Production Resource Group

What Production Resource Group does

Production Resource Group (PRG) is a global provider of production services and entertainment technology solutions serving the live events, theatre, TV/film, music, corporate, and broadcast markets. Founded in 1998, the company operates from 38 offices worldwide with more than 4,000 employees and an inventory exceeding 100,000 SKUs spanning lighting, video, audio, rigging, automation, scenic, camera, and digital service categories. PRG's proprietary technology portfolio includes the GroundControl® Followspot System (an Engineering Emmy award winner), the Bad Boy® HP and HP Framing luminaires, the Best Boy® Wash, the 5L Wash LED retrofit, and the Icon® family (Edge, Beam, Stage). The company also extends its reach through the PRG Alliance, a network of 15 partner companies providing local production support in major global destinations.

PRG generates revenue through a mix of equipment rental, full-service production execution, scenic and automation fabrication, and crew provisioning. Marquee client work includes 20 consecutive years supporting the Super Bowl halftime show, powering the majority of Tony-nominated Broadway productions in a recent season, and providing production services for artists such as Bad Bunny, Post Malone, Ghost, Mötley Crüe, New Kids on the Block, and J Balvin, as well as broadcast events including the Grammy Awards, Academy Awards, MTV VMAs, and the Vanity Fair Oscar Party. Equipment rental is also offered directly to end customers through the PRG Gear e-commerce platform.

Since October 2025, PRG has operated under joint control of private equity firms FS KKR Capital Corp. and Ares Management Corporation, with reported annual revenues exceeding $1 billion. In early 2026, the company appointed Lawrence Burian (formerly COO of LIV Golf) as CEO effective April 13, 2026, and created a new Chief Commercial Officer role filled by Darren Pfeffer (formerly President of DPS at Live Nation Entertainment), signaling a strategic growth push by the new ownership. PRG maintains compliance with major global data privacy regimes (GDPR, CCPA, PDPA, LGPD, POPIA, UK GDPR) reflecting its international operational footprint.

Name

Production Resource Group

Legal name

Production Resource Group, L.L.C.

Website

https://prg.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Production Resource Group is a global provider of production services and entertainment technology for live events, theatre, TV/film, music, and corporate clients, operating 38 offices worldwide with proprietary lighting, video, audio, and automation equipment inventoried at over 100,000 SKUs.

Ownership category

akta.pro rank

Product category

Entertainment Production Services

NAICS

Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (33431), Motion Picture and Video Production (51211)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industry

Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)

Keywords

• Live event production
• Entertainment lighting rental
• Concert touring services
• Theatrical production services
• Broadcast video services

Headquarters

HQ city

Saint-tropez

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: PRG rents lighting, video, audio, rigging, and other production equipment to entertainment and live event clients. The company maintains over 100,000 SKUs in its inventory.
2. Production Services: Full-service production support including crew services, technical direction, project management, and on-site execution for live events, tours, and installations.
3. Scenic and Automation: Custom scenic fabrication and automation systems for theatrical productions, live events, and immersive experiences.
4. Technical Services: Comprehensive technical production services spanning audio, lighting, video, rigging, and camera operations for entertainment and live events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Production Resource Group (PRG) is the world's largest provider of entertainment production services and equipment, supplying integrated lighting, video, audio, rigging, scenic, automation, camera, digital, and crew solutions for live events, concerts, theatre, television/film, and corporate productions. The company also designs and manufactures proprietary lighting fixtures, including the GroundControl followspot system and the Bad Boy, Best Boy, Icon, and 5L Wash LED luminaire families, and operates an equipment rental e-commerce platform branded PRG Gear.

Product overview

PRG is the world's leading provider of production services and solutions in entertainment and live events, operating as a single unified platform with proprietary products and comprehensive service offerings. The company maintains an inventory of over 100,000 SKUs across 38 global offices. PRG's proprietary product portfolio includes the GroundControl® Followspot System (Engineering Emmy® award winner), Bad Boy® HP and HP Framing luminaires, Best Boy® HP and Wash luminaires, 5L Wash LED retrofit, and the Icon® family (Icon Edge, Icon Beam, Icon Stage). Services span Audio, Lighting, Video, Scenic and Automation, Rigging, Camera, Crew Services, Digital Services, Automation, and Rehearsal Studios, serving markets including Corporate & Brand Experiences, Special Events, TV & Film, Music, Theatre, and Equipment Rental. PRG Alliance extends global reach through 15 partner companies worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Scenic Technologies: Scenic and automation services
• VER
• Chaos Visual Productions
• XL Video
• PRG Nocturne
• Revolution Display
• Westsun
• PRG Alliance
• PRG Gear
• PRG Proshop

Products and services

• Lighting Services Full-service concert, theatrical, broadcast, and corporate event lighting design, supply, and operation, drawing on PRG's proprietary luminaire inventory. Targeted at live event producers, concert promoters, theatre producers, TV/film production companies, and corporate event organizers.
• Video Services Video projection, LED screens, IMAG, and video content management for concerts, broadcasts, and live productions. For live event producers, broadcast networks, and corporate event clients.
• Audio Services Sound reinforcement and audio system design, supply, and operation for concerts, theatre, broadcast, and corporate events. For live event and concert producers.
• Rigging Services Truss, motor, and rigging system design and installation for concerts, theatre, and large-scale live events. For concert promoters, theatre producers, and event organizers.
• Scenic Services Design, fabrication, and installation of scenic elements and stage sets for concerts, theatre, corporate events, and broadcast productions. For event producers and theatrical production companies.
• Automation Services Stage automation systems, including moving scenery, performers, and set pieces, for concerts, theatre, and large-scale productions. For concert promoters, theatre producers, and live event organizers.
• Camera Services Professional camera systems, operators, and broadcast camera packages for live events, concerts, and televised productions. For broadcast networks, concert promoters, and TV/film production companies.
• Digital Services Digital media and content services supporting live event production workflows. For event producers, concert promoters, and corporate event clients.
• Crew Services Provision of experienced technical crew — including lighting designers, programmers, riggers, and stagehands — for live event productions worldwide. For concert promoters, theatre producers, corporate event organizers, and TV/film production companies.
• Rehearsal Studios Rehearsal facility rental service for artists, tours, theatre productions, and corporate events preparing live shows. For artists, concert tour managers, theatre producers, and corporate event organizers.
• PRG Gear (Equipment Rental) E-commerce platform for online rental of professional lighting, video, audio, and rigging equipment to entertainment and live event professionals. Targeted at independent production professionals, smaller event producers, and contractors.
• GroundControl Followspot System Proprietary automated followspot system combining high-output luminaire, tracking, and control for live concert and event applications. Sold and rented to concert, broadcast, and live event producers.
• Bad Boy HP Luminaire Proprietary high-performance automated luminaire manufactured by PRG for large-scale concert, touring, and live event applications. Sold and rented to production companies and concert promoters.
• Best Boy Wash Luminaire Proprietary LED wash luminaire in PRG's Best Boy product family, designed for theatrical and live event lighting. Sold and rented to theatre producers and concert touring clients.
• Icon Edge Luminaire Proprietary luminaire from PRG's Icon product line for concert, theatrical, and broadcast lighting applications. Sold and rented to event producers and broadcast clients.
• Icon Beam Luminaire Proprietary beam luminaire in PRG's Icon product family, used for concerts, tours, and large live events. Sold and rented to concert promoters and touring productions.
• Icon Stage Luminaire Proprietary stage luminaire in PRG's Icon product family, engineered for theatrical, broadcast, and live event lighting. Sold and rented to theatre producers, broadcasters, and event organizers.
• 5L Wash LED Fixture Proprietary 5L Wash LED luminaire designed as a high-output wash fixture for concerts, tours, and live event production. Sold and rented to concert and touring production clients.

