Signs.com
Signs.com (Digital Room LLC) is a vertically integrated U.S. e-commerce platform that designs, prints, and ships custom signs, banners, decals, flags, and displays for SMBs and individual consumers across real estate, schools, trade shows, retail, and events.
- Company typePrivate
- Founded2012
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Signs.com does
Signs.com, owned and operated by Digital Room LLC, is a vertically integrated e-commerce platform that designs, produces, and ships custom signs, banners, decals, flags, displays, and related printed products for businesses and individuals. Its production is consolidated in a Salt Lake City facility using UV inkjet printing for rigid signage and vinyl products and dye-sublimation printing for fabric items (acquired and scaled via the 2019 purchase of Ferrari Color). Corporate functions are headquartered in Sherman Oaks, California. Customers access the platform through a browser-based online design tool supporting JPEG, PNG, AI, EPS, and PDF uploads up to 50MB, supplemented by free professional design services whose fees are credited toward the product purchase; the company also integrates Adobe Stock and major cloud-storage providers (Google Drive, OneDrive, Dropbox) for asset sourcing.
The product catalog spans over 100 SKUs organized into Banners, Signs, Flags & Fabric, Decals, Magnets, Displays & Stands, Prints, and additional categories including real estate, regulatory, and promotional products. Pricing is unit-based with automatic quantity discounts; a Price Match Guarantee, 100% satisfaction guarantee, free shipping on orders over $99 within the contiguous US, and next-day production are central conversion levers. Distribution is almost entirely direct via the signs.com storefront plus phone-based inside sales for enterprise accounts (minimum $25,000/year commitment, Net 30 terms), with international shipping available via custom quote and a multi-location shipping option for distributed buyers.
Signs.com serves a fragmented SMB and consumer base across real estate professionals, schools and sports teams, trade show/event organizers, retail and restaurant businesses, non-profits, political campaigns, and individual consumers. The company is privately held and appears bootstrapped, with no disclosed venture or institutional funding. Its reputational signals — 179,853+ verified customer reviews averaging 5.0 on Shopper Approved and prior Inc. 5000 recognition — form the core of its brand-trust position in a fragmented custom-signage market projected to grow from approximately $5.2 billion in 2025 to $8.7 billion by 2034.
Signs.com firmographics
Firmographics- Name
- Signs.com
- Legal name
- Digital Room LLC
- Website
- https://signs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Signs.com (Digital Room LLC) is a vertically integrated U.S. e-commerce platform that designs, prints, and ships custom signs, banners, decals, flags, and displays for SMBs and individual consumers across real estate, schools, trade shows, retail, and events.
- Ownership category
- akta.pro rank
Signs.com industry classification
Industry- Product category
- Custom Signage Manufacturing
- NAICS
- Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industries
- Event Signage, Props & Custom Installations (HSACAOAG), Corporate Event Decor, Branding & Signage (HSACADAJ), Home, Furniture & Decor DTC (CRAFACAE), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
Keywords
Where Signs.com is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Signs.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Sign and Banner Sales: One-time purchase of customized signs, banners, decals, and printed materials. Customers design their own products using online tools or free design services. Revenue is generated per order with quantity discounts available for multiple units of the same product and design.
- Design Services: Professional design services offered free with product purchase. Design fees are credited toward the final product purchase, making the service effectively free for purchasing customers. Provides revenue facilitation rather than direct revenue generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pricing with quantity discounts |
| Unit Pricing | Multi-year contract | Enterprise account pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Signs.com product offering
Product offeringCore offering
Signs.com is an online direct-to-consumer manufacturer of custom signs, banners, decals, flags, displays, and printed materials. Customers design or upload artwork using a browser-based Online Design Tool (or use free in-house design services credited toward the purchase) and order 100+ SKU types including vinyl banners, rigid signs, decals, vehicle graphics, trade show displays, and photo prints. Production uses UV inkjet and dye-sublimation printers at the Salt Lake City facility, with next-business-day production and direct shipment to U.S. and international customers.
