What 1-800 Hansons does

1-800 Hansons (legal entity 1-800-HANSONS, LLC) is a direct-to-consumer home improvement contractor founded around 1989 and headquartered in Troy, Michigan, specializing in the sale and professional installation of replacement windows, roofing, siding, seamless gutters, exterior shutters, and bath products. The company sells exclusively through in-home consultations conducted by certified Home Improvement Experts who inspect, measure, and produce customized estimates, with products custom-built to each home's specifications and installed by company-trained and certified crews overseen by Project Coordinators. The product portfolio is organized as three tiered series (Classic, Smart Choice, Premium) within each category, with higher tiers delivering progressively stronger energy efficiency, impact and wind resistance, and warranty coverage, capped by a transferable Lifetime Guarantee on Smart Choice and Premium tiers across windows, roofing, siding, and gutters.

The business operates a vertically integrated direct-sales-and-install model across 23 branches in 14 states, expanded significantly via the May 2024 acquisition of Paramount Builders, LLC (Virginia Beach, VA), which extended presence into Mid-Atlantic and Southeastern markets beyond the historical Midwest/Mountain-State base of Michigan, Ohio, Indiana, Iowa, Nebraska, and South Dakota. Revenue is generated through one-time project sales (windows, roofing, siding, gutters, baths) with third-party consumer financing facilitated through a partnership with GreenSky/Synovus Bank, offering 12-month no-interest options and longer-term installment plans. The company is a portfolio company of private equity firm Huron Capital, which backs an acquisition-driven growth strategy, and serves a fragmented base of 300,000+ residential homeowners cumulatively over 35+ years with an A+ Better Business Bureau rating.

Notable proprietary technology includes Core4 Advanced Polymer roofing shingles with Class 4 impact resistance and 150-180 MPH wind ratings, HansonsGuard underlayment, factory-bonded insulated siding (R-2.0 to R-4.0), fusion-welded vinyl window construction, and micro-mesh 440-micron stainless steel gutter guards. Pricing varies by tier, project size, window style, installation complexity, and geography, with active promotional pricing (50% off installation plus $250 additional discount) and deferred-interest financing through summer 2027 for qualified applicants. Marketing is primarily direct-to-consumer via website, in-home consultations, customer testimonials, sweepstakes ($50,000 home exterior makeover), a referral program, and a digital Design Studio visualization tool.

Name

1-800 Hansons

Legal name

1-800-HANSONS, LLC

Website

https://hansons.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

1-800 Hansons is a direct-to-consumer home improvement contractor founded in 1989 and headquartered in Troy, Michigan, selling and installing replacement windows, roofing, siding, gutters, and bath products through in-home consultations across 23 branches in 14 states as a portfolio company of Huron Capital.

Ownership category

akta.pro rank

Product category

Residential Home Improvement Contracting

NAICS

Roofing Contractors (23816), Glass and Glazing Contractors (238150)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Window Replacement (Residential) (HSAPAJAA), Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM)

Keywords

• Replacement windows
• Residential roofing installation
• Vinyl siding replacement
• Seamless gutter systems
• Bathroom remodeling services

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Home Exterior Product Sales and Installation: One-time sale and professional installation of windows, roofing, siding, gutters, and bathroom products. Products are custom-built to exact measurements for each customer's home. Installation is included in the service offering.
2. Financing Services: Third-party financing through GreenSky (Synovus Bank) enabling customers to pay over time. Offers 12-month no-interest, no-payment plans for qualified applicants. HANSONS connects consumers with lenders but does not itself provide loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

1-800 Hansons is a direct-to-consumer home improvement contractor that sells and professionally installs exterior renovation products including replacement windows, roofing, siding, seamless gutters, and bath products. Products are offered in three tiered series (Classic, Smart Choice, Premium) and are custom-measured and installed by company-trained crews following in-home consultations. The company also offers storm damage roof replacement services.

Product overview

1-800 Hansons operates as a home improvement contractor offering exterior renovation products through three tiered product series (Classic, Smart Choice, Premium) across six core categories: replacement windows (Classic/Smart Choice/Premium series with styles including bay, bow, casement, double hung, garden, picture, and slider), roofing (asphalt and polymer shingles), siding (vinyl and composite), gutters (aluminum seamless systems with gutter guards), exterior shutters, and bath products (bathtubs, showers, tub-to-shower conversions). The product portfolio is organized as tiered series within each category, with higher tiers offering enhanced durability, energy efficiency, and warranty coverage. All products are sold and installed through in-home consultation with professional installation crews, backed by either limited warranties (Classic series) or transferable Lifetime Guarantees (Smart Choice and Premium series).

Differentiator

Problem solved

Functional benefit

Products and services

• Replacement Windows

Quantifiable outcome

• 300,000+ customers served over 35+ years
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Paramount Builders, LLCcoreStrategic or Co-development Partner · 15 May 2024Home repair provider based in Virginia Beach, Virginia, acquired by 1-800 Hansons. Expands presence into Mid-Atlantic and Southeastern United States. Combined platform operates 23 branches across 14 states.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Window World: Largest direct-to-consumer replacement-window franchise in the U.S. with an in-home sales model nearly identical to 1-800 Hansons and a similar value-to-mid-tier pricing strategy across windows, doors, and adjacent exterior products.
• Renewal by Andersen: National direct-to-consumer replacement window and door brand owned by Andersen Corporation. Competes head-to-head with 1-800 Hansons in the in-home consultation high-touch replacement segment with strong brand recognition and national advertising.
• Power Home Remodeling: PE-backed (Clayton, Dubilier & Rice) direct-to-consumer exterior remodeler using door-to-door and in-home consultative sales for windows, roofing, siding, and gutters at premium price points with a transferable lifetime warranty, structurally similar to Hansons' tiered-offering approach.
• Champion Window: Direct-to-consumer replacement window, sunroom, roofing, siding, and bath company with in-home sales across multiple U.S. markets, overlapping heavily with 1-800 Hansons' product mix and customer acquisition motion.
• Pella Windows & Doors: Major U.S. window and door manufacturer with a large direct-installation sales force in addition to dealer channels, competing in the same replacement window space as 1-800 Hansons across overlapping geographies.
• Feldco: Midwest-headquartered direct-to-consumer exterior remodeler offering windows, siding, roofing, and doors via in-home sales; closest geographic and product analog to 1-800 Hansons among private competitors.
• Thompson Creek Window Company: Mid-Atlantic-based replacement window manufacturer-installer with a similar in-home sales and Lifetime Warranty structure; becomes a particularly relevant direct peer following the Paramount Builders acquisition extending Hansons into the Mid-Atlantic.
• Leaf Home (formerly LeafFilter): Public-listed (NASDAQ: LEAF) direct-to-consumer home exterior solutions provider specializing in gutter guards and adjacent water-management and roofing categories using aggressive in-home and door-to-door sales, structurally similar in GTM.

Broad incumbents

• Home Depot Installation Services: Mass-market home improvement retailer offering professional installation of windows, roofing, siding, and baths via third-party installers and store traffic, competing for the same homeowner replacement projects at lower price points.
• Lowe's: Second-largest U.S. home improvement retailer with installed-sales programs for windows, roofing, siding, and baths through certified installers, providing an alternative channel for the same residential exterior projects Hansons targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/1800HANSONS
• Facebookfacebook.com/1800HANSONS

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1-800 Hansons