Bajaj

What Bajaj does

Bajaj Auto Ltd is an Indian publicly-listed manufacturer (NSE/BSE: BAJAJ AUTO) of two-wheelers, three-wheelers, and quadricycles, headquartered in Pune, Maharashtra, and operating since 1945 as part of the Bajaj Group conglomerate. The company's core product portfolio spans motorcycles from 100cc to 400cc under its own brands (Pulsar, Dominar, Avenger, Freedom, Platina, CT), the Chetak electric scooter, an electric and CNG three-wheeler range (WEGO, RIKI, RE, Maxima, plus the Qute quadricycle), and licensed premium motorcycles from KTM and Triumph. Technical differentiation rests on proprietary systems such as DTS-i (Digital Twin Spark ignition), the world's first CNG motorcycle (Freedom 125, launched July 2024), an electric scooter platform with Google Maps integration, and an in-house R&D base of approximately 1,500 engineers. The company claims to be the world's most valuable two- and three-wheeler company and the world's No.1 three-wheeler manufacturer.

Bajaj Auto generates revenue almost entirely through unit hardware sales across motorcycle, three-wheeler, electric vehicle, and quadricycle categories, with pricing tiered from ₹68,711 for the entry-level Platina 100 to ₹1,82,174 for the Pulsar NS400z (ex-showroom Delhi). Go-to-market relies on a pan-India authorized dealer network, an online booking portal, the in-house Avail Finance platform, and a dedicated international business division exporting to 108 countries at approximately 250,000 vehicles per month. Customer segments split between retail consumers (mass-market commuters, premium enthusiasts, CNG buyers) and B2B fleet operators including logistics companies such as Delhivery. Q4 FY26 standalone revenue reached ₹16,005.65 crore (up 31.8% year-on-year) with net profit of ₹2,746.13 crore (up 34%), and May 2026 sales totaled 461,257 vehicles across domestic and export channels.

The strategic posture centers on three reinforcing vectors: premiumization through the completed KTM acquisition and Triumph partnership, electrification across Chetak scooters and WEGO/RIKI three-wheelers (where Bajaj leads India's electric three-wheeler market), and global export expansion (exports up 30% YoY in May 2026). Recent structural moves include the formation of two wholly-owned subsidiaries — Bajaj Auto Technology Ltd for R&D and Bajaj Auto Credit Ltd for EV financing — and the largest-ever share buyback of ₹5,632.8 crore in June 2026, reflecting strong cash generation. A ransomware incident disclosed in June 2026 was contained with no manufacturing disruption.

Name

Bajaj

Legal name

Bajaj Auto Ltd

Website

https://bajajauto.com

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bajaj Auto is a publicly-listed Indian manufacturer of motorcycles (Pulsar, Dominar, Freedom, Platina), electric scooters (Chetak), and three-wheelers, serving retail consumers across 108 countries and B2B fleet operators, with leading positions in India's three-wheeler and electric three-wheeler markets.

Ownership category

akta.pro rank

Product category

Two-wheeler and three-wheeler manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Motorcycle manufacturing
• Two-wheeler production
• Three-wheeler vehicles
• Electric scooter manufacturing
• Commercial three-wheelers

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Bajaj Auto generates the majority of its revenue from manufacturing and selling motorcycles across multiple displacement categories (100cc to 400cc), including brands such as Pulsar, Dominar, Avenger, Platina, CT, and Freedom. Domestic sales grew 10% to 248,031 vehicles in May 2026, with overall two-wheeler sales climbing 18% to 393,204 units.
2. Three-Wheeler Sales: Bajaj Auto manufactures and sells three-wheelers (goods carriers and passenger carriers) and the Qute quadricycle. Three-wheeler sales reached 68,053 units in May 2026, growing 30% year-on-year. The company leads India's electric three-wheeler market with models including RIKI, WEGO, RE, and Maxima.
3. Electric Vehicle Sales: Revenue from electric scooters (Chetak) and electric three-wheelers (RIKI eCart). Chetak electric scooter sales crossed 37,700 units (~23% EV two-wheeler market share) in May 2026. The company leads the electric three-wheeler segment with 11,639 EV units sold in May 2026.
4. International Export Business: Bajaj Auto exports motorcycles and three-wheelers to 108 countries globally. Exports surged 30-34% year-on-year, reaching 213,226 units in May 2026. International business is handled through a dedicated global business division.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bajaj Auto designs, manufactures, and sells two-wheelers (motorcycles and electric scooters), three-wheelers (passenger and cargo, including electric variants), and the Qute quadricycle across ICE, CNG, and electric powertrains under brands such as Pulsar, Dominar, Avenger, Freedom, Platina, CT, Chetak, WEGO, RIKI, RE, and Maxima. It also manufactures and distributes KTM and Triumph premium motorcycles in India under partnership arrangements, and supports customers with in-house financing (Avail Finance) and a vehicle exchange program.

