Worm
Worm (wormapp.co) is a London-domiciled, Indonesian-language online gambling content aggregator operating six gambling verticals (live casino, sicbo, fish shooting, slots, togel, cockfighting) via an SEO-driven WordPress portal serving Indonesian-speaking readers.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Worm does
Worm (operating as WormApp at wormapp.co) is an online gambling content aggregator and SEO-driven informational portal targeting Indonesian-speaking users. Despite firmographic metadata describing the entity as founded in 2015 in London with 11-50 employees, the actual operating footprint is a Bahasa Indonesia-language content site organized around six core gambling verticals: Live Casino Online (real-time dealer games), Judi Sicbo Online (dice betting), Judi Tembak Ikan Online (fish-shooting arcade), Slot Online, Togel Online (lottery), and Sabung Ayam Online (online cockfighting). The platform publishes articles, game guides, platform reviews, bonus roundups, and regulatory-awareness content (including coverage of OJK enforcement and Kominfo site blocking) under a WordPress content architecture with category-based navigation. The site carries an OLXTOTO copyright attribution in its footer, suggesting an affiliate or co-branded relationship with an external gambling operator, though no formal ownership or revenue mechanics are disclosed.
The underlying technology stack is not disclosed beyond a WordPress CMS framework and a publishing cadence of one to several posts per day across the six verticals. There is no mobile app, no public API, no SDK, and no disclosed integrations. The business model is consistent with an SEO content/affiliate play rather than a direct deposit-based wagering operator; revenue mechanics, pricing, and conversion economics are not publicly disclosed. The target audience is Indonesian consumers searching for online gambling information, and the site is operating in a jurisdiction where the Indonesian government (via Kominfo and OJK) is actively blocking thousands of gambling domains. Most recently published material dates to July 1, 2026, indicating the operator remains active despite ongoing regulatory pressure.
Worm firmographics
Firmographics- Name
- Worm
- Website
- https://wormapp.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Worm (wormapp.co) is a London-domiciled, Indonesian-language online gambling content aggregator operating six gambling verticals (live casino, sicbo, fish shooting, slots, togel, cockfighting) via an SEO-driven WordPress portal serving Indonesian-speaking readers.
- Ownership category
- akta.pro rank
Worm industry classification
Industry- Product category
- Online Gambling Content Portal
- NAICS
- Gambling Industries (7132), Other Gambling Industries (71329)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
Keywords
Where Worm is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Worm business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Marketing channels1 record
Worm product offering
Product offeringCore offering
WormApp operates an Indonesian-language online gambling content portal and aggregator at wormapp.co that publishes informational articles, game guides, strategy content, and platform reviews across six gambling categories: Live Casino Online, Sicbo, Tembak Ikan (fish shooting), Slot Online, Togel (lottery), and Sabung Ayam (cockfighting). The site functions as an affiliate-style content hub connecting Indonesian-speaking users with third-party online gambling operators, with site footer copyright attributed to OLXTOTO (2025).
Product overview
WormApp operates as an online gambling game aggregator and content platform offering six distinct core gaming products: Live Casino Online (real-time dealer games), Judi Sicbo Online (dice betting), Judi Tembak Ikan Online (fish shooting), Slot Online (slot machines), Togel Online (lottery), and Sabung Ayam Online (cockfighting). The platform serves as a hub providing game information, strategies, and access to these gambling categories, featuring HD streaming, stable servers, real-time gameplay, and various bonus systems across all product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Casino Online A live dealer casino gaming category featuring real-time streaming with professional dealers for games such as baccarat, roulette, blackjack, and poker with interactive gameplay. Targeted at Indonesian-speaking online gambling users.
- Judi Sicbo Online Online dice game (Sicbo) where players bet on outcomes of three rolled dice with various betting options including big/small and single number predictions. Targeted at Indonesian-speaking gambling users.
- Judi Tembak Ikan Online Digital fish hunting/shooting game where players use various weapons to shoot fish for points and jackpots, featuring HD graphics and interactive gameplay. Targeted at Indonesian-speaking gambling users.
- Slot Online Online slot machine games featuring various themes, HD visuals, bonus features, free spins, and progressive jackpots from international providers. Targeted at Indonesian-speaking gambling users.
- Togel Online Online lottery/toto game offering 2D, 3D, and 4D betting options with real-time data updates, prediction systems, and various market options. Targeted at Indonesian-speaking gambling users.
- Sabung Ayam Online Online cockfighting game with live streaming of rooster matches, real-time betting, HD video quality, and daily scheduled events. Targeted at Indonesian-speaking gambling users.
- Judi Online General online gambling platform category featuring stable gameplay systems, transparent servers, and secure transaction processing for various betting activities. Targeted at Indonesian-speaking gambling users.
Companies that use Worm
Customer profileIdeal customer profiles1 record
Worm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Worm partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Worm competitors and assessment
Company assessmentDirect peers
- OLXTOTO: Indonesian online gambling brand listed in WormApp's footer copyright; functions as both a downstream operator WormApp likely refers traffic to and a comparable Indonesian-language gambling portal targeting the same user base.
- DewaGokil: Indonesian online gambling aggregator and slot platform targeting the same Bahasa Indonesia user base across slots, live casino, and togel categories — direct functional competitor to WormApp's content-and-affiliate model.
- Togel212: Long-running Indonesian togel and online slot affiliate portal with comparable SEO-driven content strategy, niche Bahasa Indonesia focus, and cross-vertical (togel/slot/casino) coverage.
- Hoki188: Indonesian-language online gambling aggregator offering slots, live casino, sportsbook, and togel; directly comparable product mix and target audience with overlapping SEO and affiliate approach.
Broad incumbents
- Gambling.com Group: Publicly listed global gambling affiliate operator covering casino, sports betting, and poker; comparable business model (SEO content → operator referrals) at vastly larger scale and with fully regulated, primarily Western market focus.
- Catena Media: Established European iGaming affiliate and lead-generation company operating across casino, sports betting, and financial services; comparable affiliate-revenue model with formal corporate governance and regulatory compliance.
- Better Collective: Global sports betting and iGaming affiliate operator listed on Nasdaq Stockholm; comparable SEO-led content → referral monetization model, with regulatory licensing and brand-safety standards that contrast sharply with WormApp's posture.
- Sbobet: Asia-focused online gambling operator with significant Indonesian user base; comparable product categories (live casino, slots, sportsbook) but operates as a licensed operator rather than an affiliate aggregator like WormApp.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Worm social profiles
Digital presenceWorm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worm leadership team
Management profileNumber of profiles
Worm funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worm
What does Worm do?
WormApp operates an Indonesian-language online gambling content portal and aggregator at wormapp.co that publishes informational articles, game guides, strategy content, and platform reviews across six gambling categories: Live Casino Online, Sicbo, Tembak Ikan (fish shooting), Slot Online, Togel (lottery), and Sabung Ayam (cockfighting). The site functions as an affiliate-style content hub connecting Indonesian-speaking users with third-party online gambling operators, with site footer copyright attributed to OLXTOTO (2025).
Is Worm a public or private company?
Worm is a private company. It is classified as unknown and is currently operating.
When was Worm founded?
Worm was founded in 2015. It employs 11 to 50 people.
Where is Worm based?
Worm is headquartered in London, United Kingdom, in the Europe region.
Who are Worm's main competitors?
Direct peers on record are OLXTOTO, DewaGokil, Togel212 and Hoki188. Broad incumbents are Gambling.com Group, Catena Media, Better Collective and Sbobet.
Does Worm have an API?
No public API is recorded for Worm.
What industry is Worm in?
Worm's product category is Online Gambling Content Portal. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132.