What Franklin Energy Services does

Franklin Energy Services, LLC is a US-based, vertically integrated clean energy solutions provider founded in 1994 and headquartered in Port Washington, Wisconsin. The company designs, delivers, and scales energy efficiency, electrification, and decarbonization programs on behalf of utilities, state energy offices, large commercial and industrial clients, and a national trade ally contractor network operating across all 50 states. Its core platform comprises NGAGE (program management and customer engagement orchestration), Snugg Pro (whole-home energy auditing SaaS, first DOE-approved platform for IRA Home Efficiency Rebates), PRAXIS (C&I project management), NEXUS (behavioral engagement and demand response), and Smart Commerce (utility marketplace e-commerce, where the company claims the largest market position in the industry). The product solutions division manufactures and distributes energy- and water-saving products under the Niagara Conservation and Simply Conserve brands.

Name

Franklin Energy Services

Legal name

Franklin Energy Services, LLC

Website

https://franklinenergy.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Franklin Energy Services is an integrated clean energy program implementer and product manufacturer that designs, delivers, and scales energy efficiency, electrification, and IRA-funded rebate programs for utilities, state energy offices, and large C&I clients across all 50 US states.

Ownership category

akta.pro rank

Product category

Energy Efficiency Program Services

NAICS

Utilities (22)

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Energy & Water Efficiency Programs (Corporate Resource Management) (EUAHAJAG)

akta.pro secondary industries

Microgrid, DER & Building Electrification Energy Controls (Solar/Storage/EV Load Orchestration) (BPABAGAJ), Demand-Side Management & Energy Efficiency Programs (Gas) (EUAAADAI)

Keywords

• Energy efficiency programs
• Utility program implementation
• Clean energy consulting
• Energy auditing software
• Water-saving products

Headquarters

HQ city

Port Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Program Delivery & Implementation Services: Franklin Energy designs, delivers, and scales energy efficiency programs on behalf of utilities and state energy offices. This includes IRA-funded programs (Home Efficiency Rebates, Home Electrification and Appliance Rebates), residential, multifamily, and C&I programs. Revenue is earned through contracted program implementation fees and performance-based incentives.
2. Product Solutions (Manufacturing, Sourcing & Distribution): Franklin Energy manufactures and distributes energy- and water-saving products through brands including Niagara Conservation and Simply Conserve. Products are sold to utilities, contractors, and end customers via utility marketplaces, direct fulfillment, and trade ally networks. Revenue is generated through product sales with margins on manufacturing and distribution.
3. SaaS / Software Licensing (Snugg Pro, PRAXIS, NEXUS): Licensing of proprietary SaaS platforms to contractors, utilities, and implementers. Snugg Pro is used by over 2,000 companies and is the first DOE-approved platform for IRA rebate programs. Platform generates recurring licensing revenue based on seats or usage.
4. Design/Build Services: Franklin Energy designs and installs rooftop, carport, and ground-mounted solar PV systems, battery storage, and EV charging infrastructure for commercial, industrial, and residential clients. Revenue is earned through project-based design and construction contracts.
5. Strategic Consulting: Advisory services for utilities, government, and large C&I clients covering emerging technology, program design, and project roadmaps. Revenue is earned through consulting engagement fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Franklin Energy designs, implements, and scales energy efficiency, electrification, and clean energy programs for utilities, state energy offices, contractors, and large commercial/industrial clients across all 50 US states. Its offering combines strategic consulting, residential and C&I program delivery, design/build services for solar, battery storage, and EV infrastructure, proprietary SaaS platforms (NGAGE, Snugg Pro, PRAXIS, NEXUS, Smart Commerce), and the manufacture and distribution of energy- and water-saving products under the Niagara Conservation and Simply Conserve brands.

Product overview

Franklin Energy Services operates as an integrated clean energy solutions company with a platform-plus-services architecture. The core technology portfolio includes NGAGE (program management and customer engagement platform), Snugg Pro (whole-home energy auditing SaaS acquired in 2024), PRAXIS (commercial and industrial energy project management), NEXUS (behavioral engagement and demand response), and Smart Commerce (utility marketplace and e-commerce platform). These products work together to deliver end-to-end energy programs: NGAGE orchestrates operations, Snugg Pro Qualifies households for efficiency measures, PRAXIS manages C&I projects, NEXUS drives customer engagement, and Smart Commerce handles product fulfillment. The company also distributes proprietary product brands including Niagara Conservation and Simply Conserve through its Product Solutions division.

Differentiator

Problem solved

Functional benefit

Brands

• Snugg Pro: Whole-home energy auditing and modeling tool that enables contractors to qualify households for deep energy-saving improvements and seamlessly integrate with IRA funding.
• PRAXIS
• NEXUS
• Smart Commerce
• NGAGE
• Niagara Conservation
• Simply Conserve

