Dash

What Dash does

Dash is a consumer kitchen-appliance brand operated by StoreBound LLC, a privately held New York–based LLC (headquartered at 50 Broad Street, 12th Floor). The company designs, sources, and distributes compact, colorful small kitchen appliances — including signature mini waffle makers, the MultiMaker removable-plate system, the Tasti-Crisp line of infrared digital air fryers (2.6QT–8QT), the SmartStore self-stirring popcorn maker, the Rapid Egg Cooker, cordless rechargeable appliances (food choppers, immersion blenders, hand mixers, personal blenders), and a frozen-treats lineup (My Mug Ice Cream Maker, Soft Serve Ice Cream Machine, Pro Shaved Ice, Slushy Maker). The portfolio spans roughly 200+ SKUs across categories from accessories ($9.99 plate sets) through core appliances ($19.99–$99.99) to premium/specialty items ($199.99 cookware set, $229.99 air fryer oven, $299.99 Cordless Collection bundle), and is augmented by licensed character collections featuring Disney (Mickey, Moana, Winnie the Pooh, Toy Story), Peanuts (Charlie Brown, Snoopy), and Stranger Things.

The business operates an omnichannel go-to-market: direct-to-consumer e-commerce on bydash.com (Shopify-powered), plus wholesale distribution to 25+ major US retailers including Amazon, Target, Walmart, Costco, Bed Bath & Beyond, Belk, BJ's Wholesale, Sam's Club, and Crate & Barrel. Sales are US-only, with shipping explicitly excluded for Alaska, Hawaii, Puerto Rico, Canada, and international addresses. Revenue is generated primarily through hardware unit sales, with secondary monetization through licensing royalties on the character-branded lines. Marketing is multi-channel: TikTok/Instagram/Facebook/Pinterest/YouTube/Twitter organic social, an email program with 10%-off first-order incentives, a 1,000+ recipe content library (Dash Test Kitchen), PR-driven earned media (Food & Wine, WSJ, The New Yorker, Well+Good), and the Feel Good Rewards loyalty program (10 points/$1, birthday rewards, referral bonuses, double warranty on registration).

Dash serves mass-market US consumer households — primarily home cooks, families, and gift buyers — with no disclosed B2B/enterprise customer base. The company holds no patents, has no AI/ML capabilities embedded in its product portfolio, and has no disclosed external institutional investment or M&A history. Compliance footprint includes WCAG 2.2 Level AA accessibility on bydash.com (via TestParty AI tooling) plus state-level chemicals-disclosure compliance (California AB 1200, Colorado HB 22-1345, Connecticut SB 292).

Name

Dash

Legal name

StoreBound LLC

Website

https://bydash.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Dash, a brand of StoreBound LLC (New York), designs and distributes compact, colorful small kitchen appliances — including mini waffle makers, MultiMaker systems, air fryers, egg cookers, and cordless appliances — across bydash.com and 25+ major US retailers, serving mass-market home cooks and gift buyers through licensed collections with Disney, Peanuts, and Stranger Things.

Ownership category

akta.pro rank

Product category

Small Kitchen Appliances

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Kitchen Countertop Appliances Retail (CRACADAA)

Keywords

• Small kitchen appliances
• Countertop appliances
• Waffle makers
• Air fryers
• Household appliances

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Licensing, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through bydash.com online store with product catalog of 200+ items
2. Retail Wholesale: Wholesale distribution to major US retailers including Amazon, Target, Walmart, Costco, Bed Bath & Beyond, and 20+ other retail partners
3. Licensed Collections: Licensed products featuring Disney characters, Peanuts characters, and Stranger Things themes with premium pricing

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Dash designs, markets, and sells compact, colorful small kitchen appliances — anchored by its signature Mini Waffle Makers and MultiMaker removable-plate systems — alongside air fryers, egg cookers, frozen-treat makers, blenders, mixers, popcorn makers, and a rechargeable Cordless Collection. The brand sells through its own bydash.com storefront and a broad wholesale network including Amazon, Target, Walmart, Costco, and 20+ additional US retailers, augmented by licensed collaborations with Disney, Peanuts, and Stranger Things.

Product overview

Dash is a kitchen appliance brand owned by StoreBound LLC, offering a diverse portfolio of small kitchen appliances. The product lineup centers on the signature Mini Waffle Makers and MultiMaker® systems with removable plates, complemented by core categories including Air Fryers (Tasti-Crisp™ line), Frozen Treats (ice cream makers, slushy machines, shaved ice makers), Egg Cookers, Blenders & Juicers, Mixers, Rice Cookers, Toasters & Ovens, and Popcorn Makers. The brand extends into licensed collections including Disney | Dash and Peanuts® x Dash (celebrating the 75th anniversary), as well as the newer Cordless Collection featuring portable rechargeable versions of appliances. The ecosystem includes Parts & Accessories and Tools, Gadgets & Cookbooks. Products are designed for everyday household use with a focus on compact, colorful, and family-friendly appliances primarily sold through retail partners and the direct-to-consumer website bydash.com.

Differentiator

Problem solved

Functional benefit

Brands

• MultiMaker: MultiMakers are versatile mini maker systems with removable plate sets for making waffles, grill plates, and more.
• SmartStore
• Tasti-Crisp
• Cordless Collection
• Disney | Dash
• Peanuts x Dash

Products and services

• Mini Waffle Makers Compact single-serve waffle makers in multiple colors and licensed character designs, intended for quick breakfast preparation by home cooks and families.
• MultiMaker Mini System Versatile mini cooking appliance with interchangeable removable plates that converts into a waffle maker, grill, sandwich press, and more for everyday home cooking.
• Tasti-Crisp Air Fryer Digital air fryers using infrared cooking technology for faster, crispier results, offered in capacities from 2.6QT to 8QT for healthier home cooking.
• Cordless Collection Rechargeable lithium-ion portable kitchen appliances including food chopper, immersion blender, hand mixer, and personal blender for cordless convenience.
• SmartStore Stirring Popcorn Maker Self-stirring automatic popcorn maker designed for even heating and consistent popcorn results without manual stirring.
• Rapid Egg Cooker One-touch automatic egg cooker that steams eggs to consistent doneness for quick breakfast preparation.
• Frozen Treat Makers (Ice Cream & Slushy Makers) Home ice cream makers, slushy machines, shaved ice makers, and frozen drink appliances for at-home frozen treats and beverages.
• Disney | Dash Collection Licensed kitchen appliances featuring Disney characters (Mickey Mouse, Moana, Winnie the Pooh, Toy Story) including themed waffle makers, popcorn makers, and MultiMaker systems.
• Peanuts x Dash 75th Anniversary Collection Licensed kitchen appliances celebrating the 75th anniversary of the Peanuts comic strip, featuring Charlie Brown, Snoopy, and Woodstock on MultiMaker systems, waffle makers, and Hot2Go lunchboxes.
• Stacks Ceramic Cookware Set with Electric Burner Nesting ceramic cookware set paired with an electric burner for compact storage and versatile stovetop cooking in small kitchens.
• Blenders and Juicers Compact cold-press juicers, personal blenders, hand blenders, and centrifugal juicers in multiple colors for home use.
• Hand and Stand Mixers Tilt-head stand mixers and hand mixers for everyday baking and home cooking tasks.
• Rice Cookers Mini rice cookers with keep-warm function designed for compact kitchen use.
• Toasters and Ovens Clear-view toasters with transparent sides, air fryer ovens, and compact toaster ovens for home use.
• Stranger Things x Dash Limited Collection Limited-edition Stranger Things-themed kitchen appliances released in partnership with Netflix to celebrate Stranger Things season 5 and the series finale, sold exclusively at Target.
• Parts and Accessories Replacement parts, spare cups, accessories, and removable plate sets sold for use with Dash kitchen appliances.

Quantifiable outcome

• Products with 85,000+ 5-star Amazon reviews for single product (Rapid Egg Cooker)
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering bydash.com online store. Handles payment processing, order management, and customer data.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SharkNinja: Maker of the Ninja kitchen appliances brand and a major competitor across Dash's core categories — air fryers, blenders, ice cream makers, and specialty cooking devices — with far greater scale and global distribution.
• Breville: Premium countertop appliance brand covering blenders, toaster ovens, and air fryers; positions at higher ASPs and competes with Dash's Chef Series Air Fryer Oven and premium blender SKUs.
• Cosori: Digital-native small appliance brand that grew rapidly via Amazon and DTC, with heavy overlap on air fryers — Dash's Tasti-Crisp line is a direct category competitor.
• Cuisinart (Conair): Long-standing specialty countertop appliance brand competing head-on with Dash across blenders, ice cream makers, waffle makers, and air fryers at premium and mid-tier price points.
• Anova Culinary (Electrolux): Sous-vide and connected-cooking specialist now under Electrolux; competes with Dash in tech-forward countertop cooking and adjacent frozen-treat / specialty cooking categories.
• Crock-Pot (Newell Brands / Sunbeam): Iconic slow-cooking brand that has expanded into multi-cookers and air fryers; competes with Dash's appliance portfolio at mass retail alongside Walmart, Target and Bed Bath & Beyond.
• Hamilton Beach Brands: Publicly traded mass-market small appliance maker with broadly overlapping SKUs (blenders, egg cookers, waffle makers, toasters, mixers), competing with Dash in mass and club retail channels.
• Instant Pot (Corelle Brands): Owns the iconic Instant Pot multicooker brand under Corelle Brands and competes directly with Dash in compact countertop cooking appliances, including mini/rice cookers and emerging air-fryer categories.

Broad incumbents

• KitchenAid (Whirlpool): Major incumbent owned by Whirlpool, with broad stand-mixer and countertop cooking presence that overlaps Dash on mixers, blenders and cordless hand-blending SKUs.
• BLACK+DECKER (Stanley Black & Decker): Diversified small appliance and power-tool incumbent whose countertop kitchen lineup (blenders, toasters, coffee makers) overlaps with Dash's wider catalog at mass retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cookwithdash
• YouTubeyoutube.com/ByDash
• Facebookfacebook.com/unprocessyourfood
• Instagraminstagram.com/bydash
• TikToktiktok.com/@bydash
• Pinterestpinterest.com/unprocess
• LinkedInlinkedin.com/company/storebound

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dash