OroCommerce
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
OroCommerce firmographics
Firmographics- Name
- OroCommerce
- Legal name
- Oro, Inc.
- Website
- https://oroinc.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
OroCommerce industry classification
Industry- Product category
- B2B eCommerce Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where OroCommerce is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
OroCommerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Licenses: Subscription-based licensing for the Enterprise edition. Pricing based on GMV (gross merchandise value) and number of admin users. First 25 admin users included. No fees for API calls, sales channels, or transactions.
- Community Edition: Free open-source Community Edition for small businesses. Serves as customer acquisition funnel for Enterprise edition upgrades.
- Professional Services: Implementation, customization, and consulting services through certified partner network. Revenue from system integrators and consulting partners delivering OroCommerce deployments.
- Training and Certification: OroAcademy provides training courses, certifications, and live sessions for technical and business users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Edition - Subscription licensing based on GMV and admin users |
| Freemium | Monthly | Community Edition - Free open-source version |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
OroCommerce product offering
Product offeringCore offering
OroCommerce sells an open-source, AI-enabled B2B eCommerce platform purpose-built for manufacturers, distributors, and wholesalers. The platform unifies eCommerce, marketplace operations, native CRM, CPQ, payments, and AI in a single licensed product with deep ERP integrations, deployed via OroCloud SaaS, on-premises, or hybrid. A free Community Edition is offered for small businesses and serves as a customer-acquisition funnel for the paid Enterprise Edition.
Product overview
OroCommerce is a unified AI-enabled B2B commerce platform that combines eCommerce, marketplace operations, CRM, payments, and AI capabilities in a single platform. The product portfolio includes the core OroCommerce B2B eCommerce platform, OroMarketplace for marketplace management, OroCRM for customer relationship management, and OroPay for integrated payments. These products share a unified architecture with native integrations and are available through Enterprise Edition (paid) or Community Edition (free open-source). Deployment options include OroCloud (SaaS) or on-premise installations. The platform targets manufacturers, distributors, and wholesalers with complex B2B sales models including B2B2X, dealer portals, and franchise networks.
Differentiator
Problem solved
Functional benefit
Brands
- OroMarketplace: B2B marketplace management platform for managing diverse marketplaces including manufacturing, distribution, procurement, and franchising.
- OroCRM
- OroPay
Products and services
- OroCommerce Unified AI-enabled B2B eCommerce platform designed for manufacturers, distributors, and wholesalers. Combines eCommerce, marketplace, CRM, CPQ, AI, content, and payments in a single platform with native B2B functionality including corporate account hierarchy, custom pricing engine, workflow automation, multi-site support, and ERP integrations with SAP, Microsoft Dynamics, Epicor, Oracle, NetSuite, and Infor.
- OroMarketplace B2B marketplace management platform enabling companies to build private marketplaces connecting third-party sellers and buyers. Supports manufacturing, distribution, procurement, and franchise marketplace models with built-in vendor onboarding, catalog management, and commission handling for B2B marketplace operators.
- OroCRM
- OroPay
- B2B Dealer Portal
- B2B2X eCommerce Solutions
Quantifiable outcome
- Customers like Azelis operate 100+ portals on one OroCommerce instance
- +4 more outcomes
Companies that use OroCommerce
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
OroCommerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability10 records
Feature10 records
OroCommerce partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- IntelliascoreStrategic partnership bringing AI-enabled and agentic capabilities to OroCommerce including predictive demand forecasting, data-driven workflows, and advanced AI integration for manufacturers, wholesalers, and distributors.
- iPaaS.comcoreCertified integration providing a hub connecting OroCommerce with enterprise ERP and CRM systems including NetSuite, Microsoft Dynamics 365, Epicor, and SYSPRO. Enables real-time data synchronization and automated workflows.
- Azilen TechnologiesmajorStrategic partnership to strengthen global partner network and deliver large-scale, high-complexity B2B commerce programs for enterprise manufacturers, wholesalers, and distributors across North America, Europe, and APAC. Azilen brings deep product engineering expertise, applied AI, and disciplined delivery practices.
- SAPmajorIntegration partnership for SAP B1 and full-scale SAP ERP systems. OroCommerce connects with SAP B1 combining powerful eCommerce and ERP capabilities for growing mid-sized businesses.
- Microsoft DynamicsmajorIntegration partnership combining OroCommerce with Microsoft Dynamics cloud-based ERP. Uses native APIs or fast-track with Patchworks pre-built integration for midmarket supply chain and finance operations.
- EpicormajorPurpose-built integration for Epicor P21 distribution ERP. Pairs best-in-class B2B eCommerce alongside Epicor's wholesale-focused ERP without compromising either system.
- OraclemajorIntegration support for Oracle ERP systems, enabling connection between OroCommerce and Oracle business applications.
- SalesforcemajorNative Salesforce Sales Cloud integration available for free. Allows sales teams already invested in Sales Cloud to add portals, quoting, and marketing capabilities while using their adopted CRM.
- PatchworksmajorLeading iPaaS solution provider with pre-built integrations connecting OroCommerce to NetSuite, Microsoft Dynamics, and other ERP systems for faster time to market.
