Signarama

What Signarama does

Signarama (legally Signarama of Huntington, doing business as Sign-A-Rama and Signarama Supercenter) is a privately held, single-location sign fabrication and graphics franchise founded in 1988 in Huntington Station, New York, by co-owners Dawn Tiritter-Bent and Mike Ziccardi. It operates as part of the Signarama franchise brand owned by United Franchise Group and serves the greater New York City market, including Long Island (Suffolk and Nassau counties) and the five boroughs. The company provides end-to-end signage and visual branding solutions — design, fabrication, installation, permitting, and ongoing maintenance — to local small and medium businesses (its primary segment), contractors and service providers, large institutions (hospitals, libraries, theaters, hotels), and event organizers.

Its core product portfolio spans signage (channel letters, illuminated cabinets, monument signs, neon and LED, carved and dimensional, ADA and safety, post and panel, pylon and pole, real estate, sidewalk/A-frame, traffic control, vehicle magnetics, yard and site), graphics (floor, wall, window, vehicle, stickers and decals), vehicle wraps and lettering, banners (fabric, mesh, vinyl, flags, pennants), displays (banner stands, point-of-purchase, trade show), awnings, digital and UV flatbed printing, promotional items, and custom engraving. Underlying technology includes UV flatbed printing, digital printing across multiple substrates, dye sublimation for fabric graphics, specialized vehicle graphics templating software, and on-site installation capability backed by a fleet of cranes, service vehicles, and rigging equipment. The company is UL Certified, an Empire State Development Certified WBE, and a NYC Buildings Licensed Master Sign Hanger, and partners with YESCO New York for maintenance, LED retrofitting, and repair services.

The business model is project-based and primarily direct-to-consumer at the local level, with quote-based pricing, one-time product sales supplemented by professional installation, permitting, ADA compliance consultation, and recurring maintenance contracts. Customers can engage via a physical storefront in Huntington Station, the company website (ssar.com) for online estimates and orders, or via field sales and on-site surveys for larger projects. There are no public revenue figures, no outside institutional investors, no M&A activity, and no disclosed funding; the company operates with 11–50 employees and remains under founder ownership 37 years after founding.

Name

Signarama

Legal name

Signarama of Huntington

Website

https://ssar.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Signarama of Huntington is a single-location sign fabrication and graphics franchise in Huntington Station, NY, serving SMBs, contractors, large institutions, and event organizers across Long Island and the NYC five boroughs since 1988.

Ownership category

akta.pro rank

Product category

Commercial Sign Fabrication and Signage Services

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Safety Signage, Evacuation Maps & Wayfinding Compliance Services (BPABAHAL), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Custom sign fabrication
• Vehicle wraps graphics
• Commercial signage installation
• Banner display printing
• ADA compliance signage

Headquarters

HQ city

Huntington Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sign and Graphics Sales: One-time sales of custom signs, banners, graphics, vehicle wraps, and lettering products. Products are fabricated to customer specifications with pricing based on size, materials, and complexity.
2. Installation Services: Professional installation services including large scale projects, vehicle wraps and graphics, with fleet of cranes, service vehicles, and rigging equipment.
3. Maintenance and Repair Services: Ongoing service and maintenance through partnership with YESCO New York including neon signs, LED signs, illuminated signs, electronic message boards, and lighting applications.
4. ADA Compliance Consultation: Consultation services for ADA compliance assessment, site surveys, and evaluation of signage for compliance to ADA local and federal rules.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Signarama of Huntington designs, fabricates, and installs custom commercial signs, vehicle wraps and graphics, banners, displays, awnings, and lettering for businesses and institutions in the greater New York City area. Services span concept-to-completion including ADA compliance consultation, permitting coordination, on-site surveys, large-scale installation, and ongoing maintenance through a partnership with YESCO New York. The company operates as a single-location Signarama franchise and has been in business since 1988.

Product overview

Signarama is a full-service sign fabrication and national branding company providing turnkey sign and graphics solutions since 1988. The core product portfolio centers on Signs (including Channel Letters, Illuminated Cabinets, Monuments, Carved & Dimensional Signs, LED & Neon signage, ADA signs, and Unique Fabrications), complemented by Vehicle Wraps & Graphics (wraps, magnetics, lettering), Banners (Fabric, Mesh, Vinyl, Flags, Pennants), Displays (Banner Stands, POP displays, Trade Show displays), Graphics (Floor, Window, Wall, Vehicle), and Lettering (Boat, Metal, Plastic, Vehicle). The company offers supporting services including ADA Compliance Consultation, Conceptual Design, Custom Engraving, On-Site Survey & Analysis, Installation (including large scale projects), Permitting, Project Management, and Service & Maintenance. Additional offerings include Digital Printing, UV Flatbed Printing, Promotional Items, and Awnings. The business operates as a single-location franchise (Signarama of Huntington) serving the greater New York City area.

