What Aurora Day Camp does

Aurora Day Camp is a 501(c)(3) nonprofit organization founded in 2017 in Atlanta, Georgia, that provides a free six-week summer day camp and year-round programs for children with cancer and their siblings ages 3.5 to 16. The organization is a member of the Sunrise Association network, which operates similar camps across the United States and Israel, and serves families across 18 counties in Georgia. As of 2024, Aurora reports having served over 5,000 children cumulatively since inception and reaching 200 campers in a single season for the first time in 2023.

Aurora's core programs include the in-person Aurora Day Camp at its 7901 Roberts Drive facility; Aurora on Wheels, an in-hospital recreational program at Children's Healthcare of Atlanta that conducts 200+ play sessions annually and engages nearly 1,000 children; Aurora Anytime Bags, which delivers age- and gender-appropriate activity kits to hospitalized children; SunriseVX, a live interactive virtual summer camp hosted by the Sunrise Association; Aurora Fun-days, year-round activity days; and Smiles from Aurora, in-person or video visits to hospitalized children. Technology delivery spans the Sunrise Studios App on iOS, Android, Roku, Apple TV, and Amazon Firestick for pre-recorded content, the CampInTouch online registration platform, the SunriseVX web-based virtual camp experience, and a YouTube-hosted content library. Underlying technical components are platform and streaming infrastructure rather than proprietary AI or ML systems.

Aurora's revenue model is entirely donation-funded; no fees are charged to families for any program. Revenue streams include individual donations, corporate sponsorships and year-round partnerships, signature fundraising events (Dare to Dream Atlanta gala, AuroraWALKS community walk, AuroraBREWS brewery event), donor-advised fund grants, and stock and securities donations. Go-to-market is community-led: families are reached through referrals from Children's Healthcare of Atlanta and the broader pediatric oncology community, the Aurora Connect email newsletter, the auroradaycamp.org website, social media channels, and healthcare provider partnerships. Campers register via the CampInTouch portal with staff support for families who need it.

Name

Aurora Day Camp

Legal name

Aurora Day Camp

Website

https://auroradaycamp.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Aurora Day Camp is a 501(c)(3) nonprofit that provides a free summer day camp and year-round programs for children with cancer and their siblings ages 3.5–16 in Greater Atlanta, funded entirely through donations, corporate sponsorships, and signature fundraising events.

Ownership category

akta.pro rank

Product category

Nonprofit Children's Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Voluntary Health Organizations (813212)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Pediatric oncology camp
• Childhood cancer support
• Nonprofit day camp
• Sibling support programs
• In-hospital recreation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting the free camp programs for children with cancer and their siblings.
2. Corporate Sponsorships and Year-Round Partnerships: Corporate partnerships offering event sponsorship benefits, marketing recognition, VIP tours, and hands-on volunteer opportunities for companies supporting the mission.
3. Fundraising Events: Revenue generated from signature events including Dare to Dream Atlanta gala, AuroraWALKS community walk/run, AuroraBREWS brewery event, and corporate hands-on service days.
4. Donor Advised Funds: Grants directed from donor advised funds to support Aurora's programs for children with cancer.
5. Stock and Securities Donations: Appreciated securities donations providing donors full market value deduction while avoiding capital gains tax.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Aurora Day Camp operates a 6-week summer day camp and a suite of year-round and in-hospital recreational programs provided completely free of charge to children with cancer (ages 3.5 to 16) and their siblings in Greater Atlanta. Programs include the main summer day camp, Aurora on Wheels (in-hospital recreation at Children's Healthcare of Atlanta), Aurora Anytime Bags (comfort/activity kits), SunriseVX (virtual camp), Aurora Fun-days (year-round activities), and Smiles from Aurora (hospital visits), all funded through charitable donations.

Product overview

Aurora Day Camp is a nonprofit organization offering a portfolio of free camp programs for children with cancer and their siblings in Greater Atlanta. The core offering consists of Aurora Day Camp (a 6-week summer day camp), Aurora on Wheels (in-hospital recreational activities at Children's Healthcare of Atlanta), Aurora Anytime Bags (activity kits for hospitalized children), SunriseVX (virtual summer camp experience), and Aurora Fun-days (year-round activity days). Related programs include Smiles from Aurora (hospital visits), AuroraWALKS (annual walk fundraiser), Dare to Dream Atlanta Gala (annual fundraising gala), and AuroraBREWS (brewery fundraiser). The Sunrise Studios App provides access to pre-recorded content across multiple platforms. All programs are offered completely free of charge.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora on Wheels: In-hospital recreational program providing fun-filled activities for children awaiting or undergoing treatment at Children's Healthcare of Atlanta.
• SunriseVX
• Aurora Fun-days
• Aurora Anytime Bags
• Smiles from Aurora

