiple teams to learn how to scale product delivery with Scrum using the Nexus framework.
• Professional Scrum with Kanban Training Live course teaching Scrum practitioners how to apply Kanban practices to their work without changing Scrum, bringing greater transparency and flow.
• Professional Scrum with User Experience Training Live course where students learn modern UX techniques and practices that enable Scrum Teams to work with customers and feedback to deliver higher value.
• Professional Scrum Fundamentals Self-Paced Training Self-paced online course exploring all facets of the Scrum Guide including accountabilities, events, artifacts and more, helping professionals prepare for PSM I certification.
• Professional Scrum Master Advanced Fundamentals Self-Paced Training Self-paced course where students work through real-world scenarios, case studies, and interactive exercises assessing and responding to complex situations Scrum Masters face. Includes free attempt at PSM II certification.
• Professional Scrum Product Owner Fundamentals Self-Paced Training Self-paced course exploring all facets of the Product Owner including accountabilities, relationships with the Scrum Team, stakeholders, and the organization.
• Effective Stakeholder Collaboration for Scrum Teams Self-Paced Training Self-paced course building skills, mindsets and techniques for Scrum Teams to build trust, alignment and shared ownership with stakeholders. Developed with Red Tangerine trainers.
• Professional Scrum Product Backlog Management Skills Self-Paced Training Self-paced course improving the ability to effectively manage a Product Backlog, bringing transparency to what is most valuable for the Scrum Team.
• Leading Agile Teams Self-Paced Training Interactive self-paced course helping people improve their ability to lead agile teams, build self-management discipline, and leverage AI tools to support leadership work. Built with PST Dominik Maximini.
• Professional Scrum Master Self-Paced Training Bundle Discounted bundle of self-paced courses to help start the Scrum Master journey and grow capabilities.
• Professional Scrum Product Owner Self-Paced Training Bundle Discounted bundle of self-paced courses to help start the Product Owner journey and grow capabilities.
• Professional Scrum Master I, II, III Certifications Three levels of Scrum Master certifications validating and certifying knowledge and understanding of Scrum and the Scrum Master role: PSM I (fundamental), PSM II (advanced), PSM III (distinguished). Permanent once earned, no renewal required.
• Professional Scrum Product Owner I, II, III Certifications Three levels of Product Owner certifications validating and certifying knowledge of the Product Owner role: PSPO I (fundamental), PSPO II (advanced), PSPO III (distinguished).
• Professional Scrum Developer Certification Validates and certifies knowledge and understanding of the Developers accountabilities in Scrum and practices supporting building software with Scrum.
• Professional Agile Leadership Certification Validates and certifies understanding of how leaders can best support their teams in an agile environment.
• Professional Agile Leadership - EBM Certification Validates and certifies understanding of how leaders can best support teams in an agile environment using the Evidence-Based Management framework.
• Scaled Professional Scrum Certification Validates and certifies understanding of scaling fundamentals to enable multiple Scrum Teams working together using the Nexus framework.
• Professional Scrum Facilitation Skills Certification Demonstrates understanding of facilitation principles, skills and techniques, and how effective facilitation can help teams move toward their desired outcomes.
• Professional Scrum Product Backlog Management Skills Certification Demonstrates understanding of how to effectively manage a Product Backlog which is transparent and focused on value.
• Professional Scrum with Kanban Certification Validates and certifies understanding of how to use Scrum with Kanban to improve value creation and delivery.
• Professional Scrum with User Experience Certification Validates a fundamental level of understanding of integrating modern UX practices into Scrum.
• Professional Product Discovery and Validation Certification Validates understanding of how to appropriately use discovery and validation techniques in product development.
• Professional Scrum Master - AI Essentials Certification Validates knowledge of applying Artificial Intelligence as a Professional Scrum Master, including enabling teams and organizations to effectively use AI.
• Professional Scrum Product Owner - AI Essentials Certification Validates knowledge of applying Artificial Intelligence within the scope of Professional Scrum Product Ownership.
• Professional Product Ownership Capabilities Workshop Workshop where participants work with a Scrum.org PST to assess current capabilities across different Product Ownership areas and create an actionable plan for improvement.
• Consulting Services Engagement where Professional Scrum Trainers bring experience and expertise to help companies deliver value through Agile transformation.

Quantifiable outcome

• 805,100+ people certified globally
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, regional and minor.

