Cloudfy
Cloudfy is a UK-based SaaS provider of B2B eCommerce platforms purpose-built for manufacturers, distributors, and wholesalers, with deep ERP integrations, mobile ordering apps, and Punchout capabilities serving enterprise and mid-market customers globally.
- Company typePrivate
- Founded2005
- HeadquartersMorristown, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Cloudfy does
Cloudfy Limited is a UK-headquartered SaaS provider of B2B eCommerce platforms purpose-built for manufacturers, distributors, and wholesalers. Founded in 2005 and operating from Leicester with sales offices in New York and Melbourne, the company serves enterprise and mid-market customers across the UK/Europe, North America, and Asia-Pacific. Its platform automates B2B purchase order intake and integrates with major ERP systems, addressing manual order entry, complex trade pricing, multi-warehouse operations, and multi-currency wholesale commerce. Customers include Macfarlane Group, UPS Healthcare, Heineken, Moet Hennessy, Abbott, Tomy Toys, Harvey Norman, and EFG Housewares, spanning packaging, manufacturing, food and beverage, healthcare, and construction sectors.
The core product is a modular, API-first eCommerce platform with pre-built connectors to 15+ ERP systems including SAP (S/4HANA, Business One, ECC), Microsoft Dynamics (NAV, AX, F&O, Business Central), NetSuite, Sage, QuickBooks Enterprise, Brightpearl, Fishbowl, Access Dimensions, and Oracle Fusion. The product suite comprises the B2B Ecommerce Platform, a Sales Representative mobile app for field sales, a Customer Ordering App with barcode scanning, and Marketplace Connectors supporting EDI, cXML, Punchout, and ASDA Customer Connect. In January 2026, Cloudfy launched Enterprise v5 with headless API flexibility and announced an AI-enabled roadmap (AI Search targeted Q2 2026, Customer Agents, Smart Order Management, AI-Enhanced PIM). The platform supports 30+ currencies, multi-language, multi-storefront, CPQ, quote workflows, and integrations with Power BI, Akeneo PIM, Yotpo, and Channable.
Cloudfy operates a SaaS subscription model with publicly disclosed tiers of $39.99 per month for Core (up to 5,000 orders), $99 per month for Pro (up to 10,000 orders), and $99 per month for Enterprise (unlimited orders), positioned at approximately one-third below nearest competitors. Go-to-market is consultative enterprise field sales supported by industry events, content marketing, SEO, and a partner/reseller channel. The company holds Cyber Essentials, Cyber Essentials Plus, GDPR, and PCI DSS certifications, and is led by CEO Robert Williams and Managing Director Simon Hartley.
Cloudfy firmographics
Firmographics- Name
- Cloudfy
- Legal name
- Cloudfy Limited
- Website
- https://cloudfy.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cloudfy is a UK-based SaaS provider of B2B eCommerce platforms purpose-built for manufacturers, distributors, and wholesalers, with deep ERP integrations, mobile ordering apps, and Punchout capabilities serving enterprise and mid-market customers globally.
- Ownership category
- akta.pro rank
Cloudfy industry classification
Industry- Product category
- B2B Ecommerce Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
- akta.pro secondary industry
- Cloud FinOps & Cost Optimization (BPAEACAH)
Keywords
Where Cloudfy is headquartered
LocationHeadquarters
- HQ city
- Morristown
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Cloudfy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licensing: Cloudfy operates on a SaaS subscription model with three tiers: Core Edition ($39.99/month), Pro Edition ($99/month), and Enterprise Edition ($99/month). Pricing scales by order volume limits rather than feature restrictions, with Core supporting up to 5k orders/month, Pro up to 10k orders/month, and Enterprise offering unlimited orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Edition - Entry-level B2B eCommerce solution |
| Subscription | Monthly | Pro Edition - Mid-market solution with advanced features |
| Subscription | Monthly | Enterprise Edition - Unlimited scale for large organizations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Cloudfy product offering
Product offeringCore offering
Cloudfy provides a SaaS B2B ecommerce platform that automates purchase order intake and wholesale ordering for manufacturers, distributors, and wholesalers. The platform is delivered as a 100% SaaS solution with deep, pre-built ERP integrations (SAP, Microsoft Dynamics, NetSuite, Oracle, Sage and others), mobile ordering apps, Punchout/e-procurement support, multi-warehouse, multi-currency and multi-language capabilities, and configurable quote/approval workflows.
Product overview
Cloudfy is a SaaS B2B ecommerce platform offering a modular, API-first architecture designed for manufacturers, distributors, and wholesalers. The product portfolio consists of the core B2B Ecommerce Platform complemented by mobile applications including the Sales Representative Person App (for field sales teams) and Customer Ordering App (for customer self-service), plus Marketplace Connectors for retail partner integration. Cloudfy AI adds intelligent capabilities including AI Search, Customer Agents, Smart Order Management, and AI-Enhanced PIM. The platform is offered in three pricing tiers: Core Edition (up to 5,000 orders/month), Pro Edition (up to 10,000 orders/month), and Enterprise Edition (unlimited orders with advanced features). All tiers share foundational B2B functionality including pricing controls, catalog management, payment processing, inventory management, and multi-currency/multi-language support. The platform is ERP-first by design with deep, pre-built integrations to major ERP systems including SAP, Microsoft Dynamics, NetSuite, Sage, and Oracle.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Ecommerce Platform Cloudfy's flagship B2B ecommerce web portal for manufacturers, distributors, and wholesalers. Includes ERP integration, client invoice portals, pricing and catalog controls, payment processing, inventory management, quote and approval workflows, multi-warehouse, multi-currency and multi-language support.
- Sales Representative Person App Mobile application that empowers field sales teams to close deals in person, with inventory counts, customer profiles, signature capture, CRM tools, and the ability to take orders on the go during client visits and expos.
- Customer Ordering App Mobile app enabling B2B customers to reorder products on the go, with barcode scanning, real-time stock visibility, back-in-stock notifications, promotional alerts, customer-specific pricing, and customized catalogs. Available on iOS and Android.
- Marketplace Connectors Industry-leading connector that synchronizes products, stock, and orders with larger retail partners via EDI, API, cXML, and Punchout protocols, including pre-built extensions for ASDA Customer Connect and Boots.
Quantifiable outcome
- 80%+ reduction in manual order entry
- +7 more outcomes
Companies that use Cloudfy
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles2 records
Cloudfy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability5 records
Feature10 records
Cloudfy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- SAPcoreDeep pre-built integrations with SAP S/4HANA, SAP Business One, and SAP ECC. Enables real-time synchronization of customers, orders, pricing, products, stock and order status between SAP ERP systems and Cloudfy B2B ecommerce platform.
- MicrosoftcoreCertified Microsoft Cloud Solution Provider with deep integrations across Microsoft Dynamics NAV, AX, 365 Finance & Operations, and Business Central. Also integrates with Azure hosting and Microsoft Power BI for analytics.
- OraclecorePre-built integration with Oracle Fusion ERP system for real-time data synchronization.
- NetSuitecoreDeep pre-built NetSuite ERP integration enabling real-time sync of customers, orders, pricing, products, inventory, and invoices.
- SagecorePre-built Sage ERP integration for real-time synchronization with Sage 50, Sage 100, and Sage 200 systems.
- BrightpearlcoreDeep Brightpearl ERP integration for omnichannel retail operations with automated workflows, real-time inventory management, and integrated accounting.
- ASDAcoreASDA Customer Connect extension enabling UK suppliers to automate orders and product integration with ASDA through EDI, API, or cXML integration. Implementation possible within days.
- QuickBooks EnterprisecorePre-built QuickBooks Enterprise integration for accounting synchronization.
- FishbowlcoreFishbowl ERP integration for inventory and warehouse management synchronization.
- Access DimensionscoreAccess Dimensions ERP integration for real-time data synchronization.
- InforcoreInfor ERP integration for enterprise operations management.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Cloudfy competitors and assessment
Company assessmentBroad incumbents
- Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise commerce platform used by manufacturers and distributors for B2B and B2C. As a broad incumbent with deep customization and Adobe Sensei AI capabilities, it overlaps with Cloudfy in the mid-market and enterprise manufacturer segment.
- Salesforce Commerce Cloud (B2B): Salesforce Commerce Cloud offers B2B commerce capabilities integrated with CRM, ERP connectors, and Einstein AI. Competes with Cloudfy for enterprise manufacturers and distributors seeking unified CRM + commerce stacks, particularly large global accounts.
