Rufus Labs
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Rufus Labs firmographics
Firmographics- Name
- Rufus Labs
- Legal name
- Rufus Labs, Inc.
- Website
- https://getrufus.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rufus Labs industry classification
Industry- Product category
- Warehouse Productivity Software
- NAICS
- Custom Computer Programming Services (541511), Human Resources Consulting Services (541612)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- HRIS/HCM Managed Services & Support (BPAEAGAF)
- akta.pro secondary industry
- HRIS/HCM Implementation Services (BPAEAGAE)
Keywords
Where Rufus Labs is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rufus Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (WorkHero Platform): Monthly or annual subscription model providing access to the WorkHero productivity platform including software analytics, labor management, device management, and support services. Subscription fees are typically invoiced annually in advance.
- Hardware Sales: Sale of proprietary wearable barcode scanners (Scan2 CR/MR/LR), wearable computers (Rufus Cuff Pro 3), and rugged Android tablets (RADD Tab 2). Hardware fees are invoiced 100% in advance upon shipment.
- Professional Services: Implementation, support, and professional services invoiced upon completion, including onboarding assistance and system integration with customer WMS/ERP systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WorkHero All-Inclusive Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Rufus Labs product offering
Product offeringCore offering
Rufus Labs sells a Productivity-as-a-Service (PaaS) platform called Rufus WorkHero that bundles proprietary rugged wearable barcode scanners (Scan2 LR/CR/MR), Android wearable computers (Rufus Cuff Pro 3), and rugged tablets (RADD Tab 2) with a cloud-based labor analytics, task management, and mobile device management software suite. The offering is delivered as an all-inclusive monthly subscription that includes RufusCare $0-deductible break-and-replace warranty, unlimited hardware upgrades/refreshes, seasonal scaling flex, and global technical support, with certified integration to 30+ WMS/ERP systems for warehouse, 3PL, retail, manufacturing, and logistics enterprise customers.
Product overview
Rufus Labs offers WorkHero, a subscription-based Productivity-as-a-Service (PaaS) platform combining wearable and handheld barcode scanning hardware with labor intelligence software. The portfolio includes three scanner models (Scan2 LR long-range, Scan2 CR close-range, and Scan2 MR mid-range wearable barcode scanners), two Android wearable computers (Rufus Cuff Pro 3 and Rufus Cuff Pro 3 Scan with 6-inch displays), and two rugged tablets (RADD Tab 2 and RADD Tab 2 Scan with 8-inch displays). The WorkHero software platform integrates labor analytics, task management, floor reports, proof of delivery, heat maps, slotting guidance, time-off-task monitoring, gamification, real-time location tracking, and mobile device management. All hardware and software are delivered as a single monthly subscription that includes RufusCare support, $0 deductible break-and-replace warranty, seasonal scaling flex, and unlimited hardware refreshes. The platform integrates with major WMS and ERP systems including Deposco, Packiyo, Logiwa, NetSuite, SAP, StayLinked, Trove, RF Smart, Blue Yonder, Extensiv, and Ivanti Velocity.
Differentiator
Problem solved
Functional benefit
Brands
- WorkHero: Wearable & handheld barcode scanning technology platform with labor analytics and productivity software
Products and services
- Rufus WorkHero Flagship Productivity-as-a-Service platform that unifies Rufus wearable barcode scanning hardware with WorkHero labor analytics, task management, MDM, and integrations into a single monthly subscription for enterprise warehouse, 3PL, retail, and manufacturing operations.
- WorkHero Dashboard Real-time productivity analytics dashboard providing direct/indirect labor tracking, labor and task management (LMS), floor reports, proof of delivery, heat maps, slotting guidance, time-off-task monitoring, worker notifications, gamification, real-time location tracking, and mobile device management for Rufus Android devices and scanners.
- Rufus Scan2 LR (Long-Range) Wearable Barcode Scanner Ultra-rugged lightweight back-of-hand wearable barcode scanner with 55ft+ scanning range, omnidirectional functionality, full-shift battery life, IP67 ruggedization, and Scan-to-Pair pairing, sold as part of the WorkHero subscription for warehouse, retail, grocery, and manufacturing frontline workers.
