TapPay
TapPay (Cherri Tech, Inc.) is a Taiwan-based payment gateway and aggregator enabling merchants to accept credit cards, global digital wallets, and 15+ local payment methods via a single API, serving over 20,000 merchants across e-commerce, retail, travel, and platform verticals.
- Company typePrivate
- Founded2016
- HeadquartersTaipei, Taiwan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
TapPay firmographics
Firmographics- Name
- TapPay
- Legal name
- Cherri Tech, Inc.
- Website
- https://tappay.info
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TapPay (Cherri Tech, Inc.) is a Taiwan-based payment gateway and aggregator enabling merchants to accept credit cards, global digital wallets, and 15+ local payment methods via a single API, serving over 20,000 merchants across e-commerce, retail, travel, and platform verticals.
- Ownership category
- akta.pro rank
TapPay industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ), mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB)
Keywords
Where TapPay is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
TapPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Payment Processing Services: Transaction-based payment processing fees charged to merchants for processing payments through various payment methods including credit cards, mobile payments, and digital wallets. The platform acts as a payment aggregator (TSP) enabling merchants to accept payments without individual contracts with payment brands.
- Value-Added Services: Additional services including risk protection, electronic invoicing, and payment link solutions may contribute additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Contact for custom enterprise pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TapPay product offering
Product offeringCore offering
TapPay is a payment gateway and aggregator platform operated by Cherri Tech, Inc. that enables merchants in Taiwan to accept credit cards, international card networks (Visa, Mastercard), digital wallets (Apple Pay, Google Pay, Samsung Pay), and 15+ local Taiwanese payment methods (LINE Pay, JKO Pay, Easy Wallet, Pi Wallet, etc.) through a single API integration. The platform processes transactions, handles fund collection and disbursement, supports split payments and automated withdrawals, and offers add-on services including iPhone-based Tap to Pay acceptance, 3D Secure 2.0 authentication, the Cherri X risk protection system, Link Pay payment links, and electronic invoicing. It serves over 20,000 merchants and is integrated with e-commerce platforms such as Shopify.
Differentiator
Problem solved
Functional benefit
Brands
- Cherri X: Risk protection system for fraud prevention and transaction security
Products and services
- TapPay Core Payment Gateway Platform (TapPay 主平台) All-in-one payment gateway platform that enables merchants to accept credit cards, digital wallets, and local Taiwanese payment methods through a single API integration. Supports payment processing, fund management, electronic invoicing, split payments, automated withdrawals, and risk management. Targeted at Taiwan-based merchants and e-commerce platforms including Shopify.
- iPhone Tap to Pay (iPhone 卡緊收) NFC-based contactless payment acceptance service that enables merchants to receive in-person card payments using an iPhone as the terminal, eliminating the need for dedicated card reader hardware. Targeted at retail merchants and small businesses seeking modern POS capability.
- 3D Secure 2.0 Two-factor authentication service for online credit card transactions that reduces fraud and chargeback risk through multi-factor authentication. Sold as an add-on service to merchants processing online card payments.
- Cherri X Risk Protection System (Cherri X 風險防護系統) Fraud detection and risk protection service that analyzes transaction patterns to identify anomalies and reduce losses from fraud and counterfeit transactions. Sold as a value-added add-on to merchants accepting payments through the TapPay platform.
- Link Pay (Link Pay 連結收款) Payment link generation service that allows merchants to send payment links to customers for completing transactions remotely. Targeted at merchants needing remote or non-integrated payment collection.
- Electronic Invoice (電子發票) Electronic invoicing service enabling merchants to issue, manage, and transmit digital invoices in compliance with local Taiwanese tax regulations. Sold as a value-added add-on integrated with the TapPay payment platform.
Quantifiable outcome
- Over 20,000 merchants using TapPay services
Companies that use TapPay
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
TapPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
TapPay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- ShopifycoreTapPay provides native integration with Shopify, one of the world's leading e-commerce platforms. This integration allows Shopify merchants to easily enable TapPay's comprehensive payment solutions including multiple payment methods and fraud protection, without requiring custom development work.
- Partner Banks (合作銀行)coreTapPay partners with multiple acquiring banks in Taiwan to provide payment processing services. These banking partnerships are essential to the TSP (Token Service Provider) model, enabling merchants to accept card payments through the TapPay platform.
- PChomeflagshipPChome, Taiwan's leading e-commerce platform, has partnered with TapPay to integrate multiple payment methods. The collaboration provides PChome customers with fast, convenient payment options, enhancing the overall shopping experience.
Scale indicators1 record
TapPay competitors and assessment
Company assessmentDirect peers
- NewebPay (藍新科技): NewebPay is one of Taiwan's largest payment gateway providers, offering card acceptance, ATM transfer, and a broad range of local payment methods to merchants. It directly competes with TapPay on multi-payment aggregation, acquirer-bank partnerships, and e-commerce platform integrations in the Taiwan market.
