Green World FinTech Service

What Green World FinTech Service does

Green World FinTech Service Co., Ltd., operating under the ECPay brand, is a Taiwan-based third-party payment service provider founded in 1985 and publicly listed on the Taiwan Stock Exchange (TPE:6763). The company operates an integrated payment and e-commerce platform that processes credit card transactions, mobile payments (Apple Pay, TWQR), ATM transfers, convenience store payments, and cross-border methods (WeChat Pay, UnionPay). ECPay serves small and medium e-commerce merchants as its primary customer segment, alongside creators, NGOs and charities, Shopify merchants, and enterprise clients requiring custom payment system builds under a Stripe-aligned framework.

The core technology is a unified payment gateway integrated with seven major bank gateways and supporting over 20 bank installment plans, augmented by a suite of add-on modules: physical wired and wireless POS terminals, logistics services (including convenience-store pickup, cash-on-delivery, and cross-border delivery to Hong Kong, Singapore, and West Malaysia), electronic invoicing, ECTicket digital ticketing, and a CashBack loyalty platform. The platform claims a 99.86% credit card transaction success rate and integrates anti-fraud tooling (3,388+ blocked URLs, 36,533+ anti-fraud consultations, 165 anti-scam hotline integration). ECPay was the first Taiwanese third-party payment company to obtain the Energy Registration Certificate for Third-Party Payment Services, and offers AI Growth Tools (AI diagnostics, AI ad generation, AI listing) and a stablecoin remittance sandbox pilot.

Revenue derives primarily from per-transaction payment processing fees across its merchant base, with secondary streams from electronic invoice subscriptions, POS terminal rentals, AI Growth Tools subscriptions, and professional services for enterprise payment system builds. The company employs 51-100 people, distributes via self-serve online registration for SMBs and dedicated sales consultants for enterprises, and supports a freemium go-to-market through ECShop (0 opening fees, 0 transaction commission). Channel partnerships — including a one-click Shopify integration, shopping-cart and ERP modules, and a Channel VAS partner program — extend reach without proportional sales cost.

Name

Green World FinTech Service

Legal name

Green World FinTech Service Co., Ltd.

Website

https://ecpay.com.tw

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ECPay is a Taiwan-based, publicly listed third-party payment service provider offering integrated payment processing, POS, logistics, electronic invoicing, and e-commerce tools primarily to small and medium e-commerce merchants, creators, and NGOs.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant Acquiring & Card Processing (PSPs) (CRAFALAB)

akta.pro secondary industry

Merchant Acquiring & Processing Platforms (BPAMAFAB)

Keywords

• Third-party payment services
• Payment gateway platform
• E-commerce payment processing
• Electronic invoicing services
• Digital payment solutions

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Transaction/Fee-based Payment Processing: Merchants pay transaction fees for each payment processed through the platform. The platform supports credit card (including installments), ATM transfer, convenience store payment codes/barcodes, mobile payments (Apple Pay, TWQR, WeChat Pay), and overseas payments.
2. ECShop Online Store Opening: ECShop internet store opening platform offered with 0 opening fees and 0 transaction commission, generating revenue through value-added services and premium features for merchants.
3. Logistics Services: Convenience store pickup/cash-on-delivery and home delivery through Black Cat and Chunghwa Post, including cross-border logistics to Hong Kong, Singapore, and West Malaysia.
4. Electronic Invoice Services: Digital invoice issuance with annual service fees. New users get first year free with up to 20,000 invoices per year.
5. Card Reader Rental: Physical POS card reader rental (wired/wireless) supporting over 20 bank installment options, available for both short-term and long-term rental with POS integration.
6. AI Growth Tools: AI-powered merchant tools for operations, marketing, and customer service automation across various business scenarios.
7. Payment System Setup Services: Professional payment system implementation services for enterprises, including 5 years and 3 payment system build experiences, with 6-month delivery timeline.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Green World FinTech Service (ECPay, 綠界科技) operates Taiwan's leading third-party payment gateway platform, integrating payment processing (credit cards, mobile payments, ATM transfers, convenience store payments, no-card installments), logistics, electronic invoicing, e-ticketing, CashBack loyalty, online store building (ECShop), Shopify integration, donation and creator platforms, AI merchant growth tools, and professional payment-system build and security-testing services. Customers are primarily small and medium e-commerce merchants in Taiwan, with additional segments in enterprise, creators, charities, and high-ticket-item sellers.