- Shopify (Shopify B2B / Shopify Plus): Shopify's B2B features within Shopify Plus target manufacturers, wholesalers, and brands selling to trade buyers. While historically B2C-led, its scale, capital, and Shopify Magic AI roadmap make it a broad incumbent competing for the same manufacturers and distributors Cloudfy serves.
Emerging players
- Shopware: Shopware is an open-source commerce platform with growing B2B capabilities including custom pricing, ERP integrations, and a strong presence in European markets overlapping with Cloudfy's UK/Europe footprint.
- inRiver (PIM + B2B): inRiver provides Product Information Management (PIM) solutions that integrate with B2B commerce platforms and ERPs, similar to Cloudfy's Akeneo PIM integration. Adjacent technology for manufacturers managing complex product data in B2B commerce.
Direct peers
- Sana Commerce: Sana Commerce is a B2B eCommerce platform purpose-built for manufacturers and distributors with deep, native ERP integrations (SAP, Microsoft Dynamics, NetSuite). It is the closest direct comparable to Cloudfy's ERP-first, B2B-only positioning and target customer base.
- Kibo Commerce: Kibo Commerce is a unified commerce platform with B2B capabilities including custom catalogs, price lists, quote management, and ERP integration. Targets manufacturers and distributors with similar mid-market and enterprise go-to-market motion as Cloudfy.
- OroCommerce: OroCommerce is a B2B-focused eCommerce platform with native CRM, ERP integrations, and complex pricing/catalog features for manufacturers and distributors. Closely aligned with Cloudfy's B2B-only specialization and mid-market manufacturer target.
- BigCommerce (B2B Edition): BigCommerce offers a B2B Edition built on top of its headless commerce platform, targeting manufacturers and wholesalers with features like price lists, quote management, and ERP integrations. Directly overlaps Cloudfy on B2B-only customer segments and mid-market/enterprise focus.
Others
- Brightpearl (by Sage): Brightpearl is an ERP/retail operating system tightly integrated with Cloudfy but also offers its own commerce-adjacent functionality for retailers and wholesalers. Listed as an ecosystem partner/integrator rather than a direct commerce competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cloudfy social profiles
Digital presenceCloudfy compliance and trust
Trust signalCompliance4 records
Cloudfy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudfy leadership team
Management profileNumber of profiles
Profiles2 records
Cloudfy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudfy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudfy
What does Cloudfy do?
Cloudfy provides a SaaS B2B ecommerce platform that automates purchase order intake and wholesale ordering for manufacturers, distributors, and wholesalers. The platform is delivered as a 100% SaaS solution with deep, pre-built ERP integrations (SAP, Microsoft Dynamics, NetSuite, Oracle, Sage and others), mobile ordering apps, Punchout/e-procurement support, multi-warehouse, multi-currency and multi-language capabilities, and configurable quote/approval workflows.
Is Cloudfy a public or private company?
Cloudfy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cloudfy founded?
Cloudfy was founded in 2005. It employs 51 to 100 people.
Where is Cloudfy based?
Cloudfy is headquartered in Morristown, United States, in the North America region.
How does Cloudfy make money?
One revenue line is on record: saaS Subscription Licensing.
Who are Cloudfy's main competitors?
Broad incumbents on record are Adobe Commerce (Magento), Salesforce Commerce Cloud (B2B) and Shopify (Shopify B2B / Shopify Plus). Emerging players are Shopware and inRiver (PIM + B2B). Direct peers are Sana Commerce, Kibo Commerce, OroCommerce and BigCommerce (B2B Edition). Brightpearl (by Sage) is listed as an others.
Does Cloudfy have an API?
Yes. Cloudfy is an API-first solution with open APIs enabling custom extensions and third-party integrations. The platform offers headless API flexibility for seamless integration with ERP and experience platforms. Real-time synchronization of customers, orders, pricing, products, stock, and order status is supported for deep ERP integration.
What industry is Cloudfy in?
Cloudfy's product category is B2B Ecommerce Software. Its primary akta.pro industry code is BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching), with a secondary code of BPAEACAH, Cloud FinOps & Cost Optimization. Its NAICS code is 513210 and its SIC code is 7372.