Smartwork
- Company typePrivate
- Founded2020
- HeadquartersZminj, Croatia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Smartwork firmographics
Firmographics- Name
- Smartwork
- Legal name
- Smart Work j.d.o.o. za proizvodnju i savjetovanje
- Website
- https://smartwork.hr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Smartwork industry classification
Industry- Product category
- Urban Furniture Manufacturing
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)
- akta.pro secondary industry
- Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)
Keywords
Where Smartwork is headquartered
LocationHeadquarters
- HQ city
- Zminj
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Smartwork business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Urban Furniture Sales: Direct sales of urban benches, tables, and outdoor furniture to municipalities, businesses, and individuals. One-time purchase model with no recurring revenue.
- Custom Furniture Manufacturing: Bespoke furniture solutions including industrial tables, work desks, and custom projects. Customers provide specifications; company manufactures to order. Prices quoted per project.
- Decking and Outdoor Flooring: External flooring solutions using Kebony wood for pools, terraces, pergolas, and gardens. Project-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Urban Benches - Standard |
| Unit Pricing | Pay-as-you-go | Corner Urban Benches |
| Unit Pricing | Pay-as-you-go | Kitchen Tables |
| Unit Pricing | Pay-as-you-go | Work Desks |
| Unit Pricing | Pay-as-you-go | Industrial Tables |
| Unit Pricing | Pay-as-you-go | Decking Solutions |
| Unit Pricing | Pay-as-you-go | Custom Solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Smartwork product offering
Product offeringCore offering
Smartwork manufactures modern urban furniture and custom solutions using a combination of steel/iron construction and Kebony modified wood. Its product portfolio includes urban benches (standard and corner designs) for public spaces, kitchen and terrace tables, work desks with adjustable height options, industrial tables for productivity, external decking/flooring, and bespoke custom projects. The company serves municipalities, commercial businesses, hospitality venues, architects/builders, and individual consumers in Croatia and the wider region.
Product overview
Smartwork is a furniture manufacturing company offering modern urban furniture solutions. Their product portfolio consists of urban benches for public spaces (including standard and corner designs), kitchen and terrace tables, work/office tables with adjustable height options, industrial tables combining iron and wood for productivity, external decking/flooring, and custom solutions. All products primarily utilize Kebony wood (a sustainable modified wood technology from Norway) combined with steel/iron components. The company operates as a single-product-line manufacturer with customization options available per request.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Benches (Urbane klupe) Durable urban benches for public spaces, parks, and city squares, resistant to climatic conditions, made with Kebony wood and steel construction, with optional personalized inscriptions for branding. Standard size 200x50 cm.
- Corner Urban Benches (Kutne urbane klupe) Corner-shaped urban benches measuring 220 x 220 x 50 cm, designed for public spaces. Custom shapes and dimensions available on request.
- Kitchen Tables (Kuhinjski stolovi) Kitchen or terrace tables made from Kebony wood or particle board (iveral), available in custom dimensions. Priced 600-1,800 EUR depending on size and material.
- Work Desks (Radni stolovi) Office work desks with optional adjustable height, made from particle board or veneer panel, custom dimensions up to 180 x 90 cm. Priced 500-1,200 EUR.
- Industrial Tables (Industrijski stolovi) Industrial tables combining iron and wood, with custom dimensions and solutions designed to increase productivity in industrial settings. Pricing on request.
- External Flooring / Decking (Vanjske podne obloge) External floor coverings made from Kebony wood, suitable for outdoor conditions, designed for installation around pools, terraces, pergolas, and gardens. Pricing on request.
- Custom Solutions (Rješenja po narudžbi) Bespoke products including Kebony wood constructions, shower bases for pool areas, wall cladding, and other custom projects manufactured to customer specifications. Pricing on request.