- Rufus Scan2 CR (Close Range) Wearable Barcode Scanner Compact wearable close-range barcode scanner with full-shift battery, IP67 ruggedization, omnidirectional scanning, and Scan-to-Pair pairing with Rufus Cuff Pro Android wearables for hands-free warehouse, retail, and manufacturing workflows.
- Rufus Scan2 MR (Mid Range) Wearable Barcode Scanner Compact wearable mid-range barcode scanner with full-shift battery, IP67 ruggedization, omnidirectional scanning, and Scan-to-Pair pairing with Rufus Cuff Pro Android wearables for hands-free warehouse, retail, and manufacturing workflows.
- Rufus Cuff Pro 3 Wearable Android Computer Rugged Android 13 wearable computer with a 6-inch display, 12hr+ battery life, IP67 ruggedization, available in wearable or handheld form factor, compatible with any Android, web, or telnet WMS/ERP, and pairing with Rufus Scan2 scanners for hands-free frontline work.
- Rufus Cuff Pro 3 Scan Wearable Android Computer with Built-in Scanner Rugged Android 13 wearable computer with a 6-inch display, integrated barcode scanning, 12hr+ battery life, IP67 ruggedization, and wearable or handheld form factor for hands-free warehouse, retail, and manufacturing tasks.
- RADD Tab 2 Rugged Android Tablet Rugged 8-inch Android 13 tablet with IP67 ruggedization and 12hr+ battery life, deployable as handheld, vehicle/forklift mount, or stationary station for warehouse, retail, and manufacturing operations.
- RADD Tab 2 Scan Rugged Android Tablet with Built-in Scanner Rugged 8-inch Android 13 tablet with integrated barcode scanning, IP67 ruggedization, and 12hr+ battery life, usable handheld, mounted to a forklift/vehicle, or as a stationary station for warehouse, retail, and manufacturing operations.
- RufusCare Support Program Support service included with every WorkHero subscription, providing global technical support, a $0-deductible break-and-replace warranty, seasonal flex for scaling during peak season, and unlimited hardware upgrades and refreshes.
Quantifiable outcome
- 2X warehouse productivity improvement with Rufus WorkHero wearable and handheld barcode scanners
- +8 more outcomes
Companies that use Rufus Labs
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
Rufus Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Rufus Labs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- DeposcocoreDeposco's Bright Suite of omnichannel fulfillment applications integrates seamlessly with Rufus WorkHero's rugged Android devices and barcode scanners for warehousing and fulfillment operations. The partnership enables customers to leverage Deposco's WMS capabilities with Rufus hardware for enhanced supply chain visibility.
- PackiyocorePackiyo's modern WMS for 3PLs and e-commerce combines with Rufus WorkHero to provide a ready-to-deploy solution including WMS, Labor Management System, MDM, and barcode scanning hardware in one monthly subscription. Rufus WorkHero Android devices integrate seamlessly with Packiyo's mobile picking modules.
- Ivanti WavelinkflagshipStrategic partnership combining Rufus WorkHero with Ivanti Velocity software to modernize telnet and browser-based warehouse applications on Rufus Android wearables. The partnership enables migration from legacy green-screen systems to modern touch interfaces without replacing backend ERP/WMS. Rufus is certified gold partner and reseller of Ivanti Velocity solutions.
- LogiwacoreLogiwa's cloud fulfillment platform integrates with Rufus WorkHero rugged Android devices and barcode scanners for automated warehouse operations.
- SAPcoreSAP WMS and ERP systems are compatible with Rufus WorkHero platform for warehouse management and inventory operations.
- NetSuitecoreOracle NetSuite WMS integration enables Rufus WorkHero devices and scanners to operate seamlessly within NetSuite-powered warehouse environments.
- Blue YondercoreBlue Yonder (formerly JDA) supply chain and WMS solutions integrate with Rufus WorkHero for enhanced warehouse execution and labor management.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Rufus Labs competitors and assessment
Company assessmentDirect peers
- Zebra Technologies: Zebra is the dominant supplier of enterprise barcode scanners, rugged mobile computers, and wearable devices for warehousing, retail, and manufacturing—directly competing with Rufus in scanning hardware and increasingly in software/labor analytics (Zebra MotionWorks, Workforce Connect).