Product overview

Green World FinTech Service (綠界科技 ECPay) operates a platform-plus-modules architecture offering a comprehensive third-party payment and e-commerce ecosystem. The core platform is 綠界金流 (ECPay Payment Gateway), which provides a unified payment processing engine supporting credit cards, mobile payments (Apple Pay, TWQR), bank transfers, convenience store payments, and cross-border payments (WeChat Pay, UnionPay). This core is augmented by an integrated suite of modules including: physical POS/card reader terminals (有線/無線刷卡機) and a multi-bank gateway (綠界新型閘道) for payment infrastructure; 物流服務 (logistics), 電子發票 (electronic invoicing), CashBack返利平台, and ECTicket票券管理 for operational value-added services; ECShop and Shopify integration for e-commerce store building; 收款網址 and 智慧收款QR Code for quick payment collection; 全方位捐款平台 and 創作者金流平台 for niche verticals; 綁卡/定期扣款 and multiple no-card installment options (裕富, 中租銀角零卡, 永豐30期) for flexible financing; AI成長工具 for AI-powered merchant growth tools; 綠界 Pay as a proprietary mobile payment app; and enterprise services such as 支付系統建置 and 企業資安檢測. The platform is Taiwan's leading third-party payment brand, serving small-to-medium e-commerce merchants with end-to-end payment, logistics, invoicing, and growth solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ECPay (綠界科技): Primary brand for third-party payment and financial services, offering payment gateway, credit card processing, mobile payments, and merchant solutions.
• ECShop
• ECTicket

Products and services

• ECPay Payment Gateway (綠界金流) Core third-party payment gateway supporting VISA, MasterCard, JCB credit cards (one-time, installments, recurring), Apple Pay, TWQR mobile payments, convenience store codes/barcodes, ATM transfers, no-card installments, overseas credit cards, UnionPay, and WeChat Pay. Used by e-commerce merchants and other businesses needing unified multi-method online payment acceptance.
• ECPay New Gateway (綠界新型閘道) Integrated credit card gateway service connecting seven major Taiwan bank gateways, providing a single integration point for e-commerce, donation, hospitality, and transportation merchants. Reduces the need to maintain separate bank integrations.
• Card Reader / POS Terminal (有線/無線刷卡機) Physical wired and wireless card payment terminals supporting over 20 bank installment payment options. Available for short-term and long-term rental with optional POS system integration and professional installation in approximately two weeks. Targeted at merchants needing in-person card acceptance with installment flexibility.
• Logistics Service (物流服務) Integrated e-commerce logistics covering convenience-store pickup and cash-on-delivery, home delivery via Black Cat (黑貓宅急便) and Chunghwa Post (中華郵政), and cross-border services to Hong Kong, Singapore, and West Malaysia with customs handled. Targeted at e-commerce merchants needing fulfillment coverage across Taiwan and select Asian markets.
• Electronic Invoice (電子發票) Digital invoice service for B2B and B2C transactions with automatic prize-check notifications and simple integration. First-year free for new users (up to 20,000 invoices/year). Targets e-commerce merchants and other businesses needing compliant electronic invoicing.
• ECTicket Issuance and Management Platform (ECTicket 電子票券) Digital ticket and gift voucher issuance platform with full redemption-code tracking, designed for corporate procurement of digital gifts and merchant ticket/coupon management. Used by enterprises for B2B gifting and by merchants issuing vouchers and tickets.
• CashBack Loyalty Platform (CashBack 返利平台) Cashback and loyalty platform that partners with mobile payment apps to deliver referral traffic, increase conversion, and charge merchants only on completed transactions. Targeted at merchants seeking performance-based customer acquisition.
• ECShop Online Store Builder (ECShop 網路開店) Self-serve online store building platform with 0 setup fee and 0 transaction commission. Integrated with ECPay payment processing for immediate transaction acceptance. Targets small and medium merchants wanting to launch an online store without upfront cost.
• Shopify Integration (Shopify 平台整合) Native integration available on the Shopify App Store enabling one-click install of ECPay payment and logistics services for Shopify merchants. Targets cross-border e-commerce merchants selling into Taiwan.
• All-in-One Donation Platform (全方位捐款平台) One-stop donation platform for charities, political organizations, and creators that integrates secure multi-channel payment, recurring donations, electronic receipts, and project-level fund segregation. Targets nonprofits and political entities needing compliant donation collection.
• Creator Payment Platform (創作者金流平台) Payment platform tailored for content creators, providing payment collection, settlement, and financial management tools for creator monetization including subscription-style recurring deductions. Targets individual content creators and freelancers in Taiwan.
• AI Growth Tools (AI 成長工具) Curated AI-powered growth tools for merchants covering operations, marketing, and customer service scenarios with continuous updates. Includes a one-click AI website diagnostic that helps merchants become more discoverable on AI search engines. Targets SMB merchants seeking AI-enabled operations improvement.
• Payment System Development Service (支付系統建置服務) Professional payment system build service for enterprises, drawing on 5 years of experience across 3 prior electronic payment system implementations. Scalable architecture with delivery in approximately 6 months. Targets large enterprises and financial institutions.
• Enterprise Security Testing Service (企業資安檢測服務) Security assessment and testing service for enterprise clients, evaluating and strengthening the security of payment systems. Targets enterprises and financial institutions undergoing payment infrastructure projects.
• Corporate Digital Gift Voucher (採購商數位贈禮券) Digital gift voucher service for corporate procurement, enabling businesses to purchase and distribute digital gifts via the ECTicket platform. Targets corporate buyers using digital gifting for B2B or staff incentives.