Products and services

• NGAGE Integrated energy program management platform that brings together customer insights, field operations, program management, and stakeholder collaboration to deliver end-to-end clean energy programs for utilities, governments, and contractors.
• Snugg Pro Whole-home energy auditing and modeling SaaS that simplifies home energy assessments from first inspection to final report, enabling contractors to qualify households for deep energy-saving improvements and integrate directly with IRA rebate funding.
• PRAXIS Streamlined data, documentation, and decision-making tool that brings commercial and industrial energy projects together in one platform for project management, energy analytics, and benchmarking.
• NEXUS Behavioral engagement suite that simplifies program participation, supports equity, and drives measurable savings through automated home energy reports, customer portals, and demand response programs.
• Smart Commerce Customer-facing utility marketplace platform that helps customers easily find, qualify for, and purchase energy- and water-saving products online with integrated rebate processing and delivery.
• Niagara Conservation Brand of high-performance water- and energy-saving products including showerheads, faucet aerators, toilet tank banks, and weatherization products distributed through utility marketplaces and trade ally channels.
• Simply Conserve Brand of energy-saving products under AM Conservation Group offering efficient lighting, smart thermostats, and water-saving fixtures for residential and small business customers.
• Program Delivery Services End-to-end implementation of energy efficiency, electrification, and demand response programs across residential, multifamily, small and medium business, and large C&I customer segments for utilities and state energy offices.
• Strategic Consulting Services Advisory services for utilities, government, and large C&I clients covering emerging technology, program design, and project roadmaps for energy efficiency and decarbonization.
• Design/Build Services Design and installation of energy efficiency upgrades, rooftop, carport, and ground-mounted solar PV systems, battery storage, and EV charging infrastructure for commercial, industrial, and residential clients.
• Product Solutions Manufacturing, sourcing, and distribution of energy- and water-saving products to utilities, contractors, and end customers via utility marketplaces, direct fulfillment, and trade ally networks.

Quantifiable outcome

• 3.2 million customers served in 2024
• +9 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• New Mexico Energy Conservation and Management Division (ECAM)coreStrategic or Co-development PartnerFranklin Energy was selected by New Mexico's ECAM to implement the state's Home Efficiency Rebates (HER) program, funded by the U.S. Department of Energy. The program focuses on whole-home energy upgrades for income-qualified households, including disadvantaged and tribal communities, expected to be publicly available by early 2027. Franklin Energy also already implements New Mexico's HEAR program launched September 2024.
• U.S. Department of EnergycoreStrategic or Co-development PartnerThe U.S. Department of Energy funds the Home Efficiency Rebates (HER) program that Franklin Energy implements in New Mexico. Snugg Pro, Franklin Energy's acquired platform, became the first platform approved by the US DOE for IRA Home Efficiency Rebates Programs.
• North Dakota (State Energy Office)coreStrategic or Co-development PartnerFranklin Energy was chosen to lead North Dakota's IRA-funded Home Energy Rebate Programs, implementing state-administered energy efficiency and electrification initiatives.
• Utilities (Nationwide)coreStrategic or Co-development PartnerFranklin Energy partners with utilities nationwide to design, deliver, and scale energy efficiency, electrification, and demand response programs. The company serves as implementer for utility program portfolios across all 50 states.
• Trade Ally Network (Contractors)coreChannel Partner/ Reseller/ DistributorFranklin Energy maintains a trade ally network connecting contractors to utility and government programs, training, audit tools (Snugg Pro), and product supply chains. Contractors are channel partners who participate in and deliver energy efficiency projects under Franklin Energy-managed programs.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• DNV: DNV is a global certification, assurance, and energy advisory firm that operates across the energy efficiency, renewables, and utility services value chain — comparable as a broader incumbent providing advisory and program support services in overlapping utility and government markets.
• Leidos: Leidos is a large federal and commercial engineering services firm with an Energy and Environment practice that supports utilities, DOE, and state agencies on grid modernization, energy efficiency, and climate programs — an incumbent with similar end-customers but a much wider portfolio.
• Honeywell Building Technologies: Honeywell Building Technologies is a global building automation and energy management incumbent serving commercial and industrial customers with controls, analytics, and energy efficiency services — overlapping with Franklin Energy's C&I energy efficiency and design/build business.

Direct peers

• TRC Companies: TRC is an engineering, consulting, and construction management firm with a large Energy and Utilities practice that delivers energy efficiency, electrification, and grid modernization programs to utilities and government clients.
• Willdan Group: Willdan is a publicly traded energy and sustainability professional services firm that delivers energy efficiency programs, utility consulting, and distributed energy solutions to municipalities, utilities, and government — a near-direct peer in program implementation and customer base.
• Resource Innovations: Resource Innovations is a women-owned energy efficiency consulting and implementation firm serving utilities, state agencies, and tribal communities — a direct peer in residential and C&I program delivery, equity programs, and energy auditing services.
• Uplight: Uplight is a software platform provider for utilities focused on customer engagement, energy efficiency program enablement, and marketplace e-commerce — directly comparable to Franklin Energy's NEXUS behavioral suite and Smart Commerce marketplace businesses.
• Cadmus Group: Cadmus is a B Corp consulting firm whose Energy and Climate practice designs and implements energy efficiency, decarbonization, and equity-focused programs for utilities, states, and federal agencies — directly comparable to Franklin Energy's consulting and program delivery business.
• ICF International: ICF is a large publicly traded consulting firm with a dedicated Energy, Environment, and Infrastructure practice that designs and implements energy efficiency and decarbonization programs for utilities and government clients — the closest direct competitor to Franklin Energy's program delivery and consulting business.

Emerging players

• EnergyHub: EnergyHub is a DER management platform that enables utilities to orchestrate residential demand response, smart thermostats, EV charging, and distributed energy assets — comparable as an emerging player in the utility behavioral and DER engagement layer that overlaps with Franklin Energy's NEXUS and demand response offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/franklin-energy-services
• Xx.com/Franklin_Energy
• Facebookfacebook.com/FranklinEnergy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Energy Services