GENIEE
GENIEE is a Japanese ad-technology company operating Japan's largest SSP by impressions (60 billion monthly) alongside DSP, marketing automation, CRM/SFA, and DOOH platforms, serving publishers, advertisers, agencies, and Southeast Asia enterprises.
- Company typePublic
- Founded2010
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What GENIEE does
GENIEE (Tokyo Stock Exchange Growth Market: 6562) is a Japanese ad-technology and marketing-software company founded in April 2010 by current President and CEO Tomoaki Kudo. Its core business is a programmatic advertising stack built in-house, anchored by GENIEE SSP (Supply Side Platform), GENIEE DSP (Demand Side Platform), GENIEE DMP (Data Management Platform), and RTB (Real-Time Bidding) infrastructure that processes approximately 60 billion ad impressions per month, the highest among Japanese SSPs according to MIC Research Institute's FY2016 ranking. The company also offers marketing-SaaS modules including GENIEE MA (marketing automation), GENIEE SFA/CRM (acquired from Chikyu in 2018), GENIEE CHAT, and GENIEE DMS, plus specialized products such as GAURL (automated multilingual AdSense policy compliance), GENIEE DOOH (digital out-of-home ad distribution), and MAJIN. Notable technical components include sub-0.1-second RTB auction decisioning, behavioral and location-based targeting, OEM/white-label provisioning of SSP/DSP to third parties, and integration with Google Workspace, BigQuery, and Google Cloud Machine Learning via Google Cloud Platform Service Partner status.
GENIEE firmographics
Firmographics- Name
- GENIEE
- Legal name
- Geniee Co., Ltd.
- Website
- https://en.geniee.co.jp
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GENIEE is a Japanese ad-technology company operating Japan's largest SSP by impressions (60 billion monthly) alongside DSP, marketing automation, CRM/SFA, and DOOH platforms, serving publishers, advertisers, agencies, and Southeast Asia enterprises.
- Ownership category
- akta.pro rank
GENIEE industry classification
Industry- Product category
- Ad Technology / Programmatic Advertising Platforms
- NAICS
- Advertising Agencies (54181), Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industries
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
Keywords
Where GENIEE is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
GENIEE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Platform Business (SSP/DSP): Geniee's core business generating revenue through two main elements: (1) commission fees received from advertisers based on number of ad impressions, and (2) monthly usage fees for use of systems and services. Sales tend to concentrate in December and March (fiscal year-end).
- Marketing SaaS Business: Revenue from marketing automation tools (GENIEE MA), CRM/SFA systems (GENIEE SFA/CRM), and chat customer service tools (GENIEE CHAT) through subscription and usage fees.
- OEM Provision: Revenue from providing development services for SSP, DSP under other company brands (white-label/OEM).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Commission-based advertising platform |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
GENIEE product offering
Product offeringCore offering
GENIEE builds and operates a programmatic advertising technology stack centered on its GENIEE SSP (Supply Side Platform) and GENIEE DSP (Demand Side Platform), processing approximately 60 billion ad impressions per month, the highest volume in Japan. The company complements this core ad platform with marketing SaaS products including GENIEE MA (marketing automation), GENIEE SFA/CRM (customer/sales management), GENIEE CHAT (customer service), GENIEE DMS (data management), and specialized systems such as GAURL (multilingual ad classification) and GENIEE DOOH (digital out-of-home ad distribution). Customers include online publishers, advertisers, ad agencies, and app developers primarily in Japan and Southeast Asia.
Product overview
Geniee is a Japanese marketing technology company offering a comprehensive ad technology and marketing automation platform. The core offering consists of GenieeSSP (Supply Side Platform) and GenieeDSP (Demand Side Platform) for programmatic advertising, complemented by marketing SaaS products including GENIEE MA (marketing automation), GENIEE SFA/CRM (customer relationship management), and GENIEE CHAT (customer service). Additional products include GENIEE DMS (data management), GAURL (ad classification system), and GENIEE DOOH (digital out-of-home advertising). The platform processes approximately 60 billion monthly impressions and serves over 2,500 companies across Southeast Asia. The company has expanded through acquisitions including Chikyu (SFA/CRM), and holds Google certifications including Certified Publishing Partner and Cloud Platform Service Partner status.