Product overview

Bajaj Auto is the world's most valuable two and three-wheeler company, offering a diverse portfolio across multiple vehicle categories and brands. The company manufactures motorcycles under its own Bajaj brand (Pulsar, Dominar, Avenger, Freedom, Platina, CT series), electric scooters through the Chetak brand, and three-wheelers including WEGO, Riki, RE, Maxima, and Qute. Through strategic partnerships, Bajaj also distributes KTM and Triumph premium motorcycles in India. The company has invested in Yulu for shared electric mobility. The product strategy focuses on strengthening the 125cc+ domestic motorcycle segment and accelerating the Chetak electric scooter, with capacity expansion for electric vehicles and premium bikes.

Differentiator

Problem solved

Functional benefit

Brands

• Chetak: Electric scooter brand launched by Bajaj Auto, representing the company's push into electric mobility
• KTM
• Triumph
• Bajaj Freedom

Products and services

• Bajaj Pulsar motorcycles Flagship sporty motorcycle brand covering N Series (Pulsar N125, N160, N250), NS Series (NS125, NS160, NS200, NS400z), RS Series (RS200), and Classic Series (Pulsar 125, 150, 180, 220F), targeted at retail commuter and performance enthusiasts across 100cc to 400cc.
• Bajaj Dominar motorcycles Premium motorcycle line including Dominar 250 and the updated Dominar 400 (now with 350cc engine) designed for touring and performance enthusiasts.
• Bajaj Avenger cruiser motorcycles Cruiser motorcycle series including Avenger 220 Cruise and Avenger 220 Street, with relaxed ergonomics, alloy wheels, tubeless tyres, and touring-focused design.
• Bajaj Freedom CNG motorcycles World's first CNG-powered motorcycle brand; Freedom 125 available in NG04 Disc LED (₹1,11,604), NG04 Drum LED (₹1,04,117), and NG04 Drum (₹91,566) variants with a 124.6cc engine producing 9.5 PS and 9.7 Nm torque.
• Bajaj Platina commuter motorcycles Entry-level commuter motorcycle brand including Platina 100 (99.59cc) and Platina 110 (115.06cc), known for fuel efficiency, reliability, and starting at approximately ₹68,711 ex-showroom Delhi.
• Bajaj CT commuter motorcycles Commuter motorcycle series including CT 110X, with rugged design suitable for everyday transportation in semi-urban and rural markets.
• Chetak electric scooter Electric scooter brand featuring modern design with Google Maps integration, higher top speed, multiple ride modes, and connected features. Chetak crossed approximately 37,700 units (~23% of India's EV two-wheeler market) in May 2026.
• Bajaj WEGO electric three-wheelers Electric three-wheeler brand with India's widest electric 3W portfolio, including WEGO P50, P70, P90 (passenger) and C90 (cargo), with class-leading range up to 296 km on a single charge.
• Bajaj RIKI electric cargo three-wheelers Electric cargo three-wheelers including RIKI P4005 and RIKI C4005, designed for urban cargo operations with over 100 km range per charge and integrated with logistics route optimization systems.
• Bajaj RE three-wheelers Iconic three-wheeler brand from Bajaj Auto for passenger and cargo applications across India's commercial transport market.
• Bajaj Maxima three-wheelers Three-wheeler brand including Maxima Z, Maxima X Wide, and Maxima C models for passenger and cargo transport operators.
• Bajaj Qute quadricycle Quadricycle designed for urban mobility, with Bajaj Auto positioned as India's only quadricycle manufacturer.
• KTM motorcycles (Bajaj partnership) Austrian premium motorcycle brand in which Bajaj Auto holds a significant stake, manufactured in India and distributed through ktmindia.com, including KTM 390 Duke, 390 Adventure, and RC series.
• Triumph motorcycles (Bajaj partnership) British motorcycle brand partnership with Bajaj Auto for the Indian market, including Scrambler 400 X and Speed T4, distributed through triumphmotorcyclesindia.com as the premium end of Bajaj's portfolio.
• Avail Finance vehicle financing platform Bajaj Auto's in-house vehicle financing platform with up to 48-month tenure, processing fees from 1% or ₹750, ROI from 9.49%, and EMIs less than ₹100 per day, supporting retail purchases of Bajaj motorcycles, scooters, and three-wheelers.

