What Cosori does

Cosori is a kitchen appliance brand operating as a subsidiary of VeSync Co., with its US entity Arovast Corporation headquartered in Anaheim, California. Founded in 2016, the company designs and markets small kitchen appliances including air fryers, toaster ovens, food dehydrators, pressure cookers, rice cookers, kettles, and coffee equipment. The brand operates a portfolio of sub-brands including Iconic, TurboBlaze, Dual Blaze, and Juni, addressing multiple price points and use cases within the kitchen appliance category.

The company's products are sold through a direct-to-consumer website (cosori.com), Amazon, Target, and regional localized websites in Germany, the UK, and Spain, with active geographic presence in the United States, Canada, Germany, the UK, and Spain. The business model is B2C, generating revenue through retail sales of branded appliances across multiple price tiers in the small kitchen appliance category.

Connected functionality is delivered through the VeSync app, with integration supporting Alexa and Google Assistant voice ecosystems, and select products feature fuzzy logic (rice cookers). The company has built substantial social media traction with 96M+ TikTok impressions and 16,000+ engaged influencers, and has received third-party recognition including Red Dot 2025, Oprah's Favorite Things 2025, and CNET Best Looking 2026 awards.

Name

Cosori

Legal name

Arovast Corporation

Website

https://cosori.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cosori designs and markets small kitchen appliances including air fryers, toaster ovens, pressure cookers, and coffee equipment for consumer households, operating as a brand under VeSync Co. across the US, Canada, Germany, UK, and Spain via DTC, Amazon, and Target.

Ownership category

akta.pro rank

Product category

Smart Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630)

akta.pro primary industry

Kitchen Countertop Appliances Retail (CRACADAA)

akta.pro secondary industries

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG), Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD)

Keywords

• Smart air fryers
• Kitchen appliances
• Food dehydrators
• Electric kettles
• Multi-cookers

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Hardware Sales: Cosori generates revenue through the sale of kitchen appliances including air fryers, food dehydrators, electric kettles, multi-cookers, and accessories. Products are sold at various price points from $35 to $300 through direct e-commerce and retail channels.
2. Amazon Marketplace Sales: Products are sold through Amazon's marketplace, which may include referral fees and commissions from affiliate partners mentioned in promotional articles.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cosori designs, markets, and distributes a portfolio of smart and conventional kitchen appliances—including air fryers, air fryer ovens, multi-cookers (rice cookers and pressure cookers), food dehydrators, electric kettles, and specialty coffee equipment—sold directly to consumers through its own storefront, Amazon, and Target. Selected products connect via the VeSync app and integrate with Amazon Alexa and Google Assistant for smart-home cooking.

Product overview

Cosori is a kitchen appliance brand under VeSync offering a diversified portfolio of smart and non-smart kitchen appliances. The product lineup centers on air fryers (including Iconic™ stainless steel smart air fryer, TurboBlaze™, Dual Blaze®, Lite, and Pro LE models), air fryer ovens (13-Quart and 30 Liter Smart models), multi-cookers (rice cookers and pressure cookers), food dehydrators (5-tray, 6-tray, and 10-tray models), electric kettles (gooseneck, glass, and smart variants), and specialty coffee products including the new Juni™ automatic pour-over system. Smart-enabled products connect via the VeSync app for remote control and smart home integration with Amazon Alexa and Google Assistant. Accessories include meat thermometers, nutrition scales, and pour-over coffee makers.

Differentiator

Problem solved

Functional benefit

Brands

• Iconic: Premium stainless steel smart air fryer line featuring PFAS-free ceramic coating and advanced DC motor technology
• TurboBlaze
• Dual Blaze
• Juni

Products and services

• Iconic 6.5-Quart Stainless Steel Smart Air Fryer Premium stainless steel smart air fryer with 6.5-quart capacity, PFAS-free ceramic nonstick coating, 90-450°F temperature range, noise levels under 52dB, and a five-year warranty. Winner of the 2025 Red Dot Design Award and intended for design-conscious home cooks seeking healthy, connected cooking.
• TurboBlaze 6.0-Quart Air Fryer Smart air fryer with DC motor technology, multiple fan speeds, and powerful airflow for crispy cooking up to 46% faster than the previous generation. Features 10 cooking functions and VeSync app control.
• Dual Blaze 6.8-Quart Smart Air Fryer Smart air fryer with dual cooking zones for preparing different foods simultaneously with independent temperature controls, enabling energy savings up to 61% versus conventional ovens.
• Cosori 9.0-Quart Dual Basket Air Fryer Large capacity dual basket air fryer with two separate cooking compartments for cooking multiple dishes at different temperatures simultaneously.
• COSORI TWINFRY 9-Quart Double Air Fryer Double air fryer with two independent cooking zones for simultaneous meal preparation across two compartments.
• Lite 2.1-Quart Mini Air Fryer Compact entry-level air fryer ideal for individuals or couples, featuring a 2.1-quart capacity with essential air frying functions, priced from $49.99.
• Cosori Pro LE 5.0-Quart Air Fryer Air fryer with 5.0-quart capacity, tempered glass display, and included accessories for versatile everyday cooking.
• 13-Quart Air Fryer Oven Large capacity air fryer oven suitable for family meals, fitting up to a 4-pound whole chicken or 8-inch pizza.
• 30 Liter Smart Air Fryer Toaster Oven Smart toaster oven with air fryer functionality, 30-liter capacity accommodating up to a 12-pound turkey or 13-inch pizza, priced at $149.99 on sale from $169.99.
• 5.0-Quart Rice Cooker Multi-cooker with fuzzy logic technology featuring 18+ cooking functions for perfect rice and grains, also capable of oatmeal, soups, and cakes.