Quantifiable outcome

• Supported Super Bowl halftime show for 20 consecutive years
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered strategic, major and core.

• RentmanstrategicStrategic or Co-development Partner · 2 February 2026Rentman acquired the CREWZONE software platform and formalized a long-term partnership with PRG. CREWZONE is a workforce management platform that connects production companies with qualified professionals. The partnership aims to combine PRG's real-world enterprise experience with Rentman's product innovation to advance crew planning and management solutions.
• ROE VisualmajorTechnology or Integration · 1 December 2025PRG made a substantial investment in ROE Visual's Vanish V4ST LED panels, purchasing 2,500 square meters to expand its global LED inventory. The panels are strategically distributed across North America, UK, and Europe to enable consistent visual experience for touring productions.
• PRG Alliance MemberscoreChannel Partner/ Reseller/ DistributorPRG Alliance is an international network of 15 companies dedicated to delivering top-tier event production technology, service, and expertise. Members include Alliance BR, Areel Group, Easy Group, Energi9 Perkasa, FX Roadlights, Ivas Group, Sincopa, Sound and Visual, StagePass, STS Communication, The Show Company, TKLS, Touareg Prod', Visual Europe Group.

Scale indicators5 records

Recent moves1 record

Direct peers

• Solotech: Canadian-headquartered provider of audio, lighting, video, and rigging equipment and services for live entertainment. Closely comparable to PRG in equipment rental plus full-service production for concerts, theatre, and corporate events across North America and Europe.
• Clair Global: Pennsylvania-based live event production company specializing in audio, lighting, video, and communications for concert tours and large-scale events. Highly comparable touring-production peer to PRG with similar customer overlap among major touring artists.
• Bandit Lites: US-based lighting production company serving concert tours, theatrical productions, and special events. Direct competitor to PRG's lighting services business and frequently involved in the same marquee tours.
• Christie Lites: North American lighting equipment rental company serving concert touring, theatre, television, and corporate events. Comparable to PRG's gear rental business with significant overlap in touring and broadcast customers.
• Diversified Production Services (DPS): Live Nation Entertainment subsidiary providing audio, lighting, video, and rigging production services for concerts, tours, and corporate events. Direct peer to PRG in core production services; notably, PRG's incoming CCO Darren Pfeffer was previously DPS President.

Broad incumbents

• GL Events: French-headquartered global events industry group providing venue management, exhibition services, and event production. Comparable as a broader live events incumbent with overlapping staging and production services but a wider portfolio.
• Harman Professional Solutions: Audio, lighting, and video equipment manufacturer (JBL, Martin Professional, AMX) serving live event, broadcast, and installed sound markets. Comparable to PRG on the lighting and audio technology side but as an equipment OEM rather than a full-service production provider.
• Robe Lighting: Czech-based manufacturer of moving lights and LED luminaires used in concert touring, theatre, and broadcast. Comparable to PRG's proprietary luminaire portfolio (Bad Boy, Best Boy, Icon) as a competing manufacturer of entertainment lighting fixtures.

Emerging players

• Masque Sound: US theatrical sound reinforcement and audio production company serving Broadway and touring theatre. Comparable in technical specialization and customer overlap to PRG's theatre segment, but narrower in scope (audio-focused).

Others

• PRG XL Video (legacy XL Video entity, pre-merger): XL Video was a major LED and video production peer acquired by PRG in 2015; the legacy XL Video brand still operates within PRG. Included as a historical reference for the closest pre-merger direct peer in video production services.

Market position

Strengths5 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PRGLive
• YouTubeyoutube.com/@PRGNorthAmerica
• Facebookfacebook.com/PRGNorthAmerica
• LinkedInlinkedin.com/company/prg
• Instagraminstagram.com/prg.north.america
• TikToktiktok.com/@prg.north.america

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Production Resource Group