Quantifiable outcome

• 99.86% credit card collection success rate
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core.

• Mega Bank (兆豐銀行)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment gateway for credit card processing and transaction authorization services.
• Taiwan Bank (臺灣銀行)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment processing infrastructure.
• Land Bank (土地銀行)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment processing infrastructure.
• Taiwan Cooperative Bank (合作金庫)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment processing infrastructure.
• First Bank (第一銀行)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment processing infrastructure.
• Hua Nan Commercial Bank (華南銀行)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment processing infrastructure.
• Chang Hwa Bank (彰化銀行)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment processing infrastructure.
• Shanghai Commercial Bank (上海銀行)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment processing infrastructure.
• Fubon Bank (富邦銀行)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment processing. Also co-marketing partner for credit card installment promotions with ECPay campaigns.
• Cathay United Bank (國泰世華)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment processing infrastructure.
• Taiwan Business Bank (台灣企銀)coreTechnology or IntegrationCore banking partner integrated into ECPay's payment processing infrastructure.
• Allied Air Cargo (黑貓宅急便)coreTechnology or IntegrationHome delivery logistics partner providing courier services integrated into ECPay's logistics platform for e-commerce order fulfillment.
• Chunghwa Post (中華郵政)coreTechnology or IntegrationPostal logistics partner providing home delivery services integrated into ECPay's logistics platform.
• OK Mart (OK超商)coreTechnology or IntegrationConvenience store pickup and payment partner. OK C2C logistics delivery service was available (noting service termination on 2026/7/1). Over 10,000 convenience stores nationwide serve as pickup points.
• ShopifycoreChannel Partner/ Reseller/ DistributorECPay is available as a one-click install integration on the Shopify platform, allowing Shopify merchants to use ECPay's payment and logistics services directly within their Shopify stores.
• Yufu (裕富)coreTechnology or IntegrationCard-free installment financing partner integrated into ECPay's platform, enabling consumers to purchase on installment without a credit card (0 service fee).
• Chailease (中租) Zingala 銀角零卡coreTechnology or IntegrationCard-free installment financing partner (Zingala) integrated into ECPay's platform, enabling consumers to make purchases on installment without a credit card.
• Sinopac (永豐) 30-Period InstallmentcoreTechnology or IntegrationLong-period installment payment partner (up to 30 installments) integrated into ECPay for high-ticket merchandise sales, helping merchants reduce consumer purchase barriers.
• OPay (歐付寶)coreTechnology or IntegrationTWQR and WeChat Pay payment services are provided through OPay (Allied Pay) integration, expanding ECPay's mobile payment coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 藍新科技 (NewebPay / Neweb Technologies): Direct Taiwan third-party payment and gateway competitor offering credit card processing, virtual accounts, and online store services to SMB e-commerce merchants. Comparable product surface (gateway, logistics, e-invoice) and target segment.
• 歐付寶 (Allied Pay / OPay): Taiwan third-party payment and e-payment platform. Already a partner of ECPay (provides TWQR and WeChat Pay underneath ECPay's stack), and overlaps on SMB merchant payment, account linkage, and mobile payment use cases.
• 紅陽科技 (SunPay): Taiwan-based third-party payment service provider covering credit card processing, ATM transfers, and convenience store payment codes. Direct peer in the local PSP market with similar merchant focus.
• 街口支付 (JKOPay): Taiwan mobile payment and digital wallet operator with TWQR acceptance. Overlaps with ECPay's mobile payment and ACH/transfer rails, and competes for the same consumer-to-merchant payment flow.
• LINE Pay (Taiwan): Major mobile payment scheme in Taiwan with strong consumer adoption. Competes with ECPay's mobile payment and convenience-store payment capabilities, particularly for the same merchant acceptance footprint.

Broad incumbents

• Adyen: Global merchant acquiring and payment platform serving enterprise merchants with multi-method, multi-currency processing. Closest global analogue to ECPay's enterprise and Shopify cross-border payment ambitions.
• Stripe: Global PSP and developer-first payment platform with strong SMB and SaaS orientation. Comparable to ECPay on API-first design, Shopify integration, and SMB merchant acquisition; differs in geographic footprint.
• PayPal: Global consumer-and-merchant payments brand with checkout, gateway, and BNPL offerings. Relevant comparable on payment-gateway + wallet + installment stack globally.

Emerging players

• TapPay (Cherri Tech): Taiwan-originated payment SDK and gateway focused on mobile/web integration for merchants. Comparable on developer-first, API-led payment gateway and emerging PSP positioning in Taiwan.
• PayPal Braintree / Braintree: Developer-first gateway powering Shopify and global SMB e-commerce. Closest positioning to ECPay's API-first, Shopify-integrated gateway narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ecpay6763
• Facebookfacebook.com/ecpayfans
• LinkedInlinkedin.com/company/ecpay-tw
• Instagraminstagram.com/ecpay_tw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green World FinTech Service