Quantifiable outcome

• Cooking speeds up to 46% faster than previous generation (TurboBlaze)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered certification partner, integration partner, parent company, media partner, event partner and key retail partner.

• Specialty Coffee Association (SCA)certification partnerTechnology or Integration · 10 April 2026SCA-certified the Juni automatic pour-over coffee machine, providing industry-recognized brewing quality certification for the product's specialty coffee capabilities.
• Amazon Alexaintegration partnerTechnology or Integration · 6 January 2026Smart home integration allowing voice control of Cosori air fryers through Amazon Alexa, enabling hands-free operation and smart home routines.
• Google Assistantintegration partnerTechnology or Integration · 6 January 2026Google Assistant integration enables voice control and smart home ecosystem connectivity for Cosori smart appliances.
• VeSyncparent companyOthers · 5 November 2025Cosori is a kitchen appliance brand under VeSync, part of the VeSync family of brands alongside Levoit and Etekcity. The parent company provides the VeSync app platform for smart home integration across all Cosori products.
• Oprah Dailymedia partnerGTM or Marketing Partner · 5 November 2025Oprah Daily featured the TurboBlaze 6-Quart Smart Air Fryer on Oprah's Favorite Things 2025 holiday gift list, providing editorial coverage on OprahDaily.com and in the special print edition.
• World of Coffeeevent partnerGTM or Marketing Partner · 5 November 2025Juni automatic pour-over coffee machine debuted at World of Coffee 2026 in San Diego, positioning the product launch at a premier specialty coffee industry event.
• Targetkey retail partnerChannel Partner/ Reseller/ Distributor · 30 September 2024Target serves as the exclusive retail partner for the Smart TurboBlaze 6-Quart Air Fryer launch, making the product available in Target stores nationwide.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Instant Brands (Instant Pot): Instant Pot pioneered the smart multi-cooker category and now extends into air fryers, toaster ovens and dehydrators — a directly comparable product roadmap and consumer target to Cosori's lineup.
• Gourmia: Direct-to-consumer kitchen appliance brand with a heavy emphasis on air fryers, dehydrators and pressure cookers at value-oriented price points, competing head-to-head with Cosori on Amazon.
• Cuisinart: Established US kitchen appliance maker competing in air fryers, toaster ovens, kettles and pressure cookers at similar mid-to-premium price points through comparable retail and DTC channels.
• SharkNinja (Ninja kitchen appliances): SharkNinja's Ninja brand is Cosori's closest direct competitor in the US air fryer, countertop oven, and multi-cooker categories, with overlapping SKUs across price tiers and identical Amazon + retail distribution.

Others

• Levoit (VeSync sibling brand): Sister brand under VeSync sharing the VeSync app, smart-home platform and DTC infrastructure; not a direct competitor but a relevant benchmark for Cosori's portfolio economics and parent-level capabilities.

Broad incumbents

• Philips (Domestic Appliances): Philips helped popularize the air fryer category with its Premium Airfryer line and competes with Cosori across global markets, especially in Europe where Cosori has localized sites.
• Hamilton Beach Brands: Mass-market US kitchen appliance incumbent covering air fryers, coffee makers and multi-cookers at price points below Cosori's premium Iconic line, serving a similar household base.
• Tefal / T-fal (SEB Group): Global small appliance and cookware brand offering air fryers, kettles and coffee makers that overlap with Cosori's portfolio, particularly relevant to Cosori's European expansion.
• Breville: Premium small appliance maker with overlapping toaster oven, air fryer and coffee categories; comparable to Cosori's premium Iconic and Juni positioning rather than the value tier.

Emerging players

• Anova Culinary: DTC smart-appliance brand best known for sous vide and increasingly expanding into connected countertop cooking — comparable smart-home and app-led GTM motion to Cosori.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Cosori
• Facebookfacebook.com/CosoriCooks
• Instagraminstagram.com/cosoricooks
• TikToktiktok.com/@cosori_official?lang=en
• Xx.com/cosoricooks
• LinkedInlinkedin.com/company/cosore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosori