Holdyou

What Holdyou does

HoldYou is a Ukrainian online therapy marketplace that connects clients with a curated network of 50+ verified psychologists for individual, couples, family, child/teen, group, and structured clinical sessions. Founded around 2020 and operating from Ukraine, it serves three overlapping customer bases: Ukrainian residents, Ukrainian refugees in the EU (Poland, Germany, Czechia), and the broader Ukrainian diaspora in the USA and Canada. The platform claims 4,300+ clients served and 9,000+ consultations delivered cumulatively, with profiles that surface diplomas, certifications, and 10–18 years of clinician experience to build trust. Distribution is content-led, relying on an extensive Ukrainian- and Russian-language SEO blog, organic social channels (Threads, TikTok, LinkedIn, X), and assisted booking via questionnaire and admin support for the diaspora segment.

The core product is a self-serve web platform at holdyou.net built on Next.js, with a personal cabinet where online video consultations take place (sessions also delivered via Zoom, Google Meet, or messengers). The product surface spans individual sessions (from 700 UAH), couples sessions, a 30-minute 350 UAH diagnostic consultation used for guided matching, multi-session subscription packages (4/8/12 sessions with up to ~15% savings), a structured 10-session TF-CBT PTSD program, a 5/10-session Depression program, closed weekly group-therapy cohorts for addiction and codependence (up to 8 participants, starting the first Monday of each month), and a "HoldYou for Business" B2B offering. Therapy approaches span CBT, Gestalt, art therapy, EMDR, transactional analysis, schema therapy, psychodrama, and others. There is no disclosed AI/ML component; matching is rule-based filtering.

HoldYou monetizes per session and via quasi-subscription packages, with pricing publicly disclosed on the site; international session pricing (~33 EUR) undercuts local European private-therapy benchmarks (80–120 EUR). The only disclosed funding event is a $25,000 grant from the Ukrainian Startup Fund in April 2021, indicating a bootstrapped capital structure. The company is privately held with no disclosed founders, investors, board, cap-table, or financial results, and ownership and corporate-structure details are a data gap.

Name

Holdyou

Legal name

Holdyou

Website

https://holdyou.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

HoldYou is a Ukrainian online therapy marketplace that connects clients with 50+ verified psychologists for individual, couples, group, and structured PTSD/depression sessions. The platform serves Ukrainian residents and the Ukrainian diaspora in the EU, USA, and Canada via a self-serve web booking platform.

Ownership category

akta.pro rank

Product category

Online Mental Health Services / Telehealth Marketplace

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

akta.pro secondary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Online therapy platform
• Telehealth marketplace
• Mental health services
• Online psychotherapy
• PTSD counseling

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Per-session individual therapy: Individual 50-minute online therapy sessions priced from 700 UAH upward (e.g., 1390 UAH for Kateryna Astakhova). Revenue is transaction-based with the platform.
2. Couples/partner sessions: 50-minute pair sessions priced higher than individual sessions (e.g., 1900 UAH for Kateryna Astakhova).
3. Multi-session subscription packages: Pre-paid bundles of 4, 8 or 12 sessions (5320, 10080, 14280 UAH for the example psychologist) yielding up to ~15% savings versus single-session purchases; acts as a quasi-subscription.
4. Diagnostic consultation (intake): Flat-fee 30-minute diagnostic consultation at 350 UAH used to match clients with appropriate specialists.
5. Group therapy cohorts: Closed 120-minute weekly online group sessions for up to 8 participants focused on addiction and codependence, launched on the first Monday of each month.
6. B2B psychology services for business: Dedicated "B2B" section on the site offering psychology services to businesses (details not specified beyond routing).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Holdyou is an online marketplace platform that connects clients with a network of 50+ verified psychologists for individual, couples, child/teen and group online therapy sessions delivered via a personal video cabinet. Standalone offerings include per-session therapy (from 700 UAH), a 30-minute 350 UAH diagnostic consultation, structured PTSD and depression programs, weekly addiction/codependency group cohorts, multi-session subscription packages with up to ~15% savings, and a HoldYou for Business corporate channel.

Product overview

HoldYou is a single unified online psychology marketplace platform rather than a modular product suite: the core product is the HoldYou website (holdyou.net) and its personal cabinet, through which clients select a psychologist, schedule and conduct online video consultations, and pay per session or via subscription packages. Built around that core are the Diagnostic Consultation (a 30-minute, 350 UAH onramp session), Individual and Pair/Couple Sessions, structured therapy programs (the 10-session PTSD Therapy Program and the 5/10-session Depression Therapy Program), the weekly Group Therapy for Addiction and Codependency, the HoldYou for Business B2B offering, and the Psychologist Matching Service with an automated matching questionnaire. Specialization is delivered through the Therapy Approach Modules (CBT, Gestalt, Art therapy, EMDR, Psychodrama, Transactional Analysis, Systemic Family Therapy, Symbol drama, MAK, NLP, Coaching, etc.), while the HoldYou Blog supports the offering with editorial content in Ukrainian and Russian.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Online Therapy Session

Quantifiable outcome

• Up to 15% savings on multi-session packages
• +4 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace Health (Ginger): Combined Headspace/Ginger digital mental-health platform providing on-demand coaching, therapy and psychiatry, with deep employer/B2B distribution. Comparable to HoldYou in online therapy delivery and its B2B corporate wellness route, but at much larger scale and broader scope.
• BetterHelp: Global online therapy marketplace owned by Teladoc, matching users with licensed therapists via subscription plans. Directly comparable to HoldYou in core marketplace mechanics, but operates at vastly larger scale and breadth of languages; competes with HoldYou in the Ukrainian-speaking diaspora segment.
• Talkspace: US-headquartered online therapy platform offering individual, couples and teen therapy via subscription messaging and live sessions. Closely analogous business model to HoldYou's verified-therapist marketplace plus subscription packages, with additional B2B/enterprise channel overlap.

Direct peers

• Rozmova: Ukrainian online psychology platform offering individual sessions with vetted psychologists and structured therapy programs. Most direct domestic competitor to HoldYou, sharing the same Ukrainian-speaking user base and similar marketplace + subscription mechanics.
• Psysovet: Long-running Ukrainian online service connecting users with psychologists and psychotherapists for individual consultations. Comparable to HoldYou as a domestic online therapy marketplace targeting Ukrainian-speaking adults and families.
• Alter: Ukrainian online platform for booking sessions with psychologists and psychotherapists. Direct competitor to HoldYou in the Ukraine-centric online therapy category, with comparable therapist vetting and per-session pricing.
• Calmerry: Online therapy subscription marketplace connecting users with licensed therapists via messaging and live sessions. Comparable marketplace-plus-subscription business model to HoldYou, though serving primarily English-speaking users.

Emerging players

• Doctor Online (Doc.ua): Ukrainian telemedicine and doctor-consultation marketplace that includes mental health specialists. Comparable in serving Ukrainian patients online but with a broader medical scope rather than a psychology-focused offering.

Regional players

• OpenUp: European mental-health platform offering online sessions with psychologists, with a strong B2B/wellness channel. Comparable to HoldYou in online therapy delivery and B2B positioning, but operates primarily in Western Europe with locally licensed clinicians.
• Zelfhulp: Dutch online mental-health and self-help platform offering therapist matching and structured programs. Comparable marketplace-plus-program model to HoldYou, though regionally focused on the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HoldYou_help
• LinkedInlinkedin.com/company/holdyou
• TikToktiktok.com/@holdyou_
• Facebookfacebook.com/holdyouhelp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holdyou