Danielle Guizio
Danielle Guizio is a privately held New York women's fashion label selling contemporary apparel, footwear, and accessories via DTC e-commerce, a SoHo flagship, and expanding U.S. retail, supported by recurring PUMA collaborations and celebrity-driven demand.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Danielle Guizio does
Danielle Guizio is a New York-based, privately held women's fashion apparel label operating under the Guizio trade name, founded with a $400 initial investment and incorporated as Danielle Guizio LLC in New York. The company's core offering is contemporary apparel — skirts (notably a viral micro-mini silhouette), corsets, tops, dresses, pants, shorts, matching sets, knitwear, and outerwear — extended into footwear via a recurring PUMA co-branded capsule line (H-Street, T7, Klim), and into accessories and adjacent categories such as handbags, Quay eyewear, and a fragrance planned for 2026. The catalog comprises 851 SKUs priced from $38 to $428 with most items in the $68–$178 range, anchored by a $78 best-selling micro-mini skirt.
Guizio generates revenue primarily through direct-to-consumer e-commerce at danielleguiziony.com, supplemented by a brick-and-mortar SoHo flagship opened in 2024, a planned Miami Aventura Mall store, and additional 2026 locations in Los Angeles, Dallas, and Washington DC's Georgetown. Distribution extends globally via PUMA's retail network and selected third-party stockists, with a Nuuly rental collaboration tied to 'Bridgerton' Season 4 providing additional reach. The business is bootstrapped except for an SEC exempt securities offering filed in December 2025 indicating approximately $8.97 million raised, and the operating team remains very small at 1–10 employees. Celebrity visibility from Bella Hadid, Charli XCX, and Olivia Rodrigo, together with viral TikTok moments, functions as the brand's primary demand-generation engine, with the signature micro-mini skirt generating over $2 million in 48 hours from a single social-media-driven event and 100% year-over-year revenue growth reported through November 2025.
Danielle Guizio firmographics
Firmographics- Name
- Danielle Guizio
- Legal name
- Danielle Guizio LLC
- Website
- https://danielleguiziony.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Danielle Guizio is a privately held New York women's fashion label selling contemporary apparel, footwear, and accessories via DTC e-commerce, a SoHo flagship, and expanding U.S. retail, supported by recurring PUMA collaborations and celebrity-driven demand.
- Ownership category
- akta.pro rank
Danielle Guizio industry classification
Industry- Product category
- Women's Designer Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (4582), Luggage and Leather Goods Retailers (45832)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industries
- Luxury & Designer Footwear (CRAAACAI), Handbags & Purses (CRAAAJAA)
Keywords
Where Danielle Guizio is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Danielle Guizio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Apparel Sales: Primary revenue from direct-to-consumer sales of clothing and accessories through brand e-commerce and retail stores
- Footwear Collaboration: Revenue from Puma collaboration products including sneakers and tracksuits
- Planned Fragrance: Brand extension into fragrance planned for 2026
- Handbag Line: Development of handbag line as brand extension
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Direct-to-consumer fashion pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Danielle Guizio product offering
Product offeringCore offering
Danielle Guizio designs, manufactures, and sells women's fashion apparel, footwear, handbags, and accessories under the Guizio and Guizio x PUMA labels. The brand sells directly to consumers through its own e-commerce storefront (danielleguiziony.com) and a growing network of brick-and-mortar stores beginning with its 2024 SoHo flagship in New York City, with prices ranging from $38 for basic tanks to $428 for designer dresses. Signature items include the viral micro-mini skirt, corsets, and recurring PUMA collaboration sneakers and tracksuits, with planned extensions into fragrance and handbags.
Differentiator
Problem solved
Functional benefit
Brands
- Guizio x Puma: Collaborative sneaker and footwear line with Puma including H-Street, Speedcat, and Klim silhouettes
Products and services
- Micro Mini Skirt The brand's signature item—a viral micro-mini skirt (priced at $78) that became the centerpiece of Guizio's identity and a viral social media phenomenon.
- PUMA x Guizio Collaboration Collection (Klim, H-Street, T7, Speedcat) Recurring collaborative sneaker and tracksuit line with PUMA, including the H-Street sneaker (priced at $150), T7 tracksuits, Speedcat, and Klim silhouette, sold through Guizio, PUMA.com, PUMA flagship locations, and selected retailers.
- Handbag Line Brand-extension handbag collection sold through the Guizio direct e-commerce storefront as a new category beyond apparel.
- Fragrance Line First fragrance line planned for 2026 as a category extension beyond apparel, footwear, and accessories.
- Knicks-Themed Apparel Collection Knicks-themed fashion collection released in conjunction with partners DannijoPro, Terez, Mr. Throwback, and Faherty during the NBA Finals surge.
- Nuuly x Bridgerton Season 4 Capsule (Guizio styles) Guizio styles featured in the Nuuly x Bridgerton Season 4 rental capsule (alongside House of Aama, Fashion Brand Company, and Tessa Fay), distributed via Nuuly's subscription rental platform.
Quantifiable outcome
- 100% year-over-year revenue growth through November 2025
- +2 more outcomes
Companies that use Danielle Guizio
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Danielle Guizio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Danielle Guizio partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- DannijoProminorMultiple fashion brands including DannijoPro, Terez, Mr. Throwback, Faherty, and others capitalized on Knicks NBA Finals moment with Knicks-themed collections, with many top products selling out rapidly.
- TerezminorMultiple fashion brands including DannijoPro, Terez, Mr. Throwback, Faherty, and others capitalized on Knicks NBA Finals moment with Knicks-themed collections.