- ECPay (綠界科技): ECPay is a leading Taiwanese payment gateway and value-added services provider covering card processing, ATM, CVS barcode, and e-invoice. It is a head-to-head competitor to TapPay in serving Taiwan e-commerce merchants with similar one-stop payment integration propositions.
- Pay2go (智付寶): Pay2go is a Taiwan-based payment gateway offering card and alternative payment acceptance to online merchants. It competes with TapPay for the same SMB and mid-market e-commerce merchant base in Taiwan.
Broad incumbents
- Adyen: Adyen is a global payment processor offering unified online, in-app, and in-store acceptance through a single platform. Its single-API, omni-channel approach closely mirrors TapPay's value proposition, making it a comparable global benchmark and a competitive threat as APAC expansion continues.
- Stripe: Stripe is a global payment infrastructure provider offering developer-first APIs, multiple payment methods, and fraud tools (Stripe Radar). It is a broader incumbent whose API-first model and multi-rail strategy parallel TapPay's approach, and represents competitive pressure if Stripe expands deeper into Taiwan.
- PayPal: PayPal is a global digital payments incumbent offering online checkout, wallets, and merchant services. It is a broad comparable for TapPay because merchants evaluating TapPay often weigh it against PayPal's reach, brand trust, and existing checkout integrations.
Emerging players
- Checkout.com: Checkout.com is a global payment processor focused on unified online acceptance, fraud tools, and APM enablement. It is comparable to TapPay in offering a single-integration multi-rail approach with fraud and tokenization services aimed at enterprise merchants.
- Braintree (PayPal): Braintree is a developer-focused payment gateway owned by PayPal supporting cards, Apple Pay, Google Pay, and local APMs. It is comparable to TapPay as a developer-first gateway aggregating multiple payment methods and digital wallets through a single API for merchants.
- LINE Pay (Taiwan): LINE Pay is one of Taiwan's leading digital wallets and is also integrated as a payment method on TapPay's platform. It is comparable because it both competes for merchant payment acceptance and represents a key payment rail TapPay aggregates, with potential to disintermediate gateways over time.
- JKO Pay (街口支付): JKO Pay is a prominent Taiwanese mobile wallet supported by TapPay for merchant acceptance. It is a relevant peer because it represents an alternative in-person and online payment rail that competes for end-merchant relationships that gateways like TapPay aim to aggregate.
Market position
Customer concentration
TapPay social profiles
Digital presenceTapPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
TapPay leadership team
Management profileNumber of profiles
TapPay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TapPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TapPay
What does TapPay do?
TapPay is a payment gateway and aggregator platform operated by Cherri Tech, Inc. that enables merchants in Taiwan to accept credit cards, international card networks (Visa, Mastercard), digital wallets (Apple Pay, Google Pay, Samsung Pay), and 15+ local Taiwanese payment methods (LINE Pay, JKO Pay, Easy Wallet, Pi Wallet, etc.) through a single API integration. The platform processes transactions, handles fund collection and disbursement, supports split payments and automated withdrawals, and offers add-on services including iPhone-based Tap to Pay acceptance, 3D Secure 2.0 authentication, the Cherri X risk protection system, Link Pay payment links, and electronic invoicing. It serves over 20,000 merchants and is integrated with e-commerce platforms such as Shopify.
Is TapPay a public or private company?
TapPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TapPay founded?
TapPay was founded in 2016. It employs 11 to 50 people.
Where is TapPay based?
TapPay is headquartered in Taipei, Taiwan, in the Asia region.
How does TapPay make money?
Two revenue lines are on record. Payment Processing Services are the primary driver. The others are value-Added Services.
Who are TapPay's main competitors?
Direct peers on record are NewebPay (藍新科技), ECPay (綠界科技) and Pay2go (智付寶). Broad incumbents are Adyen, Stripe and PayPal. Emerging players are Checkout.com, Braintree (PayPal), LINE Pay (Taiwan) and JKO Pay (街口支付).
Does TapPay have an API?
Yes. TapPay provides a unified API that integrates multiple payment methods, acquiring banks, and international card networks (Visa, Mastercard). The API enables merchants to accept credit cards, digital wallets (Apple Pay, Google Pay, Samsung Pay), and local payment methods through a single integration point. The platform supports payment processing, fund collection, disbursement services, split payments, automated withdrawals, and transaction management through its backend system. Developer documentation is at docs.tappaysdk.com/tutorial/zh/documents.html.
What industry is TapPay in?
TapPay's product category is Payment Processing. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAGABAJ, Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails). Its NAICS code is 52232 and its SIC code is 6199.