Yellowfin

What Yellowfin does

Yellowfin is a global Business Intelligence and analytics software vendor founded in 2003 and headquartered in Melbourne, Australia, operating as a subsidiary of Idera, Inc. (Austin, TX). It sells a unified analytics platform that combines action-based dashboards, automated analysis, and data storytelling into a single suite, serving two primary customer bases: large enterprises that need to modernize or replace legacy BI tools, and independent software vendors (ISVs) that embed white-labeled, multi-tenant analytics into their own products. Named customers include Coca-Cola, Vodafone, Honda, Xerox, ANZ, NTT Docomo, NHS, and BMC Software, alongside government accounts such as RZF in Germany, with end-user reach reported at over 1 million globally.

The platform is built around interconnected modules: Dashboards for interactive KPI monitoring, Signals for automated anomaly detection and alerting, Stories and Present for narrative-driven data presentations, Self-Service BI with a drag-and-drop report builder, Guided NLQ (Natural Language Query) with an AI mode that automatically structures questions, and Assisted Insights that generates AI-written explanations ('Tell Me About My Data'). Technical differentiators include 200+ enterprise data connectors, lightweight JavaScript embedding APIs with secure iframes, multi-tenant architecture with separate underlying databases, full white-labeling, and an AI Code Assistant for developers. AI features include anomaly detection, natural language processing, generative AI-assisted querying, predictive analytics, and process automation.

Yellowfin operates a subscription-based revenue model across three streams: enterprise BI licenses (capacity-based, with multi-year and unlimited-user options), embedded/OEM analytics (value-based pricing, multi-year contracts), and channel partner resale through certified regional partners such as Materna (DACH) and JGU (EMEA). Distribution combines direct regional sales across Australia, Japan, North America, South America, Europe, and South Africa with a self-serve 30-day free trial motion.

Name

Yellowfin

Legal name

Yellowfin BI

Website

https://yellowfinbi.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Yellowfin is a global Business Intelligence and analytics software vendor founded in 2003, selling a unified BI platform combining dashboards, automated analysis, and data storytelling to enterprise customers and ISVs seeking embedded white-label analytics.

Ownership category

akta.pro rank

Product category

Business Intelligence & Analytics Software

NAICS

Software Publishers (5132), Software Publishers (513210)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industry

Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)

Keywords

• Enterprise business intelligence
• Embedded analytics software
• Data visualization platform
• Self-service BI
• Automated business monitoring

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise BI Licenses: Subscription-based licensing for enterprise analytics platform with flexible pricing models designed to be accessible to a wide range of companies. Pricing is simple, predictable, and scalable with no hidden add-ons.
2. Embedded Analytics OEM/White-label: Value-based pricing for embedded analytics deployments and flexible pricing models for software vendors seeking to white-label analytics into their products.
3. Channel Partner Resale: Revenue generated through reseller and partner network including regional partners like JGU, Materna, and other certified partners who resell Yellowfin.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Yellowfin sells a unified enterprise and embedded business intelligence and analytics software platform that combines action-based dashboards, automated analysis (Signals), and data storytelling (Stories and Present). The platform is sold to large enterprises and to independent software vendors (ISVs) who embed and white-label Yellowfin analytics into their own products, with AI-powered features including Guided NLQ, Assisted Insights, and machine-learning-driven anomaly detection.

Product overview

Yellowfin is an enterprise and embedded analytics platform that combines action-based dashboards, automated analysis, and data storytelling into a unified platform. The core Yellowfin Suite includes interconnected modules: Dashboards for interactive KPI monitoring, Signals for automated anomaly detection, Stories and Present for data storytelling and presentations, Data Visualization for visual analytics, Self-Service BI with a drag-and-drop report builder, Guided NLQ for natural language querying with AI assistance, Assisted Insights for AI-generated contextual explanations, and Mobile BI for on-the-go access. Additional platform capabilities include Data Preparation, Governance, Data Transformation, Alerts & Broadcast, and Collaborative BI features. The platform supports 200+ data source connectors and offers specialized solutions for Embedded Analytics (with white-label support), Enterprise Analytics, and OEM partnerships for software vendors.

Differentiator

Problem solved

Functional benefit

Brands

• Yellowfin Suite: The complete analytics platform combining action-based dashboards, automated analysis, and data storytelling.
• Yellowfin Present
• Yellowfin Signals
• Yellowfin Guided NLQ
• Yellowfin Assisted Insights