- Mr. ThrowbackminorMultiple fashion brands including DannijoPro, Terez, Mr. Throwback, Faherty, and others capitalized on Knicks NBA Finals moment with Knicks-themed collections.
- FahertyminorMultiple fashion brands including DannijoPro, Terez, Mr. Throwback, Faherty, and others capitalized on Knicks NBA Finals moment with Knicks-themed collections.
- PUMAcorePUMA partnered with designer Danielle Guizio to revive the Klim silhouette (originally introduced in 2003 as climbing footwear-inspired design). The updated version features premium leather with a lightly distressed finish in earthy tones. The collaboration set to release March 28, 2026, available through danielleguiziony.com, GUIZIO New York store, PUMA.com, PUMA flagship locations, and selected retailers. This follows multiple successful collaborations including H-Street sneakers and T7 tracksuits.
- Nuuly (Urban Outfitters)minorNuuly, the clothing rental subscription service founded by Urban Outfitters in 2019, launched an exclusive collaboration with 'Bridgerton' Season 4 featuring 20-plus styles from female-led brands including Guizio, House of Aama, Fashion Brand Company, and Tessa Fay.
- PUMAcorePUMA and GUIZIO released a collaboration collection featuring the H-Street sneaker and T7 tracksuits, drawing inspiration from 90s fashion. The collection includes retro H-Street sneaker in light beige colorway with mesh and suede materials, plus two additional lace options, alongside T7 tracksuits in navy blue, black, and bronze colorways. Available on PUMA website and flagship stores starting September 20, 2025.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Danielle Guizio competitors and assessment
Company assessmentBroad incumbents
- Aritzia: Established North American women's contemporary apparel retailer with deep mall/store presence and multiple in-house labels; competes for the same customer across overlapping categories but at significantly greater scale and capital base.
Direct peers
- Reformation: Los Angeles-based DTC womenswear brand with strong celebrity adoption and physical retail expansion; comparable customer demographic and omnichannel model, though positioned at a slightly higher price tier with sustainability emphasis.
- Meshki: Australia-based DTC womenswear label built on social-media-driven trend drops, mini silhouettes, and rapid sell-out cycles; closely comparable GTM, customer demographic, and viral-product cadence.
- Princess Polly: Australian-origin DTC fashion brand targeting Gen Z with trend-led mini dresses, skirts, and going-out wear - comparable price architecture, customer profile, and social-first marketing model.
- Brandy Melville: Globally recognized women's fast-fashion DTC brand targeting Gen Z and younger millennials with affordable mini dresses, skirts, and basics - comparable price points, customer profile, and rapid trend-cycle merchandising model.
- For Love & Lemons: DTC contemporary womenswear brand known for feminine, occasion-driven silhouettes (dresses, corsets, mini skirts) with celebrity endorsement - directly comparable aesthetic and customer overlap with Guizio's core assortment.
- Réalisation Par: Australia-born DTC womenswear label built around trend-driven mini silhouettes, celebrity placements, and Instagram-era virality - directly comparable to Guizio in aesthetic, customer demographic, and social-media-led GTM motion.
Emerging players
- Cider: Globally distributed social-commerce fashion brand targeting Gen Z women with trend-led mini silhouettes and celebrity/influencer placements; comparable customer demographic, viral-product cadence, and DTC-led distribution.
- SKIMS: Kim Kardashian-founded DTC brand demonstrating the celebrity-driven, viral-product GTM motion that Guizio also leverages; different core category (shapewear/intimates) but highly comparable brand-building methodology and celebrity-endorsement flywheel.
- Jacquemus: Independent designer brand built on viral social-media moments, celebrity styling, and mini-skirt/signature-silhouette marketing; comparable cultural cachet and celebrity-driven demand, though at a meaningfully higher price tier and EU base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Danielle Guizio social profiles
Digital presenceDanielle Guizio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danielle Guizio leadership team
Management profileNumber of profiles
Profiles1 record
Danielle Guizio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danielle Guizio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danielle Guizio
What does Danielle Guizio do?
Danielle Guizio designs, manufactures, and sells women's fashion apparel, footwear, handbags, and accessories under the Guizio and Guizio x PUMA labels. The brand sells directly to consumers through its own e-commerce storefront (danielleguiziony.com) and a growing network of brick-and-mortar stores beginning with its 2024 SoHo flagship in New York City, with prices ranging from $38 for basic tanks to $428 for designer dresses. Signature items include the viral micro-mini skirt, corsets, and recurring PUMA collaboration sneakers and tracksuits, with planned extensions into fragrance and handbags.
Is Danielle Guizio a public or private company?
Danielle Guizio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Danielle Guizio founded?
Danielle Guizio was founded in 2017. It employs 1 to 10 people.
Where is Danielle Guizio based?
Danielle Guizio is headquartered in New York, United States, in the North America region.
How does Danielle Guizio make money?
Four revenue lines are on record. Direct Apparel Sales are the primary driver. The others are footwear Collaboration, planned Fragrance and handbag Line.
Who are Danielle Guizio's main competitors?
Aritzia is listed as a broad incumbent. Direct peers are Reformation, Meshki, Princess Polly, Brandy Melville, For Love & Lemons and Réalisation Par. Emerging players are Cider, SKIMS and Jacquemus.
Does Danielle Guizio have an API?
No public API is recorded for Danielle Guizio.
What industry is Danielle Guizio in?
Danielle Guizio's product category is Women's Designer Fashion Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAAACAI, Luxury & Designer Footwear. Its NAICS code is 458110 and its SIC code is 5621.