Differentiator

Problem solved

Functional benefit

Brands

• YESCO New York: Sister company providing sign, lighting, and maintenance repair services in partnership with Signarama of Huntington

Products and services

• Signs Comprehensive range of signage products including ADA & Safety, Carved & Sandblasted, Channel Letters, Digital, Directories & Wayfinding, Electronic Message Centers & Scoreboards, Engraved, Illuminated Cabinets, Monument & Free Standing, Neon & LED, Post & Panel, Pylon & Pole, Real Estate, Sidewalk & A-Frame, Traffic Control & Property Management, Unique Fabrications, Vehicle Magnetics, and Yard & Site signs for commercial and institutional customers.
• Graphics Custom graphics including Floor & Mat graphics, Stickers & Decals, Vehicle graphics, Wall graphics, and Window graphics for branding and decorative applications.
• Vehicle Wraps & Graphics Full-service vehicle branding solutions including vehicle graphics, magnetics, lettering, and wraps for cars, trucks, and commercial fleets.
• Lettering Custom lettering services for boats, metal & plastic surfaces, windows, and vehicles.
• Banners Banner printing and fabrication including Fabric, Mesh, Vinyl banners, Flags, and Pennants for various commercial and event applications.
• Displays Retail and event display solutions including Banner Stands, Point of Purchase (POP) displays, and Trade Show & Event displays.
• Awnings Custom commercial awnings for storefronts that improve architectural appeal, provide weather protection, and serve as branding opportunities.
• Promotional Items Branded promotional merchandise and marketing swag with custom logo printing.
• ADA Compliance Consultation Expert consultation and site survey services to assess business signage compliance with ADA (Americans with Disabilities Act) regulations.
• Installation Services Professional sign installation including large-scale projects and vehicle wraps & graphics, performed with a fleet of cranes, service vehicles, and rigging equipment.
• Service & Maintenance Ongoing sign maintenance, repairs, energy-efficient LED retrofitting, and maintenance contracts delivered in partnership with YESCO New York.
• Permitting Permit application coordination and project management services for signage in the greater New York City area.
• Prototype Development Custom prototype development for unique sign projects and special fabrication requirements.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• YESCO New YorkcoreStrategic or Co-development PartnerSignarama of Huntington has partnered with YESCO New York to pair manufacturing and installation services with expert sign, lighting, and maintenance repair. YESCO New York is described as a sister company and industry leader with a long history of quality service. YESCO provides maintenance and repair services for neon signs, LED signs, illuminated signs, electronic message boards, and all varieties of exterior and interior lighting applications. Services cover all of Long Island (Suffolk and Nassau counties) and the five boroughs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Image360: Franchise network offering visual communications, signage, and graphics solutions to businesses. Competes directly with Signarama for the same SMB customer base on signs, vehicle graphics, and display products.
• YESCO: A long-established sign, lighting, and electrical sign manufacturer with service capabilities that overlap Signarama's installation and maintenance offerings. Already a strategic partner (sister company) of Signarama of Huntington, making it both peer and ally in the NYC/LI market.
• SpeedPro Imaging: Franchise network specializing in large-format printing, vehicle wraps, and commercial graphics for B2B customers. Overlaps with Signarama's vehicle wrap, banner, and UV flatbed print services.
• FASTSIGNS: The largest direct competitor to Signarama in the franchise sign and graphics space, with similar turnkey design-fabrication-installation offerings for SMB and enterprise customers. Operates as a franchise network with comparable products (signs, vehicle wraps, banners, displays).

Others

• 4over: Trade printing platform supplying signs, banners, and large-format print products to resellers and print shops. Functions as a wholesale supplier rather than direct competitor, but enables smaller competitors to access fabrication capacity.
• Mimaki USA: Manufacturer of UV flatbed printers, digital printing equipment, and inkjet technology used by sign fabricators. Relevant as a key equipment supplier whose technology roadmap shapes Signarama's production capabilities.

Emerging players

• Signs.com: Online-first sign and banner printing company targeting SMB buyers with templated, lower-complexity signage. Represents a digital-native threat to traditional brick-and-mortar fabricators like Signarama on simpler orders.
• Vistaprint: Mass-market online print provider offering banners, signs, vehicle decals, and promotional products. Competes with Signarama on commodity print products where customers prioritize convenience and price over customization.

Regional players

• NYC Signs: NYC-focused sign manufacturer and installer serving commercial customers in the five boroughs. Direct regional competitor for storefront signs, channel letters, and permitted installations in the same territory.
• Northeast Sign & Lighting: Regional sign fabrication, installation, and service company operating in the Northeast US. Comparable in scale, customer mix, and service offering to Signarama of Huntington, including maintenance and LED retrofit work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Signarama_
• YouTubeyoutube.com/user/signaramasupercenter
• Facebookfacebook.com/SignaramaSuperStore
• LinkedInlinkedin.com/company/sign-a-rama-huntington-ny
• Instagraminstagram.com/signaramahuntington_ny

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signarama