What Faherty Brand does

Faherty Brand is a privately held, certified B Corporation premium American lifestyle apparel company founded in 2013 and headquartered in New York. It designs and sells comfort-first coastal-inspired clothing and accessories — shirts, shorts, swimwear, dresses, sweaters, outerwear, footwear, hats, bags, and sunglasses — for men, women, and children through a direct-to-consumer model spanning e-commerce, 80+ US retail stores, and a newly launched European footprint (a flagship store in Biarritz, France and a pop-up at Merci in Paris). The brand layers a deep collaboration engine on top of its core line, partnering with sports IP (NY Knicks, Boston Celtics, NY Rangers, Jalen Brunson), footwear brands (Birkenstock, Saucony, REEF, Opie Way, Quoddy), surf heritage (Quiksilver), and Indigenous artists (Doug Good Feather, Steven Paul Judd, Thunder Voice Eagle), while operating a proprietary circular resale platform, Secondwave, for pre-owned Faherty apparel.

The company's commercial infrastructure runs on a unified Shopify POS, Shopify Plus, Checkout, and Shop stack, with Boomi and incQX as integration partners, replacing a prior NewStore deployment across the 80+ US store base in approximately three months. This platform enables omnichannel capabilities including BOPIS and ship-from-store, and the company explicitly cites elimination of data silos and payment double-charges as outcomes. Revenue is generated primarily through one-time full-price DTC apparel sales (shirts $68-$158, outerwear $148-$298, footwear $50-$398, accessories $22-$168), seasonal clearance (with discounts up to 70%), bundle-and-save promotions (20% off 2+ items), free shipping above $150, a 15% off first-purchase text club, transaction fees on Secondwave resale, and revenue-share economics from co-branded collaborations. Customer segmentation is horizontal, addressing coastal lifestyle consumers, sustainability-driven shoppers (via regenerative cotton, Ozone Wash, and circularity initiatives), and sports-team fan segments, with sustainability commitments and B Corp status positioning the brand in the premium ESG-aligned tier rather than mass-market apparel.

Name

Faherty Brand

Legal name

Faherty Brand

Website

https://fahertybrand.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Faherty Brand is a certified B Corporation premium American lifestyle apparel company designing comfort-first, coastal-inspired clothing and accessories for men, women, and children, sold through e-commerce, 80+ US retail stores, and a newly launched European store in Biarritz, France.

Ownership category

akta.pro rank

Product category

Premium Lifestyle Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athleisure & Performance Apparel Retail (CRAAABAE)

akta.pro secondary industries

Athleisure & Lifestyle Sport Apparel Retail (CRAMACAF), Apparel, Footwear & Accessories Resale (CRAFAGAA)

Keywords

• Premium lifestyle apparel
• Coastal fashion brand
• Men's casual clothing
• Women's resort wear
• Sustainable apparel resale

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Apparel Sales: Full-price retail sales of premium lifestyle apparel through owned e-commerce and 80+ US retail locations plus new international stores.
2. Sale and Clearance: Seasonal sales and clearance promotions including Memorial Day sales with up to 70% discounts mentioned in press coverage.
3. Secondwave Resale: Circular fashion resale platform enabling customers to sell and shop pre-owned Faherty apparel, supporting sustainability commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Faherty Brand is a premium American lifestyle apparel company that designs, produces, and sells comfort-first clothing, footwear, and accessories for men, women, and children across direct-to-consumer e-commerce, 80+ US retail stores, and an emerging international footprint. The portfolio spans shirts, shorts, swimwear, dresses, sweaters, outerwear, hats, sunglasses, bags, belts, and shoes, augmented by collaborations with sports teams (NY Knicks, Boston Celtics, NY Rangers), athletes (Jalen Brunson), and partner brands (Birkenstock, Quiksilver, REEF, Saucony, Opie Way, Quoddy, Cuyana), plus the Second Wave proprietary resale platform for pre-owned Faherty apparel.

Product overview

Faherty Brand is a premium American lifestyle apparel brand and certified B Corporation offering a unified product portfolio centered on comfort-first clothing designed with longevity and environmental responsibility. The core offering spans men's and women's categories including shirts, pants, shorts, swimwear, dresses, sweaters, outerwear, and accessories (hats, sunglasses, bags, belts, shoes). The brand operates multiple sub-brands and collaborations including the premium Reserve Collection, Native Designed collection featuring indigenous designers, and partnerships with NY Knicks, Quiksilver, Birkenstock, Jalen Brunson, Surfrider, REEF, Boston Celtics, Saucony, Opie Way, and Quoddy. Faherty also runs Second Wave, a proprietary resale platform for circular fashion. The company operates 80+ US retail locations with recent international expansion to Biarritz, France and uses Shopify POS for unified commerce operations.

Differentiator

Problem solved

Functional benefit

Products and services

• All Day Shorts Men's versatile shorts available in 5-inch, 7-inch, and 9-inch inseam options, made with recycled polyester, sold as a core multi-color best-selling product line.
• Sunwashed Regenerative Tees T-shirts made with regenerative cotton and lower-impact Ozone Wash finishing process, available with a bundle-and-save 20% discount on 2+ tees.
• Movement Polos Performance polos built for movement with moisture-wicking properties, available in short and long-sleeve options.
• Second Wave Resale Brand-operated resale platform enabling customers to sell and shop pre-owned Faherty items, supporting circular fashion and sustainability initiatives.
• Faherty x NY Knicks Collection NBA-themed collaboration with the New York Knicks featuring team-inspired hoodies, tees, and accessories sold through Faherty stores and e-commerce.
• Faherty x Quiksilver Collection Surf-culture-inspired collaboration with Quiksilver featuring hats and apparel drawing on vintage Quiksilver archive designs.
• Birkenstock + Faherty Footwear collaboration featuring Birkenstock Arizona and Boston styles with custom Wire Buckle designs.
• Faherty x Jalen Brunson Athlete signature apparel and accessories collection inspired by Jalen Brunson's off-court style.
• Faherty x Surfrider Co-branded apparel and accessories supporting ocean conservation in partnership with the Surfrider Foundation.
• Faherty x REEF Footwear collaboration featuring laid-back sandals and flip flops designed for everyday casual wear.
• Faherty x Boston Celtics NBA-themed collaboration with the Boston Celtics featuring apparel and accessories sold through Faherty stores and e-commerce.
• Faherty x Saucony Footwear collaboration featuring the Saucony Shadow 5000 sneaker with a laid-back Faherty aesthetic.
• Faherty x Opie Way Premium American craftsmanship footwear collaboration featuring Deck Sneakers and Slip-On Sneakers.
• Faherty x Quoddy Handcrafted Maine-made footwear collaboration using traditional shoemaking techniques.
• Faherty x NY Rangers NHL-themed collaboration with the New York Rangers featuring team apparel sold exclusively at Madison Square Garden.
• Native Designed Collection Apparel and accessories collection featuring designs by Native American artists honoring Indigenous heritage.
• Reserve Collection Premium tier collection featuring higher-quality materials and construction, including Venetian loafers and chino shorts.
• Sunglasses American heritage-style sunglasses for men and women, offered in multiple frame models.
• Women's Dresses Women's dress collection spanning smocked, sundress, and chambray styles priced $148–$228.
• Indigo Collection Women's collection inspired by Byron Bay featuring lightweight layers, relaxed tailoring, and versatile indigo-dyed pieces.
• The Linen Shop Seasonal linen clothing collection for men and women, including shirts, shorts, and summer attire.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

18 partnerships are on record, tiered core, major and secondary.

• incQXcoreImplementation/ SI/ Consulting PartnerSystems integrator partner for Shopify POS implementation across 80+ US retail locations. Worked alongside Boomi and Shopify Professional Services to complete rollout in approximately three months.
• BoomicoreImplementation/ SI/ Consulting PartnerIntegration partner for Shopify POS deployment across retail locations, enabling unified commerce operations. Part of implementation team with incQX and Shopify Professional Services.
• Shopify Professional ServicescoreTechnology or IntegrationShopify's professional services team partnered with incQX and Boomi to implement unified commerce platform across 80+ US retail locations in three months.
• BirkenstockmajorStrategic or Co-development PartnerExclusive collaboration featuring Birkenstock's wire buckle Arizona and Boston styles with Faherty's coastal aesthetic. Products include Arizona Wire Buckle ($150) and Boston Wire Buckle ($175). Launched March 2026.
• QuiksilvermajorStrategic or Co-development PartnerFaherty x Quiksilver collection inspired by vintage Quiksilver archives and Australian surf culture. Includes apparel and accessories with collaborative branding.
• NY KnicksmajorGTM or Marketing PartnerFaherty x NY Knicks collaboration capitalizing on NBA Finals surge. Products include Knicks-themed hoodies ($118), tees ($78), and accessories. Many items sold out rapidly.
• Jalen BrunsonmajorGTM or Marketing PartnerSignature collaboration with NY Knicks player Jalen Brunson inspired by off-court style shaped by discipline and routine. Products include dad hats ($58) sold out.
• REEFcoreStrategic or Co-development PartnerFaherty x REEF partnership for easy, laid-back footwear made for wherever the day takes you. Ojai Classic Flip Flops ($90) and other styles.
• Surfrider FoundationcoreStrategic or Co-development PartnerPartnership built on shared belief that the coast is worth protecting. Co-branded accessories, hats, towels, and beach products supporting ocean conservation.
• Arizona Muse / DirtcoreStrategic or Co-development PartnerEnvironmental activist Arizona Muse and her charity Dirt collaborated on Sunwashed Tee relaunch using regenerative cotton and lower-impact Ozone Wash. Connected regenerative farmers with brand. Drove 103% YoY increase in women's knit sales.
• Boston CelticssecondaryGTM or Marketing PartnerFaherty x Boston Celtics collection inspired by grit and legacy of Boston basketball. Available at Faherty stores and online.
• NY RangerssecondaryGTM or Marketing PartnerFaherty x NY Rangers collection built around Rangers pride, made the Faherty way. Only available at MSG.
• SauconycoreStrategic or Co-development PartnerFaherty x Saucony collaboration featuring old-school running energy with a more laid-back feel. Shadow 5000 sneakers ($110) in limited stock.
• Opie WaycoreStrategic or Co-development PartnerPremium materials and American craftsmanship collaboration. Deck Sneakers ($398) and Slip On Sneakers ($348) made for the long haul.
• QuoddycoreStrategic or Co-development PartnerMade in Maine shoe collaboration using time-tested shoemaking techniques. American craftsmanship and premium materials.
• CuyanasecondaryStrategic or Co-development PartnerCuyana for Faherty collection featuring leather goods and accessories. Oversized Canvas System Tote ($328), Travel Case Set ($178), Beach Hat ($168).
• CirculosecoreStrategic or Co-development PartnerFaherty joined Circulose's brand partnership network committed to replace meaningful share of man-made cellulosic fibers with recycled materials. Part of American Circular Textiles coalition scaling circular fashion through legislation and standards.
• Native Designers (Doug Good Feather, Steven Paul Judd, Thunder Voice Eagle)coreStrategic or Co-development PartnerNative Designed collections featuring Indigenous artists including Doug Good Feather, Steven Paul Judd, and Thunder Voice Eagle. Adirondack blankets, denim workshirts, fleeces, and accessories with Native American-inspired designs.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Todd Snyder: Premium American menswear brand with retail store footprint and brand collaborations. Comparable on premium casual aesthetic and selective retail expansion strategy.
• Rhone: Premium men's activewear and lifestyle brand with DTC plus retail store strategy and similar premium price points. Overlaps on performance-meets-lifestyle positioning and omnichannel execution.
• Buck Mason: Premium American casual apparel brand with a multi-category DTC and retail store model. Comparable on premium materials, American heritage positioning, and mid-scale omnichannel footprint.
• Alex Mill: Premium casual apparel brand with similar DTC-plus-stores model and elevated everyday basics positioning. Comparable on quality materials and curated multi-category assortment.
• Outdoor Voices: Premium activewear and lifestyle brand with similar community-driven positioning and DTC-plus-stores model. Overlaps on athleisure-adjacent lifestyle apparel and recreational use cases.
• Outerknown: Sustainability-led premium apparel brand founded by Kelly Slater with circular fashion commitments and coastal lifestyle positioning. Closely comparable ESG narrative and product mix to Faherty.
• Vuori: Premium DTC activewear and lifestyle apparel brand that shares Faherty's comfort-first, sustainability-forward positioning and direct-to-consumer growth playbook. Both target aspirational consumers seeking versatile, premium everyday wear.
• Marine Layer: Direct competitor in the premium coastal casual apparel category with similar sustainability commitments and DTC plus retail store footprint. Overlaps significantly on product categories (shirts, shorts, sweaters) and coastal lifestyle branding.

Broad incumbents

• Aritzia: Larger premium multi-category apparel retailer with significant physical store footprint and owned-label portfolio. Comparable on premium everyday apparel positioning across men's and women's, though broader category set and larger scale.
• Patagonia: Established sustainability-led outdoor and lifestyle apparel brand with deep B Corp and circular fashion credentials. Sets the upper benchmark on ESG positioning that Faherty aspires to and partially emulates through its own programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fahertybrand

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faherty Brand