- Honeywell Productivity Solutions: Honeywell's Scanning & Mobility division offers rugged handheld and wearable barcode scanners, mobile computers, and voice-directed workflow software used in the same warehouse/DC deployments Rufus targets, with overlapping products like the Honeywell Wearable Solution.
- Datalogic: Datalogic is a long-established manufacturer of industrial barcode scanners, rugged mobile computers, and wearable solutions for retail, manufacturing, and logistics—a directly comparable device portfolio for Rufus's Scan2 and Cuff Pro offerings.
- Socket Mobile: Socket Mobile produces compact wearable and handheld barcode scanners paired with mobile devices; it targets the same frontline productivity use cases in retail, warehousing, and field service as Rufus's Scan2 line.
- Bluebird: Bluebird manufactures rugged Android mobile computers and barcode handheld/wearable scanners for enterprise mobility in logistics, retail, and manufacturing—an overlapping product portfolio targeting the same DC and field service buyers.
Emerging players
- ProGlove: ProGlove builds lightweight wearable barcode scanners that integrate with warehouse management systems, competing head-to-head with Rufus Scan2 wearables and addressing many of the same labor productivity and hands-free scanning use cases.
- KoamTac: KoamTac designs compact Bluetooth barcode scanners and wearable scanning accessories used by warehouse and retail associates; it overlaps with Rufus on wearable/barcode scanning for enterprise mobility, though at a smaller scale.
Broad incumbents
- Getac: Getac is a major vendor of rugged computing hardware (laptops, tablets, handhelds) used in warehousing, manufacturing, and field service, comparable to Rufus on the rugged Android tablet side (RADD Tab 2) though with a broader enterprise device portfolio.
- Panasonic Connect (Toughbook): Panasonic's Toughbook/Toughpad rugged tablets and handheld devices serve logistics, manufacturing, and field service customers—an overlapping device category with Rufus's RADD Tab 2, though Panasonic operates across a much wider enterprise hardware portfolio.
Others
- Ivanti Wavelink: Ivanti Wavelink provides the Velocity terminal emulation and mobile device management software that Rufus certifies against; while not a hardware competitor, Ivanti is Rufus's flagship strategic partner and closely coupled with WorkHero deployments in legacy warehouse modernization.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rufus Labs social profiles
Digital presenceRufus Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rufus Labs leadership team
Management profileNumber of profiles
Profiles10 records
Rufus Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rufus Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rufus Labs
What does Rufus Labs do?
Rufus Labs sells a Productivity-as-a-Service (PaaS) platform called Rufus WorkHero that bundles proprietary rugged wearable barcode scanners (Scan2 LR/CR/MR), Android wearable computers (Rufus Cuff Pro 3), and rugged tablets (RADD Tab 2) with a cloud-based labor analytics, task management, and mobile device management software suite. The offering is delivered as an all-inclusive monthly subscription that includes RufusCare $0-deductible break-and-replace warranty, unlimited hardware upgrades/refreshes, seasonal scaling flex, and global technical support, with certified integration to 30+ WMS/ERP systems for warehouse, 3PL, retail, manufacturing, and logistics enterprise customers.
Is Rufus Labs a public or private company?
Rufus Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rufus Labs founded?
Rufus Labs was founded in 2016. It employs 11 to 50 people.
Where is Rufus Labs based?
Rufus Labs is headquartered in Los Angeles, United States, in the North America region.
How does Rufus Labs make money?
Three revenue lines are on record. SaaS Subscription (WorkHero Platform) is the primary driver. The others are hardware Sales and professional Services.
Who are Rufus Labs's main competitors?
Direct peers on record are Zebra Technologies, Honeywell Productivity Solutions, Datalogic, Socket Mobile and Bluebird. Emerging players are ProGlove and KoamTac. Broad incumbents are Getac and Panasonic Connect (Toughbook). Ivanti Wavelink is listed as an others.
Does Rufus Labs have an API?
No public API is recorded for Rufus Labs.
What industry is Rufus Labs in?
Rufus Labs's product category is Warehouse Productivity Software. Its primary akta.pro industry code is BPAEAGAF, HRIS/HCM Managed Services & Support, with a secondary code of BPAEAGAE, HRIS/HCM Implementation Services. Its NAICS code is 541511 and its SIC code is 7371.