Product overview
Signs.com is a custom signage e-commerce platform offering a comprehensive portfolio of over 100 distinct products organized into several categories: Banners (vinyl, mesh, fabric, pole, breakaway, sports team), Rigid Signs (aluminum, plastic, acrylic, yard, foam board, gatorboard, falconboard), Decals (vinyl lettering, window decals, wall decals, floor decals, car/fleet decals, magnetic signs), Flags & Fabric (advertising flags, custom flags, spirit flags, table covers, tension fabric displays), Displays & Stands (retractable banners, step & repeat, pop up displays/tents, X-banners), Photo & Home Decor Prints (acrylic, canvas, metal, wooden prints), and Marketing Materials (business cards, brochures, door hangers, postcards, counter cards, table tents, stickers). The platform is powered by an Online Design Tool that enables customers to create custom designs using uploaded files or templates, supplemented by professional Design Services for hands-on design assistance. Core technology uses UV inkjet printing for rigid signage and vinyl products, and dye-sublimation printing for fabric products. The company offers next-day production, free shipping over $99, and a 100% satisfaction guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Vinyl Banners Custom printed vinyl banners in 13 oz or 18 oz weights for indoor or outdoor use, with grommets, pole pockets, and hem finishes. Used by businesses, schools, sports teams, and event organizers for portable signage.
- Mesh Banners Fence banners made from 8 oz vinyl mesh with 70% blockage (30% air flow) and matte finish full color digital print, ideal for windy outdoor environments.
- Fabric Banners Custom fabric banners printed on 6.8 oz wrinkle-free polyester fabric with vibrant colors for indoor and outdoor use.
- Breakaway Banners Two-piece 13 oz vinyl banners attached by a center velcro strip with pole pockets on each end, designed for football team run-throughs.
- Sports Team Banners Custom sports banners made from durable 13 oz vinyl for high school and youth sports team celebrations and game-day use.
- Pole Banners Custom pole banners with pole pockets and a hardware kit for street-side event and holiday advertising.
- Aluminum Signs White coil coated 2MM thick aluminum signs suitable for indoor or outdoor use in standard, brushed, or reflective finishes.
- Plastic Signs Durable matte-finish plastic signs offered in 3MM or 6MM thickness for general signage applications.
- Acrylic Signs Cast polymer acrylic signs (1/8" or 1/4" thick) with a glass appearance for elegant indoor signage.
- Yard Signs 4MM corrugated plastic yard signs with full color digital printing, commonly used for real estate and political campaigns.
- A-Frame Signs Durable plastic sidewalk A-frame signs with custom graphics, available in standard, premium, dry erase, and real estate variants.
- Reflective Aluminum Signs Aluminum signs with a flexible reflective glass bead vinyl overlay providing engineer-grade reflectivity for low-light visibility.
- Foam Board Signs Cost-effective 3/16" paper-faced memory foamboard signs for temporary or promotional indoor use.
- Window Decals Custom window decals available in perforated, opaque, or clear variants for interior or exterior signage.
- Wall Decals Lightweight low-tac wall decals that can be repositioned, ideal for temporary indoor wall signage.
- Floor Decals Interior floor decals made from 3.5 mil vinyl with certified slip resistance for floor graphics.
- Vinyl Lettering Individual pre-cut lettering from solid color vinyl with no background material, for wall quotes and signage.
- Car Decals and Vehicle Graphics Vehicle decals including car lettering and clear, opaque, and perforated options for personalizing cars and trucks.
- Fleet Graphics Long-lasting adhesive vinyl fleet graphics and wraps for customizing commercial vehicle fleets.
- Magnetic Signs 0.30" thick custom car and truck magnets that provide removable vehicle signage.
- Advertising Flags Custom advertising flags including feather, teardrop, angled, and rectangle flag banners for outdoor advertising and events.
- Retractable Banners Pull-up banners with retractable stands in standard, premium (chrome base), or deluxe (double-sided) variants for trade shows and events.
- Step & Repeat Banners 9 oz polyester fabric banners with an easy-to-assemble frame, used as backdrops for events and premieres.
- Tension Fabric Displays Stretch fabric displays that adhere with velcro strips to a pop up aluminum frame, in standard and curved variants.
- Pop Up Tents 600 denier tent canopy with a 10'x10' 40mm heavy-duty aluminum frame, including carrying case and rope/stake kit.
- Table Covers and Throws Custom table covers made from 6.8 oz polyester, in standard (3-sided) and stretch variants for event displays.
- Acrylic Prints Acrylic photo prints with clear, rich images and the appearance of glass for home decor.
- Canvas Prints Hand-wrapped canvas prints with a 1.5" frame and three custom edge options.
- Metal Prints Metal prints with vibrant colors infused into 0.045" aluminum for durable photo displays.
- Business Cards and Brochures Custom business cards (glossy or matte finish) and brochures with multiple folds, coatings, and paper types.
- Stickers and Labels Custom stickers in 70lb sticker paper or 4 mil vinyl, and roll labels in semi-gloss paper, white BOPP, clear BOPP, eggshell felt, and bright silver metallic.