Differentiator
Problem solved
Functional benefit
Brands
- GenieeSSP: Japan's top-tier ad platform for maximizing revenue based on Geniee's proprietary technology. An SSP (Supply Side Platform) that implements improved advertising revenue for media and optimization of advertising operations management.
- GenieeDSP
- GENIEE MA
- GENIEE SFA/CRM
- GENIEE CHAT
- GENIEE DMS
- GAURL
- GENIEE DOOH
- Geniee CXNAVI
- AD INSIGHT
Products and services
- GENIEE SSP (GenieeSSP)
Quantifiable outcome
- 60 billion impressions per month - highest in Japan
- +3 more outcomes
Companies that use GENIEE
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
GENIEE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature9 records
GENIEE partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, major and core.
- CybozuminorCo-hosting post-event networking gathering at Engineering Management Conference Japan 2026 alongside Geniee, SmartHR, and Kaonavi.
- ZeltomajorGeniee acquired Zelto for $70 million in March 2023 according to TechCrunch report.
- Geo Nexus Co., Ltd.majorOEM provision of GENIEE DOOH ad distribution platform for Breakcast next-generation pager. Simplifies ad management for 3,500 pagers in 200 food courts around Japan. Breakcast adopted by Aeon malls and other retailers.
- Telkom Group (PT Metra-Net)coreGlobal comprehensive agreement signed November 7, 2018 between Geniee International and PT Metra-Net. Enables advertisers and publishers to use digital marketing solutions in Indonesian market. Access to Telkom Group's approximately 170 million customer base.
- Chikyu Inc.coreGeniee acquired Chikyu SME CRM/SFA business through corporate split agreement effective June 14, 2018. Nearly 290 companies used Chikyu system. Creates business synergy by linking Chikyu with MAJIN marketing automation.
- AdPushupmajorCapital and business alliance integrating Geniee's SSP solutions with AdPushup's display ad revenue optimization using machine learning. Achieves 69% average revenue optimization for publishers. Exclusive offerings in Japan and Southeast Asia.
- OOMPH (PT. GALACTIC MULTIMEDIA)majorInvestment and business cooperation with Indonesia's largest Android application market. OOMPH has over 8 million users and 15% market share. Strategic partnership for mobile-oriented media and advertisement platform in Southeast Asia.
- ADSKOMmajorGeniee subscribed Series A funding as lead investor in Indonesian leading ad technology company. ADSKOM manages 150 million unique audience data and operates with 200+ supply partners. Business relationship since 2014 deepened through this investment.
- transcosmoscoreJoint venture Simba Digital Pte. Ltd. established in Singapore to provide SSP solutions to ASEAN countries. Simba aims to be the no.1 SSP provider in ASEAN with branches in Malaysia, Indonesia, and Thailand.
- SoftBank GroupcoreBusiness tie-up for SSP business starting November 2014. SoftBank Mobile utilizes Geniee SSP to maximize internet advertising revenues within SoftBank Group. Under the agreement, SoftBank Corp. purchased 32.9% of Geniee's outstanding shares through SB Pan Pacific Corporation.
- GooglecoreGoogle Certified Publishing Partner, Google AdSense Certified Partner, and Google Cloud Platform Service Partner. Provides Google online media ad distribution services including AdSense and DoubleClick Ad Exchange.
Scale indicators15 records
Recent moves10 records
Expansion highlights5 records
GENIEE competitors and assessment
Company assessmentDirect peers
- Appier Group: Taiwan-headquartered, Japan-and-Asia-focused AI marketing and ad-tech platform listed on the Tokyo Stock Exchange. Directly comparable in offering cross-channel programmatic advertising, audience data, and marketing automation to enterprise advertisers across APAC.
- FreakOut Holdings: Tokyo-listed digital advertising technology company providing DSP, SSP, and programmatic trading solutions in Japan and APAC. Closely matches GENIEE's SSP/DSP core offering and Japanese enterprise customer base.