Quantifiable outcome
- Kebony wood expands only 4% compared to 8% for other materials - 50% less expansion
- +2 more outcomes
Companies that use Smartwork
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Smartwork technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smartwork partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Smartwork competitors and assessment
Company assessmentDirect peers
- Metalco: Italian designer and manufacturer of urban furniture (benches, tables, planters, bike racks) for municipalities, with comparable project-based custom manufacturing and European municipal customers.
- Streetlife: Dutch manufacturer of premium street furniture and tree products serving European cities, architects, and landscape designers. Closely comparable in custom urban seating, public-space focus, and project-based delivery.
- Vestre: Norwegian designer and manufacturer of urban furniture (benches, tables, litter bins) with a strong Scandinavian sustainability narrative and growing international footprint. Directly comparable to Smartwork in product category, target buyers (municipalities and architects), and emphasis on long-lasting outdoor materials.
- Santa & Cole: Spanish designer and editor of urban furniture and landscape lighting sold to cities, architects, and developers globally. Comparable in custom urban bench and table offerings with strong design-led brand positioning.
- Furphy Foundry: Australian manufacturer of urban and streetscape furniture (benches, seats, bins) for councils and developers. Comparable in custom metal-and-timber urban furniture and public-sector project delivery model.
- Escofet: Spanish manufacturer of urban furniture and architectural concrete/wood pieces used in public spaces, plazas, and parks across Europe and Latin America. Highly comparable product portfolio and public-sector customer base.
- Maglin Site Furniture: Canadian designer and manufacturer of site furniture (benches, tables, planters, bike racks) for municipalities, universities, and developers across North America. Comparable in custom urban bench offerings and B2G/B2B sales motion.
Broad incumbents
- Lappset Group: Finnish broad-line supplier of public space solutions including urban furniture, playground equipment, and exercise installations for municipalities. Overlaps with Smartwork's municipal and park-furniture segments but operates at much larger scale and product breadth.
Emerging players
- Weltevree: Dutch design brand producing high-end outdoor furniture (sofas, tables, fire pits) sold direct to consumers and hospitality venues. Comparable in custom outdoor furniture and design-led DTC positioning, though more consumer/hospitality and less municipal.
Regional players
- mmcité: Czech designer and manufacturer of urban street furniture (benches, litter bins, bike racks) widely deployed across Central and Eastern Europe. Comparable in product mix and Central European municipal-customer base, though historically focused on metal rather than wood.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Smartwork social profiles
Digital presenceSmartwork financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartwork leadership team
Management profileNumber of profiles
Profiles1 record
Smartwork funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartwork M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartwork
What does Smartwork do?
Smartwork manufactures modern urban furniture and custom solutions using a combination of steel/iron construction and Kebony modified wood. Its product portfolio includes urban benches (standard and corner designs) for public spaces, kitchen and terrace tables, work desks with adjustable height options, industrial tables for productivity, external decking/flooring, and bespoke custom projects. The company serves municipalities, commercial businesses, hospitality venues, architects/builders, and individual consumers in Croatia and the wider region.
Is Smartwork a public or private company?
Smartwork is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smartwork founded?
Smartwork was founded in 2020. It employs 101 to 250 people.
Where is Smartwork based?
Smartwork is headquartered in Zminj, Croatia, in the Europe region.
How does Smartwork make money?
Three revenue lines are on record. Urban Furniture Sales are the primary driver. The others are custom Furniture Manufacturing and decking and Outdoor Flooring.
Who are Smartwork's main competitors?
Direct peers on record are Metalco, Streetlife, Vestre, Santa & Cole, Furphy Foundry, Escofet and Maglin Site Furniture. Lappset Group is listed as a broad incumbent. Weltevree is listed as an emerging player. mmcité is listed as a regional player.
Does Smartwork have an API?
No public API is recorded for Smartwork.
What industry is Smartwork in?
Smartwork's product category is Urban Furniture Manufacturing. Its primary akta.pro industry code is IMAFANAJ, Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins), with a secondary code of HSAIAJAH, Gazebo, Pavilion & Shade Structure Installation/Repair. Its NAICS code is 337212 and its SIC code is 2511.