Products and services

• Aurora Day Camp A 6-week summer day camp for children with cancer and their siblings ages 3.5 to 16, offered completely free of charge. Children can attend for the entire summer or as little as one day, returning home each evening to continue treatment with their home doctors.
• Aurora on Wheels An in-hospital recreational program at Children's Healthcare of Atlanta that provides children with fun-filled activities while awaiting and undergoing treatment. Engages nearly 1,000 children annually through 200 play sessions.
• Aurora Anytime Bags Age and gender-appropriate activity bags distributed to children at Children's Healthcare of Atlanta when Aurora on Wheels is not in session. Bags include books, games, puzzles, coloring books, and craft supplies.
• SunriseVX A fun and interactive virtual summer experience for children with cancer and their siblings, hosted by the Sunrise Association. Provides live and interactive sessions with age-specific and all-age activities offered at different times of the day.
• Aurora Fun-days Year-round special activity days for campers and families during the school year, including sports, arts & crafts, special shows and programs, and annual Trunk or Treat events.
• Smiles from Aurora In-person visits or FaceTime calls by Aurora's staff and counselors to bring smiles to hospitalized children.
• Sunrise Studios App Mobile and streaming app available on iOS, Android, Roku, Apple TV, and Amazon Firestick that provides access to hundreds of pre-recorded camp activities and content for SunriseVX participants.

Quantifiable outcome

• Over 5,000 children served since 2017
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Children's Healthcare of AtlantacoreStrategic or Co-development Partner · 1 January 2018Primary healthcare partner for Aurora on Wheels in-hospital recreational program and Aurora Anytime Bags distribution. Program launched in 2018 at CHOA and engages close to 1,000 children annually through 200 play sessions at pediatric oncology units.
• Sunrise AssociationcoreStrategic or Co-development PartnerAurora Day Camp is a proud member of the Sunrise Association, a 501(c)(3) nonprofit organization (EIN 46-5555854). The Sunrise Association operates multiple day camps across the US and Israel for children with cancer and their siblings. Aurora is part of this network providing shared resources, best practices, and the SunriseVX virtual camp platform.
• CareCamps FoundationcoreStrategic or Co-development PartnerCareCamps Foundation supports camps for children affected by cancer. Listed as a Year-Round Partner providing foundational support for Aurora's programs.
• Rally Foundation for Childhood Cancer ResearchminorStrategic or Co-development PartnerPartner for annual Trunk or Treat event held every October, combining Halloween fun with fundraising for childhood cancer awareness.
• ScriptologyminorGTM or Marketing PartnerCEO Erin Hendrick serves as Board Chair of Aurora Day Camp, providing leadership and connections in the Atlanta business community.
• Emory HealthcareminorStrategic or Co-development PartnerSVP Sheryl Bluestein of Emory Healthcare Cancer Service Line serves on the Leadership Board, bringing healthcare expertise and potential partnership opportunities.
• Wellstar Health SystemminorStrategic or Co-development PartnerVice President Aneel Gill serves on the Leadership Board, contributing healthcare industry perspective and potential partnership for cancer care programs.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Sunrise Day Camps (Sunrise Association): Aurora's parent network, operating sibling day camps across the U.S. and Israel for children with cancer and their siblings. Directly comparable mission, program structure, and shared platforms (SunriseVX, Sunrise Studios).
• SeriousFun Children's Network: Global network of free, medically supported camps for children with serious illnesses including cancer. Closely comparable model — free camp programming, medical oversight, and year-round engagement for seriously ill children.
• Camp Kesem: Nationwide community supporting children affected by a parent's cancer, including free summer camp experiences. Comparable beneficiary overlap (children touched by cancer in the family) and free-camp delivery model.
• Camp Sunshine: Retreat-style camp program for children with life-threatening illnesses and their families. Comparable mission around respite and joy for medically impacted children, including oncology populations.
• Camp Mak-A-Dream: Free camp experience for children and young adults with cancer, and their siblings. Highly comparable beneficiary focus, free-of-charge delivery, and year-round programming model.
• Special Love / Camp Fantastic: Free, medically supported camp programs for children with cancer and their families. Comparable free-camp delivery model, oncology focus, and family-inclusive programming.

Others

• Children's Oncology Camping Association International (COCA-I): International membership association of camps serving children with cancer. Aurora would be a member peer; comparable camps in this network serve as direct operational comparables.
• Rally Foundation for Childhood Cancer Research: Atlanta-based childhood cancer nonprofit and existing Aurora partner (Trunk or Treat). Comparable regional donor ecosystem and beneficiary community, with a complementary research-funding mission.
• National Pediatric Cancer Foundation: National nonprofit focused on pediatric cancer research and family support. Competes for the same donor dollar pool as Aurora and shares the pediatric oncology beneficiary universe.

Broad incumbents

• Ronald McDonald House Charities: Large, well-established nonprofit supporting families of seriously ill children through lodging and in-hospital services. Comparable in-hospital pediatric oncology adjacency and donor base, though broader mission and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AuroraDayCamp
• LinkedInlinkedin.com/company/aurora-day-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Day Camp