Quantifiable outcome

• Bajaj Auto led India's electric three-wheeler market with 11,639 EV units sold in May 2026, outselling Mahindra Last Mile Mobility
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• DelhiverycoreStrategic or Co-development Partner · 23 June 2026Bajaj Auto and Delhivery signed a partnership to deploy Bajaj RIKI eCarts across Delhivery's last-mile delivery network. The initial phase launched with 200 electric three-wheelers flagged off from Bajaj Auto's Akurdi facility in Pune. A second phase is planned for 2026-27 to expand the total deployment to approximately 1,500 electric three-wheelers (L3 and L5 categories). The vehicles offer over 100km range per charge and are designed for urban cargo operations, integrating with Delhivery's automated route optimization systems.
• KTM (Kraftfahrwesen Trunkenpolz Mattighofen)coreOEM/ Whitelabel/ Licensing PartnerBajaj Auto manufactures and sells KTM motorcycles (390 Duke, 390 Adventure, 390 Duke R, RC series) in India through its facilities. KTM is an Austrian motorcycle manufacturer in which Bajaj Auto holds a significant stake. The partnership gives Bajaj access to the premium performance motorcycle segment in India. KTM recently expanded its 390 Duke and 390 Adventure range with 350cc engines in India.
• Triumph MotorcyclescoreOEM/ Whitelabel/ Licensing PartnerBajaj Auto partners with Triumph Motorcycles to manufacture and sell Triumph motorcycles in India, including the Scrambler 400 X and Speed T4 models. Triumph is positioned as a premium motorcycle brand in Bajaj's portfolio.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Piaggio Vehicles: Italian-owned manufacturer of three-wheelers and small commercial vehicles in India, directly comparable to Bajaj's three-wheeler and Qute quadricycle lineup.
• Yamaha Motor India: Indian arm of Yamaha Motor Company producing motorcycles and scooters; competes with Bajaj in the premium and performance motorcycle segments.
• Hero MotoCorp: India's largest two-wheeler manufacturer by volume, competing head-to-head with Bajaj across entry-level commuter motorcycles and scooters with overlapping ICE and EV portfolios.
• TVS Motor Company: Indian two- and three-wheeler manufacturer with comparable product breadth (motorcycles, scooters, three-wheelers) and a strong electric scooter push via iQube, directly contesting Bajaj in both ICE and EV segments.
• Honda Motorcycle and Scooter India: Subsidiary of Honda Motor Co. manufacturing motorcycles and scooters in India; one of Bajaj's primary competitors across the scooter and commuter motorcycle categories.
• Royal Enfield (Eicher Motors): India's dominant premium motorcycle brand competing with Bajaj's Dominar and Triumph partnership products in the mid-to-upper displacement segment.
• Mahindra Last Mile Mobility: India's leading electric three-wheeler competitor that Bajaj outsold in May 2026; directly comparable electric cargo and passenger three-wheeler product line.
• Ola Electric: India's largest electric two-wheeler player by volume, competing directly with Bajaj's Chetak brand in the electric scooter category.
• Suzuki Motorcycle India: Indian subsidiary of Suzuki Motor Corporation manufacturing scooters and motorcycles; competes with Bajaj in the scooter segment specifically.

Emerging players

• Ather Energy: Indian premium electric scooter startup competing with Chetak in the connected, technology-forward EV two-wheeler segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookm.facebook.com/BajajAutoLtd1
• LinkedInlinkedin.com/company/bajaj-auto-ltd/?originalSubdomain=in
• Instagraminstagram.com/bajaj_auto_ltd/?igshid=9mdtd6dprx16
• Xx.com/bajaj_ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bajaj