Products and services

• Yellowfin Suite The primary enterprise and embedded analytics platform that combines action-based dashboards, automated analysis (Signals), and data storytelling capabilities in a unified solution. Sold to enterprises for management and operational reporting and to ISVs/software vendors for embedding into their own products.
• Yellowfin Embedded Analytics Solution that enables software vendors and SaaS companies to embed fully white-labeled, multi-tenant analytics dashboards and reports directly into their own products via a lightweight JavaScript API or secure iframes, with time-to-market under two weeks.
• Yellowfin Enterprise Analytics Enterprise-level analytics solution for management and operational reporting needs across large organizations, replacing legacy BI tools with modern self-service BI and governed data discovery.
• Yellowfin OEM White-label analytics offering for software companies to embed and rebrand Yellowfin as their own analytics product, generating new revenue streams and differentiating their offering.
• Yellowfin Signals (Automated Business Monitoring) Automated business monitoring feature that detects changes and outliers in data in real-time via threshold-based alerts or fully automated AI-driven signals, separating signal from noise and learning user preferences over time.
• Guided NLQ (Natural Language Query) AI-powered natural language query feature that lets users ask questions of their data in plain language and receive instant charts and graphs, with a generative AI mode that automatically structures questions and remembers context for follow-ups.
• Assisted Insights AI-written contextual insights feature ('Tell Me About My Data') that automatically generates instant, jargon-free explanations and suggested charts tailored to the user's data, providing context-aware analysis.
• Yellowfin CRM Module Analytics module specifically designed for customer relationship management insights and reporting, integrated within the Yellowfin Suite.
• Yellowfin 9.17 Major platform release introducing a more conversational, flexible analytics experience allowing back-and-forth dialogue with data to create charts and graphs on the fly.

Quantifiable outcome

• Time savings of one day per week per employee ($18k-$23k annual value per employee)
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BMC SoftwarecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Yellowfin is the software behind BMC's Smart Reporting Module. BMC Smart Reporting was a white-labeled older version of Yellowfin BI. Following Smart Reporting's end-of-life announcement in 2022, Yellowfin provides customers with direct access to the fully supported native analytics platform, including bug fixes, product support, and new functionality.
• JGU (Data Analytics Strategist)coreImplementation/ SI/ Consulting Partner · 1 January 2021Yellowfin's EMEA regional partner who engaged Socienta to demonstrate Yellowfin BI capabilities and help them understand the potential vs Microsoft Power BI. JGU helped with building data models, ETLs, and real use case scenarios during implementation.
• VisionBIminorImplementation/ SI/ Consulting Partner · 1 January 2019Partner in the DataGrowers joint venture providing BI specialization and Yellowfin expertise for the floriculture industry in the Netherlands.
• DataResultzminorImplementation/ SI/ Consulting Partner · 1 January 2019Partner in the DataGrowers joint venture providing data analysis expertise and Yellowfin implementation support for the floriculture industry.
• Materna GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2016International IT service provider and one of the largest BMC partners in DACH region (Germany, Austria, Switzerland). Long-term Yellowfin partner since 2016, helping clients migrate from BMC Smart Reporting to native Yellowfin deployments. Materna provides consulting for RZF and other government clients.
• MinerraminorImplementation/ SI/ Consulting PartnerAnalytics consulting and training partner that provides WhereScape training and demonstrations in joint Yellowfin webinars. Also provides implementation support and data mart expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Looker (Google Cloud): Looker is a Google Cloud BI platform with strong embedded analytics and developer-friendly APIs. Like Yellowfin, it targets both enterprise BI users and software vendors embedding analytics — directly comparable on embedded BI go-to-market.
• Sisense: Sisense is a direct competitor offering an AI-driven analytics platform with strong embedded analytics and white-labeling capabilities. It is one of the most comparable vendors to Yellowfin, particularly in serving ISVs and SaaS companies seeking to embed analytics into their products.
• Qlik: Qlik offers an end-to-end analytics platform with associative data engine and AI capabilities, directly competing with Yellowfin's enterprise BI suite for large-organization self-service and governed analytics deals.
• Domo: Domo is a cloud-based BI and analytics platform combining data integration, visualization, and embedded apps. Yellowfin explicitly publishes a Yellowfin-vs-Domo comparison page, confirming their positioning as head-to-head BI rivals.
• ThoughtSpot: ThoughtSpot is an AI-powered analytics platform using search-driven and natural-language interfaces. Yellowfin's Guided NLQ and AI-assisted insights directly overlap with ThoughtSpot's core value proposition, targeting similar enterprise self-service BI buyers.
• GoodData: GoodData is an analytics platform purpose-built for embedded analytics and white-label deployments, with strong multi-tenancy. It competes most directly with Yellowfin on the OEM/embedded ISV use case that is Yellowfin's flagship differentiator.

Emerging players

• Mode Analytics: Mode is an analytics platform combining BI, data science workflows, and collaborative notebooks. It overlaps with Yellowfin in serving analyst-heavy enterprise teams seeking modern self-service and storytelling capabilities.
• Sigma Computing: Sigma is a cloud-native BI platform using a spreadsheet-like interface with strong cloud data warehouse integration. It targets similar enterprise self-service and embedded use cases as Yellowfin and is gaining traction among SaaS ISVs.

Broad incumbents

• Tableau (Salesforce): Tableau is a leading visualization-led BI platform owned by Salesforce, with deep enterprise penetration and a comparable enterprise analytics + embedded offering. It competes with Yellowfin in mid-to-large enterprise BI deals.
• Microsoft Power BI: Power BI is the dominant enterprise BI platform, bundled with Microsoft 365 and directly named by Yellowfin as a primary competitor. It is a broader incumbent whose pricing power and ecosystem reach pose structural risk to mid-sized BI peers like Yellowfin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yellowfinbi
• YouTubeyoutube.com/channel/UCY9QucpwrnTweq90PZ4jKog
• Facebookfacebook.com/yellowfinbi
• LinkedInlinkedin.com/company/yellowfin
• Instagraminstagram.com/yellowfinbi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellowfin