Woodinville Whiskey Co.

What Woodinville Whiskey Co. does

Woodinville Whiskey Co. is a craft distillery producing bourbon and rye whiskey, founded in 2010 in Woodinville, Washington by Brett Carlile and Orlin Sorensen and acquired by Moët Hennessy (LVMH) in 2017. It operates a dual-terroir grain-to-glass production system: distillation occurs at the Woodinville facility using Cascade Mountain water and wild yeast in 1,320-gallon custom German copper pot stills, while aging takes place 170 miles away in Quincy, WA's high-desert climate. All grains are sourced exclusively from the fourth-generation Omlin Family Farm in Quincy, and barrels are coopered from 18-month open-air seasoned staves rather than industry-standard kiln-dried wood. Core technology includes controlled four-day fermentation in nine 9,000-gallon fermenters with mash temperature held within two degrees.

The product portfolio spans four flagship whiskeys (Straight Bourbon and Straight 100% Rye, both aged six years; Port Finish Bourbon; Applewood Staves Finish Bourbon) priced at $39.99-$44.99, plus single-barrel 7-year offerings at $69.99-$99.99 and limited anniversary releases such as the 9-Year and Founder's Find at $129.99. Revenue streams include DTC e-commerce (Shopify storefront fulfilled via Flaviar with adult signature delivery), two-location tasting room sales (Woodinville daily; Quincy opening 2026), national wholesale to select licensed retailers, the Buy The Barrel program (~180 bottles per cask at cask strength), and ancillary merchandise including barrel-aged maple syrup, branded apparel, and gift cards. The customer base is long-tail craft whiskey enthusiasts and gift buyers, with allocation-driven demand spikes at the annual Harvest Release events.

Name

Woodinville Whiskey Co.

Legal name

Woodinville Whiskey Co.

Website

https://woodinvillewhiskeyco.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodinville Whiskey Co. is a craft bourbon and rye distillery founded in 2010 in Washington State, producing 100% grain-to-glass whiskeys via a dual-terroir system (distillation in Woodinville, aging in Quincy) and selling through e-commerce, two tasting rooms, national retail, and a Buy-The-Barrel program.

Ownership category

akta.pro rank

Product category

Craft Whiskey

NAICS

Distilleries (312140)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Craft whiskey distilling
• Bourbon and rye spirits
• Grain-to-glass production
• Barrel-aged whiskey
• Craft spirits manufacturing

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Whiskey Product Sales: Direct-to-consumer and retail sales of bourbon and rye whiskeys ranging from flagship expressions ($39.99-$44.99) to premium aged releases and single barrel offerings. Revenue from tasting room visits, online orders, and wholesale to licensed retailers.
2. Barrel Program: Buy The Barrel program selling full casks directly to consumers for home aging, yielding approximately 180 bottles at cask strength per barrel. Includes consultation, display stand, and tasting glasses.
3. Merchandise and Ancillary Products: Sales of branded merchandise including Barrel-Aged Maple Syrup ($21.99), Woodinville Book ($49.99), apparel, and gift cards ($25-$250 denominations).
4. Tasting Room and Tours: Revenue from distillery tours and tastings at Woodinville and Quincy locations. Tours require reservation; tastings open daily without reservation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Woodinville Whiskey Co. is a craft distillery that produces small-batch bourbon and rye whiskeys using a 100% grain-to-glass process. Grains (corn, rye, malted barley) are sourced exclusively from the Omlin Family Farm in Quincy, Washington, distilled at the Woodinville facility using custom 1,320-gallon German copper pot stills, and aged in Eastern Washington's high-desert climate. The portfolio includes flagship aged whiskeys, single barrel expressions, innovative barrel-finished releases, related merchandise, gift bundles, full-barrel sales, and on-site tasting experiences.

Product overview

Woodinville Whiskey Co. is a craft whiskey distillery offering a portfolio of small-batch, grain-to-glass bourbons and ryes, primarily distributed through an e-commerce platform powered by Shopify. The core lineup consists of four flagship whiskeys — Straight Bourbon Aged 6 Years, Straight 100% Rye Aged 6 Years, Straight Bourbon Finished in Port Barrels, and Straight Bourbon Finished with Applewood Staves — all produced from grains grown on the Omlin family farm in Quincy, Washington, distilled in Woodinville, WA, and aged in Central Washington's extreme climate. Above the core four, Woodinville releases limited-expression single-barrel selections (7-year Bourbon and 7-year Rye), aged-extended variants (8-year and 9-year Bourbon), and innovative barrel-finished expressions using Ruby Port, Ginja, Tequila, and Sauternes casks. The company also sells merchandise including a brand book, barrel-aged maple syrup, bundled gift sets, and digital gift cards. A 'Buy the Barrel' program offers full-barrel sales directly to consumers. Distillery tastings and tours are available at two Washington State locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Straight Bourbon Whiskey Aged 6 Years Flagship straight bourbon whiskey aged 6 years, crafted from grains grown on the Omlin Family farm in Quincy, Washington, distilled in Woodinville and aged in Central Washington's extreme climate. Named one of the '50 Greatest Whiskeys of the 21st Century' by Robb Report.
• Straight 100% Rye Whiskey Aged 6 Years Flagship 100% rye whiskey aged 6 years, crafted with grains from the Omlin family farm, distilled in Woodinville, and aged in Central Washington's extreme climate.
• Straight Bourbon Whiskey Finished in Port Barrels 90 Proof Award-winning flagship straight bourbon whiskey further aged in port barrels sourced from Portugal's Douro Valley, introducing notes of sticky baked plums and chocolate-covered cherries. Named 'Best Bourbon of 2020' by UPROXX.
• Straight Bourbon Whiskey Finished with Toasted Applewood Staves 90 Proof Flagship straight bourbon finished with toasted applewood staves, adding layers of depth with aromas of apple and berry alongside traditional bourbon notes of caramel, dark chocolate, and vanilla bean.
• Straight 100% Rye Whiskey Aged 8 Years Handcrafted 100% rye whiskey aged 8 years, with tasting notes of dark molasses, clove, brown sugar, cinnamon, vanilla, dark honey, and a long warm peppery finish.
• Single Barrel Bourbon Whiskey Aged 7 Years Small-batch bourbon made from traditionally grown corn, rye, and malted barley cultivated on the Omlin Family farm in Quincy, Washington, aged a minimum of 7 years in open-air seasoned, toasted and charred American Oak barrels.
• Single Barrel 100% Rye Whiskey Aged 7 Years Cask-strength 100% rye whiskey aged a minimum of 7 years, personally selected by Head Distiller Brett Carlile from barrels crafted from rye grown on the Omlin family farm in Quincy, Washington.
• Straight 100% Rye Whiskey Finished in Ruby Port Barrels Straight 100% rye whiskey fully matured then transferred into Ruby Port casks from Portugal for additional finishing, imparting flavors of orange marmalade, dark cherry, vanilla bean, peppery spiciness, and honey sweetness.
• Straight Bourbon Whiskey Finished in Ginja Barrels 95 Proof Believed to be the first bourbon ever finished in Ginjinha (Ginja) barrels from Portuguese sour cherry liquor. Tasting notes include blackberry jam on the nose, honey sweetness, dark cherry, and cardamom on the palate, with cinnamon and clove spice on the finish.
• Founder's Find Woodinville's first sourced whiskey, a 12-year-old Tennessee whiskey aged in a reconditioned barrel where used barrels are scraped clean, then freshly toasted and charred. Awarded Double Platinum in Fred Minnick's 2024 ASCOT Awards.
• Woodinville Barrel-Aged Maple Syrup Grade A pure maple syrup sourced from a 97-year-old family farm in Wisconsin, aged for one full year in freshly emptied Woodinville bourbon barrels. Sold at $21.99 USD.
• The Flagship Bundle Award-winning product bundle containing Straight Bourbon, Straight 100% Rye, Straight Bourbon Finished in Applewood Staves, and Straight Bourbon Finished in Port Barrels. Offered at $149.99 USD.
• Woodinville Book Brand book by writer Adam Erace telling Woodinville's story from 2010 founding through present day, covering founders Brett Carlile and Orlin Sorensen's journey, mentorship of Dave Pickerell, and partnership with the Omlin family.
• Woodinville Book & Bourbon Bundle Bundle combining the Woodinville brand book with a bottle of Straight Bourbon Whiskey Aged 6 Years. Priced at $79.99 USD.
• Woodinville Bourbon, Rye and Syrup Bundle Bundle pairing Woodinville Straight Bourbon or 100% Rye with Barrel-Aged Maple Syrup, along with a cocktail recipe for a Maple Old Fashioned.
• Woodinville Whiskey Co. Gift E-Card Digital gift card available in denominations of $25, $50, $100, and $250. No expiration date. Delivered instantly via email and redeemable online for any Woodinville products.
• Buy The Barrel Program Direct-to-consumer barrel ownership program allowing customers to purchase a full barrel of Woodinville Straight Bourbon or 100% Rye, delivered to their home or office while aging. Includes custom display stand, spigot, and 12 Viski whiskey tasting glasses. Each barrel yields approximately 180 bottles at cask strength.
• Distillery Tastings & Tours In-person visitor experience at two Washington State locations: the Woodinville Distillery tasting room (open daily 11am–6pm, no reservations required for tastings) and the Quincy Production Facility (reservations required). Includes full tasting experiences, distillery tours, and access to exclusive releases.

Quantifiable outcome

• Double Gold Medal and 'Best Straight Bourbon Whiskey of 2020' - San Francisco World Spirits Competition
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Omlin Family FarmcoreStrategic or Co-development PartnerFourth-generation farming family in Quincy, WA providing all grain supply (corn, rye, malted barley). Grains transported 170 miles to Woodinville for distillation, then returned for aging. Exclusive long-term partnership.
• Independent Stave CompanycoreStrategic or Co-development PartnerBarrel cooperage partnership for custom barrel specifications. Collaborated on decade-long barrel experiment testing eight different barrel types to determine optimal aging vessels. Created custom Heavy Toast/Light Char barrels with 24-month open-air seasoned staves.
• Dave PickerellcoreOthersLegendary master distiller who mentored founders Brett Carlile and Orlin Sorensen during Woodinville's establishment. Passed away but his guidance shaped the distillery's quality standards and production methods.
• FlaviarcoreChannel Partner/ Reseller/ DistributorE-commerce fulfillment partner processing online orders through Flaviar network of licensed retailers. Handles order processing, fulfillment, and customer service for direct-to-consumer website sales.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bulleit Frontier Whiskey: High-rye bourbon and rye whiskey brand owned by Diageo. Comparable bourbon/rye portfolio positioning but with national distribution scale that Woodinville aspires to reach.
• Maker's Mark: Iconic Kentucky bourbon brand owned by Beam Suntory. Comparable wheated bourbon profile but at vastly larger scale with global distribution and broader retail presence.
• Four Roses Distillery: Established Kentucky bourbon distillery owned by Kirin Holdings with broad national distribution. Comparable bourbon focus but at significantly larger scale with 10 distinct bourbon recipes.

Direct peers

• High West Distillery: Craft rye and bourbon whiskey distillery acquired by Constellation Brands in 2016. Closest direct peer given similar craft positioning, bourbon/rye portfolio, and big-spirits-parent ownership structure.
• FEW Spirits: Craft whiskey distillery in Evanston, Illinois, producing bourbon and rye. Comparable craft scale, premium positioning, and direct-to-consumer sales model with tasting room.
• Stranahan's Colorado Whiskey: Craft American single malt whiskey distillery founded in 2004 in Colorado. Comparable craft distillery with founder-led heritage and strong regional identity, though focused on single malt rather than bourbon.
• Wilderness Trail Distillery: Kentucky craft bourbon and rye distillery founded in 2012 with a focus on small-batch production and innovative barrel finishing. Comparable craft whiskey production scale and award-winning profile.
• Rabbit Hole Distillery: Craft bourbon distillery based in Louisville, Kentucky, founded in 2012. Comparable craft premium bourbon positioning with innovative cask finishes and a focus on limited age-statement releases.
• Smooth Ambler: West Virginia craft distillery producing bourbon and rye with a focus on quality grain-to-glass production. Comparable craft scale, founder-led operations, and age-statement whiskey portfolio.
• Jefferson's Bourbon: Craft premium bourbon brand known for ocean-aged and experimental cask finishes. Comparable focus on innovative barrel-finishing techniques and ultra-premium positioning in the craft bourbon category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/woodinvillewhiskeyco
• Facebookfacebook.com/woodinvillewhiskeyco
• Instagraminstagram.com/woodinvillewhiskeyco
• LinkedInlinkedin.com/company/woodinville-whiskey-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodinville Whiskey Co.