- Global PaymentsmajorPayment technology partnership powering OroPay. World leader in secure payment technology providing real-time fraud protection, data tokenization, and PCI DSS compliance.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
OroCommerce competitors and assessment
Company assessmentDirect peers
- BigCommerce: BigCommerce is a headless and API-driven eCommerce SaaS platform with an explicit B2B edition (B2B Edition) serving manufacturers, distributors, and wholesalers. It is the closest mid-market public competitor to OroCommerce in target customer and B2B feature breadth (quote management, price lists, customer groups).
- Adobe Commerce (Magento): Adobe Commerce is the enterprise evolution of Magento, the platform originally co-architected by Oro's founder Yoav Kutner. Both OroCommerce and Adobe Commerce target complex B2B merchants and share an open-source heritage, making Adobe Commerce the most direct technical and commercial peer.
- Sana Commerce: Sana Commerce is a B2B eCommerce platform purpose-built for ERP-integrated wholesale and manufacturing scenarios (Microsoft Dynamics, SAP). It is directly comparable to OroCommerce in customer segment, ERP-led sales motion, and B2B-native feature set.
- Kibo Commerce: Kibo Commerce provides B2B and B2C commerce SaaS with quote management, custom catalogs, and B2B-specific storefronts. It targets manufacturers and distributors with similar mid-market to enterprise use cases as OroCommerce, often competing on the same RFX shortlists.
- commercetools: commercetools is an API-first, headless commerce platform used by B2B and B2C brands that need highly customized storefronts and complex catalog/pricing logic. It competes with OroCommerce in the composable and headless commerce evaluations for B2B manufacturers and distributors.
- Shopware: Shopware is an open-source commerce platform with B2B capabilities including B2B storefronts, price lists, and rule-based pricing. Like OroCommerce, it leverages an open-source community to drive mid-market B2B adoption and competes in EMEA manufacturer/distributor deals.
Broad incumbents
- Shopify (Shopify Plus / Shopify B2B): Shopify Plus with the B2B feature set targets larger merchants moving into B2B, including wholesale and manufacturer use cases. While fundamentally B2C-native, its brand, ecosystem, and pricing power make it a frequent competitor for the same mid-market B2B deals OroCommerce pursues.
- Salesforce Commerce Cloud (B2B Commerce): Salesforce Commerce Cloud's B2B Commerce product targets enterprise manufacturers and distributors with deep CRM, CPQ, and ERP integration capabilities. It is the most established incumbent in enterprise B2B commerce and frequently benchmarks against OroCommerce in enterprise evaluations.
- SAP Commerce Cloud: SAP Commerce Cloud (formerly Hybris) is a large incumbent enterprise commerce platform with strong B2B features and tight SAP ERP integration. It competes with OroCommerce on enterprise manufacturer and distributor deals, particularly where the buyer is already a SAP ERP customer.
Emerging players
- WooCommerce (B2B extensions): WooCommerce powers a long tail of SMB and lower-mid-market merchants and increasingly serves B2B wholesalers via third-party B2B extensions. While smaller in scope, it competes with OroCommerce's Community Edition in the open-source entry tier and occasionally graduates into Enterprise-class deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
OroCommerce social profiles
Digital presenceOroCommerce compliance and trust
Trust signalCompliance6 records
OroCommerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
OroCommerce leadership team
Management profileNumber of profiles
Profiles2 records
OroCommerce funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OroCommerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OroCommerce
What does OroCommerce do?
OroCommerce sells an open-source, AI-enabled B2B eCommerce platform purpose-built for manufacturers, distributors, and wholesalers. The platform unifies eCommerce, marketplace operations, native CRM, CPQ, payments, and AI in a single licensed product with deep ERP integrations, deployed via OroCloud SaaS, on-premises, or hybrid. A free Community Edition is offered for small businesses and serves as a customer-acquisition funnel for the paid Enterprise Edition.
Is OroCommerce a public or private company?
OroCommerce is a private company. It is classified as venture growth investor backed and is currently operating.
When was OroCommerce founded?
OroCommerce was founded in 2012. It employs 101 to 250 people.
Where is OroCommerce based?
OroCommerce is headquartered in Los Angeles, United States, in the North America region.
How does OroCommerce make money?
Four revenue lines are on record. Enterprise Software Licenses are the primary driver. The others are community Edition, professional Services and training and Certification.
Who are OroCommerce's main competitors?
Direct peers on record are BigCommerce, Adobe Commerce (Magento), Sana Commerce, Kibo Commerce, commercetools and Shopware. Broad incumbents are Shopify (Shopify Plus / Shopify B2B), Salesforce Commerce Cloud (B2B Commerce) and SAP Commerce Cloud. WooCommerce (B2B extensions) is listed as an emerging player.
Does OroCommerce have an API?
Yes. OroCommerce offers robust REST APIs for integration with ERP, PIM, CRM, eProcurement, shipping, and payment systems. The API-first architecture enables customers to connect external systems and synchronize data. The platform supports webhooks and message queues for real-time data exchange. Authentication methods include OAuth and API keys. Developer documentation is at doc.oroinc.com.
What industry is OroCommerce in?
OroCommerce's product category is B2B eCommerce Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 5132 and its SIC code is 7372.