- Septeni Holdings: Japanese digital advertising group with a programmatic platform (Septeni AdNet) and a content/marketing arm. Comparable to GENIEE in serving Japanese advertisers and agencies with digital media buying, data, and creative services.
- i-mobile: Japan-focused mobile ad network and SSP for app developers, offering programmatic monetization for in-app inventory. Directly comparable to GENIEE SSP for App and the mobile developer customer segment.
- Adways: Japanese mobile and app-focused ad-tech company providing affiliate, SSP, and app-monetization solutions. Comparable in serving app developers and mobile advertisers in Japan and broader Asia.
Broad incumbents
- Magnite (formerly Rubicon Project): Largest independent omni-channel sell-side advertising platform globally, merging Rubicon Project SSP with Telaria's CTV capabilities. Comparable as a scaled global SSP competing for the same programmatic supply pools as GENIEE SSP.
- PubMatic: US-listed independent sell-side advertising platform providing programmatic SSP infrastructure to publishers worldwide. Comparable as an SSP competitor at the technology layer and as a global scaled alternative to GENIEE's SSP.
- The Trade Desk: Global demand-side platform leader for programmatic advertising, often buying inventory through SSPs like GENIEE. Comparable as the dominant buy-side counterpart to GENIEE DSP and as a broader ad-tech incumbent shaping market dynamics.
- Criteo: Global performance-marketing and retargeting platform operating across APAC and Japan. Comparable to GENIEE DSP on the advertiser side and shares the same cyclical exposure to digital ad budgets.
Emerging players
- InMobi: India-based mobile-first ad-tech and marketing platform with strong APAC presence, including programmatic advertising and consumer marketing. Comparable as a regional mobile ad-tech competitor intersecting GENIEE's SSP-for-App and Southeast Asia ambitions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GENIEE social profiles
Digital presenceGENIEE compliance and trust
Trust signalCompliance1 record
GENIEE financial estimates
Financial estimateRevenue estimate
Valuation estimate
GENIEE leadership team
Management profileNumber of profiles
Profiles1 record
GENIEE subsidiaries and ownership
Company hierarchySubsidiaries12 records
GENIEE funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GENIEE M&A and investment
M&A and investmentM&A3 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GENIEE
What does GENIEE do?
GENIEE builds and operates a programmatic advertising technology stack centered on its GENIEE SSP (Supply Side Platform) and GENIEE DSP (Demand Side Platform), processing approximately 60 billion ad impressions per month, the highest volume in Japan. The company complements this core ad platform with marketing SaaS products including GENIEE MA (marketing automation), GENIEE SFA/CRM (customer/sales management), GENIEE CHAT (customer service), GENIEE DMS (data management), and specialized systems such as GAURL (multilingual ad classification) and GENIEE DOOH (digital out-of-home ad distribution). Customers include online publishers, advertisers, ad agencies, and app developers primarily in Japan and Southeast Asia.
Is GENIEE a public or private company?
GENIEE is a public company. It is classified as public and is currently operating.
When was GENIEE founded?
GENIEE was founded in 2010. It employs 101 to 250 people.
Where is GENIEE based?
GENIEE is headquartered in Tokyo, Japan, in the Asia region.
How does GENIEE make money?
Three revenue lines are on record. Advertising Platform Business (SSP/DSP) is the primary driver. The others are marketing SaaS Business and OEM Provision.
Who are GENIEE's main competitors?
Direct peers on record are Appier Group, FreakOut Holdings, Septeni Holdings, i-mobile and Adways. Broad incumbents are Magnite (formerly Rubicon Project), PubMatic, The Trade Desk and Criteo. InMobi is listed as an emerging player.
Does GENIEE have an API?
Yes. GENIEE SFA/CRM integrates with Google Workspace API. This API is used for personal information management and business operations. According to the privacy policy, Geniee Group does not use personal information or user data obtained using the APIs for developing, improving, or training AI and ML models. Developer documentation is at geniee.co.jp.
What industry is GENIEE in?
GENIEE's product category is Ad Technology / Programmatic Advertising Platforms. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads). Its NAICS code is 54181 and its SIC code is 7310.