- Real Estate Signs and Posts Complete line of real estate signage including posts, frames, riders, and A-frames for property listings.
- Regulatory Signs Parking, traffic, safety, property, and security signs for regulatory compliance and facility use.
- Promotional Products Custom promotional products including apparel (t-shirts, jackets, sweatshirts, hats, polos), drinkware, office supplies, technology items, and bags.
- Professional Design Services Professional graphic design services where in-house designers help create, refine, or vectorize artwork; design fees are credited toward the product purchase. Supports customers who lack design expertise.
Quantifiable outcome
- Orders ship next business day with free shipping on orders over $99
- +1 more outcomes
Companies that use Signs.com
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles6 records
Signs.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Signs.com partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Signs.com competitors and assessment
Company assessmentDirect peers
- Smartpress: Smartpress is an online custom printing company offering premium-quality signs, banners, posters, and marketing materials. Targets SMBs and creatives with quality-focused positioning that overlaps Signs.com's broader catalog.
- 48HourPrint: 48HourPrint is an online custom printing service specializing in fast-turnaround signs, banners, and marketing materials. Competes on speed and SMB custom signage similarly to Signs.com's next-day production positioning.
- UPrinting: UPrinting is an online commercial printing company offering custom signs, banners, flyers, business cards, and marketing materials. Comparable product-led e-commerce model for SMBs with similar catalog breadth to Signs.com.
- Vistaprint (Cimpress): Cimpress, parent of Vistaprint, operates the largest online custom printing marketplace for SMBs, offering business cards, banners, signs, and marketing materials. Directly comparable to Signs.com on product-led e-commerce custom signage for small businesses.
- BuildASign: BuildASign is an online custom sign and banner retailer offering yard signs, vinyl banners, decals, and signage with online design tools. Direct competitor targeting real estate, political, and event signage segments similar to Signs.com.
- Signs365: Signs365 is an online retailer specializing in custom signs, banners, decals, and vehicle graphics with next-day production. Closely overlaps Signs.com's product catalog and product-led online ordering model.
Broad incumbents
- Staples Print: Staples Print offers custom signs, banners, business cards, brochures, and marketing materials via online ordering and retail locations. Competes in the SMB custom printing space with a wider office supply ecosystem.
- FedEx Office: FedEx Office offers a wide range of in-store and online printing services including banners, signs, posters, and marketing materials for businesses. Larger incumbent with broader portfolio but overlapping SMB custom signage offering.
- SpeedPro Imaging: SpeedPro Imaging is a national network of large-format printing studios producing vehicle wraps, banners, signs, and displays for businesses. Competes in the large-format sign and display category with B2B focus.
Emerging players
- Shutterfly: Shutterfly is an online custom photo product retailer offering canvas prints, metal prints, acrylic prints, and home decor. Overlaps with Signs.com's Prints segment (acrylic, canvas, metal, wooden prints) but is more photo/consumer oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Signs.com social profiles
Digital presenceSigns.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Signs.com leadership team
Management profileNumber of profiles
Profiles3 records
Signs.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Signs.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Signs.com
What does Signs.com do?
Signs.com is an online direct-to-consumer manufacturer of custom signs, banners, decals, flags, displays, and printed materials. Customers design or upload artwork using a browser-based Online Design Tool (or use free in-house design services credited toward the purchase) and order 100+ SKU types including vinyl banners, rigid signs, decals, vehicle graphics, trade show displays, and photo prints. Production uses UV inkjet and dye-sublimation printers at the Salt Lake City facility, with next-business-day production and direct shipment to U.S. and international customers.
Is Signs.com a public or private company?
Signs.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Signs.com founded?
Signs.com was founded in 2012. It employs 11 to 50 people.
Where is Signs.com based?
Signs.com is headquartered in Salt Lake City, United States, in the North America region.
How does Signs.com make money?
Two revenue lines are on record. Custom Sign and Banner Sales are the primary driver. The others are design Services.
Who are Signs.com's main competitors?
Direct peers on record are Smartpress, 48HourPrint, UPrinting, Vistaprint (Cimpress), BuildASign and Signs365. Broad incumbents are Staples Print, FedEx Office and SpeedPro Imaging. Shutterfly is listed as an emerging player.
Does Signs.com have an API?
No public API is recorded for Signs.com.
What industry is Signs.com in?
Signs.com's product category is Custom Signage Manufacturing. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 33995 and its SIC code is 7330.