• Red TangerinecoreStrategic or Co-development Partner · 30 January 2026Developed the new self-paced course Effective Stakeholder Collaboration for Scrum Teams with trainers from Red Tangerine. The course uses interactive and real-world scenario-based content.
• CourseracoreChannel Partner/ Reseller/ Distributor · 1 January 2026Scrum.org and Coursera partnership to expand the reach of Professional Scrum online training. New Specialization focused on Product Ownership expands access to Scrum.org self-paced training courses on the Coursera online learning platform.
• ITpreneurs Japan/Asia PacificregionalChannel Partner/ Reseller/ Distributor · 5 March 2025Collaboration to deliver Japanese translation of PSM I certification and Scrum Open Practice Test. PSPO I certification also translated to Japanese.
• Scrum LighthouseregionalChannel Partner/ Reseller/ Distributor · 5 March 2025Collaboration partner for Japanese translation of PSPO I certification and Product Owner Open practice tests.
• ScrumMatchminorGTM or Marketing Partner · 5 September 2024Partnership to help organizations looking to hire Scrum Masters and Product Owners find candidates that have been qualified by experts in Scrum.
• Scrum.CNcoreChannel Partner/ Reseller/ Distributor · 15 August 2024Partnership with Scrum.CN to bring Professional Scrum training and certification to mainland China, ahead of Scrum Day China.
• Professional Scrum Trainers (PSTs)coreChannel Partner/ Reseller/ Distributor360+ Professional Scrum Trainers globally who are experienced practitioners, vetted for knowledge and teaching ability, and go through additional training before teaching each course.
• Training Partner OrganizationscoreChannel Partner/ Reseller/ Distributor100+ training partner organizations worldwide that deliver Scrum.org courses as part of the global training network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scrum Alliance: Scrum Alliance is Scrum.org's closest direct competitor, offering CSM, CSPO, and other Scrum certifications through certified trainers. Both organizations compete head-to-head for the same practitioners, enterprises, and corporate training budgets across global markets.
• Scaled Agile (SAFe): Scaled Agile offers the SAFe framework for enterprise agile delivery — a competing scaling approach (vs. Scrum.org's Nexus). They compete for enterprise transformation budgets and large-scale agile certifications, particularly at Fortune 500 accounts.
• ICAgile: ICAgile is a certification body offering agile and agile coaching credentials via a global member network. It overlaps with Scrum.org in professional agile certifications and competes for the same cohort of trainers and learners seeking credentials.

Broad incumbents

• Project Management Institute (PMI): PMI is the broader incumbent professional certification body, offering PMP, PMI-ACP, and Disciplined Agile credentials. PMI-ACP in particular competes for the same 'agile practitioner' certification wallet share, especially with larger enterprise HR and L&D procurement teams.
• Atlassian University: Atlassian University offers Atlassian tool-anchored agile certifications (e.g., Jira-focused agile training) within a broader enterprise collaboration platform. It is not Scrum-specific but addresses the same practitioner training budget, often within Atlassian-customer enterprises.

Emerging players

• Mountain Goat Software: Mountain Goat Software (Mike Cohn) is a focused Scrum training and certification provider, particularly known for CSPO and product owner courses. It is a niche competitor with strong individual-practitioner brand but smaller enterprise footprint than Scrum.org.
• Agile Coaching Institute: Agile Coaching Institute focuses on agile team and executive coaching certifications, intersecting Scrum.org's Agile Leadership and facilitation tracks. It serves a narrower leader/coach segment with deeper specialization than Scrum.org's broader portfolio.
• Adevole / ValueGlide: Adevole / ValueRise (Dominik Maximini and similar agile coaches) are Professional Scrum Trainer-affiliated firms that deliver Scrum.org training and complementary coaching. They represent the partner competitive fringe — high quality but narrower scope than Scrum.org itself.

Others

• Coursera: Coursera is an online learning marketplace and current Scrum.org distribution partner for the new Product Ownership specialization. It is an ecosystem enabler rather than a competitor, but increasingly hosts competing agile and PM credentials (Google, IBM, etc.) that compete for the same professional development budget.
• Axelos / PeopleCert: PeopleCert (owner of Axelos/PRINCE2) is a professional certification body with a global exam delivery network that overlaps Scrum.org's enterprise certification infrastructure. While not a Scrum-specific peer, it competes for HR/L&D training budgets and shares similar B2B certification economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scrum-org
• Xx.com/Scrumdotorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scrum.org